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PERIYAR UNIVERSITY (Reaccredited with ‘A’ Grade by NAAC)
Periyar Palkalai Nagar
Salem – 636 011
Submitted by
Dr.K.Krishnakumar Associate Professor
Department of Commerce
School of Business Studies
Periyar University Periyar Palkalai Nagar
Salem – 636 011
BIO-DATA
1. Name : Dr.K.KRISHNAKUMAR
2. Age and Date of Birth : 47, 6th
June 1971
3. Post held at present : Associate Professor,
4. Address 4.1 Official : Associate Professor
Department of Commerce
Periyar University
Salem – 636 011.
Tamilnadu.
Email : [email protected]
Phone : 0427 – 2345766 – Ext – 264
Mobile : 094442 42361
4.2 Residential : S1, Kurunji Kudil Apartments
Saral Village
Nagaramalai Adivaram
Alagapuram
Salem – 636 016
5. Qualification : M.Com., M.Phil., MBA., Ph.D
6. Experiences
6.1 Academic : Teaching: 18 Years
Research: 13 Years
6.2 Industrial : 6 Years
7. Publication : Journals / Conference Proceedings etc: 104 (AnnexureI) International National Conference
Proceedings
Edited
Volume
Web
Publications
45 28 16 11 4
Text Books : 2 (Annexure I)
8. M.Phil and Ph.D Guidance : M.Com Guided- 74, M.Phil Guided–43, Guiding-
Ph.D Guided-8, Ph.D Guiding-8 (Annexure II)
9. Seminars/Conferences/Workshops/Courses: 138 (Annexure III)
9.1. Organized : 5
9.2 Attended : 133
10. Areas of Specialization :
9.1. Marketing Management
9.2. Accounting
9.3 Strategic Management
9.4 Entrepreneurship Development
11. Resource Person : 54 (Annexure IV)
12. Other Information
12.1. Acted as Principal i/c, Periyar University College of Arts and Science
(Constituent College, Harur from 27/11/2014 to 18/8/2015)
12.2. Acted as NSS Programme Officer, NSS Unit I, Periyar University
12.3. Acted as Programme Officer, Red Ribbon Club, Periyar University
12.4. Acted as Associate Editor, SELP Journal of Social Sciences (ISSN: 0975-9999)
12.5 Associate Editor, Research Explorer (ISSN: 2250 – 1940)
12.6. Editorial Board Member, European Journal of Business and Social
Sciences (ISSN: 2235 – 767X)
12.7. Life Member, Indian Accounting Association
12.8. Life Member, Indian Academic Researchers’ Association
13. Awards : 4
13.1. Bharat Jyoti Award- by India International Friendship Society, New Delhi
13.2. Best Citizens of India Award – by International Publishing House, New Delhi
13.3. Best Research Advisor Award – By Indian Academic Researchers Association,
Trichy
13.4. Best Social Scientist Award - By Indian Academic Researchers Association,
Trichy
14.Copy Rights : 2
14.1. Copy right “Model for Consumer Packaged Food Products”- Copy Right India
New Delhi,, June 2017, Reg No. L-66324/2017, Dt.08/06/2017
14.2. Copy right “Quality of Work Life and Work Life Balance Model – A Parametric
Approach” – Copy Right India New Delhi, February 2018.
Reg No. L-73161/2018, Dt.09/02/2018
14.3. Copyright “Parametric and Non-Parametric Model of Brand Loyalty of
Consumer Packaged Food Products” – Copyright India New Delhi, November
2018, Reg No:L-79060/2018 Dt.27/11/2018
14.4. Copyright “Model of Brand Equity for Consumer Packaged Food Products” –
Copyright India New Delhi, November 2018, Reg No:L-79212/2018
Dt.29/11/2018
15. Abroad Visit : Srilanka
16. Other Particulars
16.1. Member of Board of Studies
16.2. Question paper setter for various Universities and Institutions
16.3. Member of Inspection Commissions for Affiliated Colleges
16.4. Served as Camp officer for various central valuation camps
Place : Salem
Date : Dr.K.KRISHNAKUMAR
ANNEXURE – I List of Publications
National and International
S.
No
Title of the Article Author Co-Author (s)
Name of the journal Vol. No.
