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Personalization of DTV Content via Interactivity Alexandre Klementiev Intel’s Architecture Labs. Context. Intel involved in interactive TV technologies: ATVEF, Intercast, involvement with standards, etc. e.g. collaboration with PBS: The Greeks, F.L.W. - PowerPoint PPT Presentation
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Personalization of DTV Content via Interactivity
Alexandre KlementievIntel’s Architecture Labs
Page [email protected] Intel Confidential - Do not distributeR
®
Context
Intel involved in interactive TV technologies: ATVEF, Intercast, involvement with standards, etc. e.g. collaboration with PBS: The Greeks, F.L.W.
Taking advantage of the data capability of the DTV transport multiplex.
Package Delivery System – an end-to-end system for packaged content delivery over digital broadcast networks. From content creation, scheduling, and broadcasting to reception,
and filtering based on a user profile. Enables applications such as digital interactive magazines,
software distribution, MP3 music distribution, personalized news, weather, sports, etc
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Example Application: Digital Magazines
Example Launch Digital Magazine - An end user experience crafted around entertainment content: Music, Movies, Fashion, Games & related advertisements.
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What is a Package?
Package is a logical grouping of media files with associated metadata about the content. Package = Content + Metadata Metadata interchange format is XML-based
Package is independent of network and transmission mechanisms and policies.
Metadata
+
ContentPackageElement
PackageElementMetadata
PackageMetadata
Package
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Delivery NetworkFrom CP to HE
Delivery NetworkHE to Home
Live/Time-ShiftedDelivery
Live/Time-ShiftedDelivery
ScheduledDelivery
Scheduled Reception
Package Delivery SystemDeployment View
zClient System(Consumer's Home)
Network Device Stack
Application
Package Delivery System
Client Subsystem
PackageReceptionSubsystem
Package Cache
TCP/IP Stack
IP Multicast Data
Content Provider System(s)Content Provider Facility
PackageGeneration Playlist
Composition
Package/Playlist Cache
process/machineboundary
Head End System(s)(Bandwidth Provider's Facility)
PlaylistScheduling
TransmissionExecution
Package/Playlist/Transmission Cache
process/machineboundary
