Pets Lounge Ppt

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KINGDOM OF ANIMALS



EXECUTIVE SUMMARY

MADAGASCAR is a pet lounge company focussed on providing petsand complete pet services especially their cleaning, grooming, boardingfacility, veterinary services, accessories, food items and gifting.

People have great attachment with their pets but often find problemcleaning them at home, feeding them properly, and getting variousthings for them at different places. The company want to ensure andcreate a certain level of experience while purchasing pets and givingservices to them. We are committed to provide an unprecedentedrange of pets not easily available in the current market. This vacuum is

what we are after and thought of making a company dedicated toprovide animals such as chameleons, ant farms/formicarium, spiderfarms, dogs, cats, birds etc. and their all service requirements.

According to a research conducted by Research and ConsultancyEnterprise (RACE) of Institute of Management Technology (IMT),Ghaziabad there are about 2.2 million pets in the Indian householdwith the population increasing by 26% every year. The pet careindustry in metropolitans in India has an estimated revenue earningpotential of Rs. 350 crores. Out of this around 250 crores iscontributed by pet foods and the remaining 100 crores comes fromgrooming and healthcare sector.

The idea we are selling is ‘One-stop shop’ for all your pet needs. Initially a servicing centre would be opened up in posh area of South

Delhi, i.e. Greater Kailash 2 where pet owners prominently exist and petis a status symbol. A free after service delivery within 5 km would also



The main aim is to become a trusted name in pet care. Theservices of expert veterinary would be taken up and to begin with, tie-up with organisers of pet shows, major pet food companies and socialnetworking tools would help. The finance will be sourced through seed

capital of 18 lakh initially with each of 3 partners contributing 6 lakhthus making total finance available Rs 18 lakhs.

The first year would be focussed on creating the brand value of thecompany through various media and promotions. The company wouldbe able to generate good returns for its partners in the 1st year itself because of huge sources of revenue streams such as through pet sales,cleaning , grooming, food, training, pet birthdays, corporate gifting(e.g.

giving 8 gold fish and 1 black fish is considered lucky in feng shui) andincreasing returns following years. The company would expand 1-2branches at the end of 3rd year when the brand name is established andthe company will be able to get bank loan and in a period extending to5 years we want to be known as a leading brand in pets caring andservicing industry.

Once that is established the company will opt the option of franchisingto expand nationwide in important metropolitans and where dominantpet lovers and owners exist.



COMPANY



MISSION:-

The company envisions itself in every segment of the petsworld which human have attached to and to provideservices to keep this relationship a healthy one. The

company would cater to all the servicing needs of the pets.

VISION:-As pets provide knowledge, we will be pet providers and

more than a brand in the pet care industry.



ORGANIZATION

PARTNERSHIP STRUCTURE: It would be a partnership among 3

partners with equal capital and profitshare.

The partnership would be registeredunder the partnership act, 1932.

A partnership deed will be made

specifying the remuneration and otherbenefits to the partners



THE PEOPLE



MANAGEMENT TEAM

3 members would be managing the organization. Jasdeep Singh,Praveen Sharma and Mohit Jain all

fresh graduates armed with BBA degree

Jasdeep has a certified course in organicchemistry so he would be involved in making

herbal products for pet treatment and services

Praveen has done crackers business during Diwali

so he can use his customer handling skillsA professional VET would be hired for medical

services



ADDITIONAL PROFESSIONALS TO BE

TAKEN:

A Vet- the services of experienced veterinarywith at least 2 years of experience would be taken

who would look after the pets medication

A certified groomer/hair dressers- a certified

groomer/hair dresser is needed to look after thegrooming facilities of pets

An experienced trainer- the trainers would be

contacted on demand of the customers

A cab driver - a cab driver would be hired for

dropping and emergency pickup of pets



INDUSTRY ANALYSIS



WHY:

•Large number of single child in families and single parents

living alone in huge cities.

•Many old couples are living alone, away from their children

who have settled abroad. Be it the need of security or a desire

of companionship, these people are commonly found owning

pets. Pets seem like perfect companions providing unconditional

love and not expecting anything in return.•Pets are also considered as fad in celebrity culture.