& pp
ISBN/ ISSN
UGC List
1. 1 Indian Aviation industry – A
SWOT Analysis
Dr.K.Krishnakumar P.Baby International Journal of
Marketing and Management
Research, Vol.2, Iss.9, pp.39-
50, Sep .2011
ISSN:2229-6883
2. 2 An Empirical Study on Factors
Influencing E-Banking Services:
With Special Reference to ICICI
bank in Gobichettipalayam
Town
Dr.K.Krishnakumar V.Selvam Zenith International Journal of
Multidisciplinary Research,
Vol.1, Iss.6, pp.131-146,Oct
2011
ISSN:2231-5780
3. 3 The Impact of Brand Association
on Consumer Durables
Dr.K.Krishnakumar P.M.Sugavaneshwar
i
International Journal of
Marketing and Management
Research, Vol.2, Iss.12, pp.73-
94,Dec2011
ISSN:2229-6883
4. 4 Service Quality in Airline
Marketing
Dr.K.Krishnakumar P.Baby International Journal of
Marketing and Management
Research, Vol.2, Iss.12,
pp.109-119,Dec2011
ISSN:2229-6883
5. 5 Domestic Airlines in India – An
Analysis
Dr.K.Krishnakumar P.Baby Research Explorer, Vol. 1,
Iss.1, pp.79-83Jan- Jun2012
ISSN:2250-1940 UGC
6. 6 Role of Media in Health
Awareness – A Study with
Reference to Rural People
Dr.K.Krishnakumar K.Radha International Journal of
Research in Education and
Communication Technology,
Vol.1, pp.1-108, Dec- Feb2012
ISSN:2277-1212
7. 7 Role of Responsiveness Factor
in Enhancing Domestic Airlines
Service Quality
Dr. K.Krishnakumar P.Baby Indian Journal of Applied
Research, Vol. 2, Iss.1, Oct
2012
ISSN-2249-555X.
Peer Reviewed
8. 8 Quality of Work Life – A
Phenomenon for Organizational
Dr.K.Krishnakumar P.Sugavaneshwari Excel International Journal of
Multidisciplinary Management
ISSN:2249-8834
Success Research, Vol.2, Iss.11,
pp.220-230,Nov 2012
9. 9 Economic Value Added (EVA) –
A Financial Performance
Measure
Dr.K.Krishnakumar P.Tamilselvan Excel International Journal of
Multidisciplinary Management
Research, Vol.3, Iss1, pp. 90-
96,Jan2013
ISSN:2249- 8834
10. 10
A Study on Customer
Reletionship Management with
Special Reference to AVR
Swarnamahal Jewellery in Salem
Dr.K.Krishnakumar A.Jayakumar and
L.Kannan
Research Digest. Vol.7, Iss.4,
pp.5-13, Jan- March2013
ISSN:0973-6387 UGC
11. 11
Welfare Schemes of Tamilnadu
Adi Diravidar Housing and
Development Corporation Ltd –
An Overview
Dr.K.Krishnakumar P.Tamilselvan Research Explorer, Vol. 1,
Iss.1, pp.49-53,Jan-Jun2013
ISSN:2250-1940 UGC
12. 12
Occupational stress- A Overview Dr.K.Krishnakumar S.Kavitha International Journal of
Research & Business
Innovation, Vol.1 No.2, pp-
178-180,July 2013
ISSN:2321-5615
13. 13
Brand Extension – An Over
View
Dr.K.Krishnakumar S.Kavitha Research Explorer, Vol.II.
Special Issue, pp – 68-72, Sep
2013
ISSN:2250-1940 UGC
14. 14
Occupational Stress among the
Private College Faculty
Dr.K.Krishnakumar S.Kavitha International Journal of
Scientific Research, Vol. 2. No.
12, pp- 72-76.Dec 2013
ISSN:2277-8179
Impact Factor
0.3317.
Peer Reviewed
15. 15
A Study on Relevance Factor in
Effectiveness of Television
Advertisement on consumer
Purchase Decision in Salem
District
Dr.K.Krishnakumar K.Radha International Journal of
Business and Administration
Research Review
.Vol.III, Issue No.2, Nov-Jan
2014
ISSN :2347-856X
16. 1
6
Role of Commercial Banks in socio
– Economic Development of SCs
and STs (A Study with Special
Reference to TAHDCO Schemes in
Tamil Nadu
Dr.KKrishnakumar P.Tamilselvan Indian Journal of Applied
Research.Vol.4 Issue .3, pp.12-13
(March 2014)
ISSN: 2249-555X
(Impact Factor:
0.8215).
Peer Reviewed
17. 1
7
Brand Loyalty of Footwear Dr.K.Krishnakumar S.Kavitha Global Journal for Research
Analysis.Vol.3 Issue .4, pp. 30- 31
(April 2014)
ISSN: 2277-8160
(Impact Factor:
1.5408).
Peer Reviewed
18. 1
8
Event Management- An Overview Dr.K.Krishnakumar M.Arul Research Explorer, Vol.III,
Iss.9(2), pp. 145-147, July-
December 2014
ISSN:2250-1940,
(Impact
Factor:0.389)
UGC
19. 1
9
The Role of Entertainment Factors
of Television Advertisements on
Purchase Decision
Dr.K.Krishnakumar K.Radha Research Explorer, Vol.III,
Iss.9(2), pp. 156-161, July-
December 2014
ISSN:2250-1940,
(Impact
Factor:0.389)
UGC
20. 2
0
Brand Loyalty An Overview Dr.K.Krishnakumar S.Kavitha Research Explorer, Vol.III,
Iss.9(2), pp.182-185, July-
December 2014
ISSN:2250-1940,
(Impact
Factor:0.389)
UGC
21. 2
1
Working Environment and stress –
A study with reference to private
College Faculty
Dr.Krishnakumar S.Kavitha Paripex- Indian Journal of
Research .Vol.3 Issue .9, pp. 13-
16 (September 2014)
ISSN:2250-1991
(Impact Factor:
1.6714).
