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TOUCHING LIVES, IMPROVING LIFE. PROCTER & GAMBLE
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P&G DETERGENT PRODUCTS
Presented by:-Lalita adhikari
Vikash rai
Vaibhav shirode
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P&GProcter & Gamble Co. (P&G) is an Americancompany based in Cincinnati, Ohio that
manufactures a wide range of consumergoods.
In India Proctor & Gamble has two
subsidiaries:
1. P&G Hygiene and Health Care Ltd.
2. P&G Home Products Ltd.
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P&G Home Products Limited is one of India's fastestgrowing Fast Moving Consumer Goods Companies that
has in its portfolio . P&G's global brands such as
Ariel and Tide - in the Fabric Care segment, and
in the Hair Care segment: Head & Shoulders - world'slargest selling anti-dandruff shampoo;
-Pantene - world's No. 1 beauty shampoo; and
-Rejoice - Asia's No. 1 shampoo.
P&G Home Products Limited is a 100% subsidiary of
the Procter & Gamble Company, USA, that in India. It has carved a reputation for delivering superior
quality, and value-added products to meet the needs ofconsumers.
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INDIAN DETERGENT MARKET
Total market 23 million tons in volume
7 million tons market laundry soaps & bars
16 million tones market synthetic detergents
30% detergent cakes
70% detergent powder
38% share of HUL (Surf approximately 10-12%)
8% share of P&G (Ariel approximately 1-1.5%)
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UNDERSTANDING INDIAN ENVIRONMENT
The Indian laundry market is
estimated to be Rs 5,000 crore
in size
Making India worlds thirdlargest detergents market.
Detergent bars comprise 30 per
cent of the total market and
detergent powders comprise
the balance 70 per cent.
However, the detergent bar
market is shrinking in India.0
10
20
30
40
50
60
70
MARKET
SHARE
DETERG
ENT
BAR
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MARKET SHARE
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P&G Portfolio In India
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P&G DETERGENTS
Ariel Front-O-Mat
Ariel 2 Fragrances
Tide Detergent
Tide Bar
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ARIEL FRONT-O-MAT
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Ariel Front-o-Mat is introduced in India exclusivelyfor front load washing machines.
The unique tumble wash technology of front-loading machines needs a special chemistry, which
Ariel Front-o-Mat provides.
Using Ariel Front-o-Mat completely eliminates theneed to bucket soak and a scrub.
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ARIEL 2 Fragrances
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Superior cleaning in a choice of Two Fragrances Ariel
Spring Clean & Ariel Fresh Clean Another BreakthroughInnovation from Ariel for the Indian Family
Research conducted by Ariel on the Indian laundrymarket indicates that fragrance in detergents is animportant factor of delight for the home-maker in her
daily laundry chore. Inspired by the roses that bloom inIndian spring time, Ariel Spring Clean has a floweryfragrance. And inspired by the subtle refreshing scentof the jasmine flower, Ariel Fresh Clean has a freshfragrance catering to the Indian consumers special
fondness for mogra.
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Ariel is the worlds leading detergent andepitomizes stain removal. Introduced in India in1991, Ariel has continuously led other detergentsin product innovation. It was the first to bring thecompact detergent technology in India; theenzyme technology for superior and safe stain-removing power; the proprietary smart eyestechnology which helps detect and remove stains
better than any other detergent; and now for thefirst time superior cleaning in a choice offragrances
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PRICES OF ARIEL
Rs. 145 for 1.5kg
Rs. 99 for 1kg
Rs. 50 for 500gm
Rs. 22 for 200gm
Rs. 2 for a 20gm sachet.
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Tide Detergent
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Tide is the Worlds Oldest & Most Trusted
Detergent brand and is the Market Leader in
23 Countries around the world.
Launched in India in mid-2000, Tide provides
Outstanding Whiteness on white clothes &
excellent cleaning on coloured clothes as well.
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Cont..
Tides Fabric Whitening Agents deposit on fabricsduring laundering to enhance brightness of lightcoloured fabrics.
Tide improves the washing experience throughits pleasant "lemon" perfume that lingers on theclothes hours after the washing and leavesclothed bright white and prevents them fromturning yellow.
It does not bleach or remove colour from agarment.
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PRICE OF TIDE
Rs. 100 for 2kg
Rs. 51 for 1kg
Rs. 26 for 500gm
Rs. 11 for 200gm
Rs. 2 for a 20gm single use sachet.
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TIDE BAR
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For consumers who craved for Tidessurprising whiteness in the form of a bar, trythe New Tide Bar that provides superior
whiteness through tough dirt removal. The New Tide Bar is unique as compared to
the available detergent bars because of itsthree unique features:
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UNIQUE FEATURES
1) It has green speckles called Whiteons, a P&G proprietarytechnology to deliver superior whiteness, which is further enhancedwhen clothes are being dried under the sun, as Whiteons release aunique whitening action on reacting with sunlight;
2) Its technology also ensures that it lasts longer, does not dissolveeasily and delivers a good balance between bar-hardness and easeof application on clothes and;
3) It has a lemony & refreshing fragrance that lingers on clothes
hours after wash.
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It provides outstanding whiteness on white
clothes and provides excellent everyday
cleaning for colored clothes too.
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Price of tide bar
Rs. 5 for a 75gm.
Rs. 8.50 for a 125gm.
Rs. 13 for a 200gm. Bar
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