w BRANDED ENVIRONMENTSPERKINS+WILL

BETTING ON FLORIDA’S FUTURE

What’s Your Brand?APA Florida Conference

September 10, 2015

01 INTRODUCTION TO P+W

02 BRANDED ENVIRONMENTS

03 WHY BRAND MATTERS

04 TRENDS+BRAND

TOPICS

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01 A BRIEF HISTORYOF WHERE WE’VE BEEN & WHERE WE ARE TODAY

1935

AREAS OF PRACTICEK-12Corporate+CommercialCivic+CulturalHealthcareHigher EducationScience+TechnologySports+RecreationTransportation

DISCIPLINESArchitectureBranded EnvironmentsInteriorsLandscape ArchitecturePlanning+StrategiesUrban Design:Cities+SitesReuse | Repurpose

FOUNDED IN

CHICAGO

LOCATIONSAMERICAS ASIA EUROPE MIDDLE EAST AFRICA

CORE STRENGTHSDESIGNEXPERTISESOCIAL PURPOSE

We believe that design has the power to positively transform people and the planet.

VALUES /

WE ARE THOUGHT LEADERS IN THE INDUSTRY AND DRIVERS OF CHANGE

Perkins+Will Research JournalRESEARCH DRIVEN /

SOCIALLY RESPONSIBLE /

The 1% Solution: A commitment to giving a percentage hours of our professional expertise back to our local communities. Our philosophy in action.

GEMS – Girls Educational & Mentoring Services Friends of the Los Angeles River (FoLAR) Bethesda Hospital, Borneo

AIA’s Arch Record#1 IN

SUSTAINABLEDESIGN

2009 – 2011

SUSTAINABLE /Philosophy in Action

FAST COMPANY’S#5 MOST

INNOVATIVEARCHITECTURE

COMPANY2013

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2 BRANDEDENVIRONMENTS

WE ARE A LIVING BRAND LAB.We help our clients fall in love with their brands…all over again.

WHO WE ARE

USER-CENTERED RESEARCH…OPEN INNOVATION…MULTI-DISCIPLINARY TEAMS

We believe in the fundamental human desire to belong to something bigger than ourselves, and in the power of brand to form meaningful human connections.

WE BELIEVE

BRANDED ENVIRONMENTS

WHAT WE DO

WE BUILD EMOTIONAL HUMAN

CONNECTIONS THROUGH:

• STRATEGY

• IDENTITY

• ENVIRONMENTS

• EXPERIENCES

BRANDED ENVIRONMENTS

HOW WE DO IT

WE DESIGN NEW WAYS TO

HELP OUR CLIENTS TELL THEIR

STORIES AND FIND THEIR WAY.

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03WHY BRAND MATTERS+ THREE CASE STUDIES

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HOW BRAND HELPS

• ATTRACTING + RETAINING

TOP TALENT

• ESTABLISHING A

COMPETITIVE ADVANTAGE

• INSPIRING + MOTIVATING

• INCREASING

PRODUCTIVITY

• ATTRACTING FUNDING

• ELEVATING THE QUALITY

OF EXPERIENCE

• IMPROVE QUALITY OF

LIFE

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HOW BRAND HELPS

• SHIFT PERCEPTION OF A PLACE

• CREATE A COMMON VISION FOR THE

FUTURE OF A COMMUNITY AND ITS

POTENTIAL

• PROVIDE A CONSISTENT

REPRESENTATION OF PLACE

• ENHANCE LOCAL, REGIONAL AND/OR

GLOBAL AWARENESS AND POSITION

• SHED UNFAVORABLE STEREOTYPES

ASSOCIATED WITH A PLACE

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THREECASE STUDIESWHY BRAND MATTERS:

Knowledge Economic City | P+WPeru | FUTUREBRANDMelbourne | Landor Associates

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KNOWLEDGE ECONOMIC CITY

DESIGNER: PERKINS+WILL;

DAR AL HANDASAH; KINGDOM

OF SAUDI ARABIA

LOCATION: MADINAH, KINGDOM

OF SAUDI ARABIA

COMPLETION DATE: UNDER

DEVELOPMENT

MASTER PLAN SERVICES:

COMMUNITY/CULTURAL

ANALYSIS

BRAND EXPERIENCE STRATEGY

WAYFINDING+SIGNAGE

FRAMEWORK

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PERU

DESIGNER: FUTUREBRAND

CHALLENGE: CREATE A COUNTRY

BRAND THAT STANDS OUT, DRAWS

ATTENTION AND FUNDAMENTALLY

TRANSMITS A CLEAR PROMISE

SOLUTION: A BRAND THAT

EXPRESSES PERU’S FLAVOUR,

COLOUR AND LIVING HISTORY -

THAT WELCOMES VISITORS FROM

ALL OVER THE WORLD TO THE NEW

AND MODERN PERU, REFLECTING

ALL ITS SPLENDOR, DIVERSITY

AND HOSPITALITY

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MELBOURNEDESIGNER: LANDOR

ASSOCIATES

CHALLENGE: REFLECT

MELBOURNE’S COOL

SOPHISTICATION ON THE

WORLD STAGE, CAPTURE

THE PASSION OF ITS

PEOPLE, AND PROVIDE THE

CITY WITH A UNIFIED,

FLEXIBLE, AND FUTURE-

FOCUSED IMAGE

SOLUTION: THE BOLD “M”

