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Self Reliant Agriculture report for 2012 impact
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1
Teaching Families Self-Reliance through the Small Scale Agriculture Model
2
PERU
2012
Out
com
es
The
gove
rnm
ent h
as sp
ent m
illio
ns o
ver t
he p
ast f
ew y
ears
and
has
onl
y be
en a
ble
to
redu
ce m
alnu
triti
on b
y a
coup
le o
f per
cent
age
poin
ts. W
ith 1
/20t
h of
the
budg
et, w
e ha
ve m
ade
20x
the
impa
ct. Th
at is
who
we
are
and
wha
t we
do.
Com
pone
ntC
omm
unity
Proj
ect
Befo
reA
fter
Obs
erva
tion
Agr
icul
ture
Cura
Mor
i
Rota
tiona
l G
arde
nsN
one
59%
of f
amili
es h
ave
Rota
tiona
l gar
dens
w
orki
ng e
ffect
ivel
y. 8
type
s of l
ocat
iona
l ap
prop
riate
veg
etab
les g
row
ing:
Ra
dish
, Bee
ts, S
quas
h, It
alia
n to
mat
oes,
Pepp
ers,
Car
rots
, Cab
bage
, Cai
gua
The
rest
of f
amili
es co
uld
not
inst
all d
ue to
ext
erna
l fac
tors
, in
clud
ing:
No
spac
e, N
o av
aila
ble
wat
er, e
tc..
Mul
ti-cr
opM
ono
crop
in p
lace
. Ei
ther
Cor
n, C
otto
n or
Ric
e.
100%
of f
amili
es h
ave
8 di
ffere
nt cr
ops:
cow
pea
s, Li
ma
Bean
s, So
ybea
ns, S
wee
t C
orn,
Yel
low
corn
, Sw
eet p
otat
oes ,
Za
rand
aja
and
Cas
sava
Ove
rall
crop
pro
duct
ion
has
gone
up
by a
n av
erag
e of
40%
Nue
va
Espe
ranz
a
Rota
tiona
l G
arde
nsN
one
100%
of t
he fa
mili
es h
ave
Rota
tiona
l ga
rden
s with
8 lo
catio
nal a
ppro
pria
te
vege
tabl
es g
row
ing:
Radi
sh, b
eets
, squ
ash
Italia
n to
mat
oes,
pepp
ers,
carr
ots,
cabb
age
and
caig
ua.
The
type
s of c
rops
pla
nted
ch
ange
s bas
ed o
n cl
imat
e, al
titud
e, cu
lture
, soi
l, et
c. a
nd
varie
s fro
m co
mm
unity
to
com
mun
ity.
Mul
ti-cr
opO
nly
grow
ing
frui
t fo
r sal
e in
clud
ing
lem
on, M
ango
, Pa
ssio
n Fr
uit,
Tree
to
mat
o or
pep
pers
100%
of t
he fa
mili
es h
ave
8 ty
pes o
f cr
ops g
row
ing:
cow
pea
s, Li
ma
Bean
s, So
ybea
ns, S
wee
t C
orn,
Yel
low
corn
, Sw
eet p
otat
oes,
Zara
ndaj
a an
d C
assa
va
Ove
rall
crop
pro
duct
ion
has
gone
up
by a
n av
erag
e of
60%
La P
iedr
a
Rota
tiona
l G
arde
nsN
one
90%
of f
amili
es h
ave
Rota
tiona
l gar
dens
w
orki
ng e
ffect
ivel
y. 8
type
s of l
ocat
iona
l ap
prop
riate
veg
etab
les g
row
ing:
Ra
dish
, Bee
ts, S
quas
h, It
alia
n to
mat
oes,
Pepp
ers,
Car
rots
, Cab
bage
, Cai
gua
10%
coul
d no
t ins
tall
due
to
lack
of w
ater
.
Mul
ti-cr
opM
ono
crop
in p
lace
. Ei
ther
Cor
n, C
otto
n or
Ric
e.
