AMIRUL AFIQ BIN ABDULLAH BB14160859 HE04 FPEP Market Structure of Perodua Oligopoly Oligopoly market structure is a type of a market where many sellers can be present but meet only a few buyers. It involve only a few sellers of a standardized or differentiated product, so each firm is affected by the decisions of its rivals. The three most import characteristics of oligopoly include; Industry dominance by few large firms, products sold by these firms are either differentiated or identical in nature, various entry barriers depending upon the industry. 'Few large firms' is a very crucial oligopoly characteristics which states that these markets include few large firms which are dominant in existence, and each of these firms is comparatively larger than the market size. This particular oligopoly characteristic ensures that all these large firms have a fair amount of market control. Perodua Company is one of the national automobile industry is dominated by the country's two leading automobile manufacturers which state as an oligopoly market that offered Malaysia local automotive product across Asia as against the demand every year. Rising car sales in 2010 has pushed up production in Perodua car assemblers. The installed capacity production for PERODUA 250,000 per year that is about 48.7% and 79% respectively, accounting for about 61%, more than half of the total industry output. As reported by the Malaysian Automotive Association (MAA), Perodua was operating at 164% production. Therefore, Perodua have led charmed lives as national car companies, indulged by the Government and over-protected behind a wall of tariff and non-tariff barriers, tax exemptions, rebates, subsidies and other special favors.
AMIRUL AFIQ BIN ABDULLAHBB14160859HE04FPEPMarket Structure of
Perodua
OligopolyOligopoly market structure is a type of a market where
many sellers can be present but meet only a few buyers. It involve
only a few sellers of a standardized or differentiated product, so
each firm is affected by the decisions of its rivals. The three
most import characteristics of oligopoly include; Industry
dominance by few large firms, products sold by these firms are
either differentiated or identical in nature, various entry
barriers depending upon the industry. 'Few large firms' is a very
crucial oligopoly characteristics which states that these markets
include few large firms which are dominant in existence, and each
of these firms is comparatively larger than the market size. This
particular oligopoly characteristic ensures that all these large
firms have a fair amount of market control.Perodua Company is one
of the national automobile industry is dominated by the country's
two leading automobile manufacturers which state as an oligopoly
market that offered Malaysia local automotive product across Asia
as against the demand every year. Rising car sales in 2010 has
pushed up production in Perodua car assemblers. The installed
capacity production for PERODUA 250,000 per year that is about
48.7% and 79% respectively, accounting for about 61%, more than
half of the total industry output. As reported by the Malaysian
Automotive Association (MAA), Perodua was operating at 164%
production. Therefore, Perodua have led charmed lives as national
car companies, indulged by the Government and over-protected behind
a wall of tariff and non-tariff barriers, tax exemptions, rebates,
subsidies and other special favors.
