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Persuasive Text. Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?. What is the message in the media selection?. Cats everywhere are having a hard time smelling their boxes. Appeal - PowerPoint PPT Presentation
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Persuasive Text
Have you ever tried to convince someone to change their mind about something? How did
you do it? Did it work?
What is the message in the media selection?
Cats everywhere are having a hard time smelling their boxes.
Persuasive Text- Techniques
BandwagonDef:
everyone is doing it
AppealDef: use
something the viewer values to get them to buy product
TestimonialDef: a statement that supports a
product
ExaggerationDef: to stretch
the truth
ContradictionDef: when two things
are opposed to one
another
Misleading StatementsDef: giving the wrong
idea
Sentimental Appeals
Def: use the person’s
emotions to get them to buy a
product
Scare TacticsDef: scare
someone into buying a product
False AuthorityDef: not giving
evidence
False Authority
Olson’s pizzas are lower in fat and calories. Other pizza makers don’t care about your health.