PRESENTS A FULL

EXPRESSION OF THE

IDENTITY SYSTEM –

IMMEDIATELY

RECOGNIZABLE AND AS

MULTIFACETED AS THE

CITY ITSELF: CREATIVE,

CULTURAL, SUSTAINABLE.

A CELEBRATION OF

DIVERSITY THAT IS BOTH

FUTURE-PROOF AND ICONIC

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04TRENDS+BRANDPLACE-MAKING RESILIENCY PLANNINGAUTHENTICITY TACTICAL URBANISMCORPORATE URBANISM PUBLIC/PRIVATE PARTNERSHIPDESIGN FOR HEALTH INTEGRATED TECHNOLOGYMIGRATION BACK TO THE CITY TRANSFORMING INFRASTRUCTUREBRAND

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PLACE-MAKING

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CHICAGO, IL

PARKS

PARKWAYS

PUBLIC ART

PUBLIC ART VENUES

PERFORMANCE SPACES

SPORTS

HEALTHY CHOICES

PUBLICE GARDENS

LAKEFRONT ENGAGEMENT

CULTURAL CAMPUSES

RECAPTURED SPACES

HISTORY

DESIGN

COMMUNITY BUILDING

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AUTHENTICITY

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NIKE SALES OFFICE & SHOWROOM

LOCATION: CHICAGO, IL

COMPLETION DATE: 2012

SIZE: 32,000 SQUARE FEET

SERVICES:

INTERIOR ARCHITECTURE

BRAND INTERPRETATION AND

IMPLEMENTATION

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PRINCESS NORABINTABDULRAHMANUNIVERSITY

LOCATION: RIYADH, SAUDI

ARABIA

COMPLETION DATE: 2011

SIZE: 2,000 ACRE

CITY/CAMPUS; 30 MILLION

SQ FT OF FACILITIES

SERVICES:

ARCHITECTURE

INTERIOR DESIGN

BRAND + USER EXPERIENCE

DEVELOPMENT

CULTURAL INTERPRETATION

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Texas A&M – Memorial Student Center /

Princess Nora University /

Princess Nora University /

Princess Nora University /

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Texas A&M – Memorial Student Center /

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MIGRATION BACK TO THE CITY

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DOCKSIDE GREENLOCATION: VICTORIA, BRITISH COLUMBIA

SIZE: 1.3 MILLION SQ FT, 15 ACRES

COMPLETION DATE: 2005 (MASTER PLAN); 2008 (PHASE 1); 2009 (PHASE 2); 2009 (PHASE CI1)

Dockside Green, the largest development in Victoria, British Columbia’s history, involves the reclamation and redevelopment of 15 acres of formerly industrial waterfront property. Dockside includes 1.3 million square feet of commercial, residential, live/work, work/live and light-industrial uses.

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CORPORATE URBANISM

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STREETSCAPE INSTALLATIONS THAT BECOME BOTH PUBLIC & PRIVATE

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CONFIDENTIAL

FINANCIAL

INSTITUTE

LOCATION:

CHARLOTTE, NC

COMPLETION DATE:

2010

SIZE: 1,000,000 SF

SERVICES:

ARCHITECTUREINTERIOR DESIGNBRANDED ENVIRONMENTSPLANNING+STRATEGIES

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DARAL HANDASAH

LOCATION: BEIRUT,

LEBANON

COMPLETION DATE: IN

PROGRESS - 2018

SIZE: 300,000 SF

SERVICES:

ARCHITECTUREINTERIOR DESIGNBRANDED ENVIRONMENTS

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DESIGN FOR HEALTH

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LOCATION: ATLANTA,

GEORGIA

COMPLETION DATE:

ONGOING THRU 2030

SIZE: 6,000 ACRES /

22 LINEAR MILES

SERVICES:

COMMUNITY/CULTURAL

INTERPRETATION

WAYFINDING+SIGNAGE SYSTEM

ATLANTA BELTLINE

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P+W PRECAUTIONARY LIST

The website is called Transparency because it comes out of a hope for a future where people know what our buildings are made out of – a transparent world.

We hope that building product marketplace becomes transparent from extraction to end of life for all points of contact from manufactures through to de-constructors so that people can make informed decisions about specifying, maintaining and disposal of the products in their buildings.

