PGE Electric Vehicle Employee Survey 2015March 2015

DHM Research

[Introductory letter appears here]

Types of Vehicles

How familiar do you consider yourself to be with the following types of vehicles?

Response Category

Very Familia

rSomewhat

FamiliarNot Very Familiar

Not At All

Familiar1. Conventional gasoline vehicles2. Plug-in electric vehicles, such as a

Nissan Leaf, that plugs in to recharge the battery.

3. Plug-in hybrid electric vehicles, such as a Chevy Volt, that runs on electricity or gas and also plugs in to recharge the battery.

4. Hybrid vehicles, such as a Toyota Prius, that use both an electric and a gas motor, but only is fueled by gas.

5. Natural gas powered vehicles6. Hydrogen Fuel Cell Cars

Purchasing or Leasing Vehicles

7. When do you plan to buy or lease your next vehicle?

Response Category N=0-6 months7-12 months1-2 years2-5 years5+ years

8. For your next vehicle purchase or lease, what type of vehicle would you prefer?

Response CategoryPick One

Small Compact SedanStandard Size SedanSport Utility (SUV) or Compact Utility (CUV) VehicleLuxury VehicleSports CarTruckMini-VanOther

1DHM Research | PGE EV Customer Survey | March 2015

9. About how much would you be willing to spend to purchase your next vehicle (total purchase price)? [OPEN]

10. At what monthly rate (payment amount) would you be willing to lease your next vehicle? [OPEN]

11. What sources of information do you (or would you) use to research a new car purchase (e.g., specific comparison websites, magazines, dealerships)? Please identify specific sources if you can. [OPEN]

12. Do you currently own or lease a plug-in electric vehicle?

Response Category N=YesNo

13. The next time you are in the market for a new vehicle, how likely is it that you would consider buying or leasing a plug-in electric vehicle?

Response Category N=Very likely (Skip to Q15)Somewhat likely (Ask Q14)Not too likely (Ask Q14)Not at all likely (Ask Q14)

14. Why would you not consider a plug-in electric vehicle? [OPEN]

Opinions about Plug-In Electric Vehicles

Below are some reasons that people give for why they would buy or lease a plug-in electric vehicle. From your perspective, how good are these reasons for supporting a decision to buy or lease a plug-in electric vehicle? (Randomize)

Response Category

Very Good

ReasonGood

Reason

Poor Reaso

n

Very Poor

Reason15. To reduce fuel costs related to driving16. To lower vehicle maintenance costs17. To improve air quality18. To take advantage of federal and state tax

incentives19. For the pride of being among the first to use a

new technology.20. To reduce our dependence on oil

21. How far would a plug-in electric vehicle need to go on one charge, for you to consider owning one? ______ [OPEN]

What’s your best estimate for how long it takes to completely charge a plug-in electric vehicle, in hours? Please round to the nearest hour. ___________ [whole number]

2DHM Research | PGE EV Customer Survey | March 2015

22. PGE offers workplace charging at some sites. If charging stations were available at your workplace, how much influence would this have on the likelihood that you would purchase or lease a plug-in electric vehicle?

Response Category N=Very influentialSomewhat influentialNeutralNot too influentialNot at all influentialDon’t know / NA

If PGE were to negotiate special pricing for its employees to purchase or lease a plug-in electric vehicle, which of these promotions would you find most attractive? Please rank these promotions from 1st (most attractive) to 4th (least attractive) even if you have no intention of purchasing a plug-in electric vehicle. (add photos next to description.)

VehicleManufacturer’s Suggested Retail Price

PGE arranged Discounts (includes

tax credits)

Final Price

N=

RankType Range 1 2 3 4

1.ElectricSedan 80 miles $30,000 $13,500 $16,500

2.Electric Compact 80 miles $23,000 $12,800 $10,2003.Plug-in Hybrid Luxury

37 mile electric-only range then

uses gas$75,995 $33,500 $42,495

4.Plug-in Hybrid Sedan

20 mile electric-only range then

uses gas$37,000 $14,200 $22,800

5.Plug-in HybridSedan

35 mile electric-only range then

uses gas$40,000 $14,500 $25,500

3DHM Research | PGE EV Customer Survey | March 2015

Pictures

1. 2. 3.

4. 5.

4DHM Research | PGE EV Customer Survey | March 2015

23. For each type of promotion, please indicate how likely you would be to purchase or lease a plug-in electric vehicle by the end of 2015.

Response categories N=

Type RangeManufacturer’s Suggested Retail Price

PGE arranged discount

s (includes

tax credits)

Final Price

Yes - Definitel

y will buy or

lease in 2015

Might consider Purchas

e

Probably will not Purchas

e

Not intereste

d

ElectricSedan

80 miles $30,000 $13,500 $16,50

0Electric Compac

t80

miles $23,000 $12,800 $10,200

Plug-in Hybrid Luxury

37 mile electric-only rangethen uses gas

$75,995 $33,500 $42,495

Plug-in Hybrid Sedan

20 mile electric-only range then uses gas

$37,000 $14,200 $22,800

Plug-in HybridSedan

35 mile electric-only range then uses gas

$40,000 $14,500 $25,500

Additional Discussion

24. PGE may want to meet with a small group of employees to better understand their views on plug-in electric vehicles. If PGE were to conduct a focus group on plug-in EVs, would you be interested in participating? (If yes, collect email address).

Response Category N=Yes (Collect email address)No

25. If PGE were to provide you with a cash incentive for purchasing an electric car, would you be willing to be part of a research project, providing your feedback on the practicality and customer experience of driving an electric car?

Response Category N=YesNo

5DHM Research | PGE EV Customer Survey | March 2015

DemographicsFor classification purposes only, please tell us a little about yourself:

26. How many miles do you drive (round trip) to commute to work each day? ________ miles

27. Do you rent or own your home?Response Category N=RentOwnOther

28. At your residence, where do you park most often? (Choose one)

Response Category N=On the streetIn my own garageIn my own drivewayAn assigned parking space in a lot/garageAn unassigned parking space in lot/garageOther (open)

29. What is your RC? [numeric open]

30. What is your job classification? Response Category N=PGE EmployeeContractor/Contingent worker

31. What is your work location? [open-end]Response Category N=

(will add categories)

6DHM Research | PGE EV Customer Survey | March 2015