Peer Reviewed
22. 2
2
The influence of Products Attributes
towards Brand Loyalty of Masala
Products among women in Salem
city
Dr.K.Krishnakumar S.Kavitha Global Journal for Research
Analysis .Vol.3 Issue .10, pp. 27-
28 (October 2014)
ISSN: 2277-8160
(Impact Factor:
1.5408).
Peer Reviewed
23. 2
3
Evaluation of Brand Attributes and
brand awareness of personal care
products in Chennai
Dr.K.Krishnakumar S.Kala IOSR Journal of Business and
Management, Vol.16, Iss.12,
pp.26-30.
ISSN: 2319-7668 UGC
24. 2
4
Modeling of Brand Trust – A Study
with reference to Hair Oil Dr.K.Krishnakumar S.Kavitha International Journal of
Contemporary Commerce, Vol.4,
Pp.17-24
ISSN: 2319-4995
Peer-Reviewed,
Refereed
25. 2
4
Effectiveness of Trustworthiness on
Brand Loyalty of Oral Care
Products in Chennai
Dr.K.Krishnakumar S.Kala International Journal of
Multidisciplinary Education
Research”, Vol.4,
Issu,2(4)February 2015, pp192-
ISSN: 2277-7881
(Impact Factor:
2.972)
Peer Reviewed
199.
26. Rural consumer Behavior towards
cosmetics ( a study with reference to
women in omlaur Taluk)
Dr.K.Krishnakumar S.Kavitha Journal of Exclusive Management
Science (A monthly International
Journal) vol.4, Iss.6 June 2015,
pp43-46.
ISSN:2323-822X
Impact Factor 2.78
27. 2
6
Customer satisfaction on Edible oil
(a study with reference to Omalur
Taluk)
Dr.K.Krishnakumar S.Saranya International Journal of South
Asian Academic Research
Journals, Vol.5, Iss.5, May
2015.pp 227-232
ISSN: 2249-7137
(Impact Factor:
SJIF 2013=5.099)
28. 2
7
A Study on Issues and Challenges
of Social Entrepreneurship in India
Dr.K.Krishnakumar M. Arul and
S.Saranya
International Journal of Research
& Business Innovation, Vol.3,
No.2, January-June 2015.pp 169-
171
ISSN: 2321-5615
(Impact
Factor:1.53)
29. 2
8
Online Buying Behaviour (A Study
with Reference to higher education
Students in Salem)
Dr.K.Krishnakumar S.Saranya and
A. Deepa
Global Journal for Research
Analysis, Vol.4, Issue.8, August
2015..pp.72-73.
ISSN:2277-8160
(Impact Factor
:3.1218)
Peer Reviewed
30. 2
9
A Study on Investor’s Attitude
Towards Birla Life Mutual Funds
Investment with special reference to
Salem District
Dr.K.Krishnakumar A.Velmurugan Research Explorer, Vol.IV, Iss.11,
July-December 2015. Pp 1-5 Research Impact
Factor: 1.056
Global Impact
Factor: 0.398
UGC
31. 3
0
Service Quality in Automobile
Industries (A Study with reference
to SKS Automobiles in Salem)
Dr.K.Krishnakumar S.Kavitha and S.
Poorani
International Journal of Scientific
Research, Vol.4, Iss.11, November
2015.
ISSN No 2277 –
8179 (Impact
Factor: 3.2416)
Peer Reviewed
32. 3
1
A study on investor’s attitude
towards birla sun life mutual funds
investment with special reference to
Salem district
Dr.K.Krishnakumar A.Velmurugan Research Explorer, vol.IV, Iss-
11, pp.1-5 (Dec-2015)
ISSN: 2250-
1940(P),
2349-1647(O)
Impact Factor:
0.389
UGC
33. 3
2
A Study on Consumer’s Awareness
towards consumer protection act
with special reference to
Kallakurichi taluk of Villupuram
District.
