AIESEC, the world’s largest student-run organization, devel-ops young people with real-world leadership, business expe-rience, and global experience to complement their university education to make a positive impact on society. These pro-active, diverse and ambitious young people are the best source of talent for Canada’s leading organizations.

RECRUITMENT POSITIONING

STRATEGY

Proposal documentMay 2013

Charitable Organization Number12895872 RR001

WHAT IS AIESEC?

PARTNERSHIP PROPOSAL SUMMARY

AIESEC and P&G have worked together in the past few years, resulting in the hiring of 4 Quebecois AIESEC leaders.

This year, AIESEC again aims to position P&G as an employer of choice for sales-minded AIESEC leaders from Quebec who want to relocate to Toronto. In addition, AIESEC would like to offer additional components for P&G’s national recruiting needs. By packaging these additional components, P&G will gain exposure to the top leaders in AIESEC across Canada, while solidifying its position amongst our Quebecois member-ship.

MR. DAVID HUGHESPresident & CEO

Pathways to Education Canada

MR. PIERRE ALARYSenior Vice President & CFO

Bombardier

MS. LAURA DOTTORIGlobal Head

Corporate Credit ProductsCIBC World Markets

MR. BLAKE GOLDRINGPresident & CEO

AGF Management

AIESEC CANADA IN NUMBERS

83

430

349

Total network of

10700alumni

Masters/MBA/Law

MR. DAVID HUGHESPresident & CEO

Pathways to Education Canada

MR. PIERRE ALARYSenior Vice President & CFO

Bombardier

MS. LAURA DOTTORIGlobal Head

Corporate Credit ProductsCIBC World Markets

MR. BLAKE GOLDRINGPresident & CEO

AGF Management

FAMOUS ALUMNI

2300

300-350

University presences

Members

Graduating students per year

interns

interns

leaders

78% 72%76%

90%37.5%51%

AIESEC members have rated the following recruitment methods as “most effective in recruiting them”

Sessions at AIESEC conferences

Online job search databases

Organizational information sessions

When asked if they would move from their home city after graduation

Definitely Yes Maybe of Quebec membership responded Definitely Yes

MS. MONIQUE LEROUXPresident & CEODesjardins

MR. FRANCOIS PINTALRegional Vice PresidentNational Bank

Administration/Business/Commerce/Management

Arts/Humanities

Other

Sciences

Engineering

International Development Studies

Economics/Political Science/Public Affairs29

Bringing global youth to Canada

Sending Canadian youth abroad

Canadian youth in leadership roles

53% 11%

7%

10%

5%

9%

2%

3%

PARTNERSHIP REVIEW- $5000

Deliverable ResultPromotion

In-person connection with high-caliber candidates from Quebec

Workshop (1): 60 minute partnership workshop for entire plenary, or two 30 minute workshops at Quebec Regional Conference in Montreal.

Face-to-face connection with 150 current and up-coming AIESEC leaders from Quebec

Membership newsletter (1): promotion of P&G career opportunities

Exposure to 2,000 students from 29 univer-sities

E-blast (1): personalized recruit-ment newsletter to promote P&G’s Recruitment Campaign

Personalized letter sent to 2,000 students from 29 universities

Social Media Promotion: Facebook and Twitter promotion to over 8,000 fans and 2,000 followers respectively during key recruitment and student decision-making periods. Raise awareness forparticipation at National Congress.

