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Before the Federal Communications Commission Washington, D.C. 20554 Applications Filed for the Transfer of ) Control and Assignment of Broadcast ) Television Licenses from ) ) Media General, Inc. ) ) Transferor, Assignor ) ) to ) ) Nexstar Broadcasting Group, Inc. ) ) Transferee, Assignee ) MB Docket No. 16-57 PETITION FOR CONDITIONS Matthew A. Brill Amanda E. Potter LATHAM &WATKINS LLP 555 Eleventh Street, NW Suite 1000 Washington, DC 20004 Counsel for Cox Communications, Inc. March 18, 2016

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Page 1: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

Before theFederal Communications Commission

Washington, D.C. 20554

Applications Filed for the Transfer of )Control and Assignment of Broadcast )Television Licenses from )

)Media General, Inc. )

)Transferor, Assignor )

)to )

)Nexstar Broadcasting Group, Inc. )

)Transferee, Assignee )

MB Docket No. 16-57

PETITION FOR CONDITIONS

Matthew A. BrillAmanda E. PotterLATHAM & WATKINS LLP555 Eleventh Street, NWSuite 1000Washington, DC 20004

Counsel for Cox Communications, Inc.

March 18, 2016

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SUMMARY

Pursuant to Section 73.3587 of the Commission’s rules and Sections 309(d) and 310(d) of the Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. (“Cox”) hereby petitions the Commission to impose conditions in the event it approves the applications filed in the above-captioned proceeding (“Applications”).2 The Applications arise from the proposed acquisition by Nexstar Broadcasting Group, Inc. (“Nexstar”) of Media General, Inc. (“Media General” and, together with Nexstar, the “Applicants”). Absent appropriate conditions, the proposed transaction, which would create the nation’s largest broadcast station group, would cause significant anticompetitive effects and other harms to Cox and its subscribers.

Based on the station assets of the two companies today, a combined Nexstar-Media General would control 171 stations in 100 markets,3 reaching a national audience in excess of the 39 percent cap (excluding the UHF Discount).4 Of particular concern to Cox, the proposed transaction would result in a dramatic over-concentration of post-transaction Nexstar’s market power within Cox’s footprint. A staggering 55 percent of Cox’s video subscribers reside in designated market areas (“DMAs”) with Nexstar- or Media General-owned stations.5 The aggregation of market power associated with the proposed transaction therefore threatens to have a disproportionate impact on Cox and its subscribers. In particular, the transaction would enable Nexstar to wield blackout threats that drive up Cox’s retransmission consent fees to unreasonable levels and that present an undue risk of resulting in actual blackouts that deprive millions of consumers of access to broadcast programming. Indeed, Nexstar’s CEO has acknowledged that

1 47 C.F.R. § 73.3587; 47 U.S.C. §§ 309(d), 310(d).2 A complete list of the licenses and application file numbers at issue is provided in the

Public Notice issued on February 26, 2016 in connection with the transaction. See Public Notice, Media Bureau Announces Permit-but-Disclose Ex Parte Status for Applications Filed for the Transfer of Control and Assignment of Broadcast Television Licenses from Media General, Inc. to Nexstar Broadcasting Group, Inc., MB Docket No. 16-57 (rel. Feb. 26, 2016) (“Public Notice”); see also Public Notice, Media Bureau, Broadcast Applications, Report No. 28671 (rel. Feb. 16, 2016); Public Notice, Media Bureau, Broadcast Applications, Report No. 28672 (rel. Feb. 17, 2016).

3 See Press Release, Nexstar Broadcasting Group Enters into Definitive Agreement To Acquire Media General for $4.6 Billion in Accretive Cash and Stock Transaction (Jan. 27, 2016), http://cdn.idstatic.com/cms/live/13/NXST-MEG-Transaction-Announcement-1-27-16.pdf?1453902377.

4 See CDBS File No. BTCCDT-20160210AFF et al., Comprehensive Exhibit at 2 (acknowledging that the proposed transaction, absent divestitures, would exceed the national television ownership limit when excluding the UHF Discount).

5 Declaration of Andrew I. Albert ¶ 4 (dated March 18, 2016) (“Albert Declaration”), attached hereto as Exhibit 1.

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a central rationale of such transactions is to use the leverage afforded by consolidation to garner increased retransmission consent fees.6

Cox’s recent experience negotiating a retransmission consent agreement with Nexstar (even absent the increased scale and over-concentration threatened by the proposed transaction with Media General) leaves no doubt that Nexstar uses threats of blackouts—often timed to exploit multichannel video programming distributor (“MVPD”) subscribers’ fear of losing access to marquee events like the Super Bowl—as a brinkmanship tactic to extract increased fees.7

Even assuming such tactics could be squared with the Commission’s existing rules (or soon-to-be-revised good faith rules), the extraordinary market power that the transaction would confer on Nexstar-Media General vis-á-vis Cox and its subscribers requires specific remediation.

The Commission therefore should condition approval of the transaction on carefully tailored requirements to protect Cox’s subscribers from the harms that otherwise would result from the disproportionate bargaining leverage Nexstar would garner as a result of the transaction. In particular, if the Commission ultimately decides to approve the transaction, Cox proposes the following conditions:

In the event of a retransmission consent dispute between Nexstar and Cox, Nexstar should be required to submit to mediation overseen by the Commission.Such dispute resolution should be conducted by a mediator with knowledge of and experience with industry norms in the retransmission consent arena, and withsufficient access to Nexstar’s and Cox’s retransmission consent agreements to facilitate resolution of the dispute between the parties. In addition, mediation would become available immediately upon either party’s making its last and final offer in carriage negotiations.

During the pendency of mediation, Nexstar should be prohibited from withholding its signals, subject to a true-up of rates, where applicable, following the execution of a final retransmission consent agreement.

