Personalized Instructor’s Guide– ADVANCED GLAMOUR

by Shanna Nowling-Brannon

Assembly Directions: (this pages does not go in the Instructor’s Guide– it is an instruction page ONLY!)

1. Print out all the pages. You will have to cut info boxes to apply into Instructor’s Guide.

2. The page number on the pages you will print off is the page that you will apply them to the Instructor’s

Guide. Example: the First page you print will not have a #, it says front cover and back cover, you will

apply it to the front cover of the Instructor’s Guide and the very back cover of the Instructor’s Guide. The

next page says inside front cover, it will go on the BACK of the front page of guide. The next page says

(3) and it will be applied to the page coordinating with number (3) and so on.

I recommend you print on full sheet adhesive labels or print on reg. paper and paste to Instructor’s Guide.

These words will take up the entire page of Instructor’s Guide. (The NEW Instructor’s Guides come Bound

and will be a better option for long term use.)

If you can Read, Flip and Squirt, you will have My Advanced Glamour Appointment MASTERED!!! Using

the Instructor’s Guide has MANY Advantages like staying on track, not forgetting things and it also will help

YOU sell your position because others will think, “I can read, so there is no reason why I couldn’t do this!”

The More PARTIES you hold, the better you will become at it!! Be sure to read over and familiarize yourself

with these words before using it live and also don’t hesitate to make these words your own!

HAPPY SELLING!!!

(Front Cover) (Back Cover)

See diagram above to help you understand the purpose and placement of

the three shades. Be sure to blend the three shades really well into skin

because it is the blending that makes the effect work.

Use foundation Base Color all over your face, then apply the lightest

color to the highlighted areas which are actually those areas of the face

that you want to “bring out” or bring focus to. Lastly, apply your darkest

shade to the areas of your face you want to contour, minimize or appear

to recede— such as cheeks that seem too full, temples of wide forehead

or sides of broad nose.

**Remember to finish w/a light dusting of powder to set your founda-

tion. For a more Dramatic Look you could follow same application with

3 different shades of Powder.

Sculpting the Face

Benefits: Make a full face

look slimmer

Give any face shape

a more oval appear-

ance.

3 Foundation Colors:

1st:Base Tone; exact

match skin’s depth

color.

2nd: Highlighter

Color; shade lighter

than skin tone

3rd: Contour Color;

shade darker that

skin tone.

Highlight

Contour

Highlight Highlight

Highlight

Contour Contour

Contour

BEFORE the APPOINTMENT Be Prepared!

Select which way you will decide what colors she will try–

either by her eye color and use recommendations on page 7-9

of this Instructor’s Guide for suggestions, OR go to

www.marykay.com and input her information from her profile

card, formulate a virtual makeover and print off, OR select a

select a Color Card that is appropriate.

Pull these colors (if using Full Size Products or Samples) and

have ready with application instructions when you arrive.

Follow Up with her before her appointment– if she has turned

this into a Party, make sure you have coached her on her

friends that will be attending, refreshments, kids, preprofiled

etc. (I recommend Coaching Sheet on my website at

www.trainwithshanna.com, Systems for Success, Coaching

Sheet)

You can also find great info on www.marykayintouch.com un-

der product central for specific info about a product that you

might need additional information on.

If you are doing Before and After Pics– pack your Camera!

Take her original Profile Card. (for additional notes)

Facial Bag (same as for regular skin care appt)

Disposable Mascara Wands for Mascara and Lash Primer

Additional Q-Tips

Demo Brushes

If sharing appt. w/friends after adv. Glamour-take reg. Skin

Care Instructors Guide(s) and supplies

(If you have a product question/concern, visit Mary Kay Intouch,

Products and Product Central for ALL product details.)

ADVANCED GLAMOUR APPOINTMENT NOTES

This is a Second Appointment and typically I do Advanced

Glamour one on one. I have found that doing Adv. Glamour

with a group can be a formula for DISASTER! So there are a

few things to consider– Will your customer be sharing this ap-

pointment with friends and acting as a Hostess OR will it just

be her? If sharing with friends– I recommend you do her Adv.

