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Presentation given at PODi AppForum 2011. Explains Personera's innovative platform and market opportunity. Personera allows brands on Facebook to offer personalized merchandise such as calendars, cards and photobooks to directly to their social media communities via their Fan Pages.
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Personera:Print meets the Social Network
The Facebook Opportunity
• 600m global users• 50% login daily• Connected to
80 pages, groups,
events
• >50% aged 18-34• Majority female• Transact online
• Age• Gender• Friends’ info• Interests
• 5-10B photos uploaded monthly• Largest photo DB• Social, memories
• Big themes: Music, Movies, Sports, Celebrities, Consumer Brands, Interests
Brands and Facebook
Personera: A personalized products platform for brands on Facebook.
The Bright Idea
• Combining the best of Brand and Facebook user content
How It Works
Application Demo
Stakeholder Value
• Get a one-of-a-kind personalized product• Under 5 minutes to create an order• Free or cheaper digital versions
• Monetize social network fan page• Delight community with unique products• No risk or up-front costs
• Resell solution to own clients• Earn revenue share, generate print volume• No implementation overhead (web-based)• Join Personera’s printer network
Technology• Cloud-based, Software as a Service
• Dual innovation in Facebook apps and Variable Data Publishing (VDP)
• PPML (Personalized Print Markup Language) based product creation and production workflow
• Patents pending
Global Production
• Distributed global production via a network of PSPs
Calendars
Planners
Photobooks
Cards, Posters
Drive thy business or it will drive thee. – Benjamin Franklin, Printer
• Sheraan Amod• CEO, Personera• http://personera.com• [email protected]• +1.415.519.1225• @sheraan• http://facebook.com/sheraan• http://linkedin.com/in/sheraan• Blog: http://sheraan.com