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learn.extension.org/events/3108
This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, and the Office of Military Family Readiness Policy, U.S. Department of Defense under Award Number 2015-48770-24368.
Financial Planning Transitions for Different Generations: Touchstones,
Tasks, & Teaching Strategies
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Connecting military family service providers and Cooperative Extension professionals to research
and to each other through engaging online learning opportunities
militaryfamilies.extension.org
MFLN Intro
Sign up for webinar email notifications at militaryfamilies.extension.org/webinars
Today’s Presenters
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Barbara O’Neill, Ph.D., CFP®, AFC, CHC Extension Specialist and Distinguished Professor Rutgers University
Lisa Hinz Extension Educator, Leadership and Civic Engagement University of Minnesota Extension
Brian Fredrickson Extension Educator, Leadership and Civic Engagement University of Minnesota Extension
Increase knowledge about characteristics of generations living and working in the U.S. today
Increase knowledge about generational personal finance practices
Increase knowledge about generational personal finance action steps
Increase knowledge about generational financial education resources
4
Today, we’ll …
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What do you hope to learn today?
Share in the chat pod.
To understand the man you have to know what was happening in the world when he was twenty.
― Napoleon
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It has been said already, but bears
repeating: no blanket statement can sum up an entire group of people. No book, no chapter, no study, no research report can
attempt to do that either.
―Charlie Caruso, author, Understanding Y
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a group that shares birth years, age, location, and significant life events at critical developmental stages
Wikimedia Commons Wikimedia Commons
A generation is …
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Pere/ Flickr CC2.0
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Who are the generations? Traditionalist ~ before 1946
Baby Boomer ~ 1946 – 1964
Gen X ~ 1965 – 1980
Millennial ~ 1981 – 1995
Gen Z ~ 1996+
Generational labels and years are not absolute. For this presentation, sources are drawn from research as much as possible and adapted for clarity from Pew Research Center and the Center for Generational Kinetics
Licensed by UMN Extension
10 10
Births by Generation
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25oryounger
26-30years
31-35years
36-40years
41&older
AgeofTotalMilitaryForce(N=2,120,505)
Source: 2015 Demographics: Profile of the Military Community; Department of Defense, Office of the Deputy Assistant Secretary of Defense for Military Community and Family Policy
Generations in our Military
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25oryounger
26-3031-35
36-40
41&older
AgeofTotalMilitaryForce(N=2,120,505)
Millennials & Gen X
Gen X
Millennials
Gen Z & Millennials
Source: 2015 Demographics: Profile of the Military Community; Department of Defense, Office of the Deputy Assistant Secretary of Defense for Military Community and Family Policy
Generations in our Military
Gen X, Boomers, & Traditionalists
13
0
100,000
200,000
300,000
400,000
500,000
600,000
Ac=veDutyMembers
Ac=veDutyEnlisted
Ac=veDutyOfficer SelectedReserveMembers
SelectedReserveEnlisted
SelectedReserveOfficers
AgeofAc=veDuty&Selec=veReserve-Enlisted&Officers
25oryounger 26-30 31-35 36-40 41&older
n 25 or younger – Gen Z & Millennials n 26-30 years old – Millennials n 31-35 years old – Millennials & Gen X n 36-40 – Gen X n 41 and older – Gen X, Boomers, &
Traditionalists
Source: 2015 Demographics: Profile of the Military Community; Department of Defense, Office of the Deputy Assistant Secretary of Defense for Military Community and Family Policy
Active Duty & Selective Service
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020,00040,00060,00080,000100,000120,000140,000160,000180,000200,000
Enlisted Officers Enlisted Officers Enlisted Officers Enlisted Officers
Army Navy MarineCorps AirForce
NumberofAc=veDutyEnlistedMembersandOfficersbyServiceBranchandAge
25oryounger 26-30 31-35 36-40 41&older
n 25 or younger – Gen Z & Millennials n 26-30 years old – Millennials n 31-35 years old – Millennials & Gen X n 36-40 – Gen X n 41 and older – Gen X, Boomers, &
Traditionalists
Source: 2015 Demographics: Profile of the Military Community; Department of Defense, Office of the Deputy Assistant Secretary of Defense for Military Community and Family Policy
Active Duty by Service Branch
15