•India has emerged as one of the best potential pet care markets

in the Asian sub-continent after Japan owing to the changing

lifestyles, rise in nuclear families and double income

households, which have encouraged the growth of pet

ownership in the country.



In India pets are getting pampered and petted like never before.

And their owners are more than happy about this, even if it

sometimes causes a dent in their wallet.

CURRENT STATUS:

According to a research conducted by Research and Consultancy

Enterprise (RACE) of Institute of Management Technology

(IMT), Ghaziabad there are about 2.2 million pets in the Indian

household with the population increasing by 26% every year.

The pet care industry in metropolitans in India has an estimated

revenue earning potential of Rs. 350 crores. Out of this around

250 crores is contributed by pet foods and the remaining 100

crores comes from grooming and healthcare sector. The industryis growing rapidly in India.



PET MARKET IN INDIA

•Indian pet market is largely dominated by dogs that

constitute 75 percent of total pet market followed by cats

that make up 15 percent and 10 percent is made up by

birds, fishes and other pets. It is estimated that there are 3.6

million pet dogs in the six major cities of India.



NEW TRENDS

•

We want people to have Ant Farms , Spider farms because they provide a great insight to the technicality of

nature.

• We want to generate people’s love towards exquisite pets

like Chameleon, Hamster etc.

• New trend of grooming pets is catching up fast.

•Celebrating your pet’s birthday was a hidden need which

we feel we can cater to.



PET PRODUCTS

Pet food is the fastest growingsegment when it comes to pet

products. Dogs get to choose

from a variety of branded food

and snacks these days.

The domestic product market is

expected to grow at an annual

rate of 10-15% according toEuromonitor, a global market

research firm. “India is

predicted to supply the world

with the bulk of pet-related

products in the coming years”says Binoy Sahee, the Director

of India International Pet Trade

Fair (IIPTF) that organizes pet

fairs regularly.



Pet Salons:A research conducted by Dare magazine says that the total market

size of the pet grooming industry was 132 crore in 2007 and is

expected to grow to 399 crore by 2013. Preeti of Scooby ScrubParlor got a majority of her customers from her pet food and

accessories shop – Pet bytes. She now caters to around 4,000

customers, and the figure is rising sharply.



COMPETITION:

SCOOPY SCRUB & PET BYTES14-A, Aurobindo Place Market, Hauz Khas,New Delhi - 110016Ph: (91 11) 32608809, 3244 8809, 9311128809, 93110 28809, 98994 37111website: www.scoopyscrub.com



LEGAL COMPLIANCES:AS PER PET

SHOP RULES 2010

A fees of Rs 5,000 has to be paid for gettingregistered and then an annual renewal fee of Rs2,000 has to be paid under Schedule B to bedeposited to Municipal Corporation

A certified Vet

Breeders Information to be submitted to themunicipality .

Full time attendant ,if pets are to be kept inpremises at night

No sale of animals to a person less than 18 yrs of

age The building should be a strong structure with

proper fire fighting , sewage and lighting.



PRODUCT

ANDSERVICES



Products: Pets including dogs, kittens, birds and exquisite

species such as ant house, Chameleons, guineapigs etc

Pet foods and accessories Pet accessories Designer T-Shirts & Sweaters Jackets & Coats

Scarfs, ties, bow-ties, bandanas, etc. Variety of toys Pet houses & kennels Made to order kennels

Veterinarian items



SERVICES:

oBody ClipoBreed Specific StylingoBasic GroomingoComplete GroomingoShow Grooming

oColouring / StreakingoAroma/HerbalMassage

oAroma TherapyBath

oMedicated BathoTick & Fleatreatment

oD – MattingoTartar Treatment



SUPPLIERS Kennel Club of India (KCI)

Mr.VermaHouse No. 102, Gali No.-6Pushta No. - 5Bhanjan Pura New Delhi - 110053Mob:- +91- 9312288234

Rohit sharma

9250689058SUAREM KHAN9018429627



MARKETING

AND SALESSTRATEGY



MARKET SEGMENTS:

Household markets:1.Household basic market covers existing petowners as well as potential pet purchasers whowant the servicing facilities of their pets.