Nexstar should be prohibited from spinning off any stations in overlap markets to Mission Broadcasting, Inc. (“Mission”), White Knight Broadcasting (“White Knight”), Vaughan Media, LLC (“Vaughan”), Super Towers, Inc. (“Super Towers”), or any other “sidecar” entity in which Nexstar has or (post-transaction) would have a significant interest. The Commission instead should ensure that all

6 See, e.g., Mission Buying 5 Stations for $103M, TVNEWSCHECK (Sept. 16, 2013), http://www.tvnewscheck.com/article/70502/nexstar-mission-buying-5-stations-for-103m(quoting Perry Sook as stating that Nexstar expects to “realize additional retransmission consent revenues” through a proposed broadcast transaction); Perry Sook and Tom Carter, UBS 43rd Annual Global Media & Communications Conference, Nexstar Broadcasting Group, Inc.: Keeping it Local, at 9 (Dec. 8, 2015), attached hereto as Exhibit 2 (describing growth in retransmission consent revenue of Nexstar, which has been driven, in significant part, by station acquisitions).

7 Albert Declaration ¶ 9.

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such divestitures are made to bona fide third-party, independently operated broadcasters.

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TABLE OF CONTENTS

SUMMARY..................................................................................................................................... i

BACKGROUND .............................................................................................................................4

ARGUMENT...................................................................................................................................6

THE COMMISSION SHOULD CONDITION ANY APPROVAL OF THE PROPOSED TRANSACTION ON REQUIREMENTS THAT WOULD PREVENT DISPROPORTIONATE HARM TO COX AND ITS SUBSCRIBERS .........................................6

A. The Transaction Threatens Significant Harm to Cox’s Subscribers Based on the Applicants’ Aggregation of Extraordinary Market Power Within Cox’s Service Areas.................................................................................................6

B. The Commission Should Adopt Targeted Conditions To Address These Transaction-Specific Harms...................................................................................12

CONCLUSION..............................................................................................................................15

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Before theFederal Communications Commission

Washington, D.C. 20554

Applications Filed for the Transfer of )Control and Assignment of Broadcast )Television Licenses from )

)Media General, Inc. )

)Transferor, Assignor )

)to )

)Nexstar Broadcasting Group, Inc. )

)Transferee, Assignee )

MB Docket No. 16-57

PETITION FOR CONDITIONS

Pursuant to Section 73.3587 of the Commission’s rules and Sections 309(d) and 310(d) of

the Communications Act of 1934, as amended (the “Act”),8 Cox Communications, Inc. (“Cox”)

hereby petitions the Commission to impose conditions in the event it approves the applications

filed in the above-captioned proceeding (“Applications”).9 The Applications arise from the

proposed acquisition by Nexstar Broadcasting Group, Inc. (“Nexstar”) of Media General, Inc.

(“Media General” and, together with Nexstar, the “Applicants”). Absent appropriate conditions,

the proposed transaction, which would create the nation’s largest broadcast station group, would

cause significant anticompetitive effects and other harms to Cox and its subscribers.

8 47 C.F.R. § 73.3587; 47 U.S.C. §§ 309(d), 310(d).9 A complete list of the licenses and application file numbers at issue is provided in the

Public Notice issued on February 26, 2016 in connection with the transaction. See Public Notice, Media Bureau Announces Permit-but-Disclose Ex Parte Status for Applications Filed for the Transfer of Control and Assignment of Broadcast Television Licenses from Media General, Inc. to Nexstar Broadcasting Group, Inc., MB Docket No. 16-57 (rel. Feb. 26, 2016) (“Public Notice”); see also Public Notice, Media Bureau, Broadcast Applications, Report No. 28671 (rel. Feb. 16, 2016); Public Notice, Media Bureau, Broadcast Applications, Report No. 28672 (rel. Feb. 17, 2016).

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Based on the station assets of the two companies today, a combined Nexstar-Media

General would control 171 stations in 100 markets,10 reaching a national audience in excess of

the 39 percent cap (excluding the UHF Discount).11 Of particular concern to Cox, the proposed

transaction would result in a dramatic over-concentration of post-transaction Nexstar’s market

power within Cox’s footprint. A staggering 55 percent of Cox’s video subscribers reside in

designated market areas (“DMAs”) with Nexstar- or Media General-owned stations.12 The

aggregation of market power associated with the proposed transaction therefore threatens to have

a disproportionate impact on Cox and its subscribers. In particular, the transaction would enable

Nexstar to wield blackout threats that drive up Cox’s retransmission consent fees to unreasonable

levels and that present an undue risk of resulting in actual blackouts that deprive millions of

consumers of access to broadcast programming. Indeed, Nexstar’s CEO has acknowledged that

a central rationale of such transactions is to use the leverage afforded by consolidation to garner

increased retransmission consent fees.13

10 See Press Release, Nexstar Broadcasting Group Enters into Definitive Agreement To Acquire Media General for $4.6 Billion in Accretive Cash and Stock Transaction (Jan. 27, 2016), http://cdn.idstatic.com/cms/live/13/NXST-MEG-Transaction-Announcement-1-27-16.pdf?1453902377.

11 See CDBS File No. BTCCDT-20160210AFF et al., Comprehensive Exhibit at 2 (acknowledging that the proposed transaction, absent divestitures, would exceed the national television ownership limit when excluding the UHF Discount).

