Pg. wiNdows 8: What benefits does it bring with the bits?download.microsoft.com/download/4/9/E/49ED9C71-19C0-4FC8-A6A… · services, organizations can choose a type of infrastructure

Productivity on the cloud14Pg. Pg. Pg.

Windows Server 2012: 1017 Beyond

smartphones

New techNologies for new ways of working

wiNdows 8: What benefits does it bring with the bits?

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on visionexecutive magazine

issue 33 / august - october 2012

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on vision issue 32 may - july 2012pa

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The benefits of a private cloud are manyIncreased business agility, flexibility, cost reduction, scalability and reliability being the most outstanding. and with System Center, the family of products that administers all the IT resources for the company.

Learn more about microsoft’s Private cloud offerings and how to get started today. http://www.microsoft.com/en-us/server-cloud/private-cloud/default.aspx

http://www.microsoft.com/en-us/server-cloud/private-cloud/default.aspx

on vision issue 33 august - october 2012 pa

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n the current business situation, two determining factors come together: the macroeconomic situation at the international level and

the maturity of a set of technological advances that have been noticeably evolving since the beginning of the century. there will be determined actors who quickly take advantage of these resources to negotiate the juncture with increased competitivenss, achieving better positions for facing the times to come. and there will be those who adopt an expectant position, observers of the evolution of their circumstances and of how the adoption of new technologies turns out for others.

there are trends today that are clear and mark the path of those who take the decision to move forward. What’s interesting is identifying how they are linked and harnessing these trends to form a consistent whole. much has been said about cloud computing, the coming paradigm that is to condense internet phenomena around the needs of organizations - public or private - and also those of individuals. Because we’re not just talking about having a flexible and scalable infrastructure for optimizing profitability or the fulfilment of management’s goals, but also sustaining new forms of work that people prefer and companies accept. What we call ‘it consumerization’ – that crossover between personal life and work space – is powered

Determined or expectantBy Luciano Braverman Enterprise Marketing Director

with other trends such as the evolution of ‘natural interfaces’ and ubiquitous connectivity when the window of access to information and communications is the cloud.

this picture is even more complete when different devices are multiplied and the use of one or another becomes irrelevant in terms of productivity, because any of them can carry out the same tasks without difficulties or interruptions. This year is extraordinary amid the arrival of a set of products and services that make it possible to bring these trends to fruition: Windows 8, Windows Server 2012, Windows Phone, Windows Azure, Office 365 and the next version of Microsoft Office, among others.

there are two more elements to emphasize. One is the expansion of ‘social computing,’ given the success that social networks have had, put at the service of business in very different ways. Finally, both the availability of technology and the cloud paradigm allow many entrepreneurs to start new projects that breathe new life into the way we work, how we communicate with each other and entertain ourselves.

in this issue of management today we deal with many of these trends, detailing the way microsoft sees the path of innovation applied to the everyday lives of millions of people. We’ll take a look at existing resources, to the delight of those determined to go further.

Trends and Innovation

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innovations

executive opinion

New technologies for new ways of working

Windows 8: What benefits does it bring with the bits?

Windows Server 2012: everything new, together.

Social networks as a productivity tool

Government management focused on citizens

cs case studyMining exploration and exploitation

bs business solutionsMake your business more dynamic with a Microsoft ERP

Productivity on the cloud

Beyond smartphones

The importance of knowing how to listen

Summary

On vision - Executive Magazine, is a quarterly magazine by Microsoft which distributes, informs, guides and suggests the use of products Microsoft Technology.©2012 Microsoft Corporation - All rights reserved.

Executive Board

Editor in ChiefClaudia MonteiroMarketing & Communications Manager Microsoft Latin America

Executive EditorCarolina Flórez IbáñezDigital Project Manager Microsoft Latin America

Concept and Editorial LineLuciano BravermanEnterprise Marketing Director Microsoft Latin America

CollaboratorsPablo FolgueirasRafael BautistaLara MartiniGuilherme Pita Hernan LardiezCarmen GonzalezWendy Richardson

Edition Sucesos Corporativos S.A. Argentina

Design and layoutKhroma ComunicacionesColombia

On visionexecutive magazine

issue 33 / august - october 2012

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www.khromacomunicaciones.com


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upport for Windows xP and Office 2003 will definitively end in 2014. it seems like a long way off, but for a company, it’s not

so far away. Planning any changeover, with budget forecasts, application compatibility, evaluation of hardware replacement, prioritizing business continuity and maintaining budget constraints demands prudent foresight.

Windows xP is an operating system that has given great results, but in the last ten years the technological and business situation has changed a great deal, opening up new possibilities and posing different challenges. Windows 8 enterprise is the best choice for companies that still work with Windows xP, because it allows them to increase employee productivity by creating a flexible work style while increasing security and administrative efficiency, and at the same time allowing them to take advantage of virtualization technologies and cloud computing. in mixed installations with Windows xP and Windows 7, updating processes would

involve unifying Windows 7 infrastructure to later transfer everything to Windows 8.

With the right technology, working times - and the place where work is done - are flexible in benefit of the company. The latest generation of microsoft solutions has been developed with the birth of this new work culture in mind, where employees can access their files and the corporate network from any device and from anywhere they are, at any time.

windows 7 enterprise is prepared so that organizations can guarantee the security of their files, compliance with company policies and government regulations, as well as optimum application performance on all types of devices. direct Access technology enables secure access and a solid methodology for authenticating employees, connecting them with encrypted corporate resources by means of any broadband, mobile or wireless internet connection. It also lets users configure policies that guarantee the analysis of mobile devices, the absence of malware and

New technologies for new ways of working

By Pablo Folgueiras Windows Product ManagerMicrosoft Latin America

The traditional work model of eight hours in the office is progressively being replaced by a new, flexible work style. Technology has managed to free employees from their chairs, generating greater productivity for businesses, and giving employees more satisfaction with their work. With the finalization of Windows XP support, migrating to Windows 8 is the best option for making the leap to this new way of working and taking advantage of new trends.

s

on vision issue 33 august - october 2012pa

g. 6 in innovations

successful antivirus updates that allow them to enter the corporate network.

