Pg e Iipm Ss IV Semester 2011-13

OPERATIONS RESEARCH & DECISION MODELS

PGP_PG(E)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: OCT 12

(PGE) COURSEWARE S NoSubjectCredits

1.Total Quality Management2

2.Business Ethics2

3.Digital Marketing2

4.Executive Communication & Mentoring6

SPECIALISATION: MARKETING

5Marketing Research4

6Distribution & Logistics Management2

7B2B Marketing 2

SPECIALISATION: HR MANAGEMENT

8Human Resource Planning4

9Work Psychology 2

10Performance Management & Appraisal System2

SPECIALISATION: FINANCE

11Mergers & Acquisitions 4

12Strategic Corporate Finance 2

13Multinational Business Finance & FOREX 2

SPECIALISATION: MARKETING COMMUNICATION

14Marketing and Advertising Research4

15Account Planning, Servicing and Management2

16PR & Corporate Communication2

SPECIALISATION: INFORMATION TECHNOLOGY

17ERP & CRM Consulting Implementation4

18Technology & Strategic Consulting 2

19M-Commerce2

IMPORTANT NOTE

The centre academics departments, students, and faculties concerned are advised to note that all the papers listed in BOLD PRINT (i.e. papers listed to serial nos. 1 and 5-19 are being taught as part of university course curriculum. Papers listed at serial nos. 2-4 are being offered by IIPM internal program. Depending on the stream being pursued by a student (s) he will study different combinations of these papers.TOTAL QUALITY MANAGEMENTCOURSE DURATION: 20 HRS COURSE CREDIT: 2UNIT 1. INTRODUCTION

Meaning of quality orientation to customer satisfaction

Scope of TQM

Basics and Imperatives of TQM

Cost of quality and its relevance to TQM

Concept of Kaizen and continuous improvement

UNIT 2. STATISTICAL QUALITY CONTROL

Concept of SQC

Acceptance sampling and inspection plans

Statistical process control

Process capability studies

UNIT 3. PEOPLES ISSUES IN TQM

Leadership issues

Total employee involvement

5 S concept

Quality circles

UNIT 4. QUALITY MANAGEMENT SYSTEMS

Quality audits

Lead assessment & ISO - 9000

UNIT 5. QUALITY GURUS AND LEARNINGS FROM THEM

Issues on quality by

Demming

Crosby

Taguchi

JuranRECOMMENDED BOOKS: BESTERFIELD: Total Quality Management (Pearson) S. N. CHARY: Production & Operations Management (TMH)IMPORTANT NOTE: The exact format of the paper will be decided by the University.BUSINESS ETHICSCOURSE DURATION: 20 HRS COURSE CREDIT: 021. INTRODUCTION Business functioning and ethical dilemmas in management

Unethical behaviour and conduct at individual, group, and corporate level

2. INDIVIDUAL ETHICS

Ethics in corporate strategy

Ethical dilemmas and value clarification for future managers

3. GROUP ETHICS

Ethical attitudes of Indian managers

Managers facing unethical management

4. CORPORATE ETHICS Ethics and company philosophies

Corporate social responsibility

5. APPLICATIONS Ethics in marketing research and marketing strategy

Ethics in finance: Tax planning; financial disclosures

Ethics in information technology and systems usage

Ethics and human resources management

Environmental ethics

(Faculty should use Indian case studies for this unit)

ESSENTIAL TEXTS

MANUEL G. VELASQUEZ: Business Ethics: Concepts and Cases (Pearson: Latest Edition)

FERNANDO: Business Ethics: An Indian perspective (Pearson:2009)

IMPORTANT

While the faculty should follow the texts listed here, the ethical issues and their resolution should be discussed through cases from Indian business. The students should be encouraged to read the business papers and magazines to learn in depth about such ethical dilemmas faced by Indian managers. The end term paper will have three sections. Section-A will have 2 compulsory questions. Q.1 will be case based while Q.2 will be definitions based (15). Section-B, covering units 1-4 will have 3 questions out of which the student will have to answer any 2. Finally, Section- C will cover unit-5 and will again require the student to answer 2 out of the given 3. The end term examination will be of 3 hours duration. DIGITAL MARKETINGCOURSE DURATION: 20 HRS COURSE CREDITS: 02

1. INTRODUCTION TO DIGITAL MARKETING

Defining Digital Marketing and its role

Scope of Digital marketing: Various channels

How significant is Digital Marketing?