Dr.K.Krishnakumar A.Velmurugan and
C.Akila
Dr.R.K.Shanmugam International
Journal of Science and
Humanities, February 2016 PP 34-
35
ISSN:9810-7291,
34. 3
3
Switching Behaviour of Tooth Paste
( A Study with reference to Salem
City)
Dr.K.Krishnakumar S.Saranya International Educational
Scientific Research Journal, Vol.2,
Iss.7, Pp. 85-86, July 2016
E-ISSN No:2455-
295X (Impact
Factor:3.606)
Peer Reviewed
35. 3
4
Awareness of Corporate Social
Responsibility among Higher
Education Students in Salem
District
Dr.K.Krishnakumar Dr.S.Kavitha Scholars World International
Refereed Multidisciplinary
Journal of Contemporary
Research, Vol. IV. Iss.IV, Pp.
75-79, October 2016
ISSN:2319-5789
(Scientific Impact
Factor-4.433)
36. 3
5
Brand Extension – An investigative
Approach Dr.K.Krishnakumar International Journal of Research
& Business Innovation, Vol.4,
No.3, Special Issue December
2016,PP-202-208
ISSN: 2321-5615
(Impact
Factor:1.53)
37. 3
6
Financial issues in event
management practices: A study with
reference to unorganized event
management practitioners in Salem
district
Dr.K.krishnakumar M.Arul International Journal of
Multidisciplinary Research and
Development, Vol.4, Iss.3, March
2017,PP 34-38
ISSN: 2349-5979
(Impact
factor(RJIF):5.72)I
ndex Copernicus
2015:67.48
38. 3
7
A Study on Consumer Morals
towards Online Shopping with
special reference to Attur Taluk of
Salem District
Dr.K.Krishnakumar A.Velmurugan, and
C.Akila
Dr.R.K.Shanmugam International
Journal of Science and
Humanities, March 2017
ISSN:9810-7291,
39. 3
8
A Study on Employee’s job
satisfaction towards banks with
special reference to Kallakurichi
taluk of Villupuram District
Dr.K.Krishnakumar A.Velmurugan Research Explorer, vol.V, Iss-
14, pp.12-15 (Jan-July-2017)
ISSN: 2250-
1940(P),
2349-1647(O)
Impact Factor:
2.014
UGC
40. 3
9
Demystifying Online Healthcare
Services Dr.K.Krishnakumar S.Saranya Emperor International Journal
of Finance and Management
Research, Vol.IV, Iss.01,
Pp.59-67 (January 2018)
ISSN: 2395-5929
Impact Factor:1.14
Scientific Journal
Impact Factor -
4.253
(UGC)
UGC
41. 4
0
Issues in Service Quality on Event
Management Practices (A Study
with reference to unorganized event
management practitioners in Salem
District)
Dr.K.Krishnakumar M.Arul
Emperor International Journal
of Finance and Management
Research, Vol.IV, Iss.01,
Pp.68-73 (January 2018)
ISSN: 2395-5929
Impact Factor:1.14
Scientific Journal
Impact Factor -
4.253
(UGC)
UGC
42. 4
1
Employee Motivation – A study
with reference to JSW Steel
Limited, Salem works, Salem
Dr.K.Krishnakumar R.Premalatha International Organization of
Scientific Research Journal,
Vol.20, Iss.2(ver.X), Pp.41-46,
(February 2018)
P.ISSN:2319-7668
E.ISSN: 2278-487
Impact factor-3.52
UGC
43. 4
2
Compensation Management – A
Mechanism for Employee
Motivation
Dr.K.Krishnakumar R.Premalatha Bodhi International Journal of
Research in Humanities, Arts
and Science, Vol.2, S.Iss. 2,
Pp.151-154 (February 2018)
E-ISSN No: 2456-
5571
UGC Approved
Journal:44274
UGC
44. 4
3
Problem faced by Women
Entrepreneurs Participating in EDP Dr.K.Krishnakumar S.Anu Bodhi International Journal of
Research in Humanities, Arts
and Science, Vol.2, S.Iss. 2,
Pp.155-159 (February 2018)
E-ISSN No: 2456-
5571
UGC Approved
Journal:44274
UGC
45. 4
4
Work Life balance of Working
Women in BPO Industry Dr.K.Krishnakumar S.Saranya Shanlax International Journal
of Commerce, Vol.6, Iss.3,
Pp.36-42 (March 2018)
ISSN No:2320-4168
Impact
Factor:3.017
UGC Approved
Journal
Number44120
UGC
National 1 Instruments of Governance in
Cooperatives
