PEST ANALYSIS

Sports & Entertainment Marketing

PEST stands for…

P OLITICAL FACTORS

E CONOMIC FACTORS

S OCIAL FACTORS

T ECHNOLOGICAL FACTORS

What is PEST Analysis?

An organizations operating environment can be analyzed by looking at:

– External forces (those factors that an organization has no control over),

– Internal forces (factors that an organization has direct control over)

Political and Economical

Political factors include:

Legislation Political influences Changes in government

& policy

Economical factors include:

Inflation rate Interest rates Employment/unemployment Trade deficits Public spending/borrowing

Social and Technological

Social factors include: Consumer attitudes Consumer interests Consumer opinions Population growth Consumer wealth

Technological factors include: Impact of Internet Changes in packaging

technology Technological developments

that can have an impact on the mix