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Aug 19, 2019 13:40 GMT Perks of the Job - 7 ways to boost employee satisfaction Just as business travel is changing, your employees are also changing. Millennials are about to become your biggest employee demographic, and Generation Z is growing into the workforce. Where Millennials prefer to use technology to communicate, favour seamless experiences, and look for workplaces that give them more travel choices – Gen Z are true digital natives. For them, connecting via technology and individualized travel are a given, not a benefit.

Perks of the Job - 7 ways to boost employee satisfaction · ways to boost employee satisfaction ... and boosts morale, engagement and productivity, will become ever more important

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Page 1: Perks of the Job - 7 ways to boost employee satisfaction · ways to boost employee satisfaction ... and boosts morale, engagement and productivity, will become ever more important

Aug 19, 2019 13:40 GMT

Perks of the Job - 7 ways to boostemployee satisfaction

Just as business travel is changing, your employees are also changing.

Millennials are about to become your biggest employee demographic, andGeneration Z is growing into the workforce. Where Millennials prefer to usetechnology to communicate, favour seamless experiences, and look forworkplaces that give them more travel choices – Gen Z are true digitalnatives. For them, connecting via technology and individualized travel are agiven, not a benefit.

Page 2: Perks of the Job - 7 ways to boost employee satisfaction · ways to boost employee satisfaction ... and boosts morale, engagement and productivity, will become ever more important

Given a recent study found that 88 % of millennial business travelers saidtheir job-related travel experience affected their overall job satisfaction, it isclear that delivering a great traveler experience will become a key factor inattracting, engaging and retaining employees in the future.

But, how can you evolve your travel program to meet to better meet yourtraveler's expectations? And, will this come at the expense of, well, expense?

Employee experience: an untapped source of ROI (Return on Investment) 

The business travel industry continues to grow at a rate of 7%. Providing agreat traveler experience—one that includes the services they want to use,and boosts morale, engagement and productivity, will become ever moreimportant in nurturing talent, and driving business outcomes.

Data now drives business travel. Travel powered by data insights is helpingus replace the old push-pull between cost and performance, with a moreholistic, value-centric approach. With access to crucial insights into whatmakes business travel work for employees and businesses alike, companieshave an enormous opportunity to seize traveler experience as a driver of ROI.

By focusing on supporting the productivity of employees who are travelingfor work – using employee satisfaction, engagement and well-being – youcan deliver tangible value to your business.

Read on for seven ways to improve employee satisfaction.

1. Extract value from traveler data - Did you know you could be using yourdata to measure the end-to-end cost of a trip? Track why and how travelingemployees are not compliant, and understand the behavior of differenttraveler groups? Data insights empower you to truly understand youremployees – so you can design a program that works for them. Armed with a180 degree view of your travel program, you can make changes that will havereal impact on your employee’s travel experience.

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2. Use individualization to meet employee needs -  Many organizationssqueeze their employees into a one-size-fits-all box, and then wonder whytheir policy is ignored and their program compromised. Travelersegmentation allows you to profile different types of traveling employees soyou can specify your messages and maximize the impact of your travelprogram. Read our e-book to learn more about how you can meet the needsof different types of traveler.

3.Simplify the booking process - 52% of business travelers say that usingtheir company’s online booking tool or app falls in the top three mostchallenging aspects of booking through their travel program, according toCWT and GBTA research.

Travelers want a simple and individualized business travel bookingexperience that matches what they get when traveling outside of work.Choose tools that simplify booking, like MyCWT. Our tool is accessible acrossplatforms, including online and via an app, and uses profile recognition tospeed up the process and offer personal preferences, helping employees feelin-control and engaged when traveling.

Read more expert strategies to keep employees compliant, committed andcontent. 

Page 4: Perks of the Job - 7 ways to boost employee satisfaction · ways to boost employee satisfaction ... and boosts morale, engagement and productivity, will become ever more important

Travelers want a simplified booking process

4. Provide more choice -  A recent survey by GBTA and CWT found that 73%of travelers say it is a “challenge” to find lodgings near their destination.More choice is the key to boosting in-policy booking. Find opportunities toincrease your hotel options, such as using RoomIt, our dedicated hotelprogram that offers more than 800,000 properties that are included withincompany travel policies.

More choice makes for happy travelers and more in-policy bookings

5. Offer rewards that enhance the travel experience -  Amenities aren’t just‘nice to have’ perks. Premium Wi-Fi, gym passes and other services can helpemployees stay productive and boost performance during a business trip.71% of travelers agree that if they give up their time to travel, they shouldhave the ability to earn loyalty points. Assess how you can use amenities andloyalty programs to improve employee satisfaction, and help boost the valuethey see in traveling for your business.

6. Help them stay connected -  When changes occur, the stress levels of yourtraveling employees rise. Ensure you provide tools to keep your in the knowabout cancellations and potential dangers. Use a messaging service thatquickly finds answers to questions, and an app that helps them rebook

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flights, ground transport and hotels in the event of a delay, to helpemployees stay cool, calm, and connected when traveling.

Help your travelers stay connected

7. Make travel simple and seamless -  Six in ten business travelers say theyare more creative and productive when traveling for business, according toour research.Every part of your employee’s business travel experience – fromthe moment they step out their front door, to the second they reach theirdestination -  should be supporting your employee in achieving for yourbusiness.

With actionable insights and expertise on your side, you can use employeeexperience to boost productivity and improve your return on investment inbusiness travel.

Blog authors: Bianca Healey and Aftab Pathan, Global Marketing, CWT 

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CWT

CWT is a Business-to-Business-for-Employees (B2B4E) travel managementplatform. Companies and governments rely on us to keep their peopleconnected – anywhere, anytime, anyhow – and across six continents, weprovide their employees with innovative technology and an efficient, safe andsecure travel experience. Every single day, we look after enough travelers tofill more than 100,000 hotel rooms, while our meetings and events divisionhandles more than 100 events every 24 hours.

Contacts

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