12 Declaration of Andrew I. Albert ¶ 4 (dated March 18, 2016) (“Albert Declaration”), attached hereto as Exhibit 1.

13 See, e.g., Mission Buying 5 Stations for $103M, TVNEWSCHECK (Sept. 16, 2013), http://www.tvnewscheck.com/article/70502/nexstar-mission-buying-5-stations-for-103m(quoting Perry Sook as stating that Nexstar expects to “realize additional retransmission consent revenues” through a proposed broadcast transaction); Perry Sook and Tom Carter, UBS 43rd Annual Global Media & Communications Conference, Nexstar Broadcasting Group, Inc.: Keeping it Local, at 9 (Dec. 8, 2015), attached hereto as Exhibit 2 (describing growth in retransmission consent revenue of Nexstar, which has been driven, in significant part, by station acquisitions).

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Cox’s recent experience negotiating a retransmission consent agreement with Nexstar

(even absent the increased scale and over-concentration threatened by the proposed transaction

with Media General) leaves no doubt that Nexstar uses threats of blackouts—often timed to

exploit multichannel video programming distributor (“MVPD”) subscribers’ fear of losing access

to marquee events like the Super Bowl—as a brinkmanship tactic to extract increased fees.14

Even assuming such tactics could be squared with the Commission’s existing rules (or soon-to-

be-revised good faith rules), the extraordinary market power that the transaction would confer on

Nexstar-Media General vis-á-vis Cox and its subscribers requires specific remediation.

The Commission therefore should condition approval of the transaction on carefully

tailored requirements to protect Cox’s subscribers from the harms that otherwise would result

from the disproportionate bargaining leverage Nexstar would garner as a result of the transaction.

In particular, if the Commission ultimately decides to approve the transaction, Cox proposes the

following conditions:

In the event of a retransmission consent dispute between Nexstar and Cox,

Nexstar should be required to submit to mediation overseen by the Commission.

Such dispute resolution should be conducted by a mediator with knowledge of

and experience with industry norms in the retransmission consent arena, and with

sufficient access to Nexstar’s and Cox’s retransmission consent agreements to

facilitate resolution of the dispute between the parties. In addition, mediation

would become available immediately upon either party’s making its last and final

offer in carriage negotiations.

14 Albert Declaration ¶ 9.

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During the pendency of mediation, Nexstar should be prohibited from

withholding its signals, subject to a true-up of rates, where applicable, following

the execution of a final retransmission consent agreement.

Nexstar should be prohibited from spinning off any stations in overlap markets to

Mission Broadcasting, Inc. (“Mission”), White Knight Broadcasting (“White

Knight”), Vaughan Media, LLC (“Vaughan”), Super Towers, Inc. (“Super

Towers”), or any other “sidecar” entity in which Nexstar has or (post-transaction)

would have a significant interest. The Commission instead should ensure that all

such divestitures are made to bona fide third-party, independently operated

broadcasters.

In further support of the Petition, Cox states the following:

BACKGROUND

Cox offers subscription video services in 16 DMAs in which Nexstar and/or Media

General operate broadcast stations, including two of the overlap markets (Lafayette, LA and

Roanoke-Lynchburg, VA) identified in the Applications as DMAs in which both Nexstar and

Media General currently operate. The following chart identifies the DMAs and signals within

Cox’s footprint that are controlled by Nexstar or Media General.15

Cox DMA Broadcaster Station Affiliations

Details of Station Ownership/Operation

Mobile, AL-Pensacola, FL Media General CBSCW

Media General owns CBS and CW stations.

Ft. Smith-Fayetteville-Springdale-Rogers, AR†

Nexstar FOXNBC

Nexstar owns NBC and FOX stations.

Phoenix (Prescott), AZ Nexstar CW Nexstar owns CW station.Hartford-New Haven, CT Media General ABC

MyNetMedia General owns ABC and MyNetworkTV stations.

15 Id. ¶ 3.

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Cox DMA Broadcaster Station Affiliations

Details of Station Ownership/Operation

Panama City, FL Nexstar ABC Nexstar owns ABC station.Joplin, MO-Pittsburg, KS†• Nexstar ABC

NBCNexstar owns NBC station and operates ABC station through sharing agreement with Mission.

Topeka, KS†• Media General ABCFOXNBCCW

Media General owns NBC and FOX stations and operates ABC and CW signals (which are multicast on the same station) through sharing agreement with Vaughan.

Wichita-Hutchinson, KS Plus Media General NBC Media General owns NBC station.

Baton Rouge, LA†• Nexstar FOXNBCCW

Nexstar owns FOX and CW stations and operates the NBC station through sharing agreement with White Knight.

Lafayette, LA*† Nexstar FOXNBCMyNet

Nexstar owns NBC and FOX stations and multicasts MyNetworkTV signal on the FOX station.

Media General CBS Media General owns CBS station.

Providence, RI-New Bedford, MA†•

Media General CBSFOXMyNet

Media General owns CBS station and operates FOX and MyNetworkTV signals through sharing agreement with Super Towers.

Springfield-Holyoke, MA Media General NBC Media General owns the NBC station.

Springfield, MO• Nexstar CBSMyNet

Nexstar owns the MyNetworkTV station and controls the CBS station through sharing agreement with Mission.

Las Vegas, NV Nexstar CBS Nexstar owns CBS station.Norfolk-Portsmouth-Newport News, VA†

Media General FOXNBC

Media General owns FOX and NBC stations.

Roanoke-Lynchburg, VA* Nexstar FOXCW

Nexstar owns FOX and CW stations.

Media General NBC Media General owns NBC station.

* Identifies overlap market in which Nexstar and Media General own stations.

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† Identifies DMA in which Nexstar or Media General controls multiple Big Four signals.• Identifies DMA in which Nexstar or Media General operates one or more broadcast

signals through a sharing agreement.

Because Cox must negotiate retransmission consent agreements with the Applicants in

these DMAs, the extraordinary increase in bargaining leverage that would flow from the

transaction—including in particular post-transaction Nexstar’s ability to wield blackout threats

that would deprive more than half of Cox’s video subscribers of high-demand programming—

would result in substantially increased costs for Cox’s subscribers, as well as related harms

associated with threatened and actual blackouts, as described more fully below.