The precautionary principle is based on the idea that, in the absence of scientific consensus, if an action has a suspected risk of causing harm to humans or to the environment, that the action is harmful. The burden of proof that it is not harmful falls on those taking the action.

http://transparency.perkinswill.com/

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TEDMED

WHY HOSPITALS

ARE MAKING US

SICKRobin Guenther shares her perspectives on building healthier places in which to heal to the TEDMED 2014 audience.

https://perkinswill.com/news/video-TEDMED-why-hospitals-are-making-us-sick

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RESILIENCY PLANNING

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ATLANTIC CITYPERKINS + WILL

REIMAGINES "LAS VEGAS

EAST" AS A RESEARCH

CENTER FOR ECOLOGICAL

RESILIENCY.For the last two decades, "sustainability" has dominated the design and architecture conversations. But as sustainability has settled into the worldwide design vernacular thanks to standards like LEED, Perkins+Will wants to give "resiliency" the same treatment, says P+W principal Janice Barnes. Resiliency refers to a structure, community, or ecosystem's ability to withstand and thrive under both chronic and acute stresses. - Fast Company interview

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THE DANNY BARKER PROJECT

SITE PLANNING OBJECTIVES:

• MAINTAIN EXISTING SCALE OF

STREETSCAPE

• BUILD EIGHT FEET ABOVE

STREET LEVEL

• PROVIDE MASTER PLANNING FOR

FUTURE BLOCK DEVELOPMENT

• CREATE PROTECTED COMMUNITY

SPACE AT CENTER CITY BLOCK

• ADAPTIVE RE-USE OF

STRUCTURES

• SUSTAINABLE SITE STRATEGIES

LOCATION: NEW ORLEANS, LA

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TACTICAL URBANISM

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ZEBRA CROSSINGSAN ARCHEWORKS PROJECT

WEST HUMBOLDT PARK, CHICAGO

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SPECTRUMWEST TENNESSEE SOLAR FARM EXHIBIT

LOCATION: HAYWOOD COUNTY,

TN

COMPLETION DATE: 2012

SIZE: 4,000 SF

SERVICES:

INTERPRETIVE MASTER PLAN

CURRICULUM CONTENT

CREATION

VISITOR EXPERIENCE +

CIRCULATION

ARCHITECTURAL FRAMEWORK

DISPLAY/EXHIBIT SYSTEM

BRAND IDENTITY

DEVELOPMENT

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PUBLIC/PRIVATEPARTNERSHIPS

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NEWELL RUBBERMAID DESIGN CENTER

LOCATION: KALAMAZOO, MI

A PARTNERSHIP BETWEEN:

PERKINS+WILL

NEWELL RUBBERMAID

STATE OF MICHIGAN

CITY OF KALAMAZOO

SOUTHWEST MICHIGAN FIRST

WESTERN MICHIGAN UNIVERSITY

(WMU)

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MORE INTEGRATED

TECHNOLOGY, MORE

CONNECTED CITIES

BURTBUS RAPID TRANSIT SERVICE

LOCATION: CHICAGO, IL

SERVICES:

BRAND EXPERIENCE

MASTER PLAN

BRAND EXPERIENCE

COMPONENTS

ENVIRONMENTAL

GRAPHICS & DISPLAYS

WAYFINDING+SIGNAGE

SYSTEMS

BURTBUS RAPID TRANSIT SERVICE

CHICAGO, IL

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TRANSFORMING INFRASTRUCTURE

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INTREPID SEA, AIR & SPACE MUSEUM

LOCATION: NEW YORK, NY

COMPLETION DATE: 2008

SIZE: 39,000 SQ FT (HANGAR

DECK) + MUSEUM CAMPUS

APPLICATION

SERVICES:

BRAND STRATEGY DEVELOPMENT

VISITOR EXPERIENCE &

CIRCULATION

ARCHITECTURAL FRAMEWORK

DISPLAY/EXHIBIT SYSTEM

ENVIRONMENTAL GRAPHICS

LIGHTING DESIGN

IDENTITY & WAYFINDING

INTEGRATION

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BRAND ITSELF

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PURE MICHIGANPROBLEM: THE FORECAST

FOR THE STATE OF

MICHIGAN WAS CLOUDY

SOLUTION: THE ANSWER WAS

IN OUR OWN BACKYARD

RESULTS & ACCOLADES: • BEST STATE TOURISM

ADVERTISING, TELEVISION,

RADIO & SOCIAL MEDIA

CAMPAIGNS – MERCURY AWARDS

• A PLACE ON THE FORBES LIST

OF THE 10 BEST TRAVEL

CAMPAIGNS OF ALL TIME

• ROI – MOTIVATED 7.2 MILLION

TRIPS TO MI WITH VISITORS

SPENDING $2 BILLION AT MI

BUSINESSES AND PAID $138 IN

MI SALES TAX. IN OTHER

WORDS, THE STATE MADE $4

FOR EVERY $1 SPEND ON PURE

MI ADVERTISING

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Thank you.Thank you.