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Personal Branding - Know who you are Edvard Vondra, February 15th 2019
My Personal Mission: Encourage people to lead their lives find their own way and have a never give-up spirit
Edvard (Ed) Vondra Tokyo`s leading Personal Branding Trainer
1. WHAT IS PERSONAL BRANDING? 2. WHY WE NEED PERSONAL
BRANDING? 3. HOW TO CREATE CONTENT FOR
PERSONAL BRANDING?
PERSONAL BRANDING is the practice of people marketing themselves and
their careers as brands.
Source: Wikipedia
WHY WE NEED PERSONAL BRANDING?
If you’re working on a new project, business, or simply, a new YOU, a strong personal brand is an invaluable investment and a critical component to your learning and growth. If people feel connected to you, they will follow your “brand,” and you will never again need to start from scratch.
1 billion names are searched on Google every day
92% of people trust recommendations from individuals over corporate brands (reviews)
95% recruiters believe that if we don`t stand out online, our competition will win
90% People on the Social Media are buying ideas, products or services from people they like and trust
entrepreneur.com
DATA
The Components of Personal Branding in action
YOUR NAME, PICTURE & STYLE YOUR STRENGTHS AND WEAKNESSYOUR STORY & USPREPUTATION IN YOUR FIELD AND RESULTS WITH CUSTOMERSVISIBILITY ONLINE & OFFLINEPUBLISHED CONTENTSPEAKING ENGAGEMENTS
USE YOUR REAL NAME AND YOUR PICTURE - BE TRANSPARENT
HOW TO CREATE CONTENT FOR PERSONAL BRANDING?
• Compare yourself today with yourself 7 years ago BUT NOT with Elon Musk or Mark Zuckerberg!
• Share your journey • Find your target audience • Do your homework - research the key words,
what they need, what you can do better than others
• Focus on building rapport • AIDA concept
STEPS
What was your problem 7 years ago?What is your problem today?How was your journey: skills you learned, troubles, experience Different quality of problems = different level of business
How to define a field where you can start develop your brand?
FIND A PURPOSE FOR YOUR BRAND
BE TRANSPARENT
BE SPECIFIC
BE INTERESTING
Are you running your personal brand like a hobby, or like a
business?
CREATE YOUR ONLINE OFFER AND MARKETING FUNNEL
To reach 50 million people:
- Radio - 38 years - TV - 13 years - Internet - 4 years - iPod - 3 years - Facebook - 2 years - Pokemon - 15 days
NEW DIGITAL ERA
BE VISIBLE ONLINE
THE BENEFITS OF CREATING STRONG PERSONAL BRAND
ONLINE
- Increase your credibility & visibility - Enhance your reputation - Connection with influencers, customers, media, potential business partners, recruiters,..
HOW TO START CREATE A CONTENT ONLINE?
- Research 5 successful case studies on the internet and create original content based on the best practices
- Start to produce a content that fits your audience behavior - blog, video, podcast, SNS, webinar, e-book,…
- Choose the right platform for your content - test where are your customers
- Hire an agency or do by yourself
- You will be the main character in your "own movie”
BE HELPFUL
Marketing Funnel
Step 1. Social media posts, Podcasts, Youtube - engagement
Step 2. Newsletter - subscription, database - commitment
Step 3. Landing page - lead magnet free product or service - desire
Step 4. Clear CTA
Step 5. Video testimonial
Step 6. Referral program
Give a free content first - create a community, build trust, share relevant content, then convert community into customers and/or brand ambassadors
EDVARD VONDRA Personal Branding Trainer [email protected]
Mob: +81 80 7956-7512
Contact
Testimonials: www.edvardvondra.com/testimonials
Be free to drop me a line to discuss your Personal Branding Strategy and how to package and market yourself.
Graduation Ceremony at Globis University in Tokyo 2015