ARGUMENT

THE COMMISSION SHOULD CONDITION ANY APPROVAL OF THE PROPOSEDTRANSACTION ON REQUIREMENTS THAT WOULD PREVENT DISPROPORTIONATE HARM TO COX AND ITS SUBSCRIBERS

A. The Transaction Threatens Significant Harm to Cox’s Subscribers Based on the Applicants’ Aggregation of Extraordinary Market Power Within Cox’s Service Areas.

Nexstar’s aggregation of market power through the acquisition of Media General—to

create the largest broadcast station group in the nation—would threaten significant

anticompetitive effects and other public interest harms. Especially based on the disproportionate

over-representation of the combined company within Cox’s operating territories,16 a combined

Nexstar-Media General would have the incentive and ability to extract unreasonable fees and to

inflict related harms through retransmission consent negotiations with Cox, thus necessitating the

imposition of conditions in the event the proposed transaction is approved.

As many stakeholders have extensively documented in the ongoing retransmission

consent and media ownership reform proceedings, basic economic principles and the

16 Id. ¶ 4.

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Commission’s own empirical analysis demonstrate that the aggregation of market power by

broadcasters drives up the prices they impose for retransmission consent.17 The key tool that

large broadcast station groups—including Nexstar in particular—have employed to leverage

their market power is the ability to withhold broadcast programming in the event their fee

demands are not met. Such threats of blackouts often seek to exploit MVPD subscribers’ fears

of losing access to marquee programming.18 For example, Cox’s recent negotiation with Nexstar

was heavily influenced by the threat of having to black out Nexstar’s signals to approximately

1.2 million Cox subscribers,19 and depriving hundreds of thousands of access to the Super

Bowl.20

17 See, e.g., Letter from Michael Nilsson, Counsel to ATVA, to Marlene H. Dortch, Secretary, FCC, MB Docket No. 15-216, at 2-5 (filed Feb. 18, 2016) (collecting overwhelming evidence of impact of increased retransmission consent fee demands on MVPD prices); Comments of the American Television Alliance, MB Docket No. 15-216,at 14-16, 20-21 (filed Dec. 1, 2015) (“ATVA Good Faith Comments”) (documenting the explosive growth of retransmission consent fees in the past decade and the impact on MVPD subscriber bills); Implementation of Section 103 of the STELA Reauthorization Act of 2014; Totality of the Circumstances Test, Notice of Proposed Rulemaking, 30 FCC Rcd 10327 ¶ 3 (2015) (“Good Faith NPRM”) (“[R]etransmission consent fees have steadily grown and are projected to increase further, thereby applying upward pressure on consumer prices for MVPD video programming services.”).

18 See Good Faith NPRM ¶ 16 & n.78; Comments of the Broadcast Affiliates Associations, MB Docket No. 15-216, at 32-34 (filed Dec. 1, 2015) (acknowledging that broadcasters time retransmission consent negotiations around marquee events “as retransmission consent negotiating leverage”); Comments of NTCA—The Rural Broadband Association, MB Docket No. 15-216, App. at IV (filed Dec. 1, 2015) (reporting that 49 percent of NTCA and INCOMPAS members “have faced a [broadcaster] threat to withhold or black out a broadcast station or network in a time period approaching the airing of popular sports, entertainment, or other marquee programming content); ATVA Good Faith Comments at 27.

19 Albert Declaration ¶ 9; see also, e.g., Mike Sunnucks, Super Bowl 50 hangs over Cox Communications, Nexstar fee fight, PHOENIX BUSINESS JOURNAL (Feb. 4, 2016), http://www.bizjournals.com/phoenix/news/2016/02/04/super-bowl-50-hangs-over-cox-communications.html.

20 Albert Declaration ¶ 9. Although the parties agreed to a short extension of the expiring retransmission consent agreement that enabled Cox to continue to carry Nexstar’s

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Such threats of blackouts have a significant impact on the retransmission consent fees

that broadcasters are able to extract from MVPDs, and in turn impose substantially increased

costs on consumers.21 Blackout threats also cause consumer confusion and frustration, and lead

some MVPD subscribers to switch to a less-preferred MVPD, thereby causing switching costs

and eroding consumer welfare.22 While the overwhelming concentration of post-transaction

Nexstar within Cox’s footprint would leave Cox little choice but to accede to unreasonable

pricing (and other) demands made by Nexstar, an actual blackout would inflict considerable

additional harm on Cox’s subscribers by depriving them of high-value programming across the

16 distinct DMAs at issue.

In light of such broadcaster brinkmanship and its demonstrated harms, any transaction

that substantially increases a broadcast station group’s market power—such as the Nexstar-

Media General transaction, which would create the nation’s largest broadcast station group—

would threaten to undermine the public interest. In this particular case, making matters worse,

much of the market power aggregation flowing from the proposed transaction would be

concentrated within Cox’s service territory. Absent appropriate conditions, the transaction

therefore would result in substantial anticompetitive effects and other public interest harms from

the standpoint of Cox’s subscribers. As noted above, post-transaction Nexstar would be present

in 16 DMAs within Cox’s video footprint, reaching a staggering 55 percent of Cox’s cable

stations for a period of time beyond the initial expiration date, the extension options offered by Nexstar ensured that the agreement would expire before the Super Bowl. Id.

21 See, e.g., Steven C. Salop et al., Economic Analysis of Broadcasters’ Brinkmanship and Bargaining Advantages in Retransmission Consent Negotiations, at 16-20 (June 3, 2010), filed as an attachment to the Reply Comments of Time Warner Cable Inc., MB Docket No. 10-71 (filed June 3, 2010) (“Salop Report”) (describing asymmetrical harm to MVPDs and their customers from blackouts); supra n.17 (describing consumer impacts of increased retransmission consent fees).