Desktop virtualization is key for an infrastructure oriented toward the flexible work-style. the microsoft vDi (virtual Desktop infrastructure) technology allows companies to multiply the return on their hardware investment, and lets users access a secure desktop that is adapted to their needs. the basic vDi concept is storing and running desktop workloads - including the Windows operating system, applications and data - in a virtual machine in the Datacenter, allowing users to interact with the corporate desktop on their own devices, through the Remote Desktop Services set of technologies. With this last solution, from Windows Server 2008 R2, the virtual desktop is delivered to the user in the same way as a Remoteapp application.

get the best of each, when each can deliver itthe supply of cloud-based productivity and collaboration applications that are integrated into a wide range of devices eliminates time and location barriers for working. good ideas do not necessarily occur to an employee during normal business hours; the flexible work style allows businesses to reduce costs, contributes to employee health and encourages creativity at work. the current trends pose the need for companies to evaluate the fulfillment of work according to results and objectives in place of “hours worked.”

applications such as Office 365, sharePoint, lync and exchange have all the features necessary to enable employees to access files and work from anywhere. to have the possibility of

The flexible work style takes advantage of the

potential of solutions such as direct Access

in windows 7 enterprise, Microsoft

Virtual Desktop infrastructure (Vdi)

and Remote Desktop services (Rds). A company’s

employees can access their workstation from

any device, anywhere. the company has the tools to

guarantee security through a centralized administration

with the help of system Center Configuration Manager 2012 together

with Microsoft Forefront.


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accessing them, such as through cloud services, organizations can choose a type of infrastructure that best suits their business objectives (public, private or hybrid cloud). With this flexibility, it’s possible to set up meetings that would be impossible without these tools, which improves productivity both for each individual and as a whole.

access to the virtual desktop from a laptop or tablet is now incredibly simple for users, and allows them to have the configuration and the applications from their workstation at anytime and anywhere they want, by pressing the corresponding remote access icon. On the other hand, many employees now have smart phones; it is estimated that this year the penetration of these devices will be 50% in Latin America, and will be the majority by 2013.* Phones are great productivity tools for corporate users, who can access Office 365 applications, synchronize exchange accounts, publish in the company’s SharePoint and communicate with their coworkers through Lync, which includes videoconferences. Windows Phone 8 naturally incorporates Skype and lync and synchronizes the entire contents of the user’s cloud account.

the company’s it department acquires a central place in this paradigm, redefining the role of the it manager, which is now in a close relationship with the Human Resources department. But the variety

of devices and the possibility of working from anywhere and at any time do not necessarily complicate administration, because there are adequate solutions for flexible work styles. system center Configuration Manager 2012 lets users virtually manage any device from a single console. it is designed according to a user-based model, so that each device is associated with a particular employee, providing detailed control over the resources to which it gives access. the IT department must configure policies according to the types of devices and user profiles, which are automatically applied to all devices in the environment. this means that levels of access to applications can be simply and automatically established according to the role of each employee through provisioning directives. By integrating microsoft Forefront with System Center Configuration Manager, an efficient security management is carried out of the entire infrastructure, avoiding the administration of a parallel platform for antivirus software.

In line with the concept of flexibility, solutions such as System center Configuration Manager let users manage even devices that don’t use Windows, responding to the vision of interoperability that microsoft promotes in the development of its products.

*Source: vision mobile

Find more information on Windows for business and the Microsoft flexible work style at http://www.microsoft.com/en-us/windows/enterprise/default.aspx Access resources for changing over to Windows a more information about the end of Windows XP and Office 2003 support at http://www.microsoft.com/en-us/windows/endofsupport.aspx


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Microsoft’s new operating system is ready, and the product will be launched on October 26. Companies can be a step ahead and begin experiencing its benefits and features, putting them at the forefront and ready for a competitive edge. The concept tests and updating options.

Windows 8: What benefits does it bring with the bits?

he arrival of Windows 8 has important features for business use. Besides the standard desktop edition and the Pro version, there will be

a special Rt edition for tablets that opens a world of possibilities for executives who travel frequently and for employees who are always on the go. an important added value of this new Windows version are the batteries, with a longer duration in ultra-light equipment, renewed technological foundations for a new generation of touch-screen apps ready for the cloud and connected to the web. Windows 8 also includes advanced security features using data encryption, administration, virtualization and connectivity to corporate domains.

Other features include the incorporation of advanced improvement for multi-screen support to manage team tasks and a renewed Windows explorer 10. […] Windows 8 comes with support for IPv6 and new benefits for remote connection through private virtual networks with or without smart iD cards. Windows to go is an innovative feature to start Windows from

an external unit connected via uSB, using the same image that the organization uses for its portable and desktop equipment.

as for virtualization, new technologies are incorporated to provide a new user experience – an experience that lets users change devices while they are working without experiencing any differences. this way, if a task is running on the desktop and the user needs to exit suddenly, the contents can be immediately recovered on a portable device or tablet, including smartphones, so that users can quickly continue working through a vDi session by using installed apps or executing a virtualized app.

Regarding security, microsoft has developed new features that simplify and automate device encryption and the creation of reports on fulfillment of standards and cost reductions, by enabling the automatic service to recover information easily, reduce the time required by the operating system to protect the devices and transversally integrate encryption tools with the user’s current resources.

By Pablo Folgueiras Windows Product ManagerMicrosoft Latin Americat


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Preliminary adoption testsOver the past few months, there were three versions of Windows 8 so that users could learn more about its features, test compatibility and measure the impact on users. One version was for software developers, with 3 million downloads in five months, which promoted an expanding universe of apps that are ready to be executed in the new environment. The other one, known as Consumer Preview, demonstrated the interest and expectations of the public, with one million people downloading it on its first day of release. Finally, the Release Preview version allows users to experience what will become the final version.

Small or medium organizations with complex IT infrastructures are able to perform proof of concept, pre-designed by Microsoft with the support of specialized business partners. They are designed to help understand the most important features of a flexible working style and take advantage of all the investments in technological renewal. The tools to determine the return on investment and calculate the cost savings that could be achieved with the migration are especially valuable.