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Enlisted Officer Enlisted Officer Enlisted Officers Enlisted Officers Enlisted Officers Enlisted Officers
ArmyNa=onalGuard
ArmyReserve NavyReserve MarineCorpsReserve
AirForceReserve CoastGuardReserve
NumberofSelectedReserveEnlistedMembersandOfficersbyReserveComponentandAge
25oryounger 26-30 31-35 36-40 41&older
n 25 or younger – Gen Z & Millennials n 26-30 years old – Millennials n 31-35 years old – Millennials & Gen X n 36-40 – Gen X n 41 and older – Gen X, Boomers, &
Traditionalists
Source: 2015 Demographics: Profile of the Military Community; Department of Defense, Office of the Deputy Assistant Secretary of Defense for Military Community and Family Policy
Selective Reserve by Component
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0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
25oryounger 26-30 31-35 36-40 41&older
AgeofMilitarySpouses-Ac=veDuty&SelectedReserve
AgeofMilitarySpouses-Ac=veDuty&SelectedReserveAc=veDuty
AgeofMilitarySpouses-Ac=veDuty&SelectedReserveSelectedReserve
Source: 2015 Demographics: Profile of the Military Community; Department of Defense, Office of the Deputy Assistant Secretary of Defense for Military Community and Family Policy
Spouses: Active Duty & Selective Service
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U.S.Genera6onsbythe#s
Now-2050
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Poll: Which generation are you?
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Tradi=onalistsa.k.a“GreatestGenera=on”,
Silent,Builders• Great Depression • WW II • Rural Life • Automobile • Family-Faith-School • Telephones (party line) • Silver Screen • Big Bands
Image via Photospin
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• Can-do attitude matched with Will-do accountability
• Most financially secure in recent years
• Value obedience & duty over individualism & pleasure
Strengths of Traditionalists • Loyal • “We are all in this
together” mentality • Value training • Believe in law and order • Thrifty
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Baby Boomers
• Suburbia • Vietnam • Civil Rights • Kennedy Assassination
• TV • Beatles & Elvis
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Randstad Canada/CC BY 2.0
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Randstad Canada/CC BY 2.0
Strengths of Boomers • Size of their cohort – political leverage
• Sense of equality • Value hard work • Team Players • Challengers of status quo
• Notoriously good networkers
• Drive to learn and improve, become self-actualized
• Own considerable proportion of nation’s wealth
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Generation X a.k.a. Gen X, Busters, Post-Boomers
• Disco, Rap, Michael Jackson, & MTV
• Watergate • Iran Contra Scandal • Challenger Disaster • Berlin Wall down • AIDS • Computers
Licensed by UMN Extension
24 24
• Survivor mentality • Adaptable • DIY / Start from scratch
(means no rules) • Pragmatic
Strengths of Gen X • Prioritizing • Risk Takers • Willing to rock the boat • Independent • Tech Savvy
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Millennials a.k.a. Gen Y, Nexters, Internet Generation
• Tech Boom • Multiculturalism • 9/11 Attacks, Oklahoma
Bombing, & Columbine High School Shootings
• TV Talk shows and Reality TV
• Internet, email, cell phones
Licensed by UMN Extension
26 26
Strengths of Millennials • Size of their cohort
– 1/3 of the U.S. pop. – 1/4 of the world’s pop.
• Civically engaged • Tech-able • Positive expectations -
hope • Carefully weigh options
before making decisions*
• Continuous learners • Value collective action • Coming in to money • Strong team ethic • Driven to make a
difference • Open to adaptation • Achievement oriented
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Gen Z Digitals a.k.a iGen, Centennials
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• Technology revolution • Considerable diversity • Instant results; constant
feedback • Skill gaps • Global mindset - local reality
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Strengths of Gen Z (after 1996) • Size of their cohort • Stronger work ethic and
entrepreneurial sprit • Skilled web researchers • Diversity breeds
awareness
• Most diverse “rainbow” generation
• Autodidactic mindset: can and will teach themselves what they need to know
• Flexibility
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• Funding Entitlements vs. Program Sustainability
• Time and Effort – To understand – To build relationships
• Innovation vs. Institutional Knowledge • Racial shifts
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Potential Challenges or Tensions
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ü Continuous learning, experimenting, and adapting is essential at all ages.
ü Encourage frequent and meaningful contact across all generations
ü Follow reports based on data.
