P&G a company that improves hygiene, health and

development

Nada Dugas

External Relations

Central Eastern Europe, Middle East & Africa

P&G

A leading consumer goods company with 39 billion dollars of sales, of more than 150 years

marketing approximately 250 brands

in over 130 countries.

P&G Brands

Fabric & Home care

Ariel

Tide

Fairy

Dash

Bonux

Lenor

MR Clean

Food & Beverages

Nutristar

Sunny Delight

Pringles

Crisco

Jif

Olean

Folgers

Health care

Actonel

Didronel

Metamucil

Peptobismol

Vicks

Crest

Blend-a-mend

PUR

Baby care

Pampers

Dodot

Luvs

Feminine care

Always

Alldays

Tampax

Whisper

Beauty care

Olay

Safeguard

Pantene

Pert Plus

Max Factor

Cover Girl

Camay

Zest

Purpose Values & Principles

We will provide products and services of superior quality and value that improve the

lives of the world's consumers.

As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and

the communities in which we live and work to prosper.

“Consumer is Boss”

Our company is also about making the right choices in how we address

consumers' needs, desires, frustrations and aspirations, such that, 50 years from now, we remain a thriving and

successful corporation.

Consumer needs

Health & Nutrition

Hygiene

Education

Malnutrition

Protein-energy malnutrition affects 27 % of the children (every fourth child world-wide) Half of all child deaths – 5 MM/year16% of total disease burden would be resolved with resolution of malnutritionMicronutrient deficiency or “hidden hunger” (deficiencies of iodine, Vit A and iron) contribute to brain damage, blindness, mental retardation, growth-stunting, learning disabilities and low work capacity

Hygiene

Of the 5.1 billion people in non-industrialized countries, 1.3 billion people do not have access to safe water. Approximately 3.1 billion people do not have access to adequate sanitation.

Seven percent (7%) of all deaths and diseases are due to lack of adequate water, sanitation and hygiene. Approximately 3.6 million children die from water-related diseases each year.

Education

improvements have been obtained in education. Primary school enrollment has increased significantly and adult literacy rose from 47% in1970 to 70% today. The technological advances in communication and availability of information via the Internet will no doubt contribute to this improving trend.

A combination of education, improved nutrition and availability of drugs and vaccines, will lead to an increase in life expectancy and improve the quality of lives.

Aging issues

There will be a dramatic increase in the number of people over 65 years of age an estimated six-fold increase by 2050. The leading causes of sickness and death among the elderly are: cancer, heart disease, circulatory disease, rheumatoid arthritis and osteoporosis

Consumers concerns

P&GOsteoporosis

Women’s Health Education

Water Purification

Hand washing campaigns

Waterless Cleaning

“Nutri-Delight”

ConsumerConcerns

Aging Women’s Health Food and Water

Born Disease Water scarcity Child Nutrition &

Development

P&G initiativesDevelopment of a breakthrough nutrient drink that has been clinically proven, in a Tanzanian study, to improve the growth and development of children; New cleaning methods that use less water, cold water, non-potable water, and even salt water; Disinfectant soaps, cleaners and detergents to improve sanitation; An osteoporosis drug to improve bone health and the lives of the elderly; Crest dental hygiene training; The Pampers ParentingTM MC Institute;

Education on women's health issues;

Programs we have in place

South Africa: Hands-On pregnancy programEgypt: building washing clubs in Beheira to reduce the rate of infection from bilhazia and fasciola diseases, building 50 new schools in 10 years, five of which are already finishedSyria: health program to improve mother and child health in health centers with the DoHPhilippines, Pakistan & Mexico: hand wash campaign to prevent infectious disease contaminationMiddle East: girls education about puberty and self esteem, a taboo subjectGuatemala: water purification campaign

P&G cooperation

Local governments in education programs (ministry of health, of education, of welfare)

Local and International NGO’s

UN organizations: UNICEF

Professional associations (pediatric, dermatologist, midwives,nurses associations)