PERSONAL BRANDING & REPUTATION MANAGEMENT

Presented by Miranda Ehmke and Kristin Keith

C200 WEBSITE TOOLS

Customizing Your ProfileCorporate Board TabWebinar Library

WHY IS THIS WORTH MY TIME?

WHY IS THIS WORTH MY TIME?

“Speaking a Language”Knowledge Equals AdvantageThought LeadershipExtends Reach and ImpactProfessional, not PersonalReflection of Network

WHO ARE MY STAKEHOLDERS?

IDENTIFY KEY STAKEHOLDERS

CustomersShareholders Journalists Industry Leaders & Groups

Corporate BoardsCommunitiesProspective Employees

C-Level Team

Non-Profits & Charities

CompetitorsGovernment, Regulators

InvestorsBusiness PartnersSuppliers & Agencies

Mentors and Mentees

WHO DO I WANT TO REACH?

WHO DO I WANT TO REACH?

Next generation of women like meStudents, new entrepreneurs, etc.

My next board or companyColleaguesCustomers Investors

MONITORING

Google AlertsKeywords for company, title, location

RSS ReaderFeedly

Page one of major search enginesPrevents same name mixup“Owning properties”

RECOMMENDED TOOLS AND SITES

The Usual SuspectsTwitterLinkedInFacebookYouTubeWikipedia

RECOMMENDED TOOLS AND SITES

The BenchFlickrAbout.MeBlogsPersonal WebsiteWordpress

Press and news clipsCommenting

PERSONAL SITE

ContentAboutPress/MediaSpeaking and WritingBooksBureaus

Contact Me (optional)AwardsBlog

EXAMPLES TO FOLLOW ON TWITTER

Clara ShihBrad FeldPete CashmoreNilofer MerchantPadmasree WarriorCommittee of 200Twitter list of members

Dorie Clark

Bonnie MarcusClaire Cain Miller

Jacki ZehnerRosabeth Moss Kanter

Tory Burch

HOW DO I SPEED THIS UP?

MANAGING TIME

FrequencyBookmarksMake It Come to YouChoosing Your UpdatesMonitor, Don’t PostDefense, Not Offense