In summary, Windows 8 has been redesigned focusing on the user, knowing that he or she will be working at several locations, whether at home, the office or on the road, moving from one place to another. Users will be able to perform all their tasks from desktop equipment and mobile devices and new touchscreen technology will make everything more intuitive. Windows 8 was created to increase productivity, improve communications of workforces that need access to their companies’ sensitive information from any location, securely and privately.

Windows StoreAlthough Windows 8 will have everything included, there is a world of apps waiting for you at the Windows Store. Businesses, teamwork, communications and leisure blur the line between obligation and pleasure. Who hasn’t had the need to quickly find a nearby restaurant to have a work lunch or close a business? This is why hundreds and thousands of developers around the world are thinking of those needs, creating new apps that solve each new requirement demanded by users.

Users can find and review thousands of apps grouped in easy-to-find categories at the new Windows Store. They can all be downloaded securely, free from viruses and threats. Users can also use their apps on different Windows 8 devices, so they only have to buy or download the app once. With Windows 8 and Windows Server 2012, company IT managers can deploy a solid group of policies to protect users, communications and information.

http://technet.microsoft.com/windows/hh771458

More information on:


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Windows Server 2012: everything new, together.

he world is going through a crisis that puts the option of investing in technology back on the table as a way of

reducing costs, optimizing profitability and laying the foundations for the next cycle of growth. after years of adding features and benefits, anticipating industry trends and the changing needs of organizations, comes Windows Server 12. it is a tool that consolidates the new technologies that businesses need to implement to overcome the current situation by looking forward: virtualization, private or hybrid clouds, flexible work models, intelligent storage volumes of information that tends to multiply exponentially, simplified administration with high levels of automatization, granular security management and versatility. it also comes with a new, substantially simplified licensing model and optimized ROi.

this new version of the operating system for servers comes at the same time as Windows 8, allowing the possibiity of making a leap to ‘both sides’ of systems infrastructure. the appearance of both products generates

an extraordinary momentum to fully modernize the company’s it department.

as digitalization makes progress in performing information processes, more and more applications become mission-critical, and therefore require high performance and availability levels. in this context, Windows Server 2012 will only work in 64-bit architectures, and thanks to Hyper-v 3 can support up to 320 logical processors and up to 4 tB of memory in the host of a virtualized environment, at the same time as it can manage virtual machines with up to 64 virtual processors and 1 tB of memory for each one. This significantly increases the scalability of the company’s entire systems infrastructure, with the flexibility of growing as needed.

Server administrators can enjoy a new command panel, Server manager, with a metro interface that is associated, from the aesthetic and functional point of new, with the new version of Windows. metro should be interpreted as an innovation which goes far beyond a gui change; some experts have called it a true philosophy or a new paradigm

By Rafael Bautista Infrastructure Product Manager Microsoft Latin America

Virtualization, private cloud, mass storage, security, simplified administration, mobile users, heterogeneous environments and flexible work models. Many of the trends of recent years can begin to be adopted with the systems infrastructure supported by Windows Server 2012. Changes in the licensing model.

t


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that is much more dynamic, alive, fast and simple, with more direct and sober fonts and shapes, a true change in the experience of the user, or in this case, the administrator, who must respond to multiple requests in less time.

this redesign will facilitate the management and control of multiple servers and their services from this single interface. People who use PowerShell commands will also find 2,300 new commands, a considerable increase if we think of the 200 available in the product’s previous version.

Business in the cloudWith the introduction of Windows Server 2012, the company will have all the cloud technology already implemented and as proven successful by microsoft and many clients that have incorporated the latest technology in innovative ways.

these days, it is key that any business with a geographically distributed or mobile personnel stays in permanent contact and can easily access information, while maintaining a high degree of security and privacy.

to perform these functions and meet the premises posed by clients, the new version has active Directory Domain Services (aD DS), which includes new characteristics that make administration simpler, quick when it comes to implementing domain controllers, more flexible and easier to audit, which is a very sensitive issue. also, the authorization of file access is facilitated and large-scale administrative tasks can be carried out both locally and remotely through graphical management and command sequences.

the active Directory Rights management (aD RmS) service provides management

http://technet.microsoft.com/evalcenter/hh670538.aspx

http://www.microsoft.com/en-us/server-cloud/

Try it now:


and development tools that conform to industry standards and include encryption, certificates, and authentication, so that sensitive information is protected and backed up, and can only be accessed by authorized personnel. as a complement, BitLocker encrypts hard disks on different computers, adding even greater protection in extreme moments such as loss or theft of units, even with removable drives. in Windows Server 2012, Hyper-v evolves the Live Migrations feature, which lets users migrate a virtual machine to another server without making users losing access.

as for licensing, there are 4 editions according to the size of the organization and its requirements for virtualization and cloud computing. the Datacenter version has unlimited virtualization, and both this and the Standard version are priced per processor, which provides great flexibility.

in short, Windows Server 2012 offers a dynamic infrastructure that goes beyond virtualization, providing a complete platform for the construction of a true private cloud that can be connected to securely. it can be efficiently and conveniently scaled according to the growing needs of any business from the point of view of costs, which is key to survival and growth in the coming times.


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icrosoft’s focus is to help organizations become Dynamic companies. microsoft Dynamics eRP (enterprise Resource Planning)

solutions are easy to use, customize, implement, maintain and support. For example, the innovation of its architecture eliminates the need to rewrite codes for every change, and makes systems easier to use and support. new, intuitive user interfaces are designed to offer great experiences on several devices. microsoft Dynamics eRP solutions allow companies to adapt their systems as their businesses evolve, simply by dragging and dropping icons. it is not necessary to create a new it work order, as users can do it individually.

this continuing focus on innovation in application architecture increases the simplicity for the creation, use and maintenance of software precision, helping to reduce or even eliminate the complexity and the costs associated with the legacy

of existing traditional applications. Organizations are not left behind: microsoft Dynamics eRP allows companies to use best practices to start off with and then take advantage of innovated architecture that our solutions offer, so these practices evolve as the business requires.

Microsoft dynamics AX: A new generation of comprehensive eRPmicrosoft Dynamics ax is a simple yet efficient tool that gives added values to your business, flexibility in maximizing opportunities in a changing market and the simplicity to promote innovation.