55%
of f
amili
es h
ave
8 di
ffere
nt cr
ops:
cow
pea
s, Li
ma
Bean
s, So
ybea
ns, S
wee
t C
orn,
Yel
low
corn
, Sw
eet p
otat
oes,
Zara
ndaj
a an
d C
assa
va
Not
all
fam
ilies
hop
on
boar
d at
the
sam
e tim
e. So
me
take
se
eing
thei
r nei
ghbo
rs to
wan
t to
do
it.
3
Com
pone
ntC
omm
unity
Proj
ect
Befo
reA
fter
Obs
erva
tion
Agr
icul
ture
Cura
Mor
i
Rota
tiona
l G
arde
nsN
one
59%
of f
amili
es h
ave
Rota
tiona
l gar
dens
w
orki
ng e
ffect
ivel
y. 8
type
s of l
ocat
iona
l ap
prop
riate
veg
etab
les g
row
ing:
Ra
dish
, Bee
ts, S
quas
h, It
alia
n to
mat
oes,
Pepp
ers,
Car
rots
, Cab
bage
, Cai
gua
The
rest
of f
amili
es co
uld
not
inst
all d
ue to
ext
erna
l fac
tors
, in
clud
ing:
No
spac
e, N
o av
aila
ble
wat
er, e
tc..
Mul
ti-cr
opM
ono
crop
in p
lace
. Ei
ther
Cor
n, C
otto
n or
Ric
e.
100%
of f
amili
es h
ave
8 di
ffere
nt cr
ops:
cow
pea
s, Li
ma
Bean
s, So
ybea
ns, S
wee
t C
orn,
Yel
low
corn
, Sw
eet p
otat
oes ,
Za
rand
aja
and
Cas
sava
Ove
rall
crop
pro
duct
ion
has
gone
up
by a
n av
erag
e of
40%
Nue
va
Espe
ranz
a
Rota
tiona
l G
arde
nsN
one
100%
of t
he fa
mili
es h
ave
Rota
tiona
l ga
rden
s with
8 lo
catio
nal a
ppro
pria
te
vege
tabl
es g
row
ing:
Radi
sh, b
eets
, squ
ash
Italia
n to
mat
oes,
pepp
ers,
carr
ots,
cabb
age
and
caig
ua.
The
type
s of c
rops
pla
nted
ch
ange
s bas
ed o
n cl
imat
e, al
titud
e, cu
lture
, soi
l, et
c. a
nd
varie
s fro
m co
mm
unity
to
com
mun
ity.
Mul
ti-cr
opO
nly
grow
ing
frui
t fo
r sal
e in
clud
ing
lem
on, M
ango
, Pa
ssio
n Fr
uit,
Tree
to
mat
o or
pep
pers
100%
of t
he fa
mili
es h
ave
8 ty
pes o
f cr
ops g
row
ing:
cow
pea
s, Li
ma
Bean
s, So
ybea
ns, S
wee
t C
orn,
Yel
low
corn
, Sw
eet p
otat
oes,
Zara
ndaj
a an
d C
assa
va
Ove
rall
crop
pro
duct
ion
has
gone
up
by a
n av
erag
e of
60%
La P
iedr
a
Rota
tiona
l G
arde
nsN
one
90%
of f
amili
es h
ave
Rota
tiona
l gar
dens
w
orki
ng e
ffect
ivel
y. 8
type
s of l
ocat
iona
l ap
prop
riate
veg
etab
les g
row
ing:
Ra
dish
, Bee
ts, S
quas
h, It
alia
n to
mat
oes,
Pepp
ers,
Car
rots
, Cab
bage
, Cai
gua
10%
coul
d no
t ins
tall
due
to
lack
of w
ater
.
Mul
ti-cr
opM
ono
crop
in p
lace
. Ei
ther
Cor
n, C
otto
n or
Ric
e.