Newer media for marketing

2. EMAIL MARKETING Introduction to eMail Marketing

History of eMail Marketing

Key terms and concepts

HoweMail Marketingworks

Pros and Cons of eMail Marketing

3. ONLINE ADVERTISING Introduction to Online Advertising

History of Online Advertising


HowOnline Advertisingworks

Putting it all together

Emerging technologies

4. AFFILIATE MARKETING Introduction to Affiliate Marketing

History of Affiliate Marketing


HowAffiliate Marketingworks

Tools of the trade

Setting up an Affiliate Marketingcampaign

Pros and cons of Affiliate Marketing

5. SEARCH ENGINE MARKETING


The importance of search engines

6. SEARCH ENGINE OPTIMIZATION (SEO)

Introduction to SEO

History of SEO


HowSEO works

Tools of the trade

Pros and Cons

7. VIRAL MARKETING

Introduction to Viral Marketing

History of Viral Marketing


HowViral Marketingworks

8. ONLINE REPUTATION MANAGEMENT

Introduction


How it works

Recovery Path

9. MOBILE MARKETING

Introduction

Why the mobile


Mobile phones

Mobile web

Planning to go Mobile

Pros and Cons

10. DIGITAL MARKETING STRATEGY

Introduction

How the internet has changed the world we market in

The internet and the marketing mix

Developing a marketing plan

Digital Marketing in marketing overall.

ESSENTIAL TEXTS:

DAMIAN RYAN CALVIN JONES: Understanding Digital Marketing (Kogan Page) (Chapters. 2, 3, 6, 7, 9, 10)

ICFAI: Digital Marketing - Concepts and Experience (ICFAI Press) (Chapters. 6, 10)

ICFAI: Digital Marketing Approaches and Applications (ICFAI Press) (Chapters. 4, 7, 9, 10, 12, 13 & 14)

RANDHIV MEHTA: Getting to transformation (Macmillan) (Chapters. 2, 3, 5, 6, 9, 10, 11, 18)

R. PRASAD: Digital Marketing (OUP) (Text Book)

IMPORTANT:

The faculty is advised to follow the prescribed texts and teach the subjects from Indian perspective.

The end term examination will be divided into three sections. Section A will have Q1, case based, which will have to be compulsorily answered. Q2 in this section will ask about 15 definitions/ concepts and again will be compulsory. Section B will have 3 questions which will be set from units 1 6. The student will have to answer any 2. Finally, section C will have 3 questions from units 7-10 out of which 2 will have to be answered.

All the questions will be applied, as against concept based.

The end term examination shall be of 3 hours duration.

EXECUTIVE COMMUNICATION & MENTORINGCOURSE DURATION: 60 HRS COURSE CREDITS: 06There is no formal syllabus for executive communication and mentoring. You are advised to contact Prof. Prashanto Banerjee directly for any guidance and clarification.

SPECIALIZATION: MARKETINGMARKETING RESEARCH COURSE DURATION: 40 HRS COURSE CREDIT: 41. INFORMATIONAL PERSPECTIVE AND ORGANIZATION

Marketing research: Meaning, need, and scope

Information and decision making

Marketing information system

Decision support systems

Research process and research design

Research data

2. MEASUREMENT TECHNIQUES IN M.R.

The concept, scales, and components of measurement

Questionnaire design

Qualitative design. Attitude scales

Interviews

Mailed questionnaires

Group discussions

Focus groups

Motivation/psychological research

Shopping mall tests

Web based research

3. SALES FORECASTING

Importance of sales forecasting and its role in marketing research

Consequences of incorrect forecasting

Quantitative & qualitative aspects of forecasting

4. RESEARCH IN MARKETING MIX

Product research testing

Price research

Distribution research

Advertising and communication research

5. MARKETING RESEARCH REPORTS

Preparing written research reports and oral presentations

Reading and interpreting research reports.