Efficienttraditional systems are focused on company administration while actual operations are managed elsewhere. microsoft Dynamics ax covers the administrative and operational requirements through the abilities of the pre-integrated industry and the user’s experience adapted to roles. the industry’s ability is focused on five sectors: Manufacturing, distribution, services, public sector and retail. it also has the capacity to adapt to the needs of other

Contrary to traditional business applications nowadays, Microsoft offers proactive solutions, focused on the future, allowing organizations to prepare and act quickly amid different, unprecedented changes, such as changes in competition, regulations and technology. These changing scenarios are the basis that Microsoft uses to design the modern solutions of Microsoft Dynamics.

Make your business more dynamic with a Microsoft ERP

By Lara Martini Microsoft Dynamics Marketing Director Microsoft Latin Americam


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industries, thanks to microsoft’s extensive network of specialized partners. microsoft Dynamics ax incorporates more than forty work roles defined for a company; for example: accountant, Production manager, etc. each one of these is pre-configured with tasks, alarms, reports, graphics and other necessary functions. this makes implementation simpler.

Agilethe value of a business app has two main challenges: the faithfulness with which it recreates the real world and the speed at which it adjusts to a constantly changing world. if the faithfulness between the software model and reality is accurate, implementation is simple, providing a broad vision and efficient implementation for the business. if not, implementation becomes complex and the software presents obstacles that involve looking for alternative solutions. microsoft Dynamics ax is different; its core offers a set of natural, unified models that let you see, measure and change your business more easily and quickly, when the real world needs it. These unified models eliminate the limitations that force alternative solutions. instead, they provide a more solid and complete representation of the software and the company, its structure, regulations and processes.

simpleOne of the key points that makes microsoft Dynamics ax a great eRP solution is that it covers a broad complexity of operations, has thousands of features, while still being easy to implement and use. it is an intuitive solution that includes Microsoft Office products in a graphic environment similar to Outlook, with the familiar toolbar of excel and Word (Ribbon). But this is not

CasesWtc confidence of mexico is a business group made up of ten companies in the Logistics sector that integrated many business processes with microsoft Dynamics ax. “it gives us the possibility of integrating all our operations with a single tool, which involves making decisions with up-to-date information, while it greatly facilitates the workflow for different processes,” said Juan manuel mercado Serratos, it manager for Wtc guadalajara.

nexsys of colombia is the top wholesaler of value-added software and hardware in Latin America. With the implementation of microsoft Dynamics ax, nexsys was able to register the procedures in different areas, thus allowing it to control the company’s different stages. Olga acosta, nexsys it manager, said: “it was the solution that we needed, because it not only allowed us to register our accounting operations, but also other business activities, such as sales and purchasing orders, suppliers, clients, inventory movements, etc.”

more cases: http://www.microsoft.com/latam/dynamics/clientes/default.aspx

http://www.microsoft.com/dynamics/

For more information, visit our website:

only a visual integration, since it allows information to be extracted from the system, processed with any Office software and reintegrated into the system.


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alespeople, logistics staff, managers, executives with regional responsibilities, strategic business partners,

marketing executives participating in events or working with external agencies, personnel working from home… the user profiles that no longer work inside the company are increasing. the current rhythm of business demands that in any of these circumstances there is a high level of productivity. the delays of a person in fulfilling a task in a process, in replying to an e-mail or submitting a report affect others and could damage customer service or profitability.

On many occasions, in order to perform certain tasks, it is necessary to look up information stored on the company’s server, access corporate apps or interact with people who are inside or away from the office. The question is: how can collaborative work be improved? How can it be made more efficient, productive and faster? How can a team remain in constant communication at all

times regardless of its geographical and temporary location? But above all, how can all of this be done without creating sky-high prices? and even more, can this be done by reducing current costs?

the answer is in “the cloud”, a flexible paradigm that makes those tools necessary for daily work available at all times, no matter where they are stored. In this sense, Office 365 fulfills a very important role by providing a platform for safe access to e-mail and calendars, popular Office apps in their web version (Office Web apps), instant messaging services and online conferences, all from anywhere, as well as the use of shared files in plans adapted to the characteristics and needs of each company. infrastructure maintenance and most of security issues are assigned to microsoft as the administrator of the public cloud. For organizations already using Office 2007 or 2012 on their desks, this platform expands the possibilities in terms of productivity without limits.

Medium and large organizations can operate with an efficient personnel and teamwork productivity platform at affordable prices and without previous investment. The solutions of Office 365 and other Microsoft tools in the cloud are meant to get quick benefits.

Productivity on the cloud

By Guilherme PitaOFFICE 365 Product ManagerMicrosoft Latin Americas


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Productivity, efficiency, collaborationusing an internal website in the company, such as an intranet, is simpler than it seems. the “what for” is clear: maintaining the staff in constant communication with each other, simplifying the access to properly organized information, organizing processes and favoring teamwork, among others. to solve the “how”, there is an online tool that is used according to the needs of each organization: SharePoint Online.

this solution on the cloud can manage and share documents and files, keep a record of versions, know who made the last modifications and if it is being edited. it can also set access levels regarding the security and control policies established by the company. When all documents are in a centralized and organized repository, information can be found faster and can be shared with clients and partners, whenever necessary and at any time.

also, SharePoint Online allows creating an institutional website that also serves as a promotional and access front for those interested in knowing and contacting the company or organization, with the ease of managing the same environment for the public site and for the internal website. The benefits include templates to create online surveys, task lists per project with tracking functions, image libraries, etc.

there, where direct communications become a need, Office 365 offers a sound infrastructure through exchange Online and Lync Online, which makes it possible to access e-mail, appointment calendars, contacts and task lists wherever they’re needed and perfectly

when all documents are in a centralized and

organized repository, information can be

found faster and can be shared with

clients and partners, whenever necessary and at

any time.


