PG Diploma Qualification Handbook Version 0[1].1 - Copy (2)

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Text of PG Diploma Qualification Handbook Version 0[1].1 - Copy (2)

Level 7 Postgraduate Diploma in Hospitality and Tourism Management

Qualification Handbook

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CONTENTS 1. Introduction ........................................................................................................ 5

2. Aims for Level 7 Postgraduate Diploma in Hospitality and Tourism Management ........................................................................................................................ 5 3. 4. 5. Access and Entry Requirements ...................................................................... 6 Postgraduate Diploma Level and Credit Framework ....................................... 7 Assessment........................................................................................................ 8 5.1 Grading criteria...................................................................................... 8 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 6. Guidance on Format of Assignments .................................................. 10 Monitoring Candidates and Progress Tutorials ................................... 10 Academic Conventions and Referencing ............................................ 11 Plagiarism and Collusion ..................................................................... 11 Marking Assessments ......................................................................... 12 Submission of Assessments................................................................ 13 Informing Candidates of Grades .......................................................... 14 Security ............................................................................................... 14 Reasonable Adjustment to Assessment ............................................ 14

Learning and Teaching .................................................................................... 15 6.1 Unit Content ........................................................................................ 15 6.3 6.4 6.5 Primary and Secondary Sources ......................................................... 16 Research Ethics .................................................................................. 16 Industry Based Research .................................................................... 16

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CTH Postgraduate Diploma Units ................................................................... 17 Relationship of Units to UK National Occupational Standards .................... 18 HTMS: Hospitality and Tourism Marketing Strategies .................................. 19 Hospitality and Tourism Marketing Strategies Assessment ................... 21 MLAC: Management and Leadership Across Cultures ................................. 29 Management and Leadership Across Cultures Assessment .................. 31 HTSP: Hospitality and Tourism Strategic Planning ....................................... 39 Hospitality and Tourism Strategic Planning Assessment ...................... 41 MHTP: Managing Hospitality and Tourism Projects ...................................... 513

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Managing Hospitality and Tourism Projects Assessment ...................... 53 13. RMHTM: Research Methods for Hospitality and Tourism Managers ........... 61 Research Methods for Hospitality and Tourism Assessment ................ 63

APPENDIX ONE ASSIGNMENT FRONT COVER .............................................................. 71 APPENDIX TWO ASSIGNMENT PROGRESS TUTORIAL RECORD SHEET ................... 77

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1.

Introduction

The purpose of this document is to explain the aims, structure, and content of the CTH Level 7 Postgraduate Diploma in Hospitality and Tourism Management.1 This document includes the learning outcomes, assessment criteria and indicative content for each unit. In this document there is guidance relating to learning, teaching and assessment strategies for this qualification, and an explanation of the assessment quality assurance processes.

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Aims for Level 7 Postgraduate Diploma in Hospitality and Tourism Management

The aims of this qualification are to provide: a qualification that focuses on the interrelationship between the hospitality and tourism sectors; a qualification that focuses on strategic issues in business development, rather than operational issues; an effective academic progression route for hospitality and tourism graduates; an effective academic progression route for non-graduate, but experienced, hospitality and tourism managers; a qualification that enables candidates to gain credit towards either a Masters degree; a qualification that enables candidates to develop higher level academic skills that can be applied in a vocational context;

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Here after known as the PGDHTM5

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Access and Entry Requirements

The entry requirements below are intended for guidance only, as applicants may apply with a wide variety of backgrounds and qualifications. CTH accredited centres will assess all applicants to ensure they are able to meet the demands of the course. Whilst ensuring the qualification is accessible to all those with the potential to achieve the required outcomes and there is equality of opportunity for all those who wish to access the qualification. Applicant profile CTH Student and Associate Members. Hospitality/Tourism graduate with Bachelors Degree from UK institution. Recommended entry requirements CTH Level 6 Qualifications Minimum of degree in hospitality and/or tourism graded third or above. IELTS 6.0 or other evidence of competence in English at this level.

Hospitality/Tourism graduate Evidence of equivalence of qualification to a UK with Bachelors Degree from a hospitality and/or tourism degree, graded as third of non-UK institution. above. Equivalence to be evaluated through NARIC. IELTS 6.0 or other evidence of competence in English at this level. IELTS 6.0 or other evidence of competence in English at this level. Evidence of at least five years work experience in the hospitality and/or tourism sector at management level or above.

Graduate from non-related field or non-graduate with hospitality and/or tourism work experience.

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4.

Postgraduate Diploma Level and Credit Framework

The CTH PGDHTM is a level 7 vocational qualification currently within the National Qualifications Framework. The qualification is designed at 120 QCF credits and developed to adhere to the level 7 descriptors as developed by Ofqual. The Qualifications and Credit framework states that one credit represents ten hours of study at any specified level. Therefore, the CTH Postgraduate Diploma normally requires a programme of study that has been designed to include a minimum 1200 learning hours. These hours would include, but are not limited to, formal classes, self-study, revision and assessment. However, candidates successfully completing a level 7 qualification should be able to demonstrate their ability as independent learners; therefore, candidates should expect that normally no more than 30% of the 1200 learning hours would be spent in classroom based learning (e.g. lectures and seminars). The credit and unit structure for the CTH PGDHTM is set out in the following table. Qualification Level 7 Postgraduate Diploma in Hospitality and Tourism Management Credits 120 Units 4 x 30 credit units (3 mandatory units and one optional unit)

In addition, centres may wish to offer an optional unit, the CTH Work Experience Certificate, to those candidates without prior experience of working in either the hospitality or tourism industries. However, credits from the CTH Work Experience Certificate do not count towards the CTH Postgraduate Diploma.

Please also see Section 8 for more details. To achieve Masters Degrees in the UK a candidate must achieve a minimum of 180 credits at level 7. In the UK, Masters Degrees are normally awarded by universities and usually include a final forty-credit dissertation plus 20 credit research unit OR a sixty-credit dissertation. The CTH Postgraduate Diploma is awarded a minimum of 120 credits at Level 7. Therefore, the CTH Postgraduate Diploma offers a progression route to a full Masters Degree, further details of articulation agreements with Universities can be obtained via the CTH website www.cthawards.com

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5.

Assessment

Given the broad and highly varied nature of the hospitality and tourism industry, as well as the expected outcomes at level 7, assessment of knowledge by examination is not felt to be an appropriate method. Candidates need to demonstrate the higher-level skills and qualities specified in the learning outcomes, within a non-homogeneous vocational context, investigative assignments and presentations are more appropriate. Assessment of candidates work will be centre based, against the specified learning outcomes and assessment criteria provided for each unit. Mark scheme are provided for each unit and grading criteria is given below to assist assessors in allocating marks. 5.1 Grading criteria

Individual units can be graded either as fail, pass, merit or distinction. However, the qualification is not subject to grading. The qualification is either achieved or not achieved. In terms of certification this means that candidates will receive a transcript of their results showing the grades for each unit successfully completed, plus the Post Graduate Diploma to recognise the level of achievement. The following table explains the generic grading criteria that should be used by centres, in conjunction with the unit mark sheets, to assess all candidates work . To achieve a distinction grade (80%+) candidates must: Demonstrate an outstanding level of achievement: high level of critical analysis and evaluation broad and deep understanding of current research, knowledge an