Personnel DepartmentPersonnel Department Public Safety RecruitmentPublic Safety RecruitmentRequest for QualificationsRequest for QualificationsPre-Proposal Conference Pre-Proposal Conference

City of Los Angeles Personnel City of Los Angeles Personnel Department Staff Department Staff

Bruce Whidden,Public Information DirectorBruce Whidden,Public Information DirectorPSB RecruitmentPSB RecruitmentPersonnel DepartmentPersonnel Department700 E. Temple Street, Room 150700 E. Temple Street, Room 150Los Angeles, CA 90012Los Angeles, CA 90012(213) 473-9080(213) 473-9080

Roberta “Bobbi” Jacobsen, Fiscal Operations Roberta “Bobbi” Jacobsen, Fiscal Operations Administrative ServicesAdministrative ServicesPersonnel DepartmentPersonnel Department700 E. Temple Street, Room 375700 E. Temple Street, Room 375Los Angeles, CA 90012Los Angeles, CA 90012(213) 847-9375(213) 847-9375

Irene Gonzalez, RFQ/Contract AdministratorIrene Gonzalez, RFQ/Contract AdministratorPSB RecruitmentPSB RecruitmentPersonnel DepartmentPersonnel Department700 E Temple Street, Room 150700 E Temple Street, Room 150Los Angeles, CA 90012Los Angeles, CA 90012(213) 473-9081(213) 473-9081

Recruitment Historical Recruitment Historical OverviewOverview

• Public Safety Bureau’s Role:Public Safety Bureau’s Role:• Coordinate recruitment campaigns, special Coordinate recruitment campaigns, special

events, advertising, media and press releases events, advertising, media and press releases for Police Officer and Firefighter hiringfor Police Officer and Firefighter hiring

• Manage contractual services, hiring budget Manage contractual services, hiring budget and graphics design of materialsand graphics design of materials

• Manage JoinLAPD.com, JoinLAFD.org & Manage JoinLAPD.com, JoinLAFD.org & Personnel Department’s public safety Personnel Department’s public safety websiteswebsites

Recruitment Historical Recruitment Historical OverviewOverview

• LAPD & LAFD Recruitment Section Role:LAPD & LAFD Recruitment Section Role:• Participate in events assigned by PSB including:Participate in events assigned by PSB including:

job fairs, college presentations & community job fairs, college presentations & community eventsevents

• Provide information to Police Officer & Firefighter Provide information to Police Officer & Firefighter candidates already in the hiring processcandidates already in the hiring process

• Mentor candidates throughout the processMentor candidates throughout the process

• Coordinate with PSB to plan & execute Coordinate with PSB to plan & execute recruitment campaigns, advertising, media recruitment campaigns, advertising, media coverage & special eventscoverage & special events

• Focus recruitment effort toward Focus recruitment effort toward underrepresented groups, including womenunderrepresented groups, including women

Recruitment GoalsRecruitment Goals

• Achieve a capable, competent Achieve a capable, competent applicant pool reflecting the ethnic applicant pool reflecting the ethnic diversity of the City of Los Angelesdiversity of the City of Los Angeles

• Ensure that minorities & women Ensure that minorities & women are included through focused are included through focused outreachoutreach

• Fill all open vacancies with the Fill all open vacancies with the most qualified candidates possiblemost qualified candidates possible

Scope of Work Scope of Work Requirements/ Description of Requirements/ Description of

ServicesServicesto Be Providedto Be Provided

Deliverables – Police & Deliverables – Police & FireFire

• Recommendations to include:Recommendations to include:• Wide range of contacts in different markets Wide range of contacts in different markets

dealing with electronic and non-electronic dealing with electronic and non-electronic media buying servicesmedia buying services

• The experience and qualifications of the The experience and qualifications of the principals of the firm who will perform the principals of the firm who will perform the workwork

• An explanation of how total costs for media An explanation of how total costs for media buying services are determined and the buying services are determined and the allotment between electronic and non-allotment between electronic and non-electronic mediaelectronic media

Deliverables – Police & Deliverables – Police & FireFire

• Recommendations to include:Recommendations to include:• A list of potential value-added A list of potential value-added

and/or public service offerings the and/or public service offerings the company can offer the City of Los company can offer the City of Los AngelesAngeles

• Media outlets and purchasing Media outlets and purchasing recommendationsrecommendations

• Sample buy for LAPD recruitment Sample buy for LAPD recruitment using a fictitious strategic purchase using a fictitious strategic purchase budget of $500,000budget of $500,000

Deliverables – Police & Deliverables – Police & FireFire

• Work Specifications:Work Specifications:• Selection of media buying services, Selection of media buying services,

utilizing local, regional, and national utilizing local, regional, and national resources, that attract the candidates resources, that attract the candidates from diverse backgroundsfrom diverse backgrounds

• Maintaining a contact list of media buying Maintaining a contact list of media buying services and the corresponding current services and the corresponding current rates and special offersrates and special offers

• Researching past performances and target Researching past performances and target audiences of media buying agenciesaudiences of media buying agencies

Deliverables – Police & Deliverables – Police & FireFire

• Work Specifications:Work Specifications:• Developing an up to date timeline of the Developing an up to date timeline of the

progress and effectiveness of chosen progress and effectiveness of chosen media buying servicesmedia buying services

• Exploring opportunities provided by Exploring opportunities provided by sectors, branches, or those related to sectors, branches, or those related to media buying service agencies and the media buying service agencies and the competitive marketcompetitive market

Request For Qualifications Request For Qualifications ScheduleSchedule

• Estimated dates for the RFQ process. The City Estimated dates for the RFQ process. The City reserves the right to adjust this schedule when reserves the right to adjust this schedule when appropriateappropriateDate Event

February 7, 2007 Release RFQ to potential proposers

February 16, 2007 Deadline to submit Pre-Proposal Questions

March 1, 2007 Pre-Proposal Conference

March 12, 2007 DEADLINE TO SUBMIT PROPOSAL

March 13, 2007 Begin RFQ evaluations

TBD Oral presentations

TBD Selection or Rejection

Question & AnswerQuestion & Answer