22 See Salop Report at 11-16.

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subscribers. By contrast, based on the applications, it appears that Cox’s subscriber base would

represent less than five percent of Nexstar-Media General’s national audience share. Such an

enormous disparity in bargaining leverage would ensure any threatened or actual programming

blackouts of Nexstar stations on Cox’s cable systems would have a dramatically greater impact

on Cox than on post-transaction Nexstar. Thus, notwithstanding the Applicants’ proposal to

divest certain stations—and thereby bring the post-transaction company within the 39-percent

national television ownership limit—the transaction is certain to concentrate increases in

bargaining leverage within Cox’s footprint, exacerbating the harms well beyond what would

occur if the combined Nexstar-Media General were to operate in areas distributed proportionally

across MVPD footprints.

The proposed transaction thus would circumvent the protections intended by the national

television ownership limit. Since the emergence of broadcast television in the 1940s, the

Commission has recognized the danger of unfettered broadcast television ownership and thus

placed limits on the ability of broadcasters to amass market power through consolidation.23

Indeed, the Commission consistently has confirmed that a primary purpose of the national

television ownership limit is to prevent the “undue concentration” of broadcaster market

power.24

Likewise, preventing over-concentration in the broadcast television industry has been a

longstanding priority for Congress. In the Telecommunications Act of 1996, Congress codified

23 See 6 Fed. Reg. 2284-85 (Tuesday, May 6, 1941) (adopting the first ownership limit for television broadcast stations).

24 Amendment of Multiple Ownership Rules, 9 R.R. 1563 (1953) (identifying the twin goals of promoting diversification of viewpoints and preventing “undue concentration of economic power” as the policy objectives of the national television ownership rule). See FCC v. Sanders Brothers Radio Stations, 309 U.S. 470 (1940).

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the national television ownership limit at 35 percent,25 and later Commission efforts to relax the

cap were met with sharp congressional disapproval. In particular, when the Commission

modified the cap in 2003 to permit a single broadcast entity to control stations sufficient to reach

45 percent of the national audience26—a level that still falls well short of the 55 percent coverage

Nexstar proposes to obtain within Cox’s footprint—Congress took swift action, enacting

legislation that rejected the modified cap and ultimately adopting the current 39-percent

threshold.27 That action reflected the judgment of Congress regarding the need to retain

competitive balance in the distribution of broadcast television signals and to avoid any situation

where the public’s access to broadcast programming would be concentrated in the hands of only

a few large corporations.28

25 See Telecommunications Act of 1996, Pub. L. No. 104-104, § 202, 110 Stat. 56 (1996); Implementation of Sections 202(c)(1) and 202(e) of the Telecommunications Act of 1996 (National Broadcast Television Ownership and Dual Network Operations), Order, 11 FCC Rcd 12374 (1996).

26 See Broadcast Ownership Rules – 2002 Biennial Regulatory Review, Report and Order and Notice of Proposed Rulemaking, 18 FCC Rcd 13620 ¶ 500 (2003).

27 The 35 percent audience cap was included in omnibus appropriations bills adopted by both houses of Congress. See Departments of Commerce, Justice, and State, the Judiciary, and Related Agencies Appropriations Act, 2004, H.R. 2799, 108th Cong. § 624(2003); Consolidated Appropriations Act, 2004, H.R. 2673, 108th Cong. § 629 (2003). Following conference committee, the cap was set at 39 percent in final legislation. SeeConsolidated Appropriations Act, 2004, Pub. L. No. 108-199, § 629, 118 Stat. 3, 99-100(2004) (“2004 Consolidated Appropriations Act”).

28 See S. Rep. No. 108-141, at 1 (2003) (“Senate Report”) (“The purpose of this legislation is to prevent any one entity from owning, operating, controlling, or having a cognizable interest in broadcast television stations that have an aggregate national audience reach exceeding 35 percent.”); H. Rep. No. 108-221, 197-198 (2003) (Additional Views of the Honorable David R. Obey and José E. Serrano) (discussing the threats posed by concentrated broadcast television ownership, including threats to democracy and localism); 149 Cong. Rec. H7287 (daily ed. July 22, 2003) (statement of Mr. Markey) (stating that the 45 percent cap “goes too far” and stating that no broadcast entity “should have that kind of power”—“[t]he kind of power that ... will make Citizen Kane look like an underachiever”); see also 149 Cong. Rec. H7286 (daily ed. July 22, 2003) (statement

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This pro-competitive policy, together with the longstanding interests in promoting

localism and diversity, is embodied in the current 39 percent audience cap established by

Congress,29 and compels special consideration within the context of the proposed transaction and

its effects on Cox and its subscribers. Congress’s determination that subscriber penetration

above 39 percent would result in such public policy harms indicates that the Applicants’ proposal

to combine stations in a manner that would reach more than half of Cox subscribers would

threaten those subscribers with anti-competitive effects and a diminution in localism and

diversity. Indeed, from the perspective of the 55 percent of Cox subscribers who would be

affected, Nexstar’s proposed acquisition of Media General warrants remediation to avoid an

outcome that plainly would contravene Congress’s intent in establishing the 39 percent national

audience cap.30

The harms posed by the transaction would be further exacerbated in DMAs where

Nexstar or Media General controls multiple broadcast signals. Nexstar or Media General

currently controls multiple Top Six broadcast signals in a total of 11 DMAs (out of the total 16)

in which Cox operates.31 Of those 11 DMAs, Nexstar or Media General controls multiple Big

Four signals in seven of the DMAs.32 In addition, Nexstar and Media General continue to use

sharing agreements with various “sidecar” entities to control multiple broadcast signals within

the same DMA. Of the 11 DMAs in which the broadcasters currently control multiple Top Six

of Mr. Sanders) (“[I]t is a very different and even much more serious problem when a handful of large corporations control what the American people see, hear and read.”).

