Philippine foodservice macro-environment 2012

8/3/2019 Philippine foodservice macro-environment 2012

1/48

Tourism & Food service


2/48


3/48

Economic drivers

Supply side: Real estate, BPO most promising sector (20% ave.)

Demand side: Remittances provide momentum for consumption

Intense focus on improving tax collections

Deficit manageable

Sound banking system and fortified reserves Low non performing loan ratios

Healthy buffer of international reserves


4/48


5/48

Some risks and challenges togrowth

o a econom c pressures rom reece

Long term unemployment in Europe andUS

Deceleration of growth in China

Natural calamities


6/48

Issues of massive

corru tion

Philippines ranks 134th134th out of 178

countries in TransparencyInternationals CorruptionPerceptions Index for 2010


7/48

Benefits of progress have not been broadlyshared


8/48

Progress lags behind neighbors

% change in per capita income (1981 2009)

Philippines 20%

Malaysia 400% (4x)

Thailand 500% (5x)

China 1100% (11x)


9/48



10/48



11/48

Jan Sep 2011: mn visitor arrivals ( 12 % YOY)


12/48


13/48

Anti-corruption (Integritymechanisms)

e orm opera ons o s a e-owne en erpr sesand curb the abuses particularly on excessivebonuses and allowances (GOCC Governance act

of 2011) Streamline of bureaucratic procedures and

foster transparency

Replacing crucial positions of integrity


14/48

Public-private partnership

projects Private sector to handle financing,

construction, operation, maintenance,

rehabilitation in high priority areas Attract much needed foreign

investment


15/48

Tourism public-private

artnershi s

Infrastructure development

Capacity expansion andmodernization in the accommodationand recreation sectors


16/48

Availability of support infrastructure (air,land and water)

Healthy business environment

Transparent and proactive rules andregulations


17/48

Philippine tourism development

plan (2011 2016) Accreditation of tourism enterprises

(LGUs, private sector)

Formulation of a national standards andcertification program for tourism facilitiesand services (international comparability)


18/48

Philippine tourism development plan (2011 2016)

private higher education institutions (local tourismplanning, tour guide services, standards-setting andquality assurance for the hospitality sector, site and

institutional development, and the showcasing ofcultural heritage).

Support of Overseas Filipinos in marketing/ asentrepreneurs


19/48


20/48


21/48


22/48


23/48


24/48


25/48


26/48


27/48


28/48


29/48


30/48


31/48


32/48


33/48


34/48


35/48


36/48


37/48


38/48


39/48


40/48


41/48

Purchase of Burger King franchise in the Phil.

Further expansion in China

Termination of its small eatery chain

Purchase of fast-food chain in China

Sale of Delifrance

Deal to buy Yellow Cab

Culinary school in Makati

105 new stores in 2010

81 stores Jan-Sep 2011 (632 in total)

Bringing Jamba Juice to the Philippines


42/48


43/48

Invasive

Species in

Caribbean

Waters


44/48


45/48

Emotion-based branding

Focus on how the brand canproduce positive emotions

among consumers in order tobuild the brand image

Thematic advertising and localstore-community programs


46/48


47/48


48/48

Documents

Philippine foodservice macro-environment 2012