RECOMMENDED BOOKS

GREEN, TULL, AND ALBAUM: Research for Marketing Decisions (PHI Learning) LUCK AND RUBIN: Marketing Research (PHI Learning) NARESH MALHOTRA: Marketing Research- An Applied Orientation (Pearson) ZIKMUND: Marketing Research (Cengage)IMPORTANT NOTE:

The exact format of the paper will be decided by the University.

SPECIALIZATION: MARKETINGDISTRIBUTION AND LOGISTICS MANAGEMENT

COURSE DURATION: 20 HRS COURSE CREDIT: 21. DISTRIBUTION PLANNING AND CONTROL

Role and function of intermediaries; their selection and motivation

Distribution analysis, control, and management

Channel dynamics: VMS, HMS, multichannel marketing system

Channel conflict and their management

2. DISTRIBUTION SYSTEM Physical distribution system: Various decision areas

Modes of transport in India; their characteristics

3. LOGISTICS Logistics management: Meaning; functional areas of logistics; logistics integration for customer satisfaction

4. COST AND CUSTOMER MANAGEMENT

Distribution costs and their management

Customer service

5. SUPPLY CHAIN

Supply chain management

Integration of procurement and supply strategies

RECOMMENDED BOOKS: CHOPRA, MEINDI, AND KALRA: Supply Chain Management(Pearson) R.H.BALLOU AND SAMIR K. SRIVASTAVA: Business Logistics/ Supply Chain Management(Pearson) SATISH C. ALLAWADI & RAKESH SINGH: Logistics Management (EEE) KAPOOR & KANSAL: Basics of Distribution Management: A Logistics Approach (PHI Learning) P. VENUGOPAL: Sales and Distribution Management (Sage Publications)IMPORTANT NOTE:

The exact format of the paper will be decided by the University.SPECIALIZATION: MARKETINGB 2 B MARKETINGCOURSE DURATION: 20 HRS COURSE CREDIT: 21. B2B MARKETING: OVERVIEW

Nature and scope of B2B marketing

Basics of industrial marketing

2. UNDERSTANDING CUSTOMER & ITS ENVIRONMENT

Organisational buying behaviour

Organising for the buying function

Managing buyer seller relationship

Researching the business markets

3. ORGANISING THE MARKETING FUNCTION

Market segmentation strategy

Product decisions for industrial products

Management of new industrial products

Pricing strategy for new products

Pricing strategy in a competitive environment

4. PROMOTING AND PLACING B2B PRODUCTS Communication for industrial markets

Industrial products distribution

Commercial aspects of industrial marketing

Industrial selling

5. SPECIFIC MARKETING PROGRAMS

Marketing of projects Marketing of industrial services

RECOMMENDED BOOKS:

P. K. GHOSH: Industrial Marketing (OUP): Relevant chapters only. HUTT & SPEH: Business Marketing Management (South Western:2010)IMPORTANT NOTE:


SPECIALIZATION: HR MANANGEMENTHUMAN RESOURCE PLANNINGCOURSE DURATION: 40 HRS COURSE CREDIT: 41. INTRODUCTION TO MANPOWER PLANNING

Definition and scope

Objectives, importance, benefits, and challenges involved.

2. MANPOWER PLANNING PROCEDURES

System and procedures used

Manpower data bank

Norms, plans, and projections

Forecast: Manpower supply and demand; reconciliation between the two

Manpower budgeting

Manpower acquisition and redeployment

3. ASSESSMENT OF MANPOWER REQUIREMENT

Information required

Manpower surveys; employment market information

Labor market characteristics

4. MANAGING CAREERS

Career planning and management

Succession planning

5. UTILIZATION AND CONTROL

Improving manpower utilization

Wastage analysis, downsizing, and manpower control.

