Personal MarketingBranding Your Career

Toby BossESU 6

Essential Questions

• What do you want your personal brand to say?

• How can you consistently deliver your brand?

Objectives

• Discuss Differentiation• Discuss social media as a branding tool

Wikipedia

• Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands.

• the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.

Example

• Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks).

• What are some other celebrity brands?

Product Differentiation

• Firms seek to set their products apart from the rest so as to charge a different price.

• Typically they use the following:– Packaging– Quality or functions– Service– Advertising

• Branding sends a consistent message that is identifiable.

Logos

• What comes to mind when you see each of these brands?

Personal Branding

• Some examples

Differentiation

• So what sets you apart?– Skills– Education– Experience– Vision

Social Media

• What do you want your message to include?• Your digital tattoo – make sure your image is

what you want to convey.• “Times Square” Analogy

Social Media

• How can you use these to convey your brand?– Twitter• Tweet retweeted 3 times will reach 100,000 people• Hashtags

– Web 2.0 tools – blogs, Google• Everyone can publish• What will you say?

Pinterest Board

• Ideas on personal branding• http://pinterest.com/lynneherr1/personal-bra

nding/

Daily Infographic

• How to Brand Yourself

Reflection

• What do you want your personal brand to say?