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32
Thoughts?
Questions?
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• Books – Deal - Retiring the Generation Gap – Taylor – The Next America (& interview)
• Web – Pew Research Center – Center for Generational Kinetics – interview: “Millennialstobeartheburdenofboomer’ssocialsafetynet”-DavidGreeninterviewsauthorPaulTaylor,TheNextAmerica
http://creative-commons-images.com/handwriting/h/human-resources.html
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Generational Personal Finance
Practices
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https://www.youtube.com/watch?v=sU5KBUGvM3U
Talkin’ ‘Bout My Generation
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The Influence of Early Environments
“What imprints on younger people impacts them for the rest of their lives”
- Cam Marston, Generational Insights https://generationalinsights.com/about/
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NEFE Generation Definition
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Generational Touchstones
Source: National Endowment for Financial Education
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Life Cycle Tasks That All Generations Pass Through
Source: Take Charge Today, formerly known as Family Economics and Financial Education (FEFE)
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The Financial Life Cycle
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Source: Take Charge Today, formerly known as Family Economics and Financial Education (FEFE)
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Generations Defined
Source: Dr. Ethel G. Jones, Louisiana Tech University, School of Human Ecology
Source: Wall Street Journal: https://www.wsj.com/articles/analysis-of-the-generations-isnt-an-exact-science-1468575000
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Generational Differences Activity
Source: Dr. Ethel G. Jones, Louisiana Tech University, School of Human Ecology
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Question #1: How much do you know about generations and
personal finance?
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Generational Personal Finance
Practices
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Poverty Levels by Generation
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Spending Behavior
Source: Bank of America/Merrill Lynch
Take-aways: Millennials spend the most on eating out, Gen X spends the most on housing, Baby Boomers spend the most on furniture/building, and Traditionalists spend the most on groceries.
Source: Dr. Ethel G. Jones, Louisiana Tech University, School of Human Ecology
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Source: Bankrate Spending Index, July 2017: http://www.prnewswire.com/news-releases/millennial-spending-habits-differ-from-older-generations-300491437.html
Millennial Spending vs. Others
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Payment Behavior
Source: Next Gen Personal Finance: https://docs.google.com/presentation/d/1e6qcFBx6K-UNpXmzllpGalXKgU4t4XoNspucTFeUJ24/edit#slide=id.g18210699ce_1_6
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Comfortably Cashless
Source: Next Gen Personal Finance: https://docs.google.com/presentation/d/1-2R_jszVMwlVW2mUvrnPM-EFo6GqhIpRIK9z1LfuinE/edit#slide=id.g1821408edd_0_0
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Credit Cards By Age
Source: Next Gen Personal Finance: https://docs.google.com/document/d/170znpcLfVahk3H7O4GqbS1u124ABMvuxsvc4DD3X0kM/edit
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Credit Card Debt by Age
Source: Next Gen Personal Finance: https://docs.google.com/document/d/1LcYwZIXZf1AC0i7v3I6sJEumCt9xZBsAXu8OSAYbx7Y/edit 51
Credit Scores By Age
Source: Credit Karma: https://www.creditkarma.com/trends/age
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Source: Value Penguin via Next Gen Personal Finance: https://docs.google.com/document/d/1sgTUFbCvNyUbEyAiIiUNsXIAxX9PD4OSoACjt0xzczE/edit
Auto Insurance Premiums by Age
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Source: Value Penguin via Next Gen Personal Finance: https://docs.google.com/document/d/13kyHDBg91oCZUzmWip7PRCi9CUmFDmg89d1kXHBkuLM/edit
Health Insurance Premiums by Age
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Health Care Barriers by Generation
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Income Tax Filing by Generation
Source: GO Banking Rates: https://www.gobankingrates.com/personal-finance/43-percent-americans-file-taxes-comfort-home-survey-finds/ 56
Question #2: Comments so far?