29 See 2004 Consolidated Appropriations Act.30 See Senate Report at 1.31 See Chart, supra pp.4-6; Albert Declaration ¶ 6.32 See Chart, supra pp.4-6; Albert Declaration ¶ 6.

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broadcast signals, the Applicants use sharing agreements in five of the DMAs.33 Mission is one

such “sidecar” entity. Although Mission purportedly operates independently from Nexstar,

Nexstar has significant managerial rights and economic interests in the Mission stations,

including the Mission stations in the Joplin, MO-Pittsburg, KS and Springfield, MO DMAs

within Cox’s operating territory.34 Nexstar also uses a sharing agreement with White Knight in

the Baton Rouge, LA DMA.35 Media General, for its part, which is now under investigation by

the Commission for abuses related to a sharing agreement in the Augusta, GA DMA,36 also

relies on sharing agreements within Cox’s footprint. It has entered into such an agreement with

Super Towers in the Providence, RI-New Bedford, MA DMA, and with Vaughan in the Topeka,

KS DMA.37

B. The Commission Should Adopt Targeted Conditions To Address These Transaction-Specific Harms.

As the foregoing discussion demonstrates, enabling Nexstar to aggregate so many

stations covering such a disproportionate share of Cox’s subscriber base would threaten

significant harms. The Commission therefore should impose targeted conditions to prevent, or at

least mitigate, the harms that otherwise would be imposed on Cox and its subscribers. Absent

such conditions, Cox and its subscribers would face unique and unprecedented exposure to

Nexstar’s proposed consolidation of market power—including, as discussed above, the ability (a)

to impose unreasonable retransmission consent fees, thus driving up MVPD rates based solely on

33 See Chart, supra pp.4-6; Albert Declaration ¶ 7.34 Albert Declaration ¶ 8.35 Id.36 Harry A. Jessell, FCC Launches Investigation of Media General, TVNEWSCHECK (Mar.

10, 2016), http://www.tvnewscheck.com/article/93012/fcc-launches-investigation-of-media-general.

37 Albert Declaration ¶ 8.

Page 18: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

13

a market-power premium; (b) to wield tactical blackout threats that would induce some

consumers to switch to a less-desired MVPD, thus diminishing consumer welfare; and (c) to

carry out those threats, thus inflicting even more severe harm on Cox subscribers.

To be sure, the competitive concerns raised by the Nexstar-Media General transaction

(or, for that matter, Nexstar’s and Media General’s control of multiple broadcast signals within

the same DMA across each company’s respective footprints) highlight the need for broader,

industry-wide reforms that address the deeply flawed retransmission consent regime and the

Commission’s outdated broadcast attribution rules, a need that is well-documented in pending

rulemaking proceedings before the Commission. But the potential for such industry-wide

reforms plainly does not obviate the need to address the transaction-specific harms that would

flow from Nexstar’s ability to control broadcast signals reaching more than half of Cox’s video

subscriber base. To the contrary, the Commission has an obligation to ensure that the proposed

license transfers will serve the public interest, and that could not occur if Nexstar were permitted

to exploit the dramatic over-representation of the stations it proposes to combine within Cox’s

footprint.

Accordingly, the Commission should condition any decision approving the Applications

to ensure that Nexstar could not use its extraordinary bargaining leverage to the detriment of Cox

and its subscribers. In particular, the Commission should order that, in the event of a

retransmission consent dispute between Cox and post-transaction Nexstar, Nexstar must submit

to mediation overseen by the Commission. In the event mediation became necessary, the

Commission should appoint a mediator who has knowledge of industry norms in the

retransmission consent arena. Upon his or her appointment, the mediator should be provided

access to the retransmission consent agreements entered into by either party over the past 24

Page 19: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

14

months, as well as the most recent carriage agreement between the parties themselves, to provide

the mediator with sufficient information to facilitate resolution of the parties’ dispute.38 The

Commission also should specify that either party may invoke the right to mediation once either

Nexstar or Cox makes its last and final offer.

In addition, during the pendency of such dispute resolution, the Commission should

require interim carriage of Nexstar’s broadcast signals on the terms set forth in the expiring

agreement(s),39 subject to a true-up provision in the event successor rates established via

mediation are higher than the previously applicable rates. The congressional sponsors of the

retransmission consent regime made clear that the Commission should play such a role where

necessary.40 Leaving aside whether interim carriage should be made available in connection

with dispute resolution more generally, it is necessary to combat the extraordinary leverage

38 The mediator should consider other information that impacts the value of retransmission consent, taking into account the financial and non-financial terms proposed by the partiesand their economic impact.

39 At the conclusion of mediation, the Commission should establish a reasonable implementation period, during which interim carriage would remain in place so that the parties could implement any new carriage agreement, or, if necessary, prepare for the withdrawal of Nexstar’s signals (including adequately apprising consumers of such withdrawal).

40 See, e.g., 138 Cong. Rec. S643 (Jan. 30, 1992) (“the FCC has the authority under the Communications Act to address what would be the rare instances in which such carriage agreements are not reached.”) (Sen. Inouye); id. at S14604 (“existing law provides the FCC with both the direction and authority to ensure that the retransmission consent provision will not result in a loss of local TV service”); id. at S14615-16 (“[I]f a broadcaster is seeking to force a cable operator to pay an exorbitant fee for retransmission rights, the cable operators will not be forced to simply pay the fee or lose retransmission rights. Instead, cable operators will have an opportunity to seek relief at the FCC.”) (Sen. Lautenberg); Letter from Sens. Inouye and Stevens to Kevin Martin, Chairman, Federal Communications Commission (Jan. 30, 2007) (“At a minimum, Americans should not be shut off from broadcast programming while the matter is being negotiated among the parties and is awaiting [Commission resolution].”).