Dr.Krishnakumar Dr.K.Maruthamuth
u
Raj Journal of Commerce,
Vol.1, Iss.1, pp. 21-23, Dec
2005
-
2 Factoring Services – An
Analysis of CANBANK Factors
Ltd
Dr.Krishnakumar Dr.A.Jayakumar
and
Dr.K.Maruthamuth
u
Indian Commerce Bulletin,
Vol X , No1, pp. 20-27,
January 2006
ISSN:0972-6187
3 Indian Cooperative Movements:
Issues and Challenges
Dr.Krishnakumar Dr.A.Jayakumar Raj Journal of Commerce, ,
Issue No.2, pp.11-13, June
2005
-
4 Consumer Behaviour and Brand
Preference of Britannia Biscuits
– An Empirical Study with
Reference to Salem, Tamilnadu
Dr.Krishnakumar Dr.K.Maruthamuth
u and Vasan
Indian Journal of Marketing,
Vol.XXXVI, Iss.8, pp.17-21,
August 2006
ISSN:0973-8703
5 Customer Satisfaction of ICICI
Bank Debit Cards
Dr.Krishnakumar M.Vasan The Economic Challenger,
Vol.33, Iss.9, pp.71-74,
October- December 2006
ISSN:0975-1351 UGC
6 Influence of Socio Economic
Factors on Elements of
Customer Based Brand Equity –
A Case Study with Reference to
TVS Two Wheelers
Dr.Krishnakumar _ Raj Journal of Commerce,
Iss.7, pp. 7-12, February 2007
-
7 Role of Enterprise Resource
Planning in Changing Scenario
Dr.Krishnakumar Dr.K.Maruthamuth
u and Vasan
Southern Economist, Vol.45,
No.1, pp.72-74, May 2007
ISSN:0038-4046 UGC
8 Retail Industry in India – A
Review
Dr.Krishnakumar Dr.K.Maruthamuth
u and Vasan
The Economic Challenger,
Vol.09, Iss.36, pp. 25-30 July-
September 2007
ISSN:0975-1351 UGC
9 Influence of Socio Economic
Factors in Job Satisfaction – A
Case Study with Reference to
Credit Co-operatives in
Tiruvarur District
Dr.Krishnakumar Dr.K.Maruthamuth
u and Vasan
Raj Journal of Commerce,
Iss.3, pp.6-10 December 2009
-
10 HRM Practices in Cement
Industry in India – A Case of
India Cements Ltd
Dr.Krishnakumar Asia pacific Journal of Social
Sciences, Vol.1, No.2, pp.
154-173, June- December 2009
ISSN:0975-5942 UGC
11 Owners’ Preference and
Satisfaction Towards Cars – A
Study with Reference to Salem
District, Tamilnadu
Dr.Krishnakumar - SELP Journal of Social
Sciences, Vol.1, Iss.1, pp.38-42
ISSN:0975-9999 UGC
12 Financial Inclusion – An
Economic Growth Driver
Dr.Krishnakumar P.Baby SELP Journal of Social
Sciences, Vol. 1, Iss.3, pp. 45-
50. July-September 2010.
ISSN:0975-9999 UGC
13 Harnessing the Services of India
Post for Eradicating Poverty
Through Micro Finance
Dr.Krishnakumar Lina George Research Lines, Vol.III, No. II
B, pp.90-94, December 2010
ISSN:0975-8971
14 Going Global – SWOT Analysis
(With Reference to Indian
Market
Dr.Krishnakumar P.M.Sugavaneswar
i
Nehru Journal of Management
and Research, Vol.1, Iss.3,
pp.172-173, June 2011
ISSN:2230-7974
15 Corporate Social Responsibility
– A Multidimensional Approach
Dr.Krishnakumar V.Selvam Indian Economic Panorama,
Vol.20, No.3A, pp.34-36,
January 2012
-
16 A View on Corporate Social
Responsibilities in India
Dr.Krishnakumar K.Radha The Economic Challenger,
Vol.14, Iss. 55, pp. 72-75,
April-June 2012
ISSN:0975-1351 UGC
17 Mobile Banking – An Overview Dr.Krishnakumar V.Selvam Indian Economic Panorama,
Vol.22, No.1, pp.14-16, April
2012.
-
18 Women Self-Help Groups – An
Over View
Dr.Krishnakumar K.Radha Indian Economic Panorama,
Vol.22, No.2, pp.35-38, July
2012
-
19 The Role of Advertisement in
Buying Behaviour
Dr.Krishnakumar K.Radha Indian Journal of Applied
Research, Vol.1, Iss.11, pp.13-
15, August 2012.
ISSN:2249-555X
20 Role of Work Environment in
Enhancing Quality of Work Life
(A Study with Reference to
ONGC, Cauvery Basin)
Dr.Krishnakumar P.M.Sugavaneswar
i
Indian Journal of Applied
Research, Vol.1, Iss.12, pp.17-
20, September 2012.