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synched with Outlook in the desktops or in mobile devices. this also makes it possible to see the same in one or the other with an update that is transparent to the user. this access is possible via any browser and with OWa (Outlook Web application). also, smart mobile devices use activeSync for this function, and are compatible with a wide range of brands and models (nokia, Palm devices, iPhone, iPad, Blackberry, etc.)

web ApplicationsSometimes, connectivity and access to information seems so relevant that the most popular apps loose priority or it becomes obvious that they are always available. Well, Word, excel and PowerPoint (the most popular) comprise a package that can now be obtained from the cloud, to create or edit files at any place and through any mobile device. these documents can be shared by a whole organized workforce focused on the same target, and with a common version that saves the changes and comments of the members, preventing confusions between versions and the need of sending the material via e-mail on several occasions.

Affordable priceseven if these features only represent a small part of Office 365’s potential, it is important to understand that there are several plans that suit the needs and sizes of each company, so they only have to pay for what they need, taking into account small and medium businesses as well as big companies that manage and administer huge amounts of information and files, as well as users interacting more efficiently.

in brief, all creative companies with a workforce geographically distributed in several places will benefit from the cloud with a product aimed at collaborative, real-time work, using products with interfaces known by everyone in a safe environment and with a proper privacy. This is defined by roles that allow accessing information and resources that each member needs, maintaining low costs both in the implementation and maintenance of the solution.

http://www.microsoft.com/en-us/office365/online-software.aspx


sharePoint online allows creating an institutional

website that also serves as a promotional and access front for those

interested in knowing and contacting the company

or organization.

http://www.microsoft.com/en-us/office365/online-software.aspx


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simultaneously with the rest of the team, from anywhere in the world.

an unquestionable difference from the most recent version is speed, not only as a technical feature, but also in the integration of applications and usability. it is very simple to resolve any task, even when tied to different applications, and the possibilities for customization are vast.

With the next operating system version in sight, Windows Phone 8 is preparing new capabilities for the administration of devices on corporate networks or private clouds. this is one of several innovative features that puts mobile devices at the same level of functionality as desktop computers or laptops. Other distinctive traits are related to compatibility, with multi-core processors, digital wallets, removable storage, internet explorer 10 and the inclusion of BitLocker technology for encrypting the entire device, including the operating system and data files.

as this new generation of smartphones consolidates itself as an integral productivity tool, possibilities emerge to remotely manage these devices

or most executives - like many users in general - having a smart phone is no longer a novelty. in the

last two years, they have become quite popular. it goes beyond this, however. the combination of a new generation of devices and an expanded offering of cloud services take the experience to a higher level, or at least with Windows Phone.

throughout the day, one needs to indiscriminately contact work colleagues, friends and family. therefore, microsoft has developed, together with the metro interface, the ability to bring all your contacts together in one place, including those from social networks and personal accounts like Hotmail, among others. The integration of Lync (Lync Server client) and Skype transforms telephone communications in a dramatic way.

in terms of productivity, a Windows Phone is an extension of the desktop, allowing you to work on text documents, spreadsheets, presentations or work notes, as well as allowing online interaction and thus edit, for example, a document in real time and

By Hernan Lardiez Windows Phone Product Manager Microsoft Latin America

Windows Phone and the next generation of devices, in combination with cloud services, provide extraordinary freedom to leave the office while staying in touch and paying attention to business tasks and commitments. The innovations of what’s coming.

Beyond smartphones

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based on company security policies, including software updates or downloads of pre-authorized applications. the built-in Office features and automatic synchronization with SkyDrive take the ability to always be handling the latest versions of work files to an extreme, including carrying out last-minute changes, if necessary, and having everything up-to-date upon returning to the office. Indeed, to arrive at your destination, you can enjoy maps and improved rounds, both in your own city and when you go abroad.

the future within reachthe imminent launch of Windows 8 in October determines and affects other releaess, such as Windows Phone 8 and Surface, microsoft’s attempt in the world of tablets. For telephones, we will see significant improvements, such as those applied in the metro interface, with more customizable mosaics that include changes of dimension and mobility within the screen. in the hardware field, multi-core processers and screen resolutions that will reach 1280 x 768 and 1280 x 720 pixels in 16:9 format will be supported, making better use of larger screens. it will also integrate micro SD memory cards, improved multitasking, and incorporate internet explorer 10.

Windows 8 will also be the inspiration for Surface, microsoft’s attempt in the tablet field, which is influenced by the lifestyle of people who work “on the road.” it is a unit of refined design and low weight that has a FullHD panoramic screen. its different models will have storage capacities ranging from 32 gB to 128 gB and will have at least one uSB port, which is ideal for connecting removable drives of all kinds.

http://technet.microsoft.com/magazine/jj206429.aspx


expanding storeif all the features that come with a Windows Phone device are not enough, the ecosystem that revolves around this technology already has more than 100,000 applications in the marketplace. there, you can easily find many different categories of applications, such as business, productivity, economics, news, travel, health, personal financial information, books, sports, connections to social networks, geopositioning, translators and many more.

the world of work has radically changed in the last 20 years, tasks and hobbies are often part of the same scenario, and new tools are demanded that quickly solve whatever problems come up, whether scheduled or unexpected. mobility has been and will continue to be addressed through devices and applications that are becoming increasingly intelligent and powerful, allowing users to directly define the most appropriate solutions from the palms of their hands.


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Year after year, the systematization of all the observations that come to microsoft through different channels are optimized. the most important is the Semi-annual Satisfaction Survey for business clients, but there are others, such as microsoft connect and microsoft answers.

the number of innovations and improvements introduced and services offered by the company arising from concerns raised by users is increasing. compliance with pre-established processes is also key in resolving primary cPe problems, which ultimately have to do with technology adoption. The in-depth analysis of the difficulties, prioritization and the commitment of the entire organization to find appropriate solutions are constituent parts of these processes. the more than 1 million situations that arose in the last decade are a great knowledge base for continuous improvement.

given the importance of microsoft’s business partners in the ecosystem, there are customer experience awards, so that the efforts made by the company to increase satisfaction are consistent with the entire value chain.

echnology is a core resource for companies, and therefore customer satisfaction is a

key indicator for technology providers. as the degree of conformity increases with product quality, attention and the resources made available for getting the most out of it investments, a greater contribution to company success occurs.