55%
of f
amili
es h
ave
8 di
ffere
nt cr
ops:
cow
pea
s, Li
ma
Bean
s, So
ybea
ns, S
wee
t C
orn,
Yel
low
corn
, Sw
eet p
otat
oes,
Zara
ndaj
a an
d C
assa
va
Not
all
fam
ilies
hop
on
boar
d at
the
sam
e tim
e. So
me
take
se
eing
thei
r nei
ghbo
rs to
wan
t to
do
it. Type of Vegetable Vegetable consumption before Vegetable consumption after
% of population % of populationRadish 11.43 88.57Beets - 85.71Carrots 14.29 88.57Broccoli 5.71 65.71Cauliflower 5.71 54.29Spinach - 48.57Pumpkin 25.71 80.00Caigua - 40.00Celery 5.71 48.57Chard - 34.29Lettuce 17.14 94.29Cabbage 2.86 65.71Tomatoes 14.29 100.00Peppers 11.43 91.43
At the start of each project, we asked families this question.”How many of the following essential vegetables do you have in your diet? The results are from 3 cities: Cura Morí, Nueva Esperanza and La Piedra.
Nutritional Consumption Outcomes
0
10
20
30
40
50
60
70
80
90
100
Vegetable consumptionbefore project %
Vegetable consumptionafter project %
4
Com
pone
ntC
omm
unity
Scop
eBe
fore
Afte
rO
bser
vatio
n
Ani
mal
H
usba
ndry
Cura
Mor
i&
Nue
va
Espe
ranz
a
Mai
nten
ance
of
smal
l an
imal
s
Fam
ilies
kep
t an
imal
s hou
sed
insid
e th
eir h
omes
w
ith th
em.
100%
of f
amili
es se
para
ted
a sp
ace
for
thei
r ani
mal
s.10
0% o
f ani
mal
s hou
sed
and
plac
ed
acco
rdin
g to
the
spec
ies.
This
prob
lem
occ
urs i
n al
l co
mm
uniti
es to
whi
ch w
e ha
ve
acce
ss a
nd is
the
first
pra
ctic
al
actio
n ar
ea.
Ani
mal
Hea
lthD
iseas
es li
ke
chic
ken
pox,
scab
ies
and
para
sites
wer
e co
mm
on
To d
ate
ther
e ha
ve b
een
no fu
rthe
r ca
ses o
f the
se d
iseas
es.
100%
ani
mal
s hav
e be
en d
e w
orm
ed.
Sign
ifica
ntly
impr
oved
ani
mal
he
alth
and
sign
ifica
nt re
duct
ion
in a
nim
al fa
talit
ies
Ani
mal
N
utrit
ion
No
plot
for a
nim
al
feed
. Foo
d fo
r an
imal
s had
to
be b
ough
t or
anim
als w
ere
give
n w
hate
ver g
rew
in
the
neig
hbor
hood
ca
usin
g lo
wer
qu
ality
of a
nim
als.
Feed
crop
s pla
nted
. 100
m2
of A
lfalfa
200
m2
of co
rn h
usks
,H
ydro
poni
cs a
re u
sed
in a
reas
whe
re
no la
nd fo
r ani
mal
s ava
ilabl
e.
Sinc
e be
tter q
ualit
y of
food
in
trod
uced
, muc
h he
alth
ier
and
muc
h la
rger
ani
mal
s bei
ng
harv
este
d.
Type
of
Ani
mal
s0
in C
ura
Mor
i1
fam
ily h
ad g
uine
a pi
gs in
Nue
va
Espe
ranz
a.
We
only
gav
e an
imal
s to
fam
ilies
that
ha
d pl
ante
d th
e fe
ed fo
r the
m (A
lfalfa
an
d C
orn)
. Eac
h fa
mily
now
has
be
twee
n 15
-20
anim
als.
100%
of f
amili
es n
ow h
ave
Gui
nea
pigs
in N
ueva
Esp
eran
za.
Gui
nea
pig
has b
een
adde
d as
a
valu
able
pro
tein
com
pone
nt to
th
e fa
mily
die
t.
Trai
ning
Non
eCu
ra M
ori:
18 le
sson
s, 5
wor
ksho
ps
and
4 sp
ecia
l cla
sses
.N
ueva
Esp
eran
za: 2
4 le
sson
s, 5
wor
ksho
ps
90%
of f
amili
es to
ok tr
aini
ng in
Cu
ra M
ori.
100%
took
trai
ning
in
Nue
va E
sper
anza
.