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Saving and Investing Behavior
Source: T. Rowe Price Report, Issue 135, Spring 2017, p. 14-15; https://individual.troweprice.com/staticFiles/Retail/Shared/PDFs/pricereport_spring.pdf?van=pricereport-spring
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Cash Asset Allocation
Source: Blackrock survey via Investopedia: http://www.investopedia.com/news/millennials-are-risk-averse-and-hoarding-cash/?lgl=rira-baseline-vertical
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Savings Goals
Source: Merrill Edge Report, spring 2017: https://olui2.fs.ml.com/Publish/Content/application/pdf/GWMOL/Merrill_Edge_Report_Spring_2017.pdf
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Generational Saving Perceptions
Source: Merrill Edge Report, spring 2017: https://olui2.fs.ml.com/Publish/Content/application/pdf/GWMOL/Merrill_Edge_Report_Spring_2017.pdf
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Multi-Generational Housing Arrangements
Source: Next Gen Personal Finance: https://docs.google.com/presentation/d/1RgiqeOwXdA6_HsyjhTyKhq1S51tB3GOj0kInQsItLh4/edit#slide=id.g99918596f_0_129
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Young Adults Living with Parents
Source: Pew Research Center: http://www.pewsocialtrends.org/2016/05/24/for-first-time-in-modern-era-living-with-parents-edges-out-other-living-arrangements-for-18-to-34-year-olds/
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Question #3: Thoughts? Comments?
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Generational Personal Finance
Action Steps
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Generational Overview
Source: Hagen Jokela, Hendrickson, & Haynes (2013). Teaching Financial Literacy Across the Generations. Journal of Extension, 51(1); https://www.joe.org/joe/2013february/tt6.php 66
General Financial Action Steps
Source: David Lerner Associates’ Guide to Smart Retirement Strategies, David Lerner Associates, Inc., Syosset, NY
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Blog Post about Generations Source: https://moneytalk1.blogspot.com/2017/07/personal-finance-tasks-by-decade.html
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Millennials (Gen Y) Age 17-35 in 2017 (b. 1982-2000) • Train for a career and establish a household • Learn to budget and “pay yourself first” • Organize a repayment plan for student loans • Build an adequate emergency fund • Fund a Roth IRA account for retirement savings • Start 529 plans or other savings plans for
children • Build a positive credit history • Minimize taxes (e.g., tax credits)
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• Explore financial institutions (bank, credit union, etc.) • Increase investing expertise • Invest for the long-term in stocks/stock mutual funds • Buy life insurance to protect dependents and/or
private student loan co-signers • Teach children about personal finance • Balance YOLO/FOMO mindsets with financial
security • Avoid “hoarding cash” to avoid investing • Develop a personal financial identity
Millennials (Gen Y)
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Generation X Age 36-52 in 2017 (b. 1965-1981) • Don’t forget about old retirement savings plans • STILL invest for the long-term in stocks/stock funds • Diversify investments and rebalance portfolio • Enhance employment skills (build human capital) • Try to “max out” retirement savings plan deposits • Talk to aging parents about their finances
• Consider hiring a financial adviser
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• At age 50, save more for retirement with catch-up provisions for IRAs and employer savings plans
• Manage increased need for credit and insurance
• Understand that retirement savings generally trumps college savings
• Don’t neglect health in pursuit of wealth • Prepare a will if one wasn’t already created
Generation X
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Baby Boomers Age 53-71 in 2017 (b. 1946-1964) • Decide when to take Social Security benefits • Determine a retirement income strategy (e.g., 4%
Rule) • Learn about Social Security, Medicare, and pension • Investigate later life housing and living costs • Learn about required minimum distributions (RMDs) • Try to pay off all debt (including a home mortgage)
before retirement • Start taking advantage of “senior discounts”
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Baby Boomers
• Consider long-term care insurance or earmark a portion of savings to “self-insure”
• Invest in college savings plans for grandchildren • Consolidate accounts for simplification • Consider taking classes and/or building networks
for a “second act” (e.g., freelance work) • Review estate plan and adjust as needed • Care for aging parents or other dependents • Make the most of remaining paychecks to save for
retirement
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Mature/Silent/Traditionalists Age 72-90 in 2017 (b. 1927-1945) • Get more strategic about philanthropy (e.g., large
gifts, charitable trusts, donor advised funds, etc.) • Talk to children/heirs about finances and estate
plan • Streamline/consolidate financial accounts • Gift heirlooms while alive to see recipient enjoy
them • Downsize and/or donate “stuff” • Hire help as needed (e.g., yard work, cleaning)
75
Mature/Silent/Traditionalists
• Make it easy to manage money and pay bills (e.g., direct deposits and automatic withdrawals)
• Make sure family members know where to find personal and financial documents
• Adjust lifestyle to a declining real income, if needed • Take RMDs from retirement savings plans • Regularly review beneficiary designation on life
insurance and retirement savings plans
76
Don’t Forget Generation Z!