More than 60 Microsoft groups develop and implement their plans for improving the experience of customers and business partners (cPe, customer and Partner experience), based on a central strategy. Worldwide, there are more than 300 cPe professionals within the company. all are guided by the same precept: the more that microsoft constructs a culture of responsibility by listening, and responding to customers, simplifying offers, improving product quality and security, and innovating based on comments received, the more that clients and business partners will be satisfied. In each local Microsoft office, there’s a person in charge of this area, whose mission is to align the company in this regard.

By Carmen GonzálezCustomers and Partners Satisfaction DirectorMicrosoft Latin America

The customer services programs and different interaction channels are the basis for a relationship that establishes a virtuous circle between satisfaction and product quality. Actions toward the community.

The importance of knowing how to listen

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microsoft’s customer service and support (css) operates around the world, 24 hours a day, 7 days a week; it handles more than 3 billion interactions with microsoft customers each year. this team takes about 30 million phone calls from clients and 1 million commercial phone calls each year. they also give email assistance, and many times their representatives go on site for their business clients.

the global support services (gSS) website (support.microsoft.com) is the main self-help portal, which has a knowledge base of more than 250,000 articles. Millions of people use it each day. in the previous issue of management today, we reported on other channels for getting help, including online services, technical and business communities, outstanding professionals and the business partner network.

incorporated in the products Windows error messages and the customer experience improvement Program are very valuable for collecting concrete evidence regarding features that are not working as expected in certain scenarios. When this happens, Windows displays a pop-up window that allows one to report errors; information on the computer configuration and a first diagnostic are sent to technical teams for review.

the ability to receive feedback covers all aspects of the software: interfaces, drivers, behaviors, usability and even licensing forms. Sometimes this feedback leads to the development of updates or new features in future products, but it also contributes to program design and training resources, both to end users and business partners.

the Windows 7 xP mode, and the DirectAccess, BranchCache, BitLocker To

Go and AppLocker features, among others, were developed taking the customer’s voice into account. this same listening process gave rise to the Windows compatibility center, a comprehensive resource for collecting information on the compatibility of thousands of third-party programs and hardware products with Windows.

Community workWe pointed out above the value of technology for raising levels of productivity, profitability, and also satisfaction in everyday performance. With the same passion, we share the concern with clients and business partners about the issues related to each of the companies in which we perform as a company. Bridging the digital divide, improving education and protecting the environment are central themes of our responsibility as corporate citizens.

the unlimited Potential Program is focused on transforming education, fostering local innovation and facilitating the creation of jobs and opportunities in order to generate a continuous cycle of sustainable social and economic growth for all, especially for the approximately 5 billion people who still have not been able to see for themselves the advantages of technology. In Latin America, more than 200 projects have been started in the last two years.

Get to know the different projects through this portal. http://www.microsoft.com/about/corporatecitizenship/citizenship/giving/wsis/map.htm

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21eoexecutive opinion

on vision issue 33 august - october 2012

long time ago, some companies blocked instant messaging apps

from their employees’ equipment. they thought these apps distracted them from their tasks, giving time to personal issues during work hours. With the appearance of social networks and technologies, such as smartphones connected to the internet, this logic no longer makes sense. not only would it be impossible to control the use of social networks in the company, but it could be inconvenient!

Social networks are a fast and flexible means of communication with a strong, interactive and dynamic focus.

these qualities are the ones we look for in employees’ way of working, which is why social networks have become a good tool. microsoft identified their potential years ago, and started developing products and services aimed at connecting the company’s employees in a more dynamic fashion.

For example, the predecessors of Lync as an instant messaging solution already included information on users’ status, his or her workplace, and the groups that he or she belonged to in the organization. With the arrival of lync server, each user has an online profile. Of course, this is on top of its powerful work features, such as voice calls, videoconference, the ability to share apps and the inclusion

Social networks as a productivity toolSocial networks are not only a channel for entertainment or chatting with friends. They are also productivity tools that facilitate the daily work of any organization’s employees. Whether they are public networks, like Facebook or LinkedIn, or private business networks, their potential is huge and is already being used by many companies. The value of promoting sectorial communities.

By Claudia Monteiro Marketing and Communications Manager Microsoft Latin Americaa


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of Microsoft exchange. Lync telephone service is a strong trend; it even beats iP telephone services, as it does not require special devices to communicate.

Outlook Social Connector is another tool that has shown the usefulness of social networks for organizations. through this Outlook feature, any employee can quickly see the profiles of the social networks that they share with their contacts from their inbox, whether they are business or personal networks. Let’s suppose two employees have profiles in LinkedIn and Facebook. When opening an e-mail from the other employee, they will be able to

see the status update in all social networks, their chat history, their shared agenda and even the changes they make to their social profiles will be seen in their contact info. Of course, this tool respects the privacy options that users set in each social network.

the it department of each company can use, through group directives, the control of social networks with which it can –or not- have connections. it can also choose and customize which features will be synched (for example, exclude photos for bandwidth consumption and storage), and specify time periods to synch corporate users’ social networks. this way, based on the needs of each company, there is a total control of the company’s social content.

So far we have talked about the connection between a company’s employees. But the power of several tools, such as Outlook Social connector, also relies on the possibility of opening new channels and establishing better relationships with current and potential clients, as well as business partners. Planning the use of social networks with a specific purpose is the key to take advantage of them for the benefit of the company.

inside the organization, sharePoint server is a great collaboration tool; this is why its “social” potential is obvious. in this sense, it allows creating user profiles, personal sites or work groups, using theme labels and managing Rss channels, blogs and wikis. SharePoint Works under the

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concept of “network” within the company, transforming the corporate intranet into a dynamic and collaborative work space.

to enhance this proposal, microsoft announced the purchase of the business social network Yammer last June, for uS $1.2 billion. this purchase projects the total integration of collaboration technologies, including Office365, SharePoint, Skype and Microsoft dynamics with the social network. Yammer allows users to access a safe and private social network for free. this way, two main solutions in the market complete each other; right now, there are more than 66,000 clients using SharePoint, which means more than 125 million licenses sold; 200,000 companies in the world use Yammer, reaching 5 million users.

Social networks make sharing information of any project faster, strengthen interpersonal relationships and facilitate collaboration. it is a great ally as a complement of communication and collaboration business technologies. in another article of this edition of management today, we talk about the flexible work style; social networks are also part of this new paradigm. as these new trends become more popular and new devices aimed at mobility and connectivity are launched, it becomes increasingly necessary to plan the adoption of practices within the company that accompany this movement in order to take advantage of their productivity potential for the benefit of the business.