Ani
mal
Hus
band
ry O
utco
mes
5
Com
pone
ntC
omm
unity
Scop
eBe
fore
Afte
rO
bser
vatio
n
Hea
lth a
nd
Nut
ritio
n
Cura
Mor
i
Trai
ning
Fam
ilies
had
no
t rec
eive
d an
y tr
aini
ng o
n ba
sic
heal
th is
sues
rela
ted
to n
utrit
ion
and
fam
ily o
r foo
d st
orag
e
90%
of f
amili
es re
ceiv
ed a
tota
l of 2
7 cl
asse
s fro
m b
asic
fam
ily h
ealth
issu
es
and
nutr
ition
. They
also
rece
ived
9
nutr
ition
wor
ksho
ps a
nd cl
asse
s on
Food
stor
age.
10%
of t
he fa
mili
es e
ither
m
issed
clas
ses,
left
the
prog
ram
or
wer
e re
mov
ed fo
r lac
k of
de
sire.
Mal
nutr
ition
86.9
6% h
ad
Chr
onic
M
alnu
triti
on.
56.5
2 %
of k
ids w
ith C
hron
ic
Mal
nutr
ition
.30
.44%
redu
ctio
n in
M
alnu
triti
on in
1 y
ear.
Nue
va
Espe
ranz
a
Trai
ning
Fam
ilies
had
no
t rec
eive
d an
y tr
aini
ng o
n ba
sic
heal
th is
sues
rela
ted
to n
utrit
ion
and
fam
ily o
r foo
d st
orag
e.
100%
of f
amili
es re
ceiv
ed a
tota
l of 2
7 cl
asse
s fro
m b
asic
fam
ily h
ealth
issu
es
and
nutr
ition
. They
also
rece
ived
9
nutr
ition
wor
ksho
ps a
nd cl
asse
s on
Food
stor
age.
Very
rece
ptiv
e fa
mili
es.
Mal
nutr
ition
76.4
6% h
ad
Chr
onic
M
alnu
triti
on.
41.1
7% o
f kid
s with
Chr
onic
M
alnu
triti
on.
35.2
9% re
duct
ion
in
Mal
nutr
ition
in 1
yea
r.
La P
iedr
a
Trai
ning
Fam
ilies
had
no
t rec
eive
d an
y tr
aini
ng o
n ba
sic
heal
th is
sues
rela
ted
to n
utrit
ion
and
fam
ily o
r foo
d st
orag
e.
Fam
ilies
hav
e re
ceiv
ed 1
4 cl
asse
s fr
om b
asic
fam
ily h
ealth
issu
es a
nd
nutr
ition
. Th
ey a
lso re
ceiv
ed 4
nut
ritio
n w
orks
hops
and
are
wor
king
es
tabl
ishin
g fo
od st
orag
e.
We
have
bee
n w
orki
ng w
ith th
is ne
w p
roje
ct fo
r abo
ut 6
mon
ths
and
are
seei
ng g
reat
pro
gres
s.
Mal
nutr
ition
84.6
2% h
ad
Chr
onic
M
alnu
triti
on.
73.0
7 %
of k
ids w
ith C
hron
ic
Mal
nutr
ition
so fa
r thi
s yea
r with
onl
y a
few
mon
ths i
n th
e pr
ogra
m.
This
proj
ect i
s new
and
we
are
wor
king
on
them
.
Mal
nutr
ition
Red
uctio
n O
utco
mes
6
LEVEL 1
LEVEL 2
LEVEL 3
SRA works in 3 basic levels. Each level represents a format in which we carry out the program. Each Level has advantages and disadvantages. each level is described below and examples of actual programs based on these levels are outlined in the following pages.
How we expand the program
Level 1 projects are programs in which we directly control the program. We fund it and execute it ourselves. These programs have the most powerful outcomes because we have the most control. However, this is also the most expensive way of carrying out the program and has the most limited effect.
Level 2 projects are programs in which we have indirect control over a program. These are programs where we generally have partnered with a University or Government. The advantage is that we are leveraging their resources, manpower and funds to greatly expand the program. The disadvantge is that we have less control over the program and follow up. We also have to wait for funding from their sources. Our cost is significanly reduced with this model.
