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PewInternet.org
The new landscape for civics and politics (especially in mobile)
Voting Information Technology Summit - GeekNetNYCDecember 1, 2011Lee Rainie: Director, Pew Internet ProjectEmail: [email protected]: @Lrainie
Three digital revolutions and their effects on civic and
political life
Digital Revolution 1Internet (78%) and Broadband at home (62%)
65% 62%
Networked creators among internet users (two-thirds of adults; three-quarters of teens)
• 65% are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location
awareness from social media – 23% maps etc.
Digital Revolution 2Social networking – 50% of all adults
SNS and the social/civic world• Social media users more tied to civic groups and
their internet use bonds them more deeply to group activities
• Social media users for politics/civics are more socio-economically diverse !!!
• Facebook users more politically engaged– Political participation, voting, mobilizing friends
• Facebook users more trusting• Facebook users have more close relationships• Facebook users get more social support• MySpace users more open to opposing views
2008 vs. 2010 in social media politics
7Internet and Politics
2008: “Hey Dad, look at my profile on BarackObama.com”
2010: “Son, I need you to get off the computer so I can check for Facebook updates from the Tea Party Patriots”
How voters used social networking sites and Twitter in 2010
3/9/2011 8Internet and Politics
• 35% of social networking site users (21% of online adults) used these sites for political reasons in 2010– Discover who friends voted for (18%)– Get campaign/candidate info (14%)– Post content related to campaign (13%)– Friend a candidate or other political group (11%)– Join a political group or cause (10%)– Start their own political group or cause (2%)
• 28% of Twitter users (2% of online adults) used Twitter politically in 2010– Get candidate/campaign info (16%)– Follow election results in real time (12%)– Follow a candidate or other political group (11%)– Include links to political content in their own tweets (9%)
Social media = “Faster and More Connected”
9
On the team
Insider info
Truthiness
Digital Revolution 3Mobile – 84%
327.6Total U.S. population:315.5 million
35% own “smartphones”
Mobile internet connectors – 63% adults
The emergence of mobile politics in 2010
26% of adults used cell phones for
political purposes in 2010
3/9/2011 15Internet and Politics
Mobile politics - 26% of adults used cell phones for political purposes in 2010
3/9/2011 16Internet and Politics
• 14% used their cell phones to tell others that they voted• 12% used their cell phones to keep up with political news• 10% sent text messages relating to the election • 6% used their cells to let others know about conditions at
their local voting stations on election day• 4% used their phones to monitor results on election night• 3% used their cells to shoot/share photos/videos about
election• 1% used a cell-phone app that provided updates about
election news• 1% contributed money by text message
No clear partisan splits—age is the defining difference in mobile political
use
17Internet and Politics
Landscape change - 1
The contours of civic
space for groups
Landscape change - 2
The contours of civic
information
What’s ahead in mobile
Expectation for … value of … real-time info and just-in-time search
Tablet mania: Semi-post PC world
Deeper integration of mobile and social – sharing/mindcasting/life logging
Next social apps: Free texting, instant messaging, video calling
Search for pix, videos: Facial, object, landscape recognition
http://blog.oxagile.com/tag/google-goggles/
Voice interface
Mobile device as wallet and authenticator (NFC)
Rise of location services and context awareness
Fodor’s Personal Vacation Assistant
Augmented reality: Packing info into real-world experiences
Big data: Feedback and analytics
Gamification
Questions to ponder: How do you account for and address…
• Digital and civic divides? (the early adopter problem)
• Different audiences and needs on different platforms?
• Differing attention spans?• Your “close-up” moments?• Privacy concerns and data breaches?
Your map is wrong !!!
Thank you!