Success Storieslooppa is a company that developed a social network platform for others, especially for media companies and for those who use their websites to interact with their communities. all the development was made with .net technologies and is executed in a Windows Server and SQL Server environment. One example is guaridaazul.com, a website with several social features, aimed at the fans of an mtv series, with over 300,000 registered users, nearly 5 million visits and around 5,000 people simultaneously interacting to publish over 1.5 million pieces of content.

Intel created a social network -100% with microsoft technologies- through which intel interacts with over 200,000 technology professionals in Latin America, providing courses, different contents and a fluid and dynamic communication. it uses a management platform from communities developed in .NET and SQL Server that allow the management of strategy and digital marketing campaigns in an integral and synched fashion. Sojabook, MarketingLand and Efactor are other examples of sectorial social networks that allow the deployment of marketing and pre-marketing activities, inter-company linking and collaboration, and even the coordination of socially responsible business initiatives.

http://sharepoint.microsoft.com/en-us/Pages/default.aspx


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he priorities of many governments include making progress in management focused on their citizens. this

is also the core of other key concepts, such as efficiency and service quality. Just as with companies, great volumes of information are managed and there are complex structures, with many employees, where it is essential to have communications and collaboration tools to facilitate procedures, reduce times and revalue public employment.

the pillars that support microsoft’s value proposals for governments are based on an information-based economy, future public management trends, the opening to interoperability of diverse technologies, the optimization of infrastructure with a rational use of resources, all of which is integrated with aspects derived

from corporate citizenry and socially responsible businesses. Joint work with national, provincial, state and municipal governments, state companies and autonomous organizations demands understanding of the particularities of the public sector in order to adapt the software benefits and online services.

One of the greatest difficulties faced by public servants who attend to citizenry’s demands, their complaints and bureaucratic processes is the low availability of accurate information at the right time. Disconnected systems, disperse data and unfriendly interfaces threaten quality service. many organizations tend to manage their it departments with autonomy, their own security regulations, particular criteria and technological preferences, which has made it harder to connect in order

Government management focused on citizensThose responsible for managing Latin American States are incorporating increasingly advanced solutions to increase their efficiency and provide better services. Innovation is recognized as a way to reduce costs and increase productivity. Heterogenic scenarios and public-private collaboration benefit society.

By Wendy RichardsonPublic Sector Marketing DirectorMicrosoft Latin Americat

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to have better information flow.

Over the past few years this has changed, and there is an increasing awareness of the need to have a modern systems infrastructure that is connected and citizen-focused. in microsoft’s vision, a service platform that integrates communications apps is needed. they facilitate the exchange of information and the resolution of queries in real time with systematized repositories of documentation and search tools that simplify the quick location of what is required with precision; self-query websites and interactive applications that eliminate paperwork, avoiding having to move offices, geographical systems information that faster and more efficient actions, and apps for the integral management of relationships with citizens.

all microsoft technologies and services in the cloud, such as Windows azure, Windows Live and Office 365 have specific adaptations to attend to the needs of governments and have been developed with an open philosophy in order to be able to interoperate with other technologies that each government decides to use. many business partners of the company have developed specific apps to attend to the needs of executive ministries, secretariats, justice departments and legal departments. concrete experiences begin to multiply and clearly express how it is possible to create modern and efficient governments based on technological innovation.

Key areasBeyond the use of software tools and services for each government area, there are special contributions by microsoft in areas considered essential because of their social, economic and cultural impacts.

in this sense, one of the dominions that particularly occupies joint work teams is information security, which also has different lines of action. On the one hand, based on the access of Windows and Office source code, the profound knowledge of security policies that guide the development of software and the management of information in microsoft and training are used to protect the privacy of citizens and sensitive public information. there are also quick action mechanisms when massive it attacks, pedophilia networks or certain viruses occur and become critical problems for a nation.


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an area of the public sector that fascinates those working at microsoft involves . multiple initiatives aimed at education institutions, teachers and students highlight the preparation of future generations based on the reduction of the digital gap and the strive for creativity and innovation. Over the past few years, incredible work with innovative teachers has taken place. teachers brought into classrooms proposals based on the use of technology, systematized through the . in the university environment, specifically in the training of future technology experts, the experience of is amazing; thousands of students around the world are developing new apps with high social impact. Several Latin American teams have reached the finals of the competition in its last events, showing their capacity and vocation.

in several countries in the region, special programs have been developed for the of software, based on recognizing cultural diversity. this way it was possible to have Windows and Office versions in Quechua and Windows in mapuzugun (of the mapuche people).

environmental sustainability, job generation, management transparency, the development of the local software industry, the integration of social networks into the interaction with citizens, the freedom of technological choice and the development standards are other areas in which microsoft is working and are part of the strategic agenda for the future.

CASES

Panama’s 311 service operates on a platform based on cRm microsoft Dynamics, which instantly allows users to solve over 80% of open query cases, suggestions or complaints from citizens. call time decreased from minutes to seconds. Basically, all state organizations are linked to this platform, which substantially facilitates management, including quality service to citizens. the Managua Mayorship, in nicaragua, created a complete communication and collaboration infrastructure with exchange Server and Lync Server for the use of over 1,000 employees distributed in 10 different offices, with advanced levels of administration and security. the Judicial Branch of the Province of Buenos aires, in argentina, reduced by 25% the amount of servers with Windows Server 2008 R2 Hyper-v, System center virtual machine manager 2008 and System center Operation manager 2007, saving physical space and electricity by simplifying the tasks of the support department, and has the flexibility to increase resources when the work load demands it.

these are just some examples of how microsoft technology contributes to the public sector in order to have a new way of governing.

http://www.microsoft.com/publicsector/ww/Pages/index.aspx


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7cscase study

ECO ORO

mining exploration and exploitation

co Oro is a mining exploration and exploitation company based in canada. this company has had presence in

Colombia for 16 years. With a 250-person workforce, its main project is called angostura, located in the high plateau of Santurbán in the Santander Department.

the company explores and develops gold deposits, following high ethical and transparency standards. the company works hard to achieve excellence in efficiency, quality, safety, social responsibility and environmental sustainability. its goal is to generate economic and social benefits for its shareholders, employees and the communities where it operates.

situation

Inefficient communicationseco Oro used to have scattered communications and long response times because of its headquarters is in canada. the company needs to be in constant communication with its staff in canada. “users who wanted to contact someone in another country had to write an e-mail and wait for a response, which sometimes took 2 or 3 days,” says mauricio márquez, eco Oro technology Director.