Level 3 projects are programs in which we have little overall control. These are generally programs where another NGO or government program has already started, and they have asked us to come in and help them out with their existing program. The advantage is that these tend to be already established programs or programs that have already been funded. We can generally reach large numbers of family with this level, but the overall benefit on malnutrition will probably be limited. These programs tend to be useful for getting the word out of what SRA does in order to generate more Level 2 projects.
7
LEVEL 1Advantage Disadvantage
Executor SRA and it’s technicians We have complete control over the program and can execute any
phase whenever we need to.
We are limited by how many technicians we have available to reach families
Financing 100% SRA We control where the money goes so that it can have the
greatest impact
We are limited by our own donations. There is no ‘skin in the game’ for local governments
Families Selected based on best chance for success
We can choose the most prepared and excited families and have the best chance for
immediate and long term success
We don’t have the knowledge or insight that the government has already developed in many areas of the country.
Plan development
SRA controls 100% of Project
We can plan based on the long term needs of the family
We lack the ability to connect with other organizations and coordinate our efforts.
Land requirements
Average of 7000 meters to implement all modules of Small Scale Agriculture
Model.
Complete self sufficiency can be achieved
More travel time to find families that meet all requirements.
Monitoring 100% done by SRA We can make sure that modules are being implemented correctly
Not enough staff for adequate monitoring
Access to data and statistics
100% SRA We have complete access to all data as we take it ourselves
Takes more time and resources that we could use
in other areas.
OUTCOMESNumber of
Beneficiaries50-100 families per year.
Up to 600 individuals
Our potential for success is at it’s maximum
Less ability to reach large amount of families
Cost per family $1,527 dollars Much cheaper than keeping families on government aid for
the rest of their lives.
Too expensive for long term viability
Malnutrition 100% Nutritional self-sufficiency met by
families.
Highest level of impact Lowest number of families impacted
Production Level
Highest production of crops and small animals.
Best chance for not only nutritional self sufficiency, but
helping pull families more quickly out of poverty
Lowest number of families impacted
Ability to expand
We expand by talking with local community leaders and by using graduated families to teach other families
We create duplication by using graduated families to teach
others.
Slowest way of expanding program.
Direct Control - Direct Influence
8
Level 1Direct ControlDirect Influence
Project: Cura Mori, Nueva Esperanza, La piedra
Recommendation 15% of time5% of time on Innovation
Overall recommendations:
In order to overcome some of the disadvantages, we are doing the following:1. We are reducing our time in level 1 activities in order to focus on Level 2, which is more sustainable and scalable.2. We are breaking apart our program into more adaptive modules that can be implemented even if other parts of the program might not be.3. We are becoming more efficient in our use of time so that we can monitor and gather data more efficiently.4. We are becoming more stringent in our family filtering process so that we don’t work with families that are not ready to be helped.
Goals:1. Continue to have a limited number of families (around 20 or so). Enough to keep making improvements to the system. Continue to improve the model. 2. Invest a small percentage of time on allowing staff to work on own projects.3. Invest more time in Level 2 projects.
IMPACT:50-100 families per year.
9
LEVEL 2Advantage Disadvantage
Executor Technicians from other Institutions
SRA Technicians 30% participation
We expand our influence and ability to reach families in
need by using the resources and manpower of other
organizations.
We have less control over technicians in what they teach, what data they gather
Financing 80 - 90% Externally funded
10-20% funded by SRA (Seeds, Animals training)
Significantly reduced need for Outside financing. More ‘skin
in the game’
We depend on their ability to fund project. Delays inevitable.
Families Criteria established by other organizations with 30%
influence by SRA.
Less time commitment on having to find families.
They already have relationship developed
Their projects are less efficient and they pick families based on politics or other criteria that might not be optimal.
Plan development
Other projects control 90-100% of project
Less time and cost used for SRA staff
Less control of project parameters.
Land requirements
Average of 3000 meters to implement some modules of
Small Scale Agriculture Model.
More families will be included in projects. Less travel time
Not enough land for full project, will have to adapt
Monitoring 90% done by other projects Less cost for our staff Not enough staff for adequate monitoring
Access to data and statistics
Data obtained by technicians for project
Less time and cost used for SRA staff
Limited access to data and Statistics
OUTCOMESNumber of
BeneficiariesUp to 600 families per year.
