oFind out h w I do it with content marketing.

new customers to buy your products and services.

You want people to come to your business and website where they can buy from you.

You could advertise but it’s expensive and hard to measure.

You can email people but emails get lost or ignored and there’s no way you can reach everybody

It can be tough finding

Instead you could spend your money on SEO, but the problem is it can take a long time to see results, and it doesn’t always work.

You could use a news release service, but that goes to journalists and there is too much noise out there anyway.

What you need is an effective and inexpensive way to make your products and services more visible to people who want to buy them. I do this through content marketing - delivering the right story, at the right time, to the right person, in the right format, in the right language, on the right device.

The more stories you tell, the more opportunity you will have to connect and build relationships, which will help you get new customers, enhance your reputation, grow your business and take your big ideas to an even bigger stage.

That’s what I do and here’s how it works in four easy steps.

Before I can tell your story I like to get under your skin – in a good way. I like to truly understand you and your business. Your motivations, your goals, your desires, the challenges you face, the innovations you’ve made. The innovations you’d like to make. Where your business is and, most importantly, where you’d like to be. All the pieces that fit together to create your story. In short, you talk, I listen.

Once I have a clear and complete picture of you and your business I’ll devise a strategy to share your story as effectively as possible to meet your goals. I’ll help you identify your customers and future customers and where they hang out online. What they read, who they engage with and who influences them. I’ll select which parts of your story will resonate most strongly with them and I’ll devise a plan to communicate it to them.

WRITING for SCREEN for MOBILE for PRINT

The next step in the process is crafting your story.

I’ll capture your story and present it in a clear and concise way to ensure its expertly crafted for its targeted channels. Whether it’s a press release, a blog post, a magazine feature, a Tweet, a comment piece, a video, a Facebook campaign…I’ll tailor the content to make your message as effective as possible.

Once your story has been written I then share that content across the targeted digital channels. Maximizing the reach of your story and ensuring it’s seen by asmany of your customers and prospects aspossible. Once it’s been shared I’ll monitor social networks and respond to any comments it receives.

Suddenly people are finding out about your products and services. Your story is flowing through the social web and you are being connected to future customers…guaranteeing you and your business a brighter future. So if you want to cut through the noise, reach and influence more people in less time, and need more business contact me today. I’d love to hear from you.

tel: 07795 037 628philmshirley@gmail.comtweet me @philshirleyconnect on LinkedIn Philmshirleywww.philshirley.co.uk