Glamour before her friends arrive and her friends will get the

First Appt. (Skin Care Class with Basic Glam) This is a great

situation b/c her friends will want to try what she has on and it

sells them on their second appt. BE STRONG! When they

say: I want eye color etc– your response is– At your Check

Up Appt we will customize a Look just for YOU too!

(DON’T GIVE IN!!)

The most ideal situation is that your customer purchased Skin

Care at her Skin Care Appointment and I have her to clean her

face with her MK Skin Care Products BEFORE I arrive– so

this will save us time– if she didn’t purchase Skin Care– just

have her clean her face quickly with no explanation of prod-

ucts.

The Check Up Appt. is to ensure the products she purchased at

initial appt are correct for her skin type and color, also to pro-

vide her with a Color Look Customized for her and to build a

better relationship with her.

This Check Up Appt is best is kept to around 30 min.

As she tries things, feel free to make notes on the back of her

profile card like colors, comments etc.

After this appointment, make sure that you follow up with her

to see if she has any questions/concerns. (3)

(back of front cover)

Advance Glamour Quick Reference: (if she is a candidate for TW Repair and hasn’t tried, I

would consider letting her try it– Quickly before Adv. Glam)

Oil Mattifier (if needed– top portion of tray)

Satin Lips– (Mask-Tray1 Balm-Tray 2) Foundation Primer (Tray 3) Eye Primer (Tray 4)

Concealer (Tray 5) Liquid Foundation (Tray 6) Highlighting Pen (Tray 7) Mineral Pwdr Found (Big Tray or Muffin Tin) Eye Brows

Eyes

Eyeliner

Lash Primer

Mascara

Cheeks

Lip Primer (Tray 8) Lip Liner

Lipstick

Lip Gloss

Finishing Spray

Brush Cleaner

Recommendation:

-Use Brushes for all applications at this appointment

-Clean brushes after appointment to show how easy it is to keep

them sanitary and clean. (4)

Check Up Appointment How is your current Skin Care/Foundation

formula and/color working for you?

Any questions/concerns about current products?

Oil Mattifier-absorbs oil and helps control shine for

at least 8 hrs. (only use if needed– and beauty blotters are great too!)

Satin Lips-

Apply Lip Mask(Tray 1) rub in a circular motion,

wipe off w/moist facial cloth. Apply Balm (Tray 2)

Foundation Primer- (Tray 3) Apply to entire face– foundation will have better stay-

ing power AND will give you a more porcelain look as

it fills in pores and smooth skin imperfections.

Eye Primer- (Tray 4)

Apply to entire lid of both eyes. You will notice that

when we apply your eye color it will go on different

with eye primer and will not crease through out the

day. (Eye Primer is versatile and can actually be used

before or after foundation.)

Concealer- (Tray 5)

(Everyone may not need this step)

Concealer is used to cover up something. Apply with

Concealer Brush or “dab” a small amount to skin

with fingers. (5)

Liquid Foundation- (Tray 6)

(If your customer is a Mineral Foundation Girl,

no need to do this step!)

Apply with Liquid Foundation Brush– Works best to

apply foundation from center of face and work out

with brush. (only put foundation on one side of the brush,

leaving one side clean to blend with and not to over apply)

Highlighting Pen- (Tray 7)

This product is to brighten areas of the face that are

shadowed. It has light reflecting pigments. You will apply it

in any area that you have a shadow. Almost everyone can ap-

ply in curve of eyes, by nose area and underneath bottom lip

as shown in pictures below. (Note– click pen and apply to

customer fingertips and have her pat into areas mentioned

below.)

