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Persona - Empathy Map Guest Perspective Designed by: Date: Interaction: Designed for: Pain: fears, frustrations, obstacles Gain: “wants,” needs, measures of success, obstacles S E E T H I N K & F E E L H E A R S A Y & D O Adapted from XPLANE, XPlane.com

Persona - Empathy Map Designed for: Designed by empathy map 10_13_15.pdf · Persona - Empathy Map Guest Perspective Designed by: Date: Interaction: Designed for: Pain: fears, frustrations,

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Page 1: Persona - Empathy Map Designed for: Designed by empathy map 10_13_15.pdf · Persona - Empathy Map Guest Perspective Designed by: Date: Interaction: Designed for: Pain: fears, frustrations,

Persona - Empathy MapGuest Perspective

Designed by:Date:

Interaction:

Designed for:

Pain: fears, frustrations, obstacles Gain: “wants,” needs, measures of success, obstacles

SEE

THINK & FEEL H

EA

R SAY & DO

Adapted from XPLANE, XPlane.com

What really mattersMajor preoccupations/distractions

Worries & aspirations

What friendsco-workers

execs/leadersinfluencersare saying

AppearanceAttitude in public

Behavior towards others

What theyobserve

environmentfriends/co-workers

execs/leaders