Persuasive Techniques and Propaganda Academic English 10 Mrs.
Weis
Slide 2
What is Propaganda? 0 Persuasive techniques applied by
politicians, journalists, television personalities, and others to
accomplish their desired ends. 0 These techniques persuade us not
through the give- and-take of argument and debate, but through
manipulating symbols and basic human emotions.
Slide 3
What do these images have in common? They are all used to
influence you to do something. They are all examples of
propaganda!
Slide 4
Propaganda WHAT? A message used to persuade you to believe
something or do something WHO? Corporations Government Individuals
HOW? There are 7 propaganda techniques we will learn WHERE?
Commercials Packaging Speeches Stores Billboards Internet
Newspapers Everywhere! WHY? To persuade you to buy something, think
something, or do something.
Slide 5
The 1 st type of Propaganda is Persuading people to do
something by letting them know others are doing it. All the cool
kids are doing it Everybody has one!
Slide 6
Bandwagon video clips 0
https://www.youtube.com/watch?v=ay4WfBVKDmU
https://www.youtube.com/watch?v=ay4WfBVKDmU 0
https://www.youtube.com/watch?v=po0jY4WvCIc
https://www.youtube.com/watch?v=po0jY4WvCIc
Slide 7
Bandwagon works because it makes you think everyone is doing it
and you should too. Why is this sign considered BANDWAGON?
Slide 8
The 2 nd type of Propaganda is Using words and images of a
famous person or an expert to persuade.
What are some other examples of TESTIMONIAL propaganda? From
today: From the 1950s: See Coldplays iTunes ad here.
Slide 11
The 3rd type of Propaganda is Using images to bring up strong
feelings or emotions in order to persuade.
Slide 12
Examples of Transfer 0
http://www.palottery.state.pa.us/about-pa-
lottery/tv-commercials.aspx
http://www.palottery.state.pa.us/about-pa-
lottery/tv-commercials.aspx 0
https://www.youtube.com/watch?v=bg_zxsxyKyM
https://www.youtube.com/watch?v=bg_zxsxyKyM
Slide 13
The 4th type of Propaganda is Links a person, idea, or product
to a negative symbol.
Slide 14
What are some other examples of NAME-CALLING propaganda?
https://www.youtube.com/wat ch?v=VuqZ8AqmLPY notice the
name-calling is inferred, we are assuming that PC is a bad product,
making MAC better. https://www.youtube.com/watch?v
=gm1uNgHw6Xohttps://www.youtube.com/watch?v =gm1uNgHw6Xo This ad is
putting down the fake beauty we see in advertising by showing us
how we are deceived by what we see in ads.
Slide 15
The 5 th type of propaganda is Offers words of praise for a
product or person; uses nice, sometime loaded words, drawing on
goodness and patriotism.
Slide 16
Examples of Glittering Generalities 0
https://www.youtube.com/watch?v=LTaigotA_9M
https://www.youtube.com/watch?v=LTaigotA_9M 0
https://www.youtube.com/watch?v=kS0B_B-7wB0
https://www.youtube.com/watch?v=kS0B_B-7wB0
Slide 17
The 6 th type of propaganda is Manipulating information to make
a product appear better than it is often by unfair comparison or
omitting facts.
Slide 18
Examples of Card Stacking 0
https://www.youtube.com/watch?v=a-zbKSNr5Ko
https://www.youtube.com/watch?v=a-zbKSNr5Ko 0
https://www.youtube.com/watch?v=YStVpldYC-k
https://www.youtube.com/watch?v=YStVpldYC-k
Slide 19
The 7 th type of propaganda is Appealing to a regular persons
values.
Other examples of propaganda techniques 0 Slogan 0 Bias 0
Appeal to emotion 0 Either/or 0 Pro 0 Con 0 Scare tactics 0 Call to
Action 0 Connotation 0 Claim
Slide 22
Forms of Propaganda 0 Advertisements 0 Editorials 0 Speeches 0
Reviews 0 Blogs 0 Persuasive Essays
Slide 23
Why use Propaganda? 0 Advertisements try to convince us to buy
or do something. 0 Speeches try to convince us to take action. 0
Reviews evaluate items like books or movies and state an opinion as
to whether the product is worth the readers time and money. 0
Persuasive essays use logic, reason, and emotion to convince
readers to join the writer in a certain point of view.
Slide 24
Supporting Arguments 0 Three types of appeals: 0 Logical Appeal
(Logos) Does the authors proposal make sense? 0
https://www.youtube.com/watch?v=RTnFF9ruLZ0
https://www.youtube.com/watch?v=RTnFF9ruLZ0 0 Ethical Appeal
(Ethos) Is the authors proposal the right thing to do? 0
https://www.youtube.com/watch?v=i9z2FVmVb14
https://www.youtube.com/watch?v=i9z2FVmVb14 0 Emotional Appeal
(Pathos) Will accepting the authors proposal make me feel better? 0
https://www.youtube.com/watch?v=RwhzbzZSAYg
https://www.youtube.com/watch?v=RwhzbzZSAYg