Petal KV PPM Booklet

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Text of Petal KV PPM Booklet

PETAL KV SHOOT PPM BOOKLET September 15, 2010

ATTENDEES P&GCemal Ozturk : ABM Camille Ricard : ABM Witek Solowiow : AIPM

PH Forward InternationalFernando Milani : Photographer Pavel Simbartl : Executive Producer Tomas Nekvasil : Line Producer

LBBetty Francis : Creative Director Yasmina Baz : Associate Creative Director Pascale Succar : Producer Nabil Sargi : Communication Director Wassim Badr : Communication Executive

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SCOPE OF PROJECT The brand is Shamtu, a mid-tier shampoo brand in Russia. Its equivalents in CEETISA are Blendax in Turkey and W&G in the Balkans. We will be shooting five photos in total: 1. One main visual featuring the male and female talents. This visual will be used for large, in-store support material. 2. Two secondary visuals featuring the woman alone. These visuals will be used for magazine/print support. 3. One visual featuring a wedding bouquet. 4. One visual featuring the bottle, surrounded with rose petals.

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APPROVED KVsPrimary KV

Secondary KVs

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Bouquet KV

Bottle KV

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KEY AREAS OF IMPORTANCE Dramatic hair benefit visualization: unmistakably smooth hair Romantic, in-love connection between the couple brought to life by their facial expressions and body language

For the third visual: She should come across as a confident and assertive woman, driving her quality of a smart shopper

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REFERENCE FOR CHARACTER INTERACTION IN PRIMARY VISUAL

Disclaimer: The above reference is only for the couples interaction and NOT for the hair as this visual utilizes extensions and retouching.

HEADLINESPrimary Headline: Unmistakably smooth hair Secondary Headline: As thick as leading shampoos

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APPROVED CASTChiara Sorru

Gavin Dunne

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PACKSChamomile Variant

Shamtu

Blendax(Blue bottle / Different Label)

Wash & Go

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ALIGNED CPS Petal CPS

DateMonday, September 13, 2010 Tuesday, September 14, 2010 Wednesday, September 15, 2010 Thursday, September 16, 2010 Friday, September 17, 2010 Saturday, September 18, 2010 Sunday, September 19, 2010 Monday, September 20, 2010 Tuesday, September 21, 2010 Wednesday, September 22, 2010 Thursday, September 23, 2010 Friday, September 24, 2010 Saturday, September 25, 2010 Sunday, September 26, 2010 Monday, September 27, 2010 Tuesday, September 28, 2010 Wednesday, September 29, 2010 Thursday, September 30, 2010 Friday, October 01, 2010

DeliverablePre PPM PPM Preparation - Chiara Shoot Chiara+ preparation Gavin Shoot Chiara & Gavin Selections of Photos/Alignment on Final Photo Retouching Retouching Retouching First KV Submission + Feedback

Retouching Retouching Final KV Submission + Approval Launch Artwork Upload Final KV

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WARDROBE BRIDE WEDDING DRESSOption 1 (svatebni saty 4)

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Option 2 (Jesus Peiro)

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Option 3 (164)

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Option 4 (165)

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Option 5 (new_238)

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WARDROBE BRIDE JEWELERY

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WARDROBE TOP (secondary KV with pack)brief reference:

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WARDROBE GROOM - SUIT 20

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WARDROBE GROOM - TIE

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WARDROBE GROOM - BLINDFOLD

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RINGS

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PROPS - BOUQUET

Agreed that the blue flowers should be more spread in the bouquet and not all bunched together.25

PROPS - PETALS

artificial

real natural

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