Page 20: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

15

Nexstar would obtain vis-à-vis Cox as a result of the significant over-representation of Nexstar-

Media General stations in Cox’s service territory.

Finally, the Applicants’ promise to divest stations in overlap markets would be wholly

insufficient if the companies could continue to use “sidecar” entities to control carriage

negotiations for multiple competing stations within the same DMA, across multiple DMAs

within Cox’s footprint. Given the Applicants’ existing ownership or operation of multiple

signals within DMAs in which Cox operates, the Commission should prohibit Nexstar or Media

General from spinning off any stations in overlap markets to Mission, White Knight, Vaughan,

Super Towers, or any other “sidecar” entity in which Nexstar or Media General have significant

interest (and/or post-transaction Nexstar would have significant interest), rather than operating

independently. Such a condition is particularly necessary to enable the Commission to ensure

that all divestitures are made to bona fide third-party broadcasters.

CONCLUSION

For the foregoing reasons, Cox urges the Commission to adopt conditions on any

approval of the proposed Nexstar-Media General transaction consistent with the proposals

described herein.

Respectfully submitted,

/s/ Matthew A. BrillMatthew A. BrillAmanda E. PotterLATHAM & WATKINS LLP555 Eleventh Street, NWSuite 1000Washington, DC 20004

Counsel for Cox Communications, Inc.March 18, 2016

Page 21: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

CERTIFICATE OF SERVICE

I, Megan L. Kuhagen, hereby certify that on this 18th day of March, 2016, a true and

correct copy of the foregoing Petition for Conditions was served, via first-class mail, upon the

following:

Scott R. FlickPILLSBURY WINTHROP SHAW PITTMAN LLP1200 Seventeenth Street, NWWashington, DC 20036

Gregory L. MastersWILEY REIN LLP1776 K Street, NWWashington, DC 20006

David Brown*Media [email protected]

Jeremy Miller*Media [email protected]

Alison Nemeth*Media [email protected]

*Service by email only.

/s/ Megan L. KuhagenMegan L. Kuhagen

Page 22: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

Exhibit 1

Page 23: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications
Page 24: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications
Page 25: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications
Page 26: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 27: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 30: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 31: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 32: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 33: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 34: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 36: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 37: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 38: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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enue

Mix

20

14 R

even

ue M

ix

Tota

l 201

0 G

ross

Rev

enue

of $

328.

9 m

m

Tota

l 201

4 G

ross

Rev

enue

of $

690.

8 m

m

Non

-TV

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t rev

enue

(ex-

Pol

itica

l) co

mpr

ised

16.

3% o

f tot

al re

venu

e N

on-T

V S

pot r

even

ue (

ex-P

oliti

cal)

com

pris

ed 3

4.4%

of t

otal

reve

nue

NXS

T’s

Expa

ndin

g an

d D

iver

sify

ing

Rev

enue

Mix

St

rong

Loc

al P

latfo

rms

Driv

e Va

lue

at E

very

Lev

el

NXS

Ts F

ive-

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d H

igh

Mar

gin

Rev

enue

Str

eam

Bus

ines

s M

odel

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GIN

G D

IGIT

AL P

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OR

MS

(SPE

CTR

UM

)

STAT

ION

MAN

AGEM

ENT

SE

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CES

DIG

ITAL

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NLI

NE

/ MO

BIL

E)

DIS

TRIB

UTI

ON

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ETR

ANS)

TELE

VISI

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N-A

IR)

Loca

l, 40

.4%

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iona

l, 1

5.9%

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rans

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er,

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Page 39: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

Loca

l/New

s Pr

ogra

mm

ing

Loca

l New

s W

eath

er /

Traf

fic

Spor

ts

Cam

paig

n C

over

age

Loca

l Life

styl

e Pr

ogra

ms

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l Hom

etow

n Sp

orts

C

omm

unity

Invo

lvem

ent

Spec

ial R

epor

ting

Aw

ard

Win

ning

New

s M

obile

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igita

l So

cial

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ia E

ngag

emen

t

Loca

l new

s op

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ions

cov

erin

g 54

mar

kets

and

pr

oduc

ing

1,53

0+ h

ours

per

wee

k of

loca

l con

tent

78,0

00+

hour

s of

loca

l new

s, w

eath

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nd s

ports

, lo

cal l

ifest

yle

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mun

ity p

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annu

ally

NXS

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l new

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nk a

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p 2

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ts

Stro

ng c

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ensi

ve lo

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ports

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ctiv

e sp

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ity e

vent

s

13

Page 40: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

Not

e: L

SA In

dica

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stat

ions

whe

re N

exst

ar h

as lo

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gree

men

ts w

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ther

sta

tion

owne

rs

*KR

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nd K

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rate

as

sate

llite

stat

ions

of K

REX

**

New

net

wor

k af

filia

tions

for

KLA

F, K

YLE,

KW

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abel

ed o

n s

lide)

are

effe

ctiv

e Ju

ly 1

, 201

5

AR

KA

NSA

S Li

ttle

Roc

k-Pi

ne B

luff,

AR

(56)

KA

RK

(NBC

) (O

&O

) KA

RZ

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TV) (

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T (F

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ville

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L (7

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han,

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) W

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N (A

BC) (

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Jack

sonv

ille,

FL

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W

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J (C

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ma

City

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) W

MB

B (A

BC

) (O

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FLO

RID

A

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vepo

rt, L

A (8

3)

