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Aileen Grace Delima February 15, 2008 AH 3 – Section L ____min.____sec. ‘Pharm Animals’: Much Harm for Little Benefits TOPIC: ‘Pharm’ animals have much harm for little benefits SPECIFIC SPEECH PURPOSE: To persuade the students to believe that there is much harm for little benefits in ‘pharm’ animals. I. Attention Step A. “Do you know why people fear of DNA? because criminals always leave it at the scene of a crime” said by Stephen Rogers, a Monsanto scientist. 1. One project which has gained considerable momentum is ‘pharming’ of animals. 2. There were problems, of course, as there would be in any new technology. II. Need Step A. Pharming is a combination of farming and "pharmaceutical". 1. In 1990, ‘Tracy’ the transgenic sheep that secreted huge quantities of human protein, alpha-antitrypsin, in its milk was produced. III. Satisfaction Step A. ‘Pharm’ animals for xenotransplantation are very inefficient and the rate of success is very low. 1. Transgenic instability is the major problem. 2. Many embryos have to be manipulated and discarded. 3. The good this programme can bring is extremely limited. B. There are at least two ways to consider in the ‘pharming’ of animals. 1. Ethical concern regarding animal’s welfare is important.

Persuasive Speech Plan

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Page 1: Persuasive Speech Plan

Aileen Grace Delima February 15, 2008AH 3 – Section L ____min.____sec.

‘Pharm Animals’: Much Harm for Little Benefits

TOPIC: ‘Pharm’ animals have much harm for little benefitsSPECIFIC SPEECH PURPOSE: To persuade the students to believe that there is much harm for

little benefits in ‘pharm’ animals.

I. Attention Step A. “Do you know why people fear of DNA? because criminals always leave it at the

scene of a crime” said by Stephen Rogers, a Monsanto scientist. 1. One project which has gained considerable momentum is ‘pharming’ of

animals.2. There were problems, of course, as there would be in any new technology.

II. Need Step A. Pharming is a combination of farming and "pharmaceutical".

1. In 1990, ‘Tracy’ the transgenic sheep that secreted huge quantities of human protein, alpha-antitrypsin, in its milk was produced.

III. Satisfaction Step A. ‘Pharm’ animals for xenotransplantation are very inefficient and the rate of success is

very low. 1. Transgenic instability is the major problem.2. Many embryos have to be manipulated and discarded.3. The good this programme can bring is extremely limited.

B. There are at least two ways to consider in the ‘pharming’ of animals.1. Ethical concern regarding animal’s welfare is important. 2. Safety is a major thing to consider.

III. Visualization StepA. The hazards involved, however, far outweigh any potential benefits.

IV. Action Step A. These projects ought not to be allowed to continue without a full public review.

1. This is a way to prevent exploitation and abuse of animals. 2. It would also educate the public about moral interests on this technology.3. Our choice as consumers, also, is not limited.

Page 2: Persuasive Speech Plan

BIBLIOGRAPHY:

Animal-Lib.Org. 2006. Genetic Engineering: Pharm Animals. <http://www.animal-lib.org.au/subjects/subjects/genetic-engineering.htm> date accessed 13 February 2008.

HO, M.W. 1998.Genetic Engineering; Dream or Nightmare? The Brave New World of Bad Science and Big Business. Gateway Books, U.K. pp. 169-182.

LIMBRECHT, B. 2001. Dinner at the New Gene Café: How genetic engineering is changing what we eat, how we live, and the global politics of food. Thomas Dunne Books, U.S.A. p.3

MARCINA.F.L. 2000. Scientific Integrity: An Introduction text with cases. 2nd ed. 2000. American Society for Microbiology Press. Washington, D.C. USA. pp. 103-104.

SVOBODA, E. February 14, 2008. Pharm Animals crank out drugs. < http://www.wired.com/medtech/health/news/2007/02/72708> date accessed 14 February 2008.

WIKIPEDIA. January 20, 2008. “Pharming (genetics)”. <http://en.wikipedia.org/wiki/Pharming_ (genetics)> date accessed 13 February 2008.

Page 3: Persuasive Speech Plan

AUDIENCE AND OCCASION ANALYSIS

I. Title : ‘Pharm’ Animals: Much Harm for Little Benefits

II. Subject : ‘Pharm’ animals have much harm for little benefits

III. Gneneral Purpose : To persuade

IV. Specific Purpose : To persuade the students to believe that there is much harm for little benefits in ‘pharm’ animals.

V. Specific Audience : The instructor in AH 3 plus the 34 student majoring in different courses taking AH 3.

VI. Analysis of Occasion

A. Nature : Public Address, a required project in AH 3 B. Prevailing rules : A time limit of 3 to 5 minutes for every speech delivered by each

student. Semi-formal attire is required. C. Precedents and Consequences : Speech will be delivered at 11:30 to 1:00 in the

afternoon. This time is very conducive to dreaming about lunch. D. Physical Environment : Class will meet at AVR. Seats are arranged in classroom

style, speaker in front of students seated side by side in rows.

VII. Analysis of the Audience

A. Composition 1. Size : 34 students plus one teacher 2. Age : Students are in their late teens and early twenties. 3. Sex : 10 males and 25 females 4. Occupation : One AH 3 teacher and the rest are college students 5. Education : The teacher is a MA in Speech Communication graduate;

there are students; 2 BSCS; 4 BSAM; 1 BSA; BACA; 3 BSFT; 12 BSABE; 3 BAE; and 4 BSB. Twenty-five are freshmen, one sophomore, one junior and seven seniors.

B. Knowledge of the Subject 1. All the listeners are aware of genetic engineering biotechnology.

C. Beliefs, attitudes and values1. Most of the students are inclined to science and are familiar to genetic

engineering biotechnology. 2. Some of the students have an impression of it as being technical and do not

take it as an important matter that’s happening today.

Page 4: Persuasive Speech Plan

D. Attitude toward the speaker : Many people are not aware of the implications of ‘pharming’ animals for xenotransplantation.

E. Attitude toward the subject : Many people find ‘pharming’ animals as new and interesting biotechnology.

F. Attitude toward the speech purpose : Most of them may not be easily persuaded since

they find it very technical and scientific to think about.

VIII. Proposed Adaptation to Audience and Occasion 1. Keep the atmosphere lively and interesting. 2. Define the terms used in the most specific manner before plunging into details. 3. Give credible examples that are familiar to them. 4. Convince them that there is much harm for little benefits in ‘pharming animals’.