Mineral Powder Foundation- (Big Tray or Muffin Tin)

Apply a small amount of Mineral Foundation in Big

Tray or Muffin Tin and swirl brush in powder, then tap

the bottom of brush on the table or palm of your hand to

dispense the powder down into the brush. You can ap-

ply one small layer if using this as your Powder to set

liquid foundation or 2-3 layers to give you more over-

age if using as your foundation. (It will build in cover-

age, but not in weight) (6)

Eye Brows- Eye Brows shape your face like a picture

frame. Shaped brows can take immediate “weight” off of

your face. Use the diagram below to help you to judge where

your brows should be. (I don’t advise you let them pluck

their brows during this time, but at least educate them on how

to) When using a brow liner, be sure to use small strokes and

not to draw the brows on in a harsh, heavy line. Use the color

closest to the natural hair color of brows.

Note: Brow Brush can be used with an Eye Color as Brow

Liner too– example: Grey Brows.

Eyes– There are SO MANY ways to put on eye shadow,

let’s look at some basic application and colors according to

your eye color and size- (From the diagram(s) on next page,

pick their eye color and then select the small/medium eye

applications or the large eye application instructions.) You

can use most ANY color on any eye no matter the actual eye

color. These are simply suggestions on what can be used.

(So feel free to play with different colors along with the

application techniques listed.) (7)

Eyeliner/Eye Brow

Brush can be used to

comb and tame the

brows. Brush them in

the opposite direction

they grow with bristled

end then calm them

with comb end. Note– We also have a

Highlighting Powder

that can be used like

the Highlighting Pen

mentioned above.

(8)

(9)

Sweet Cream

Midnight Star

3

2

3

3

3

1

2 2

2

2

1

1

1

1

1 1

1

3

3

3

3

2

2 2

Eyeliner- Eyeliner color is really a personal preference.

Most everyone can wear Black, however some people like

something lighter and others like a little color.

Below is a list of what colors coordinate best with specific

eye colors, if you are wanting colored liner.

Blue Eyes– Green Eyeliner (Rich Jade)

Green Eyes- Purple Eyeliner (Violet Ink)

Hazel Eyes– Purple Eyeliner (Violet Ink)

Brown Eyes– Blue Eyeliner (Dark Denim)

Tips on WHERE and HOW to apply:

-Glide onto upper lash line and/or along lower lash line.

Everyone should line top– this will help to give the illusion

that the eye is more lifted.

-Lining the Bottom is a personal preference– (do not

line inner rim of eyes, liner should go underneath lashes)

-When you apply, try to “color” like in a coloring book

and make short soft strokes so it doesn’t look like a

harsh line.

Using a smudge brush is great for creating this look.

-Mary Kay Eye/Lip Pencils colors come with a Built

in Shaper. (see page 19 for details)

- You can also use Eye Shadow as Eyeliner– using the

angel brush on the end of the Eyeliner/Eye Brow

Brush. (to get more vibrant color, dampen the brush

before you apply eye shadow as eyeliner.) (10)

LASHES:

Curling Lashes- (optional) should be done before any

products are put on the Eye Lashes– (good info to give if you

are not comfortable with doing this at this appointment)

Lash Primer- Get more from your mascara– stronger,

more voluminous, longer-looking lashes by applying Lash

Primer. Apply Mascara to lashes while Lash Primer is still

wet.

Mascara- We have several types of mascara, Lash Love

and Ultimate are our most popular choices…

Ultimate– Thickens (Black or Black Brown)

Lash Love– Fans the Lashes (Black or Brown)

Lash Love Waterproof– Fans the Lashes AND Waterproof

(Black or Brown)

Mascara should be replaced every 3 months.

To make most of application, apply mascara to top side of

lashes first, then hold brush vertically and brush lashes side

to side. Lastly apply mascara to bottom side of top lashes by

brushing them upward. Mascara should be applied on upper

and lower lashes.

“Minking” with Mascara… (optional– good info to give for

them to try at home) Minking is when you put Brown

Mascara on the lashes and tip the ends with Black– because

of the different colors on the lashes it will make them appear

thicker and fuller.

(Give info on Lash/Brow Serum if time permits – see page 17 for details)

(11)

Cheeks-

Sweep cheek brush across cheek color, tapping off excess.