ISSN:2249-555X
21 Organisation Culture and
Climate – A Crucial Factor of
Quality of Work Life
Dr.Krishnakumar P.M.Sugavaneshw
ari
SELP Journal of Social
Sciences, Vol.III, Iss.12,
pp.155-162, October 2012
ISSN:0975-9999 UGC
22 Television Advertisement – A
SWOT Analysis
Dr.Krishnakumar K.Radha SELP Journal of Social
Sciences, Vol.III, Iss.12,
pp.163-166, October 2012
ISSN:0975-9999 UGC
23 Domestic Airlines Preference
and Purchase Decision
Dr.Krishnakumar P.Baby SELP Journal of Social
Sciences, Vol.III, Iss.12,
pp.185-191, October 2012
ISSN:0975-9999 UGC
24 The Role of Media on Purchase
Decision of Durable Goods
Dr.Krishnakumar K.Radha Indian Economic Panorama,
Vol.22, Iss.4, pp.16-19,
January 2013
-
25 Financial inclusion of women
through SHG bank Linkage
Programme”
Dr.Krishnakumar Lina George Poseidon Journal of Commerce
Management and Social
Science Vol.2No.2 pp.39-46
(December 2013)
(ISSN: 2319 –
6238).
27 Financial Performance Evaluation
of Selected FMCG Companies in
India
Dr.Krishnakumar S.Saranya Nehru Journal of Management
and Research, Vol.1, Iss.12,
June 2016
ISSN: 2230-7974
28 Recent Developments in Services
offered through Primary Health
Centres in Omalur Taluk, Salem
District
Dr.K.Krishnakumar M.Arul SELP Journal of Social
Sciences, Vol. VIII, Iss
34,Pp.67-71 October –
December 2017
ISSN: 0975-9999
Cosmos Impact
Factor: 3.655
Indexed
UGC
Full paper published in the proceedings of Conference / Seminars / Symposia, etc S.N
o Title of the
Article
Author
Co-Author(s)
Name of
the
Programme
Organiser
ISBN/ ISSN if any
Date
1 CRM in Manufacturing- An
Overview,
Dr.K.Krishnakumar - Customer
Relationship
Management
trends perspectives
Department of
Commerce,
Periyar University, Salem
978-81-203-33-26-07th and
8th Sep 2006
2 Emerging Trends in
Application of Information
Technology in Insurance
Sector
Dr.Krishnakumar Information
Technology in
Financial Sector,
Selp Publication,
Thoothukudi,
PP.144-152 (Sep .2010)
(ISBN :978 – 93- 80509-
00-6)
3 GATS in Health Services –
An Analysis with reference
to Indian Market
Dr.K.Krishnakumar P.M.Sugavaneshw
ari
Business Horizon VHNSN College 978-81-91-0426-3-4
4 Impact of Globalization on
Education
Dr.K.Krishnakumar P.Baby Global Business
Environment and
its Impact on
Management
Education
PRIMS
Periyar University,Salem
978-93-505-462-78th &9
th
January
2011
5 The impact of economic
environment and its impact
on management education
Dr.K.Krishnakumar P.M.Sugavaneshw
ari and
P.Tamilselvan
Global Business
Environment and
its Impact on
Management
Education
PRIMS
Periyar University,Salem
978-93-505-462-8th &9
th
January
2011
6 Impact of globalization on
the Indian manufacturing
Sector
Dr.K.Krishnakumar V.Selvam Global Business
Environment and
its Impact on
Management
Education
PRIMS
Periyar University,Salem
978-93-505-462-7
8th &9
th January
2011
7 Education – A Key for
Women Empowerment
Dr.K.Krishnakumar P.Baby Women
Empowerment
Issues and
challenges
Regal Publication ,New
Delhi .pp. 63-65 (2012)
(ISBN : 978- 81 – 8484 –
127 -5)
8 Women Empowerment through
the Role Performance of SHG
Leaders
Dr.K.Krishnakumar P.M.Sugavaneswari Women
Empowerment -
Issues and
Challenges
Regal Publications, New
Delhi. -5)
pp. 63-65. (2012) (ISBN: 978-
81-8484-127
9 The impact of media of
health awareness among
rural Population
Dr.K.Krishnakumar K.Radha Consumer
Protection
Kaamadhenu Arts and
Science
978-93-80539-11-9
22nd
Feb2012
10 A conceptual overview of brand
loyalty Dr.K.Krishnakumar S.Kavitha International
Conference on
Recent trends in
Commerce and
Management
Jairam Arts & Science
College.
pp.1-11 (ISBN-
9789381724279)
5th
Feb 2014
11 Welfare schemes for
Scheduled Castes Education
in Tamil Nadu- An
Overview
Dr.K.Krishnakumar P.Tamilselvan Southern Book
Star,
Department of Sociology
Periyar University Pp. 265-279, (ISBN: 978-
81-86660-11-9) 2015
12 Customers’ Perception On
ATM Service(A Study With
Reference To Canara Bank in
Salem District)
Dr.K.Krishnakumar V.Selvam Innovative Banking
System theory and
Practice,
Shri Sai Publishers’
Distributors
Pp.121, (ISBN: 978-81-
929504-6-4) March 2015.