3600 Individuals
Increased ability to reach many more families and
expand program
Less ability to control or monitor success
Cost per family $305 dollars (20% inputs by SRA)
Reduction in cost by 80% Less input means less influence in project.
Malnutrition Reduction in Malnutrition by 50%-80%
Significant impact with highly reduced cost
Not complete reduction
Production Level
Average Production levels increase by 50%
Production increases no matter how much land family
has
Difficult to achieve full self sufficiency without 7000 meters
Ability to expand
We can expand by connecting with or starting joint projects
We can grow in many areas much quicker than we could
by ourselves
Our ability to expand depends on the number of projects and organizations that are working in Social
programs
Semi-Indirect Control - Semi-Indirect Influence
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Level 2Semi-Indirect controlSemi-Indirect Influence
Project: Alta Piura
Partners
Recommendation 60% of time
Overall recommendations:
In order to overcome some of the disadvantages, we are working at:1. Help technicians apply these techniques in their own homes first so that they can see the benefits for themselves. It’s important to convert the trainers before they will become fully engaged themselves.2. Adapt the program to fit the needs of homes that don’t have as much land as the program currently requires for full self-sufficiency.3. Contribute more in terms of cheat inputs that have a lot of ‘value’ such as seeds in order to increase our influence and get greater access to data.
Goals:1. Create a model using the Level 2 structure to create a program that is cost effective and can be scaled more efficiently.
IMPACT:600 familiesFrias, Huarmaca, chalaco
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LEVEL 3Advantage Disadvantage
Executor Externally run Project Jump on other projects that have already been funded
and are running
Most other programs teach commercialization and we have less influence to change
Financing 90 – 100% Externally funded 10% funded by SRA
Least amount of funding needed by SRA. Usually just
Training provided
We have to adapt to their current project in what ever way we can.
Families Criteria established by other organizations
Programs usually already started so families already in
place
Families might be moving with different goals in mind.
Plan development
100% developed by other projects
Plan typically already developed. Can work
immediately
Plan already in place, we have to adapt to current plan.
Land requirements
Average of 3000 meters to implement some modules of
Small Scale Agriculture Model.
More families will be included in projects. Little if No travel
time.
Not enough land for full project, will have to adapt
Monitoring 100% done by other projects. No cost for our staff Not enough staff for adequate monitoring
Access to data and statistics
Data obtained by other organizations
No time and cost used for SRA staff
Very limited access to data and Statistics
OUTCOMESNumber of
Beneficiaries1000+ families per year.
6000+ individuals
Highly Increased ability to reach many more families
and expand program
Even Less ability to control or monitor success
Cost per family $152 dollars (10% of inputs by SRA)
Reduction in cost by 90% Less input means less influence in project.
Malnutrition Reduction in Malnutrition by 40%-70%
Significant impact with highly reduced cost
Not complete reduction
Production Level
Average Production levels increase by 40%
Production increases no matter how much land family
has
Difficult to achieve full self sufficiency without 7000 meters
Ability to expand
We can expand by connecting with or starting joint projects
Our time commitment is minimal so we could reach a
large number of areas quicker
Our ability to expand depends on the number of projects and organizations that are working in Social
programs
Indirect Control - Indirect Influence
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Level 3Indirect ControlIndirect Influence
Project: Various
Partners
Recommendation 20% of timeIMPACT:2,000,000 viewersThousands of families, etc...
APU has contracted with us to shoot videos on all topics that SRA covers free of charge. They will get sponsors. Our only costs are the costs of sending our technicians to meet with the film crew to shoot videos.
Entre Gente and Piura Tierra Paraiso are television programs that deal with Peru social issues. Apu introduced us to them. They have already given us free marketing in terms of an interview with Oscar and a video for the Jeppson trip. They have agreed to show the videos on national television. They have a viewership of 2,000,000 viewers. The goal will be to have government officials in different areas of the country see the televison programs and want to contact us to partner on Level 2 projects.