Reaching a broader base of AIESEC members and alumni for new hires and co-op participants

AIESEC Canada Alumni at P&G

Emelle Yalcin Account Executive Anne Gingras Account ExecutiveIrena Kahn Category Brand ManagerKelly Kiathavisack Learning & Development ManagerSebla Guvener Customer Merchandizing Solutions Department ManagerAntina Lee Category Development Account ExecutiveAndres Mejia Category Account Executive

Hired in 2009:Tobi Rodrigue Account ManagerIvana Markovic Senior Assistant Brand Manager

Hired in 2010:Laurence Trottier Customer Business Development InternPier-Etienne Coulombe Category Development Manager

Hired in 2012:May Yu Assistant Brand Manager

AIESEC Canada recognizes P&G as a valuable partner. AIESEC Canada would like to invite P&G to participate in our Canadian Youth to Business Forum during our National Leadership Development Conference, and our Life Long Connection track during National Congress. This is an opportu-nity to open a dialogue with over 300 youth leaders and share how P&G takes intelligent risk, invest in innovation and creates a working environ-ments that encourages creativity and innovative problem solving in youth.

NATIONAL ENGAGEMENT AT TWO NATIONAL CONFERENCES-

ADDITIONAL $7000

Life Long Connection

CANADIAN YOUTH TO BUSINESS FORUM AND LIFE LONG CONNECTION TRACK

May 9th 2014, GTA or Guelph

Are Canadians too risk-adverse to be globally competitive?

In our Youth to Business Survey last year, 90% of students we surveyed chose the reputation of the employer as one of the most important factors in finding employment. Youth today are attracted by businesses that discuss today’s issues. It is a chance to be a solution to Canada’s challenges, by engaging youth in a conversation.

This is an opportunity to run a session in front of 40-50 of AIESEC Canada’s outgoing Vice-Presidents and Local Committee Presidents who are focused on finding work opportunities. Running an employment workshop session, such as an interview skills session, offers P&G the perfect opportunity to pre-screen potential applicants.

Deloitte: “We (Canadian businesses) avoid risk at any cost, we don’t innovate; we stagnate. Canada needs more growth.”

Highlights from last year:In May 2013, Youth to Business bought together speakers like Mayor Nenshi of Calgary, CEO of Calgary Economic Development Bruce Graham, CEO of Calgary Arts Development Terry Rock, Senior Economist at ATB Financial and author Todd Hirsch, and Chairman of the board of Export Development Canada and Chan-cellor of the University of Calgary Jim Dinning, to discuss Canada’s competitiveness and sustainability in Calgary.

Youth to Business Forum

CanadaYouth to Business Forum

December 31st – January 2nd Life Long Connection

TIMELINE REVIEW

SEP NOV DEC JAN

MAR APR MAY

OCT FEB

JUN JUL

60 minute workshop for the entire plenary or two 30 minute workshops at the Quebec Regional Conference

Social Media Highlight in preparation for Life Long Connection at National Congress

One hour work-shop at National Congress, one recruitment booth throughout the day

Social Media follow-up, follow-up with interested applicants from National Congress

May 9th : Youth to Business Forum

June 15: Youth to Business Workshop Feedback, E-mail list of interested students, and Youth to Business Report released

Partnership Review and next steps to be determined

Social Media Social Media

Social Media and E-Blasts

P&G Recruitment period for 2014 summer internshipsP&G Recruitment period for 2014 job positions

Social Media and E-Blasts

Social Media and E-Blasts

AUG

Social Media and E-Blasts

Social Media and E-Blasts

MOVING FORWARD

Work with support to determine most engaging/effective workshop for Youth to Business Forum

Meet to formalize the agreement

Work with support to develop perfect Quebec Regional Conference Session. Work with support to determine session content at National Congress

JUL JANAUG

2012-2013 AIESEC NATIONAL SALES PROGRAM

AIESEC is the perfect training ground for business-minded youth to develop fundamental sales skills. AIESEC Canada’s National Sales Program trains top sales members across Canada. Our program has bought in trainers such as: Kevin Peesker CEO of Dell Canada, Ted Kouri President of Incite, and Alex Popa Co-President of Plug and Play Canada.

After training, these students use their skills to integrate AIESEC’s Global Internship Program with companies’ recruitment strategies. These students are a great pool of candidates for P&G.

National Sales Program 2013 Calgary, AlbertaKevin Peesker, CEO of Dell Canada and AIESEC alumni in the front with our AIESEC sales members