13 Customer Based Brand Equity
of Soft Drinks-A Study with Dr.K.Krishnakumar 3
rd International
Conference on
Faculty of Management
Studies and Commerce,
Pp:610-619, (ISSN-2448-
9883), Vol.3, Issue. 1, 28th
&
reference to Salem District Contemporary
Management
“Critical Solutions
for Contemporary
Issues”
University of Jaffna, Sri
Lanka, 28th
& 29th
July 2016
29th
July 2016
14 A study on Rural Women
Entrepreneurship-An overview Dr.K.Krishnakumar S.Saranya Startup India- A way
to standup India
Department of Commerce,
V.H.N.Senthikumara
Nadara
College(Autonomous),
Virudhunagar-626 001.
ISBN: 978-93-81723-67-8
15 Startup of Event Management
an Overview Dr.K.Krishnakumar M.Arul Startup India- A way
to standup India
Department of Commerce,
V.H.N.Senthikumara
Nadara
College(Autonomous),
Virudhunagar-626 001.
ISBN: 978-93-81723-67-8
March 2017
16 Perception of mobile wallet
payment an overview S.Saranya Dr.K.Krishnakumar E-Business: Growth
and Challenges in
India
Vivekanandha Arts &
Science College for
Women,
Shanlax Publications,
Madurai.
Pp:12-16 (ISBN:978-93-
86537-20-1, 2017
Edited Volumes
S.No Title Author
Co-Author Publisher ISBN/
ISSN if any
Date
1
Perception of buyers on
jewellery purchase a study with
special reference to ANS
Dhivyam in Salem.
Dr.Krishnakumar P. Jeyasudha Vasagan Publication,
pp.114-121, August 2013
ISBN:978-93-
83188-02-4
2
Role of Training and
development in occupational
Skill among the employees of
business organization
Dr.Krishnakumar M.Manikandan Vasagan Publication,
pp.122-126, August 2013
ISBN: 978-93-
83188-02-4
3
Brand equity –A Growth Driver
of Marketing
Dr.Krishnakumar A.Radhika Vasagan Publication, pp.
127-132, August 2013
ISBN: 978-93-
83188-02-4
4
Brand preference and purchase
decision ( a study with reference
to laptop users in Salem district
Dr.Krishnakumar V.Selladurai Vasagan Publication,
pp.175-183, August 2013
ISBN: 978-93-
83188-02-4
5
Rural Consumer Buying
Behaviour towards Branded
Personal Care Product
Dr.K.Krishnakumar K.Elavarasi Raja Publications, pp.42-50,
2014
ISBN: 978-93-
80394-59-6
6
Financial Performance
Evaluation of the Salem Silk
Handloom Weavers Co-
Operative Society Ltd.,
No.S.1227, Salem
Dr.K.Krishnakumar P.Kalaivani Raja Publications, pp.73-80,
2014
ISBN: 978-93-
80394-59-6
7
A Study on Production of
Problems in Small Scale
Entrepreneurs (with reference to
SIDCO Mettur (Tk), Salem(Dt)
Dr.K.Krishnakumar T.Sasikala Raja Publications, pp.130-
137, 2014
ISBN: 978-93-
80394-59-6
8
Customer Relationship
Management (A Study with
reference to SKS Automobiles,
Salem)
Dr.K.Krishnakumar B.Tamilselvakumaran Raja Publications, pp.173-
180, 2014
ISBN: 978-93-
80394-59-6
9
A Study on Employee retention
in Pharmaceutical Industries ( A
Study with reference to Medical
Representatives in Tamil Nadu)
Dr.K.Krishnakumar M.Bhuvaneswari Poovarasi Publication,
PP.31-50, 2016
ISBN: 978-93-
81322-37-9
10.
A Study on Evaluation of Credit
Rating with special reference to
Birla Sun Life Mutual Fund Ltd
Dr.K.Krishnakumar F.Celina Angela Poovarasi Publication,
PP.51-57, 2016
ISBN: 978-93-
81322-37-9
11.
Work Life Balance of Drivers
and Conductors (A study with
reference to TNSTC, Salem
Division)
Dr.K.Krishnakumar E.Indupriyadharsini Poovarasi Publication,
PP.106-118,2016
ISBN: 978-93-
81322-37-9
Web –Publications
Text Books
S.No Autohor (s) Title of the Book Publisher ISBN Year of Publishing
1 Dr. K.Krishnakumar Practical Auditing Bonfring 978-93-85477-84-3 2015
2 Dr. K.Krishnakumar Marketing Bonfring 978-93-86176-20-2 2016
S.No Title of the Article Author Name of the journal / Year
1 Customer Based brand Equity – A Pragmatic Approach Dr.K.KrishnaKuimar www.articlesbase.com, April, 2009.
2 CRM in Education, Dr.K.KrishnaKuimar www.articlesbase.com, July, 2009
3 E-Banking: Recent Trends in India, Dr.K.KrishnaKuimar www.articlesbase.com, July, 2010
4 Role of Swarnajayanthi Gram Swarozgar Yojana (SGSY)
in Poverty Reduction in India,
Dr.K.KrishnaKuimar www.articlesbase.com, July, 2012.
