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Perspective: TrendsThe consumer of the future
Ross SleightChief Strategy Officer, Somo, UK
The consumer of the future
Ross SleightChief Strategy Officer, Somo
O C T O B E R 2 0 1 7
Source: iPhone 1 launch – macworld.com , copyright holder retains all rights used under fair use
Source: dscout research, Jun 2016 – US adults)
Average User(every day)
76sessions
2 hrs 25 minsTime
2,617touches
Heavy User(every day)
132sessions
3 hrs 45 minsTime
5,427touches
Be Mindful.
Source: picture from https://veloxity.us/cell-phone-addiction-habits all copright belongs to owner
Smombies(Smartphone zombies)
October 17Confidential and copyright of Somo Global Ltd.
Source: Deloitte Global Mobile Survey 2017
74% of mobile over-users
want to moderate and control their smartphone usage
14% succeeding
34% Trying but not
succeeding
26% Not trying but
want to
Be Mindful.
Be Easier
Source: Google Research 201644
.Average time for fully loadedmobile page is 22 seconds.
53% of mobile site visitors leave a page that takes longer than 3 seconds to load.
35% longer engagement
on AMP vs standard mobile web
(48 seconds vs 31 seconds)Source: Chartbeat June 2017
October 17Confidential and copyright of Somo Global Ltd.
October 17Confidential and copyright of Somo Global Ltd.
October 17Confidential and copyright of Somo Global Ltd.
Engagement no longer confined to apps
October 17Confidential and copyright of Somo Global Ltd.
NotificationsIn app messages
Widgets News Aggregators
Calendar
Messaging
Social
Wearables
Personal Assistants
OperatingSystem
UniversalServices
Top Apps
October 17Confidential and copyright of Somo Global Ltd.
Picture Source: Google Press Shot = All copyright picture holder used under fair use October 17Confidential and copyright of Somo Global Ltd.
20% of Google’s queries on mobile app & Android
devices are voice searches
Sunder Pichai, Google I/O 2016
October 17Confidential and copyright of Somo Global Ltd.
Source: Amazon Press shot/Tesla press shot – all copyright remains with picture ownerOctober 17Confidential and copyright of Somo Global Ltd.
Be Easier
October 17Confidential and copyright of Somo Global Ltd.
Be Relevant.
Source: With thanks to Ragesoss - Wiki Conference NYC 2010 under CC 3.0
October 17Confidential and copyright of Somo Global Ltd.
“It’s not information overloadIt’s filter failure”
Clay Shirky, 2009
Source: Reuters Digital News Report 2017
October 17Confidential and copyright of Somo Global Ltd.
“Many active internet users now see themselves as editors —
balancing & comparing multiple sources, multiple editorial judgments,
and even multiple algorithms.”
Source: With thanks to Tristan Taussac, Flickr reproduced under Creative Commons licence
Customisation Personalisation
Profile Behaviour Context Location
October 17Confidential and copyright of Somo Global Ltd.
October 17Confidential and copyright of Somo Global Ltd.
Jinri Toutiao
AI Driven News Aggregation & personalisation
80M DAU 76 mins daily engagement
October 17Confidential and copyright of Somo Global Ltd.
Be Relevant.
October 17Confidential and copyright of Somo Global Ltd.
Be Wow.
October 17Confidential and copyright of Somo Global Ltd.
October 17Confidential and copyright of Somo Global Ltd.
Be Mindful.
Be Easier.
Be Relevant.
Be Wow.
ThanksContact usYou can get in touch with anyone below if you'd like to talk further.
Ross Sleight
[email protected] Strategy Officer
@sleighty
