Personal Conduct on Social Media Platforms

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Personal Conduct on Social

Media Platforms

FMWRC Social Media Workshop

April 6, 2011

Robert Dozier, Public Affairs Specialist,FMWRC

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Who

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Goals

How to use the Uniform Code of Military

Justice to guide conduct on Social Media

How to be professional even while beingcasual

How to lead by example

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The good, bad and ugly

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The good, bad and ugly

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Be careful what you ask for

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Or what you dont expect

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Or what you thought you knew

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What do they want

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Who are they

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Who are they?

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Who are you?

A person?

An official?

The public on Social Media does not alwaysknow what a Public Affairs Officer or Specialist

is, and what it means to them.

T

he audience cant tell the difference betweenentertainment and news. Who do they

prefer?

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Preferences:

Barack Obama 7,287,000

White House 2,037,000

Newt Gingrich 1,313,000

Lady Gaga 9,230,000

Katie Courick 174,000 The Daily Show 246,000

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Please.

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Who is responsible

Soldiers and DA civilians are personally

responsible for all content they publish on

social media sites, blogs, or other websites.

Soldiers and DA civilians must be thoughtful

about non-military related content they post.

The line between personal and professional

life is blurred online.

Soldiers and DA civilians must follow certain

rules of conduct when interacting online.From Social Media Roundup Personal Conduct on Social Media Platforms

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What are they?

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The rules

Uniform Code of Military Justice

http://www.ucmj.us/

Command/Unit policy OPSEC

Copyright and trademark respect

Common sense What you post is not invisible

What you think is private is not

What you say could hurt someone17


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Hooah!

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UCMJ

contemptuous words towards officials

disrespect toward superior commissioned officers

refuses, in concert with any other person, to obey

orders

creates, in concert with any other person, revolt,

violence, or disturbance

fails to take all reasonable means to inform hissuperior commissioned officer or commanding

officer

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Command / Unit Policy

What is yours / ours?

Open season

Experimental

Flexible

As much as possible

Dont get into trouble

Responsible Use of Internet-based Capabilities

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Responsible Use of Internet-based Capabilities The Army Memo endorses the DoD DTM 09-026

It directs DOIMs to open the NIPRNET providing access to Social Media

It defines External Official Presences (EOP) as "Official Public Affairs activit ies conducted on non-DoD sites to create a

transparent environment and gain feedback from the public

It directs the avoidance of publishing: classified info, casualty info before notification of next-of-kin, Privacy Act info,

incidents under investigation, EEFI, FOUO, Critical Information List, Personally Identifiable Information (PII), Acquisition info

It directs to train Content Providers

All EOPs must be approved by the PAO and registered with OCPA

All EOPs must display the logo and link to the Official website

All EOPs must comply with Records Management

Maintain liaison with PAO to ensure relevance and accuracy of all content

Disclaim all "personal opinions

Personal accounts must not be established with government email addresses, must not use official logos, should not be

used to conduct official government business, should not release official information, or be used as an officialcommunication device.

Only Public Figures and Public Affairs Officers may engage directly in Social Media.

A risk analysis must be done.

DoD and Army

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Standardizing official U.S. Army external official presences Commands are authorized to establish EOPs

Family Readiness Groups may establish EOPs separate from or dual purpose

Must be categorized as a govt page

Commander approved names NOT nicknames

Include statement this is the official page

Facebook must default to just command information not mixed command and public Must include posting guidelines

Posts must be recent (not older than one month)

OPSEC worthy

Registered with OCPA

Army 1 Nov 2010

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STOP!

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Copyright / Trademark / Identity

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Copyright / Trademark / Identity

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Geo-tagging

Where?

On Flickr

On Twitter

On Facebook places

On phone apps

Foursquare

Gowalla

On camera

Why?

Watch this?

http://www.wikihow.com/Avoid-the-Potential-Risks-of-Geotagging

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Are you ready for this?

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Politics and Religion

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Mutiny

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Bad behavior

Defamatory

Libelous

Obscene Abusive

Threatening

Racially or ethnically hateful Offensive

Illegal

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When?

When does your personal conduct reflect on

your professional official capacity?

While I encourage thoughtful debate, I remind

you that you are communicating your individual

beliefs and thoughts in an official capacity as DOD

PA representatives. ~ Glenn Holloway, DINFOS

Instructor.

Do we have the authority, competency or ability

to call into question in a public forum the

decisions of the department, command, service?

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Uplift vs. Downplay

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Responding

Correct the record

Speak the truth as you know it

Stay in your lane Respond with intellect not emotion

Disclaim all personal opinions IMHO

Use tasteful humor

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How to show the best?

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What is funny?

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Where are we going?

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Leadership

Set a great example

Be in the community

Lead from the front

Communicate professionally

Casual and real

Expect to be quoted

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Leadership does

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Where is your community

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Discuss with Family

What is appropriate to post

How to protect your security and privacy

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Is Social Media contributing to

Anti-Social Behavior

Y E S . . . . . . ?. . . . . . . . . . . N _ O

Divorce lawyers claim the explosion in the

popularity of websites such as Facebook and

Bebo is tempting to people to cheat on their

partners.

"The most common reason seemed to be

people having inappropriate sexual chats with

people they were not supposed to."

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Is Social Media contributing to

Anti-Social Behavior

One 35-year-old woman even discovered her

husband was divorcing her via Facebook.

Amy Taylor 28, split from David Pollard after

discovering he was sleeping with an escort in

the game Second Life, a virtual world where

people reinvent themselves.

Flirty emails and messages found on

Facebook pages are increasingly being cited as

evidence of unreasonable behaviour.

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Prelude to Summary

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Summary

Social Media matters

Soldiers and Civilians are personally

responsible Use the UCMJ

Be professional even when being casual

Use leadership to set a good example

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References

U.S. Army Social Media Handbook

Personal Conduct on Social Media Platforms

Uniform Code of Military Justice

Contact:

www.Facebook.com/robertdozier

www.Twitter.com/robertdozier

www.robertdozier.me47

Documents

Personal Conduct on Social Media Platforms