2.We want to provide ant farms, chameleons,spider farms etc as they are educational inproviding the dexterity of nature.

Corporate markets : In corporate sector weare focusing on markets of gifts used inpromotions and high profile deals such asgifting 8 Gold fish and 1 Black fish etc.



QUESTIONNAIRE NAME:

ADDRESS:

PHONE. NO:

Q1: Do you own a pet?

Yes NoQ2: Do you plan to buy any new pet?

Yes No

Q3: Which pets do you currently own? Which breed? (If applicable)

Dog Cat Guinea Pig Others

Breed:_______________

Q4: How often do you clean your pet?

Weekly Monthly Quarterly Once in 6 months

Q5: Cleaning being a difficult task, would you prefer getting it cleaned and groomed from expert?

Yes No

Q6: How often do you take your pet to a Veterinary?

Monthly Once in 2 months Quarterly Occasionally

Q7: Would you prefer one stop solution for all your pet need?

Absolutely Yes NoQ8: Would you like to get your pet ready for pet show?

Why not No, not really

Q9: You being out of home, would you like to keep your pet under a safe shelter?

Yes No

Q10: What all things do you expect for your pet which you are unable to get now?

_________________________________________________________________

_________________________________________________________________



MARKET RESEARCH RESULT A survey was made on a sample of 50 pet owners in

South Delhi about different pet needs with following

result :1. 85% of pets are dogs followed by cats10% & fishes5%

2. 60% of owners clean their pets weekly while other 40%

monthly

3. 60% would prefer getting it cleaned and groomed froman expert

4. 65% of owners take their pets monthly to a Vet followed

by 25% who take them once in 2months

5. 95% would prefer a one stop solution for all their petneeds

6. 60% would like to get their pet ready for a pet show

7. 85% want a good boarding facility for their pets when

they are out



COMPETITIVE STRATEGY

All-in-one stop shop for pet needs. Make people aware about different pets than

dogs.

Spear heading in new markets of corporate

gifts. Celebrating your pet’s birthday.

Birthday return gifts.

Transport service within 5km range.

Workshop for making you understand yourpets and train your pets.

Herbal shampoos and cleansers prepared indigenously for

pets.



BRAND STRATEGY

MAKING A ONE-

STOP-SHOP

BRAND

PREMIUM

BRAND FOR

SERVICES

EASY ACCESS TOALL PET RELATED

THINGS

VARIETY OF

PETS

AVAILABLE TO

CUSTOMERS



PRICING STRATEGY

Competitive pricing for cleaning and grooming

Premium pricing for exclusive accessories andtoys

Special membership coupons to attractcustomers

Some of the pricing charged will be:

Cleaning= Rs 500-1500

Grooming=Rs1,000-5000Boarding= Rs 500 per day

Aroma and special baths = Rs 1,000-2,000

Membership = Rs 5000 yearly



ADVERTISING & PROMOTIONSTRATEGY

Public Relation Agency Pet shows. Online portals and social networks. Celebrate your pet’s special days. Membership subscription. Association with pet NGOs. Free 1st wash* Free dietary plans* Get framed with your pets. Newspapers and media. Poster in Parks. Special food for special breeds.



OPERATIONSSTRATEGY



FACILITIES

LOCATION:1,350 sq.feet ground floor with 900sq.feet

basement

Near a residential area in south Delhi.

GROUND FLOOR

Billing center ,Pet products , food, accessories ,pets for display ,ant farms ,spider farms andpet kennels.

BASEMENT

Half of the area for day boarding and the otherhalf for grooming ,cleaning and veterinaryservice.

• Cab standing outside for emergency and

dropping pets.



PERSONNEL REQUIREMENTS

1 groomer +1 wash helper in beginning plus 1more after 3 months.

2 salesman.

1 vet.

1 attendant looking after animals at night.

1 cab driver.

Billing and look-after to be done by the

partners.