RECOMMENDED BOOKS:

DIPAK K. BHATTACHARYA: Human Resource Planning (Excel)

GATEWOOD, FIELD & BARRICK: Human Resource Selection (Cengage: 2008)

IMPORTANT NOTE:


SPECIALIZATION: HR MANANGEMENTWORK PSYCHOLOGY

COURSE DURATION: 20 HRS COURSE CREDIT: 2

1. PSYCHOLOGICAL PROCESSES IN WORK CONTEXT

Framework and bases

Personality in work context

Industrial psychological research

2. ENVRIONMENTAL PSYCHOLOGY AND ERGONOMICS

Organizational psychology

Environmental psychology

Ergonomics

3. WORKPLACE DIVERSITY AND PSYCHOLOGICAL ADJUSTMENTS Work psychology well being, and adjustments

Workplace diversity

4. INDUSTRIAL PSYCHOLOGY TESTING AND ASSESSMENT

Psychological testing: Meaning, scope, and effectiveness

Principles involved: Norms and meaning of test scores, reliability, validity, and item analysis

Ability testing: Individual tests; tests for special populations; group testing

Personality testing: Self assessment personality inventories; measurement of interests and attitudes; projection techniques

Application of testing; ethical and social considerations involved

Personnel psychology

5. INDIVIDUAL DIFFERENCES AND WORK PERFORMANCE

Demographic, personality, and cultural factors contributing to individual differences

Individual differences in the work context

Individual differences in cognitive behaviours, personality traits, personal orientation, and emotional state

Individual difference in goal striving, work motivation, and work satisfaction

Individual differences and decision making behaviours

Individual differences and entrepreneurship

Individual differences and organizational withdrawls

RECOMMENDED BOOKS:

PAUL M. MUCHINSKY: Psychology Applied to Work (Hypergraphic press) MALTHEWMAN, ROSE, AND HETHERINGTON: Work Psychology : An Introduction to Human Behaviour (OUP) DUNANC SCHULTZ: Psychology and Work Today ( Pearson) PETER WARTSMAN: Psychology at Work JOHN ARNOLD, IVAN T.ROBERTSON, AND CARY L. COOPER: Work Psychology:Understanding Human Behaviour in The Workplace (Prentice Hall)IMPORTANT NOTE:


SPECIALIZATION: HR MANANGEMENTPERFORMANCE MANAGEMENT & APPRAISAL SYSTEMCOURSE DURATION: 20 HRS COURSE CREDIT: 21. INTRODUCTION TO PERFORMANCE APPRAISAL

Performance appraisal: Meaning, purpose, and scope

Pros, Cons and reputation of performance appraisal

Legal aspects of performance appraisal systems

Performance planning

2. PERFORMANCE EXECUTION

Performance execution: Meaning, and scope

Performance execution & managerial and employee responsibilities

Performance tracking

Performance enhancement: Motivators

3. PERFORMANCE ASSESSMENT

Appraisal of performance

Review

Appraisal forms

Process

4. BUILDING PERFORMANCE EXCELLENCE

Factors leading to excellence in work

Creating development plans that work for the employees

Management and employee responsibilities in development

Using the job as part of the development process

Problem employees

Identifying gaps between desired and actual performance

Getting a buy in to change

Documenting change discussions

Attitude and attendance problems

5. PERFORMANCE CONSELLING

Objectives of counselling

Conditions for effective counselling

Sequential process of performance counselling

Making counselling effective

RECOMMENDED BOOKS: TV RAO: Performance Management & Appraisal System (Sage) SAKS: Performance Management through Training and Development (CIPD) MICHAEL ARMSTRONG: Performance Management (Kogan Page) TV RAO: 360 Degree Feedback and Performance Management System (Excel Books) MIKE WALTENS: The Performance Management Handbook (Jaico Publishing House)IMPORTANT NOTE:


SPECIALIZATION: FINANCEMERGERS & ACQUISITIONS COURSE DURATION: 40 HRS COURSE CREDIT: 41. FORMS OF BUSINESS ALLIANCES

Strategic choice of type of business alliance

Merger and acquisition and take-over

Introduction to restructuring problems; types of mergers; reasons for M & A; vertical, horizontal, conglomerate, concentric mergers.

History of mergers the first to the fourth wave and causes thereof.

The strategic Process Theories of mergers and tender offering financial synergy and managerial synergy.

Joint ventures and alliances

2. DEFINING AND SELECTING TARGET

Pricing of mergers (Pricing the competitive bid for take- over)

Negotiation/approach for merger

Acquisition and take over contracting; implementation of M & A; managing post-merger issues

3. VALUING FIRMS AND THE DIFFERENT METHODS OF VALUATION

Product life cycle effect on valuation.