Begin applying color at the apple of the cheek bone. Feather

the color slightly upward and along the check bone, stopping

at the top of the check bone, just below the temple. Color

should not begin before the pupil or extend below the nose.

LIPS- (Prime, Outline, Fill in and Finish)

Lip Primer– Reduces lines and wrinkles on the lips and

around the lip area. Helps prevent feathering and bleeding

of lipstick and/or lip gloss and also allows products glide

on lips.

Lip Liner- For a fool proof application, choose a lip liner shade close to

the color of your lips or our clear lip liner.

To achieve intense polished look, use a shade just slightly

darker than the color of your lip.

To extend the wear of your lip color, begin with outlining your

lips before filling in the entire lip with your lip liner. Then ap-

ply your lipstick or lip gloss.

Use a slightly darker shade below the center of the fullest part

of your lip.

To visually enlarge OR reduce your lips– see diagram on next

page

*Mary Kay Eye/Lip Pencils colors come

with a Built in Shaper. (see page 19 for details) (12)

Take Thin Lips to the MAX- 1. Apply Lip Primer on the lips and outside the lip line.

Allow to dry.

2. Erase the existing lip line by applying concealer or

foundation over it.

3. Use Lip Liner to draw a line slightly above the natural top

and around the bottom lip lines. Fill in lips completely

with the lip liner to create a matte base.

4. Place a dab of light Concealer in the center of the top and

bottom lips.

5. Apply Lipstick

6. Finish with Gloss applied to the center of the lips over lip-

stick to help make lips appear fuller.

(13)

Downplay Full Lips- 1. Apply Lip Primer on the lips and outside the lip line.

Allow to dry.

2. Erase the existing lip line by applying concealer or

foundation all over it.

3. Use Lip Liner to draw a line slightly inside the natural top

and around the bottom lip lines. Fill in lips completely

with lip liner to create a matte base.

4. Apply Lipstick.

5. Finish with Gloss applied in a light coat evenly over lips.

Lipstick-

We have 2 different formulas of Lipstick:

Crème Lipstick– has Vitamin A and E

True Dimensions- is intensely moisturizing and makes lips feel

SO Smooth and also has anti-aging benefits.

Application: Starting at the center of the top lip, sweep color to

outside corner, and repeat on the other side. Then sweep across

the bottom lip from the corner to corner.

(14)

Lip Gloss-

-Delivers an instant boost of moisture with this

feather-proof formula.

-You can use it by itself or combined with lipstick

-Our Nourishine Gloss has a high shine finish that

helps make your lips look firmer, fuller and younger.

Finishing Spray- “Hair Spray” for the face– Give your makeup the staying

power to last up to 16 hrs. Keeps celebrities picture-

perfect long after they’ve left the makeup artist’s chair.

Breathable and works on any skin type, even oily skin.

Also works as a refresher any time of day to keep

face feeling cool.

To Apply: Spray in a “X” and then a “T” across face.

Brush Cleaner-(clean brushes now to show how easy to do) -Fast Drying

-Allows brushes to perform better

-Eliminates makeup residue providing proper hygiene

-Renew makeup bristles

HOW TO USE: Spray onto brush hairs until damp,

sweep brush over tissue to remove excess moisture

and to wipe away makeup residue. Reshape brushes

with clean tissue, lay flat and allow to air dry com-

pletely before reusing.

Now tell me what you think about your NEW LOOK (15)

(Sets)

I offer a special at your Advanced Glamour Appointment: (show products as you talk about them)

Bronze Collection Filled Compact:

3 Eye Colors, Cheek Color, Lipstick & Applicators

Mascara

Lip Gloss

Oil Free Eye Remover

Value of $111.50 TODAY $99

Silver Collection Bronze Collection PLUS:

Eyeliner

Brow Pencil

Lip Liner

Eye Primer

Value of $159.50 TODAY $139

Gold Collection

Silver Collection PLUS

Brush Collection

Smudge Brush

Lash Primer

Facial Highlighting Pen

Brush Cleaner

Finishing Spray

Value $283.50 TODAY $229

(16)

Brush Set- ($55) (5 Brushes & Bag) Powder Brush

Cheek Color Brush

Eye Definer Brush

Eye Crease Brush

Eyeliner/Eyebrow Brush

(Smudge Brush can be added for $10)

Finish Spray- ($18) “Hair Spray” for the face– Give your makeup the staying

power to last up to 16 hrs.

