RSM - a force for positive change

Executive programme

Three-day programme

Learn fundamental knowledge of the structural, tactical and psychological dimensions of

persuasion in the Persuasive Leadership programme. Discover how to master your internal

power and political networks in this highly experiential course.

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Peer feedback

Highly rated

by participants Thought-provoking

Expert guest

speaker

Unique

theatre setting

Persuasive Leadership

RRotterdam School of Managementotterdam School of Management Erasmus UErasmus Universityniversity

Fleur de LimaFleur de Lima is business transformation director Change & Learning at GKN Aerospace, and

an accomplished executive trainer, facilitator and coach. She is passionate about working on

corporate and theatre performances. Fleur is founder and owner of Performance in Business,

applying lessons from the arts in leadership and organisational development; and of TAT (The Art

of Theatre), an international theatre company. Her PhD research at DCI Business School focuses

on the utility of theatre-based OD interventions in organisational change. Fleur is visiting faculty

at RSM and at Cambridge Judge Business School, where she teaches leadership development,

HR and change.

Continue your learningexperience at RSM

Conquering corporate politics

Do you find company politics and power structures

challenging? Is your company experiencing increasing

levels of volatility, complexity and ambiguity? Leaders in

these organisational environments can exercise influence rather

than control through subtle stimuli and changes. Being able to

persuade people around you is important to advance careers,

influence policy and practice, manage change, and build

relationships with existing – and potential – business partners.

Act with greater confidence and tactical mastery

This intensive three-day programme is designed to teach

you the structural, tactical and psychological dimensions of

persuasion. You will gain valuable experience using a broad

range of unusual but effective approaches and interactions,

to act with greater confidence and tactical mastery within

your organisation.

You will learn from a leading business educator and a renowned

actor and art director to identify the networks of power and

politics in your organisation, and to navigate them effectively.

The programme offers a refreshing perspective of leadership by

drawing on functional theatre techniques, making it very useful

for internalising your new insights into leadership.

Value for you and your company

After this programme, you will be able to:

» use persuasive tools effectively

» avoid behaviour that is counterproductive

» lead and influence highly experienced people

» deal with corporate politics

» develop your circle of influence and expand it

» determine benefits and costs of various influence

techniques

» diagnose the political influence network within and outside

of your organisation

» develop and implement strategies to effectively influence

stakeholders, including customers, colleagues and board

members.

Persuasive Leadership

www.rsm.nl/faculty

Prof. Patrick FloodPatrick Flood is professor of organisational behaviour at Dublin City University, and co-author

of The Persuasive Leader: Lessons from the Arts and 10 other books. He is an award-winning

researcher, consultant and international teacher of organisational behaviour, leadership and

change management, and an elected fellow of the UK’s Academy of Social Sciences. He advises

start-ups and top management teams on functioning and leadership development to improve

the effectiveness of organisations. His research work focuses on the impact of leadership and

human resource practices on organisational performance, and he has worked at business

schools in North America, Europe, Asia and Australia.

Day 1: 09:00 – 17:00

Persuade self Learn and practise skills that will make you a more persuasive communicator

» Pitch perfect: acquaint yourself with your body-voice instrument

» Principles of persuasion: persuasive leadership theory

» Persuasion and lessons from the arts: evidence from literature, fine arts and

performing arts

» Advanced self-assessment: reflective exercise

Day 2: 09:00 – 17:00

Persuade peers Discover the power of your network

» The art of networking: creating a scene

» Understanding influence networks: mapping social networks

» Leadership cards exercise: influencing within the leadership culture

» The winning network: influence by building an effective network for mobilisation

Day 3: 09:00 – 17:00

Persuade audiencePlay the game of power, politics and persuasion

» Power and politics: case discussion

» Practical exercise part 1: building characters

» Practical exercise part 2: immersive journey

» Spect-actor exercise: forum theatre

You are …

You and your fellow participants are

senior managers or middle managers who

are about to enter senior management,

and need to be influential and powerful

through skilful communication. You have

substantial leadership experience from

any department, discipline or industry.

Experience in a multi-stakeholder

environment is helpful, although not

required.

Programme design

Daily practical exercises will be linked

to leadership theories of persuasion,

influencing and corporate politics

in a theatre environment. Exercises

include case discussions, use of applied

theatre techniques, mapping networks,

and conducting individual creative

assignments.

» Peer review

» Theory lectures

» Classroom discussions

» Role-plays

» Learning by doing

© 2019 Rotterdam School of Management, Erasmus University (RSM). The information in this publication is correct as of September 2019, but RSM reserves the right to make changes affecting policies, fees, curricula, or any other matter announced in this publication without further notice. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise without written permission from RSM.

190

277

-03

- k

risk

ras.

nl

Talk with our programme advisors to

discover which programme suits you best

Check if you meet the

admission requirements

Complete your pre-

programme assignments

Join the programme

Get your certificate

rsm.nl/pl

Continue your learning experience

Rotterdam School of Management, Erasmus University (RSM)

is one of Europe’s top 10 research-based business schools. RSM

provides ground-breaking research and education furthering

excellence in all aspects of management, and is based in the

international port city of Rotterdam – a vital nexus of business,

logistics and trade. RSM’s primary focus is on developing business

leaders with international careers who are a force for positive

change in the world thanks to a first-class range of bachelor,

master, MBA, PhD and executive programmes.

A programme for your entire team?

All of our open programmes can also be offered and delivered

as in-company training to groups of employees from the

same organisation. This allows us to develop a programme

that focuses on your organisation’s own situation and issues.

We can schedule it at a time and location that works for you.

We can also tailor the content to fit your organisation’s needs.

Please feel free to contact us for a no-obligation proposal and

to explore the possibilities.

rsm.nl/incompany

RSM Executive Education

Bayle Building

Burgemeester Oudlaan 50

3062 PA Rotterdam

The Netherlands

www.rsm.nl/executive

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