CRITICAL RISK

Risk of pet health

Risk at boarding facility

Competitors move of expansion

Change in govt. regulationsNon probable demand



STRENGTHS:• EXQUISITE PETS• ONE IN STOP SHOP• HOME DELIVERY• HERBAL PRODUCTS

WEAKNESS• BEGINNERS IN MARKET• EXTERNAL SUPPLIERS

OPPORTUNITIES:• PREMIUM MARKET OFCORPORATE GIFTING• BIRTHDAT PARTIES• MARKET GROWTH RATE OF26%

THREATS:• EXPANSION MOVE BYCOMPETITORS• CHANGE IN GOVT.REGULATIONS

SWOT



FINANCIAL

PROJECTION



SOURCES OF FINANCE

Source Amount( in Rs.)

Seed capital (6lakhx3) 18 lakhs

Total 18 lakhs



INITIAL INVESTMENTParticulars Amount in Rs.

Computer 25,000

Furniture & Fittings 2,50,000

CNG cab along with modification 1,50,000

Equipments 75,000

Lease security 3,00,000

Inventory 5,00,000

Working Capital 5,00,000

Total 18,00,000



ACCORDING TO RESEARCH AND CONSULTANCY

ENTERPRISE (RACE) THE TOTAL NO. OF PETS IN DELHI ARE

AROUND 80,000 IN 2011

A total of 80,000 pets

in Delhi

20,000 in

south Delhi

area

Company

focusing

on 10000

customers

COST PROJECTION QUARTERLY



COST PROJECTION QUARTERLY Particulars Quarter 1 Quarter 2 Quarter 3 Quarter 4

Rent (1,50,000p.m.)

4,50,000 4,50,000 4,50,000 4,50,000

Salesman(7500*2)Driver and cab

charges

45,00012,000

45,00012,000

45,00012,000

45,00012,000

Maintenance of pet 30,000 30,000 30,000 30,000

Facilities 30,000 30,000 30,000 30,000

2 full time petattendant

36,000 36,000 36,000 36,000

Groomer + Helper 60,000 1,20,000 1,20,000 1,20,000

Running Inventory 80,000 1,00,000 1,00,000 1,00,000Advertisements &promotion

75,000 50,000 50,000 50,000

Miscellaneous 15,000 15,000 15,000 15,000

Total 8,33,000 8,88,000 8,88,000 8,88,000



REVENUE PROJECTIONS QUARTERLY

Particulars Quarter 1 Quarter 2 Quarter 3 Quarter 4

Pet sales 1,50,000 2,00,000 2,50,000 3,00,000

Food items 2,00,000 2,50,000 3,00,000 3,00,000

Grooming andcleaning

1,00,000 1,25,000 1,25,000 1,50,000

Accessories and pethouses 60,000 75,000 90,000 1,00,000

Birthday parties andcorporate gifts

50,000 1,00,000 1,00,000 1,25,000

Training andemergency

40,000 60,000 60,000 60,000

Commission from vet 60,000 60,000 75,000 75,000

Boarding fees 60,000 75,000 90,000 75,000

Membership fee 50,000 50,000 50,000 50,000

Total 7,70,000 9,95,000 11,40,000 12,35,000

ROI & BREAK EVEN ANALYSIS



ROI & BREAK-EVEN ANALYSIS:

Total Profit = 5,93,000

Net Profit= Margin- Dep. & license =

5,93,000 – (38,000+5000) = 5,50,000

Return on equity(ROI) = 5,50,000 x 100 = 30.55 %

18,00,000

Pay back year = Investment .

Average Cash inflow for the years

= 18,00,000 = 2.7 years

6,60,000(assuming 20% growth p.a.)

Particulars Quarter1 Quarter2 Quarter3 Quarter4

Revenue 7,70,000 9,95,000 10,90,000 12,35,000

Cost 8,33,000 8,88,000 8,88,000 8,88,000

Marginalprofit

(63,000) 1,07,000 2,02,000 3,47,000



EXPANSION

STRATEGY



STRATEGY

The company plans to open 2 more stores inthe posh areas of Central Delhi and West Delhionce it becomes successful in 3rd year byraising bank loans and reinvesting profits.

In a period spanning 5 years the companywould take the option of franchising thebusiness for establishing nation wide brandexpanding in major metropolitans.



Documents

Pets Lounge Ppt