Video: https://www.youtube.com/watch?v=K1HyDn7dZ1o
Born 1994-2010 (approx.) next cohort of future employees
Video: https://www.youtube.com/watch?v=I7N1JJo6eFg
77
Gen Z Take-Aways
• Make up 25 percent of U.S. population • 62% anticipate challenges: work with Boomers/Gen
X • Realistic thanks to skeptical Gen X parents,
recession • Competitive with “do it yourself” mentality • 74% prefer to communicate face-to-face • 75% say there are other ways to get a good
education than going to college Source: https://www.inc.com/ryan-jenkins/generation-z-vs-millennials-
the-8-differences-you-.html 78
The Military Lifecycle
Source: Consumer Financial Protection Bureau (CFPB) Office of Servicemember Affairs: https://s3.amazonaws.com/files.consumerfinance.gov/f/documents/201705_cfpb_OSA_Military-Lifecycle-Report.pdf
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Question #4: Other action steps by
generation?
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Generational Personal Finance
Resources
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Journal of Financial Planning Blog Post
Source: https://practicemanagementblog.onefpa.org/2017/06/27/be-a-gen-savvy-planner-take-off-your-generational-lenses/
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A Classic: Journal of Family and Consumer Sciences Article
Source: O'Neill, B. and Brennan, P. (1997). Financial Planning Education Through the Life Cycle. Journal of Family and Consumer Sciences, 89(2), 32-36.
83
Military Saves: Financial Strategies by Generation
Source: https://militarysaves.org/blog/1296-financial-strategies-by-generation 84
Life Cycle of Financial Planning
Source: Family Economics and Financial Education: http://www.ktufsd.org/cms/lib/NY19000262/Centricity/Domain/94/Life_Cycle_of_Financial_Planning_PPT.pdf and http://mainstreetwealthgroup.com/wp/wp-content/uploads/2011/12/Life_Events_of_Financial_Planning.pdf
85
Financial Tips for Generations
Source: http://www.360financialliteracy.org/Topics/Budgeting-Spending/Budgeting-Saving/Real-life-Financial-Tips-for-Different-Generations 86
Teaching Different Generations
Sources: https://www.joe.org/joe/2013february/tt6.php and https://www.slideshare.net/sondramilkie/teaching-financial-literacy-engagement-of-multigenerational-learners
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NEFE® White Paper
Source: http://toolkit.nefe.org/Portals/0/NEFE%20Evaluation%20White%20Paper%20October%202016.pdf?ver=2016-10-31-154554-707
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Question #5: Other good
generational personal finance resources?
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Key Take-Away for Practitioners: Don’t Impose YOUR “Social Clock” on Other People! Social Clock: “a cultural timeline of expectations of what people should do at a certain age” (William Doherty, U of Minnesota)
– Late 20s/30s: “So when are you two going to have a baby?”
– Late 50s/60s: “So when are you going to retire?”
– Late 60s/70s+: “Are you still working? Why?”
https://www.wsj.com/articles/its-ok-to-party-when-you-turn-60-1500914273 90
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Evaluation and Continuing Education Credits/Certificate
MFLN Personal Finance grants 1.5 credit hours for today’s webinar for AFC-credentialed through AFCPE and CPFC-credentialed participants through FinCert. MFLN Family Transitions issues a certificate of attendance to those interested in receiving one from today’s webinar. Please complete the evaluation and post-test at: vte.co1.qualtrics.com/jfe/form/SV_ebMoeIoNIBF2eZT Must pass post-test with an 80% or higher to receive certificate.
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Personal Finance Upcoming Event
2017 Personal Finance Year in Review • Date: Tuesday, Dec. 5, 2017 • Time:11 a.m. ET • Location: learn.extension.org/events/3070
For more information on MFLN Personal Finance go to: militaryfamilies.extension.org/personal-finance For more information on MFLN Family Transitions go to: militaryfamilies.extension.org/family-transitions 95
militaryfamilies.extension.org/webinars
This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, and the Office of Military Family Readiness Policy, U.S. Department of Defense under Award Number 2015-48770-24368.