Corporate and financial restructuring

Divestiture Mechanism, process and techniques legalities involved in M & A and take-over

Ethical issues of merger and take-over

4. ACCOUNTING FOR MERGERS

Financing the mergers and Take-overs

Corporate restructuring divestment and abandonment

5. LEGAL ASPECTS OF M&A

Legal aspects of mergers/amalgamation and acquisition; provisions of Companies Act; SEBI regulation; Takeover Code; schemes of amalgamation; court approvals

RECOMMEDNDED BOOKS:

GAUGHAN: Mergers, Acquisition & Corporate Restructuring (John Wiley)

SUDI SUDERSANAM: Creating Value from M&A (Pearson)

IMPORTANT NOTE:

The exact format of the paper will be decided by the University.SPECIALIZATION: FINANCESTRATEGIC CORPORATE FINANCE COURSE DURATION: 20 HRS COURSE CREDIT: 21. INTRODUCTION TO STRATEGIC FINANCE

Business system and maximization of wealth of shareholders/stakeholders

Objective function of a business entity: wealth maximization for the shareholders and/or stakeholders

Corporate governance issue: Principal agency problem

Share holders marginal and average

Principles of investment decisions

2. MEASUREMENT OF RETURNS

Investment decisions: strategic and tactical roadmap for companies

Capital budgeting: Concepts; decision making, including risk analysis

Inflation and capital budgeting

Economic value added (EVA): Concept and measurement in India companies

3. CORPORATE FINANCING DECISIONS

Corporate life cycle approach

Corporate debt: Benefits and costs

Optimal capital structure

Issues in designing capital structure (profitability & liquidity, control & tax tax planning, maneuverability)

Transition from prevailing capital structure to optimum mix (debt plus equity)

Dividend payouts

4. BUSINESS DECISIONS AND BUSINESS VALUATION

Basics of business valuation

Discounted cash flow: Concept, variants, and measurement

Real options

Relative valuation

Integrated business valuation

5. CORPORATE RESTRUCTURING AND CORPORATE FINANCE Financial framework for Corporate Restructuring

Corporate Debt Restructuring Mechanism

PE and hybrid financing

RECOMMEDED BOOKS: ASHOK BANERJEE: Financial Management, EB

PRASANNA CHANDRA: Fundamentals Financial Management, TMH

JOHN WILD, SUBRANANYAM & ROBERT HALSEY: Financial Statement Analysis. TMH

BREARLY AND MYERS: Financial Management TMH A. DAMODARAN: Applied Corporate Finance (John Wiley)IMPORTANT NOTE:


SPECIALIZATION: FINANCEMULTINATIONAL BUSINESS FINANCE & FOREX MANAGEMENT

COURSE DURATION: 20 HRS COURSE CREDIT: 21. ESSENTIALS OF INTERNATIONAL FINANCE

International finance: Issues & dimensions

International finance: Nature, role

International monetary/financial system

Internationalization process; international financial flows, and balance of payments framework

2. CAPITAL IN MBF

Capital structure

Capital budgeting

Working capital management

3. INTRODUCTION TO FOREIGN EXCHANGE

Sources and Uses

International exchange system and balance of payment (BoP) framework,

International financial institutions ,

Basic glossary of foreign exchange market

4. FOREX MARKETS

Regulatory framework

Various kinds of instruments

Different type of markets

Working of Forex market

5. FOREIGN EXCHANGE RISK MANAGEMENT

Introduction and need of risk management

Types of risks and instruments to hedge forex risks

- Currency futures and currency options

- FX exposure and transaction risk

- Market Risk

- Counterparty Credit risk

- Settlement risk

- Measurement Techniques and Management Practice

Hedging productsRECOMMENDED BOOKS: MOFFETT, STONEHILL, EITEMAN: Study Guide for fundamentals of Multinational Finance (Addition Wesley: 2008) A. V. RAJWADE: Foreign Exchange International Finance and Risk Management (Universal Law Publishing Co. Pvt. Ltd)

AMAN CHUGH & DIVIK MAHESHWARI: Financial Derivatives: The Currency and Rates Factor (Pearson: 2012)IMPORTANT NOTE:


SPECIALIZATION: MARKETING COMMUNICATIONMARKETING AND ADVERTISING RESEARCH COURSE DURATION: 40 HRS COURSE CREDIT: 41. INFORMATIONAL PERSPECTIVE AND ORGANIZATION

Marketing research: Meaning, need, and scope

Information and decision making; M.I.S.