KTAL

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) (O

&O

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MSS

(FO

X) (L

SA)

KSH

V (M

NTV

) (LS

A)

Bat

on R

ogue

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W

GM

B (F

OX)

(O&

O)

WB

RL-

CD

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) (O

&O

) W

VLA

(NB

C) (

LSA

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ZUP

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A)

Lafa

yette

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AD

N (F

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LA

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R (1

37)

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ria, L

A (1

79)

WN

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OX/

MN

TV) (

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Bol

d Te

xt in

dica

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acqu

ired

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lose

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nnou

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K

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elem

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ndin

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each

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cal C

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us

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kets

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Pro

form

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15 T

elev

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atio

ns in

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mar

kets

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~18

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ll U

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H

14

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nd J

unct

ion-

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gs,

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KR

EX (C

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KR

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CB

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LJB

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49)

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MA

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D

Was

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ton,

DC

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mpa

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gfie

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L (8

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IA (C

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WC

FN (M

NTV

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oria

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gton

, IL

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MBD

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SA)

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kfor

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(136

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QR

F (F

OX)

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O)

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O (A

BC/M

NTV

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A)

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svill

e, IN

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SA)

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BC) (

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Ft. W

ayne

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(111

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rre

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N (1

55)

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arre

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anto

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A (5

5)

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BC) (

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hnst

own-

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ona,

PA

(104

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TAJ

(CBS

) (O

&O

) Er

ie, P

A (1

50)

WJE

T (A

BC) (

O&

O)

WFX

P (F

OX)

(LSA

)

Mar

quet

te, M

I (18

0)

WJM

N (C

BS) (

O&

O)

MIC

HIG

AN

Sprin

gfie

ld, M

O (7

5)

KOLR

(CBS

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A)

KOZL

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al) (

O&

O)

Jopl

in, M

O –

Pitt

sbur

g, K

S (1

51)

KSN

F (N

BC) (

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O)

KOD

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BC) (

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MO

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BC) (

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O)

MIS

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RI

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NO

IS

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Y (7

6)

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OC

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racu

se, N

Y (8

4)

WSY

R (A

BC

) (O

&O

) B

ingh

amto

n, N

Y (1

59)

WB

GH

(NB

C) (

O&

O)

WIV

T (A

BC

) (O

&O

) U

tica,

NY

(172

) W

FXV

(FO

X) (O

&O

) W

PNY-

LP (M

NTV

) (O

&O

) W

UTR

(ABC

) (LS

A)

Elm

ira, N

Y (1

75)

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M (N

BC

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&O

) W

ater

tow

n, N

Y (1

77)

WW

TI (A

BC

) (O

&O

)

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Billi

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VI (A

BC) (

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O)

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OX)

(LSA

)

MO

NTA

NA

Mem

phis

, TN

(50)

W

ATN

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C) (

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O)

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T (C

W) (

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O)

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son,

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(176

) W

JKT

(FO

X) (O

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)

Min

ot-B

ism

arck

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kins

on-W

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ton,

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) K

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S) (O

&O

) K

XMB

(CB

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) K

XMA

(CB

S) (O

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BC

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X (8

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BC

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rella

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&O

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aco-

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ple-

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X (8

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KW

KT

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la) (

O&

O)

KYL

E (M

NTV

/Est

rella

) (O

&O

)

El P

aso,

TX

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K

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stre

lla) (

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ew, T

X (1

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rella

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SA)

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X) (L

SA)

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N-L

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A)

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illo,

TX

(131

) KA

MR

(NBC

) (O

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) KC

IT (F

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(LSA

) KC

PN-L

P (M

NTV

) (LS

A)

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ock,

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BC) (

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ichi

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alls

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ton,

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) KF

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&O

) KJ

TL (F

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(LSA

) KJ

BO-L

P (M

NTV

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A)

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ssa-

Mid

land

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) KM

ID (A

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ne-S

wee

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X (1

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) KR

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BC) (

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n An

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ay, W

I (68

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Page 41: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

Affil

iatio

ns re

new

ed

thro

ugh

12/1

6

Affil

iatio

ns re

new

ed

thro

ugh

12/1

8 &

6/2

0

Long

-term

reco

rd o

f neg

otia

ting

mut

ually

ben

efic

ial N

etw

ork

Affil

iatio

n ag

reem

ents

Net

wor

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ffilia

tion

Agr

eem

ents

15

Affil

iatio

ns re

new

ed

thro

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12/1

7

Affil

iatio

n re

new

al

thro

ugh

12/1

9

Long

Ter

m A

ffilia

tion

Con

trac

ts w

ith “

Big

4”

Net

wor

ks

Not

e: A

ffilia

tion

expi

ratio

n ba

sed

on N

exst

ar a

nd M

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wne

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s of

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31/1

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Affil

iatio

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reem

ents

100%

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ll “B

ig F

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rene

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YE20

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Cre

atin

g th

e fir

st N

BC

affi

liate

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afay

ette

, LA

and

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ffilia

te in

Wac

o, T

X (

both

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ctiv

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1/15

) th

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h ef

ficie

nt re

-allo

catio

n of

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star

’s e

xist

ing

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ass

ets

Page 42: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

16

Fina

ncia

l Ove

rvie

w

Page 43: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

$15.

1

$41.

7 $5

4.3

$80.

0

$114

.7

$244

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050100

150

200

250

300

2003

/200

420

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006

2007

/200

820

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Page 44: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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$250

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2007

A20

08A

2009

A20

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2011

A20

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2013

A20

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$249

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Page 45: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 47: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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Page 48: Petition for Conditions, filed by Cox Communications, Inc. · PDF filethe Communications Act of 1934, as amended (the “Act”),1 Cox Communications, Inc. ... Before the Federal Communications

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, 201

5