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Persoanlizing Content for Your Users

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Presentation from the Web Strategies Conference. April 2012, Vienna

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Page 1: Persoanlizing Content for Your Users

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3/,.*"$4&5&"'(6"7*,8$9*"(7*,()*+,(%*88+"&:)(

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Page 2: Persoanlizing Content for Your Users

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Web 2.0 according to Wikipedia

Page 3: Persoanlizing Content for Your Users

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http://www.youtube.com/watch?v=BLJ4VmWk5tw

Page 4: Persoanlizing Content for Your Users

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Web 2.0 according to Brooke

Give me what I want now.

Bring it to me, I will not look for it. Make it easy, I get bored and distracted easily.

Page 5: Persoanlizing Content for Your Users

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alerts,

news, calendars,

athletics, mobile pages,

portals,

and more.

Parents, Students, Faculty & Staff, Alumni..

Prospective families and staff

Current families and staff Past families and staff

Page 6: Persoanlizing Content for Your Users

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Who are you?

Page 7: Persoanlizing Content for Your Users

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?#*($,/()*+@(

www.regents-austin.com

Page 8: Persoanlizing Content for Your Users

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?#*($,/()*+@(

www.lcc.ca

Page 9: Persoanlizing Content for Your Users

!"#$$%&'()'&!"#$$%&'()'&

?#*($,/()*+@(

www.highmowing.org

Page 10: Persoanlizing Content for Your Users

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7+:+,/(7$8&4&/.(

Page 11: Persoanlizing Content for Your Users

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7+:+,/(7$8&4&/.(

news www.thegovernorsacademy.org

Page 12: Persoanlizing Content for Your Users

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7+:+,/(7$8&4&/.(

news

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7+:+,/(7$8&4&/.(

videos http://www.brentwoodacademy.com/page.cfm?p=2765

Page 14: Persoanlizing Content for Your Users

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7+:+,/(7$8&4&/.(

blogs http://www.urbanschool.org/page.cfm?p=205

Page 15: Persoanlizing Content for Your Users

!"#$$%&'()'&!"#$$%&'()'&

7+:+,/(7$8&4&/.(

blogs http://www.delphian.org/page.cfm?p=400

Page 16: Persoanlizing Content for Your Users

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7+:+,/(7$8&4&/.(

blogs Link

Page 17: Persoanlizing Content for Your Users

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7+:+,/(7$8&4&/.(

public portals http://www.lcc.ca/page.cfm?p=741

Page 18: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

Page 19: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

congratulations

http://www.youtube.com/user/HoltonArmsSchool?feature=watch

Page 20: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

blogs http://www.blueridgeschool.com/page.cfm?p=1699

Page 21: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

http://www.esdallas.org/page.cfm?p=6

Page 22: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals Link

Page 23: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals Link

Page 24: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals

Page 25: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals

Page 26: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals

Page 27: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals

Page 28: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals

Page 29: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals

Page 30: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

portals

Page 31: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

alerts & subscriptions

Page 32: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

newsletters Link

Page 33: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

newsletters

Page 34: Persoanlizing Content for Your Users

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%+,,/":(7$8&4&/.(

newsletters http://www.tbcs.org/page.cfm?p=4199

Page 35: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

Page 36: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

portals http://www.lcc.ca/page.cfm?p=755

Page 37: Persoanlizing Content for Your Users

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2$.:(7$8&4&/.(

portals http://www.acs-alumni.co.uk/

Page 38: Persoanlizing Content for Your Users

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2$.:(7$8&4&/.(

portals

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3$.:(7$8&4&/.(

portals

Page 40: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

portals Go To the finasite Sandbox to create a pretend portal

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3$.:(7$8&4&/.(

portals

Page 42: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

portals

Page 43: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

portals

Page 44: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

http://www.ravenscroft.org/page.cfm?p=2909

Page 45: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

publications

http://www.avonoldfarms.com/cf_enotify/view.cfm?n=220

Page 46: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

publications

Page 47: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

publications http://www.avonoldfarms.com/page.cfm?p=1492

Page 48: Persoanlizing Content for Your Users

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3$.:(7$8&4&/.(

publications

Page 49: Persoanlizing Content for Your Users

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/A/,)*"/(

Page 50: Persoanlizing Content for Your Users

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/A/,)*"/(

http://www.urbanschool.org/page.cfm?p=424

Page 51: Persoanlizing Content for Your Users

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/A/,)*"/(

Page 52: Persoanlizing Content for Your Users

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/A/,)*"/(

Page 53: Persoanlizing Content for Your Users

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/A/,)*"/(

http://www.lcc.ca/page.cfm?p=835

Page 54: Persoanlizing Content for Your Users

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is already where they are

Page 55: Persoanlizing Content for Your Users

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.*%&$4(8/B&$(

is instant http://www.youtube.com/watch?v=0UFsJhYBxzY

Page 56: Persoanlizing Content for Your Users

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.*%&$4(8/B&$(

6"B/2/"B/":(C%#**4.(

!!**+&#$A/($(D$%/E**F(2$'/(

!!,)+&8*"&:*,(.*%&$4(8/B&$(.&:/.(

!!-.+&#$A/($(G?&H/,($%%*+":(

!!.-+&E4*'(

!!'/+&+./(I*+G+E/(

is being used

Page 57: Persoanlizing Content for Your Users

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.*%&$4(8/B&$(

is easy (really) www.dlvr.it

Page 58: Persoanlizing Content for Your Users

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.*%&$4(8/B&$(

from SM to your site

Page 59: Persoanlizing Content for Your Users

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.*%&$4(8/B&$(

from your site to SM

Page 60: Persoanlizing Content for Your Users

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.*%&$4(8/B&$(

YouTube channel

Page 61: Persoanlizing Content for Your Users

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YouTube channel

Page 62: Persoanlizing Content for Your Users

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8$.#(+2(2$'/.(

Page 63: Persoanlizing Content for Your Users

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8$.#(+2(2$'/.(

http://www.thegovernorsacademy.org/page.cfm?p=528

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http://www.theoakridgeschool.org/page.cfm?p=1634

Page 66: Persoanlizing Content for Your Users

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8$.#(+2(2$'/.(

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8$.#(+2(2$'/.(

Page 68: Persoanlizing Content for Your Users

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http://www.oda.edu/page.cfm?p=2655

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8$.#(+2(2$'/.(

Page 70: Persoanlizing Content for Your Users

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8*E&4/(

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8*E&4/(

Page 72: Persoanlizing Content for Your Users

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