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Help has asked for us to teach their technicians how to use our methods so they can apply them in their projects. In exchange, they are giving us soilets(composting toilets), etc.
INIA has a great deal of expertise in Agricultural investigation, but have been frustrated with their lack of being able to get the word out. They liked our partnership and wish to teach any classes we need alongside us free of charge. We are creating a series of classes to teach universities and professionals across the region.
FAO has several projects in Lima and they are trying to get us to help them. They are working at creating the partnerships necessary to bring our Small Scale Agriculture program to their area in a manner that will affect many families and be financially viable.
AntaMina is a private company known for generating great social programs. FAO introduced us to them and they have asked for a $1,000,000 proposal. We are now working at developing a project with them.
Overall Recommendations:
Level 3 projects can reach a large number of people and can gain us valuable resources and exposure, however, their direct impact on families is more difficult to verify or track. In order to overcome some of the disadvantages of the program we plan on:1. Use Level 3 programs as a way to obtain the exposure and connections we need to establish Level 2 programs.2. Use these programs to create connections with governments, universities, and other organizations for the purpose of marketing the program.
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Conclusions:
1. We have learned that although we can make the greatest difference when we control all aspects, it limits our ability to make widespread change. The information and success we have obtained have drawn the interest of other organizations and we can now start focusing on a gradual transition to working more directly with other organizations.
2. We need to keep our feet in all three levels as each one provides unique benefits that will help us in the long run.
3. Using this new model, we can keep the costs relatively the same, but we can increase the number of families being helped significantly.
0%10%20%30%40%50%60%70%80%
2012 2013 2014Level 1 80% 50% 20%Level 2 15% 40% 60%Level 3 5% 10% 20%
Participation Level
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Innovating as we grow.
Bug netsBug CatchersBenefits: Savings of 20-30% on pesticide use
Retrain indigenous plants:Benefits: They are more tolerant and hardy and will thrive where other plants struggle. We can plant in more difficult terrain this way.
Simple Hydroponics:Benefit: Allow us to help families that don’t have enough land to still increase production and have animal protein
INIA alliance:We reduced pesticide use by 25% in the first planting and 50% in the second planting after inviting INIA to share some of the techniques they have developed. We also made up the cost of the technicians time by a clever idea from Oscar.
Demo Farm:We now have 5 Hectars of land developed and as much land as we want from University (up to 30 Hectars, if we can use it) We have used the 5 Hectars to create a Guinea pig farm and a Seed multiplication program for our project so we can be self sustaining. It costs between $8-$11 for good quality Guinea pigs. We can grow them for $3.25.
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Professional media
We have obtained a $120,000 per year grant for free advertising on google adwords. If we can use it correctly, it will increase to almost $500,000 per year.
We are not experts on google adwords, so we have contacted Eastern Michigan University. They teach a Masters Class in advertising-focus on Google. They are volunteering their class in order to help us create effective advertising campaigns.
The Robert H. Smith School of business provides consulting grants to Non-profits. We have obtained free consulting from their group of MBA students for guidance on business development, marketing, goals, etc. for a whole quarter with weekly meetings.
We have partnered with Google.org in order to gain some help with Tech-based philanthropy. They have designed an app that shows our projects to millions of donors and allows donors to donate directly to us. It is currently in beta.
We have created allinaces with Governments and Universities
Expand our Visibility
Incorporating the concepts of Square Foot Gardening have helped to significantly reduce our land requirements for vegetable growing.
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Alan Silva is an experienced business manager and public speaker. He is presently the Director of Operations for The Institute for Self-Reliant Agriculture. Alan also owns Bright Spot Productions, and is the President of Square Foot Gardening. He has been teaching improved gardening methods for several years and has helped many families to create more self-sufficiecy for themselves. He has taught many seminars and 3 day symposiums all over the country and has designed simple water irrigation systems that have become one of Square Foot Gardening’s best selling products. Alan has owned or ran several companies over the years and has a love for helping companies grow and prosper.