Response times among users were too long, affecting the company’s productivity.

In December 2010, the company identified the need to improve how it was managing communications, and started an evaluation process of several platforms that led it to adopting the Microsoft Office 365 solution.

Before, it was nearly impossible to send images of projects, attached documents, information and stock market analyses to current or potential investors due to the size of the documents. contacting people was very complicated.

The company was 90% Linux Red Hat enterprises. Some projects regarding application integration both with desktop equipment and mobile devices started to emerge, and they could be done on Linux, but its administration and implementation is too complex.

“We had the zimbra collaboration suite platform, but we began implementing Office 365 gradually with some users, starting with management, as microsoft, through its variety of solutions, allows us to fulfill our communications goals. One of the main projects we implemented was Office 365. We read in the paper that Office 365 was available, and we decided to contact

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8 cs case study

microsoft,” says Pedro Pineda, Head of the technological infrastructure area of eco Oro.

The company first migrated it e-mails, then the instant messaging services and finally standardized to Office. Now, the company is changing some FtP sites into Share Point sites, but the platform is stable and working.

Due to security matters, having information in the cloud caused an initial negative impact for some executives, but when analyzing the guarantees and security and privacy standards that microsoft offers, this was immediately solved. “We know that our information is safe and that microsoft will always protect our information and make it available for us,” mauricio márquez said.

solution

Microsoft Office 365Microsoft Office 365 is a communications and collaboration solution in the cloud. This product includes Office Professional Plus – excel, Word, PowerPoint and Outlook, exchange Online - business e-mail with shared calendars, voicemail and unified messaging services, mobile e-mail, 25 GB inbox, Lync On Line – audio conferences and video from Pc-to-Pc and creation of online meetings with shared desktop use - and SharePoint to create websites, share documents and information with colleagues and clients, extranet to share large files and wireless access to documents through work spaces.

Office 365 offers simple administrative tools based in the cloud from a single location. through the administrator user interface, it personnel can customize new user accounts, control access to features and see the state of all tools and services of Office 365 in real time.

couNtRy: colombia

iNdustRy: mining

clieNt’s PRoFile: eco Oro is a mining exploration and exploitation company based in canada. this company has had presence in Colombia for 16 years. With a 250-person workforce, its main project is called angostura, located in the high plateau of Santurbán in the Santander Department.

BusiNess situAtioN: eco Oro used to have scattered communications and long response times because of its headquarters is in canada. the company needs to be in constant communication with its staff in canada. “users who wanted to contact someone in another country had to write an e-mail and wait for a response, which sometimes took 2 or 3 days,” says mauricio márquez, eco Oro technology Director.

solutioN: Microsoft Office 365.

BeNeFits ■ improved communication processes ■ Reduced storage costs ■ improved response times ■ increased productivity ■ Better service to current and potential clients


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Benefits

instant communication

the advantages of this platform go beyond e-mail, instant messaging services and Office. Users can manage shared calendars, contacts and tasks, and can have instant messaging on their mobile devices. Phone calls can also be forwarded to a cellphone, mobile device, a Pc or an iP phone.

The added value that Eco Oro finds in Office 365 is not only the number of services in the cloud, but the instant messaging services and the integration it has with other services, such as Exchange or Office.

Now, users are noticing the benefits provided by the services offered in the platform; for example, the use of Lync to make phone calls, the ease in verifying user availability, and the ability to manage all conversations they’ve had on instant messaging services. they can also carry out teleconferences and use telepresence services.

there are small groups that are already using shared calendars to organize their activities and SharePoint to share certain information.

“We created a SharePoint so that our current and potential investors know everything about our projects without having to come here, and with all the necessary privacy through the creation of a username and password,” márquez said.

“We chose Office solutions because of the standardization of Office and unified communications. Other platforms may offer the same, but at higher prices and with complicated administration,” márquez added.

Eco Oro went from managing inboxes of 25 to 30 GB, to handling inboxes of 15 GB; e-mail transactions dropped from 1,000 to 500 per day, as most of the company’s communications are made through Lync. This means more space in servers and reduced storage costs. this also saves on updating and the synchronization of accounts from the cloud to portable devices, since response times are shorter.

“the support microsoft has provided us has been invaluable and essential. it has solved problems and facilitated implementation. the next step is to create training mechanisms for final users so that they can take full advantage of Office 365, because at the beginning, we noticed a negative impact due to the platform change,” márquez noted.

The implementation of Office 365 is just one part of eco Oro’s great project. the next phase is the implementation of unified communications and the final stage is the integration of Office 365 and other unified communications into other company’s apps.

About Microsoft

Microsoft Office 365Microsoft Office 365 is a communications and collaboration solution in the cloud. This product includes Office Professional Plus – excel, Word, PowerPoint, Outlook and exchange Online - business e-mail with shared calendars, voicemail and unified messaging services, mobile e-mail, a 25 GB inbox, Lync On Line – audio conferences and video from Pc-to-Pc and creation of online meetings with shared desktop use -- and SharePoint to create sites, share documents and information with colleagues and clients, extranet to share large files and wireless access to documents through work spaces.

Team members in three time zones.One document in the cloud.

A single place for all information.It all works together.

Introducing Microsoft Offi ce 365. Collaborate

in the cloud with Offi ce, Exchange, SharePoint,

and Lync videoconferencing. Starting as low

as $10 per user per month. Begin your

free trial now at Microsoft.com/offi ce365

www.microsoft.com/office365

Documents

Pg. wiNdows 8: What benefits does it bring with the bits?download.microsoft.com/download/4/9/E/49ED9C71-19C0-4FC8-A6A… · services, organizations can choose a type of infrastructure