Research process and research design

Research data

Techniques to collect information

2. RESEARCH IN MARKETING MIX

Product research

Price research

Distribution research

Communication research

3. PRERESEARCH IN ADVERTISING

Advertising research during pre and post release phases

Creative development research

Concept testing

Pretesting the whole campaign

4. POSTTESTING

Techniques for post testing

Measurement of effectiveness of advertising

Limitations of research in advertising

5. PRESENTING RESEARCH

Preparing written research reports and oral presentations

Reading and interpreting research reports

RECOMMENDED BOOKS: GREEN, TULL, AND ALBAUM: Research for Marketing Decisions (PHI Learning) JOHN PHILIP JONES: When Ads Work: New Proof that Advertising Triggers Sales(M.E. Sharpe Inc.) LUCK AND RUBIN: Marketing Research (PHI Learning) NARESH MALHOTRA: Marketing Research- An Applied Orientation (Pearson) ZIKMUND: Marketing Research (Cengage)IMPORTANT NOTE:

The exact format of the paper will be decided by the University.SPECIALIZATION: MARKETING COMMUNICATIONACCOUNT PLANNING, SERVICING AND MANAGEMENTCOURSE DURATION: 20 HRS COURSE CREDIT: 21. COMMUNICATION PLANNING AND EXECUTION

Situation analysis

Objective setting

Message strategy

Media strategy

Execution

2. ACCOUNT PLANNING BASICS

Meaning and scope of account planning

Role, responsibilities, and tracts of an account planner

Account servicing basics

Overall account management

3. RESEARCH AND ACCOUNT PLANNING

Strategic research

Strategy document

Message development research

Research challenge

4. ACCOUNT SERVICING

Advertising agency and account servicing

Role and responsibilities of client service team

Client - agency relationship: services provided

5. ACCOUNT MANAGEMENT

Client brief

Strategy formulation

Strategic execution

EvaluationRECOMMENDED BOOKS: SANGEETA SHARMA & RAGHUVIR SINGH: Advertising Planning and Implementation(PHI Learning) TEJ K. BHATIA: Advertising and Marketing in Rural India (Macmillan Books) JOHN STEEL: Truth, Lies and Advertising- The Art of Account Planning (Wiley books) SUNIL GUPTA: Living on the Edge (Roli books) DON COWLEY: How to Plan Advertising (Abe Books)IMPORTANT NOTE:


SPECIALIZATION: MARKETING COMMUNICATIONPUBLIC RELATIONS AND CORPORATE COMMUNICATIONCOURSE DURATION: 20 HRS COURSE CREDIT: 21. PUBLIC RELATIONS

Meaning and scope

Tools for P.R

Planning of a P.R. activity

Executing a P.R.campaign

2. CORPORATE COMMUNICATION

Concept: Need, advantage, benefits

Identification of public for corporate communication

Corporate communication planning and execution

3. CORPORATE COMMUNICATION SETUP

Functional interface within the organization

Role of corporate communication department

4. EXTERNAL COMMUNICATION

Media Training

External functional interface with ad. Agency, PR agency, and other media

Limitations of corporate communication

5. CORPORATE COMMUNICATION CASE STUDY

Success stories

Failure stories

RECOMMENDED BOOKS: PHILIP LESLEY: Handbook of Public Relations (Jaico)

SUSHIL BEHL: Making P.R. Work (Wheeler Publishing)

SUBIR GHOSH: Public Relation Today (Rupa)

CENTER & JACKSON: Public Relations Practices (Prentice Hall) LYNN UPSHAW: Truth: The New Rules for Marketing in a Skeptical World (AMACOM)IMPORTANT NOTE:


SPECIALIZATION: INFORMATION TECHNOLOGYERP AND CRM CONSULTING & IMPLEMENTATION

COURSE DURATION: 40 HRS COURSE CREDIT: 41. INTRODUCTION TO ERP

Meaning

Various products available, including SAP

ERP implementation: phases and problems faced

Models of ERP

2. VERTICALS AND ERP Banking

Retail

Telecom

Services

Logistics

Manufacturing

3. CRM STRATEGY Planning CRM implementation

Understanding and measuring service quality

Voice of customer

4. TECHNOLOGY FOR CRM

Contact centre

Frontdesk management

CRM technology

Customer data management

5. CRM MEASUREMENT What needs to be measured

Consumer matrices

Application of the matrices

RECOMMENDED BOOKS: ASHIM RAJ SINGLA: Enterprise Resource Planning RAHUL V. ALTEKAR: Enterprise Resource Planning: Theory and Practice (Cenage) FJERMESTAD & ROMANO: Electronic Customer Relationship Management (AMIS) V.K.GARG & N.K.VENKITAKRISHNAN: ERPWare: ERP Implementation Frameworks (TMH) ALEXIS LEON: Enterprise Resource Planning (TMH)IMPORTANT NOTE:


SPECIALIZATION: INFORMATION TECHNOLOGYTECHNOLOGY AND STRATEGIC CONSULTING

COURSE DURATION: 20 HRS COURSE CREDIT: 21. INTRODUCTION:

What is technology

Contribution of technology to business performance: Economic analysis

Technological and performance enhancement

2. TECHNOLOGY AND VALUE CHAIN

Concept of value chain and contribution of technology: Technology & competitive advantage

Technology and value chain optimization

3. TECHNOLOGY SELECTION

Technology scanning: Searching for window of opportunity

Matching internal and external competencies

Evaluation of risk vs. potential for success

Short term vs. long term considerations

4. TECHNOLOGY ASSESSMENT

Methodologies of technological assessment

Problem issues in TA

Organization and management of TA

5. ENTREPRENEURSHIP & TECHNOLOGY

Web based entrepreneurship

Websites and their potential in conducting business

RECOMMENDED BOOKS:

RANDEV MEHTA: Getting to Transformation (Macmillian) MOMAYA & SHARMA: New Business Paradigm : Global, Virtual, and Flexible (Thomson Learning) KATHLEEN R. ALLEN: Bringing New Technology to Market (Pearson) ANDERSON, BRAMORSKI, TESAR, AND GHOSH: Strategic Technology Management (Edited books) SAMEER KUMAR: Connective Technologies in the Supply Chain ( Auerbach Publications) WHITE: The Management of Technology and Innovation: A Strategic Approach (Cengage)IMPORTANT NOTE:


SPECIALIZATION: INFORMATION TECHNOLOGYM COMMERCE COURSE DURATION: 20 HRS COURSE CREDIT: 21. INTRODUCTION

Concept of commerce, e-commerce, and commerce through mobile screens

Scope of m commerce in India vis a- vis. Other modes

Obstacles in the path of m commerce in India

2. MOBILE COMMUNICATION

Managerial perspective of mobile communication and mobile internet

Business models and m commerce today; m commerce value chain

3. MOBILE COMMERCE IN INDIA

Mobile ways in India; mobile industry

Relevance and potential of mobile industry in urban and rural India

4. MOBILE INDUSTRY: POLICIES AND REGULATIONS

Regulatory issues of m commerce

Regulatory model of m commerce: Stakeholders perspective

5. SYSTEMS DYNAMICS

The eco system of m commerce: Casual loops and impact of policies and regulation

Mobile commerce: Present and future in India

Wireless spectrum auctions

Mobile security and payments

RECOMMENDED BOOKS: NORMAN SADCH: M.Commerce: Technologies, Services, and Business Models (Wiley) DAVID WHITELEY: E- Commerce (TMH) ELIAS M. AWAD: Electronic Commerce: From Vision to Fulfilment (Elias M Awad Books) P.T.JOSEPH: E-Commerce: An Indian Perspective (PHI Learning) RAVI KALAKOTE & ANDREW B. WHINSTON: Frontiers of Electronic Commerce (Wesley)IMPORTANT NOTE:


Documents

Pg e Iipm Ss IV Semester 2011-13