Alan is well known for his public speaking in front of large crowds, has extensive computer skills, marketing and management skills. His upbeat enthusiasm is contagious. He is a go-getter and is kept busy making Promotional videos for companies such as IBM and HP in his spare time. Alan was born in Colombia and is therefore very fluent in Spanish. He currently resides in Homosassa Florida. He considers his greatest accomplishment to be that of husband, and father. In his own words: “My family gives my life purpose”.
Alan will oversee the project from the United States. His goal will be to:
*Continue to establish and foster beneficial relationships between SRA and the government of Ecuador
*Work with the local staff to make sure all project goals are met.
*Travel to the projects to speak with officials in order to expand the project and foster more partnerships.
*Become a liaison between the US and the Ecuador staff. He will conduct interviews with the staff on a consistent basis to make sure SRA is providing all support and encouragement needed for success.
Staff
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Peru Director:Oscar J. Vilela Seminaro
Oscar is a sharp young man with much potential. He has good people skills, has experience in accounting, and has transitioned from the accountant in Peru into an effective office manager. His previous employment was for an auditing firm in Piura (Chavez R.G Auditores Asociados S. Civil), a Product Contract Administrator for a telecommunication firm (Telmex Peru S.A.), and a Financial and Accounting Advisor to a media firm (Tito Alberto Vilela Zapater). Oscar has a Bachelor’s Degree in Accounting and Finance from the National University of Piura. Other courses include a “Specialist in International Trade and Customs” from Juris Aduanas, a “Human Relations and Oratory” from Leonardo Da Vinci Group, and “Accountancy and Finance Student Congress” from the National University of Trujillo, to mention a few.
Oscar has a great attitude and is always willing to learn. He has gained respect from our staff as one that is firm but fair. He also has negotiated agreements with the Piura Regional Government that focus on the win/win principle. Oscar can communicate in English. He is an avid swimmer, and stays active in other sports as well. Oscar was born in Piura Peru and resides there to this day.
Kelly Zapata Balcazar - Accounting National University of Piura, in the School of Accounting and Finance. Her work experience includes having worked in the accounting firm as assistant to Lucy Bermejo Accounting and Financial. She has served as assistant to ESSALUD, and has also worked for Banco Financiero del Peru. She is currently the Assistant for SRA administration and accounting. Ana López Cáceres- Head of the Animal HusbandryAnimal Science Engineer, graduated with a degree in animal husbandry. She has worked as director of a pig farm where goats and guinea pigs were raised as well as ducks and turkeys fattened. SHE has also worked in agricultural extension in farmer associations.
Jesus Silva Cesar Pere- Assistant Animal HusbandryHusbandry Engineering degree from the University of Piura, with experience in animal health. He has worked at CENASA and has experience in farm rooster care.
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Carlos Urbina Abraham Vences- Head of AgronomyAgricultural Engineering degree from the National University of Piura, with Masters level studies in Agribusiness at the Universidad Nacional Agraria La Molina. He has done graduate work in Foreign Trade. He has worked as an external consultant with associations of small producers of organic bananas, on the subject of foreign trade advisory. He has also served as production manager in watermelon seed. He has experience in managing legume crops, cereals and tubers.
José Abel Gómez Panta- Assistant AgronomyAgronomist, graduated from the National university, he has worked as head of the field in polyculture EQUAQUICOLA company and has also been supervising phytosanitary applications in cotton cultivation. He has experience in quality control in hydrothermal export crops and is now the assitant agronomist for SRA.
Wilmer Cruz Lamadrid- Head of the NutritionBA in nursing from the Private University of Piura with master’s level studies in university teaching and research. He is qualified in nutrition, dietetics and food security and has also worked at the main hospital Cayetano Heredia. Has experience working in NGOs in social support as regional manager, was assistant in the area of Nutrition TIFSRA, currently serves as Head of Health and Nutrition for SRA.
Rosamaria Garcia Pastor- Assistant NutritionShe has a nursing degree focusing on educational management, from the Piura José Cayetano Heredia Hospital. She is currently assistant in the area of health and nutrition, and has become a community liason working with families. She enjoys helping to prevent disease and the opportunity to be here. She gets great satisfaction from seeing grateful families and smiling children. She is currently obtaining a masters degree in research and teaching in order to help communities and universities engage in scientific research.