Spray in a “X” and then a “T” across face for best application.

Brush Cleaner-($10) -Fast Drying

-Allows brushes to perform better

-Eliminates makeup residue providing proper hygiene

-Renew makeup bristles

HOW TO USE: Spray onto brush hairs until damp, sweep

brush over tissue to remove excess moisture and to wipe away

makeup residue. Reshape brushes with clean tissue, lay flat

and allow to air dry completely before reusing.

Lash and Brow Serum ($38) -Improves appearance of thin sparse lashes & brows

-Builds thicker-and-fuller looking lashes

-Improves lash volume

-Adds fullness to bare lashes

-Reduces lash breakage and brittleness

HOW TO USE: At night after face is cleaned and contact are removed,

Lashes: apply to the base of your upper lashes (where lashes meet the skin)

Brows– apply sparse or bare areas in the direction of hair growth.

(Close on next page) (17)

(CLOSE)

Ask: *Did you have fun/learn something

*What would you like to take home with you tonight?

LISTEN AND WRITE!!! (don’t interrupt)

(at this point hopefully she is already using the skin care, if

not after she tells you all that she would like today, say: To

achieve the way your face feels today, I would recommend

you consider some of the Skin Care Products that you have

sampled too)

Make Wish List of other items she would like to have—on

back of profile card

Finish Sales Ticket and Take her payment.

(If she has several things on her “wish list” I would offer her

to earn some of these products at a discount or possibly free)

You could share me with some of your friends OR if this

ADV. Glamour appointment is taking place before a party

that she is hosting, remind her of how she can earn the

MOST products so she can help you make her party a success

AND she can also be thinking about what items she will be

picking out for FREE/DISCOUNT after the party.

Revisit the idea of her starting her own MK Business and if

hosting a party ask- “who will be attending tonight that you

think would be great at what I do OR could use some extra

income?”

If necessary give her another piece of recruiting info and

schedule a time to follow up!

(18)

~More Tips/Ideas~ Eye and Lip Pencil, Built in Shaper– How to use:

1. Remove the shaper cap from the end of the pencil cap.

2. Holding the shaper cap in your dominant hand, grasp the

pencil near the end of the tip and insert into the shaper.

3. Carefully twist the shaper cap in a gentle back and forth mo-

tion to shape the top of the pencil.

Quick Reference/Targeted Areas- Minor Scars- dab moisturizer only on the scar and apply a thin

layer of powder that matches skin tone, apply concealer directly to

the scar, use your ring finger to pat the edges to blend and lightly

dust with powder to set. (may also use concealer brush to apply)

Age Spots- (brown or patches) match concealer color and apply to

only the discolored area(s) (may also use concealer brush to apply)

Blemishes– match color of concealer to skin and apply lightly to

the blemish and use your ring finger to lightly pat around the edges

to blend. Add a second light layer and blend if needed.

Dark Circles Under Eye- apply concealer at the edge of the

dark area and extend up, never go below the dark area, be sure to in-

clude the inside corner of the eyes and lids if necessary. Use ring

finger to lightly pat the edges to blend. For more serious dark circle,

a concealer one or two shades lighter than skin tone may be needed.

For long term benefits, TW Eye Revitalizer or TW Repair Eye

Renewal Cream are great options.

Undereye Puffiness- see page 6 on how to use Facial Highlight-

ing Pen to minimize the look of undereye puffiness.

Shadows- brighten shadowy areas of face with Facial Highlighting

pen—NOT Concealer– see page 6 for more details.

Redness- to cover redness on Ivory/Beige skin tones, try yellow

concealer, always dab foundation over concealed areas to keep from

smudging and set with powder. (19)