ANNEXURE – II M.Com, M.Phil and Ph.D Guidance Particulars
S.No Name Year of
Completion
Title of the Dissertation
1 S.Sakthivel April 2007
A Study on Passenger’s Satisfaction Towards the city
Bus Services of Tamilnadu state Transports
Corporation (TNSTC)
2 R.Mohan Ganesh April 2007 Customer Relationship Management (CRM) in
Insurance Sector.
3 M.Venkateswaran April 2007 A Study of Women Empowerment through the self
help group with special reference to Salem.
4 J.Srinivasan April 2007 A Study on Consumer Preferences towards soft
Drinks (With Special Reference to Salem City)
5 P.A Sivakumar April 2007 A Study on Consumer Satisfaction With Reference to
Personal Care Products (Talcum Powder) in Salem
6 E.Munusamy March 2008
A Study on Financial Performance to steel Authority
of India Limited (With special reference to Salem to
steel plant , Salem)
7 P.Parthasarathy March 2008
A Study of Financial Performance of Primary
Agricultural co-operative Bank in Ananda
Krishnaraya Samudram of Namakkal District
8 C.Kalaiparimala March 2008 A Study on occupational Stress among the transport
corporation employees of TNSTC,Salem
9 P.S.Kalaiselvi March 2008 A Study on Job Satisfaction with reference to the
employees of Agricultural Departments in Salem
10 R.Karthika March 2008 A Study on Consumer Preferences towards Personal
care Products with reference to Salem district.
11 P.Govindaraj May-2009
A study on Policy holders satisfaction with special
Reference o ICICI health insurance scheme in Salem
City
12 M.Thavaselvi May2009 A Study on Human Resources Policies and Practices
with Reference to Sambandam Spinning Mills Ltd
13 M.Malathi May2009 A Study on Brand Preference with Special Reference
to Fast moving Consumer Goods in Omalur
14 N.Manivel May2009 A Study on Credit Policy of Lakshmi Vilas Bank
Ltd.,
15 D.Sudha May 2009 A Study on Financial Performance of Ascent Circuits
Private Limited in Hosur
16 K.Prakash May 2009 A Study On Preference and Satisfaction of Credit
card Holders with reference to Salem City
17 S.Johnsi Rani May 2009 A Study on Job Satisfaction of Staff Nurses in SKS
Hospital, Salem.
18 M.umamaheswari May 2009 A Study on Brand loyalty and brand Switching of
Packaged milk with Reference to Salem City
19 K.Kalaimagal April 2010 A Study on Preference and Satisfaction of Broadband
internet users in Salem city .
20 C.Gayathri April 2010 A Study on Satisfaction Level of Education Loan
Holders with Reference to Salem City
21 S.Dhanalakshmi April 2010 A study on Determinations of Brand Association of
Consumer Durables in Salem city .
22 A.Santhi April 2010
Financial Performance of Salem district central Co-
Operative Bank LTD ., A Study with special
Reference to Tharamangalam
23 R.Lalai Arasan April 2010 A Study on Customer Satisfaction of Hyundai cars in
Salem City.
24 P.Sakthiveni April 2010 A Study on Brand Preference of Personal Care
Products in Rural Market with Reference to Omalur
25 G.Saravanakumar April2010 Job Satisfaction of Running employee – A Study
with reference to Salem division of southern Railway
26 K.Dhanasekaran April 2011 A Study on Stress Management Among Power loom
Weavers in Omalur Taluk
27 R.Gowri April 2011
Employee’s Satisfaction on Labour Welfare
Measures (A Study with Reference to thermal Power
Station in Mettur Dam)
28 T.Rajasekar April 2011 A Study on Brand Loyalty of Edible oils Among the
House wives in Valappady Town
29 R.Selvaraj April 2011 A Study on customer Preference of Packaged Milk
with Special Reference in Valappadi Town .
30 S.Vaisnevi April 2011 A Study on Job Satisfaction of Hospital Employees
with Special Reference to Salem City
31 S.Arulmathi April 2011 A Study on Movements with special reference to
Sensex Stocks
32 R.Ashok April 2011 A Study on Owners Preference and Satisfaction two
Wheelers in Omalur Taluk
33 V.Selladurai April 2012 Consumer Perception on HCL Computer Purchase (
study with reference to Salem city )
34 P.Janaipriya April 2012 A Study on Consumer Satisfaction of Samsung
mobile with reference to Mecheri Town
35 R.Sivasakthi April 2012 A Study on service quality of Honda with special
Reference to two wheelers in Salem city
36 G.Govindasamy April 2012 A Study on buying Behaviour of Yamaha Motor
cycles with Reference to Salem District
37 S.Vimetha April 2012
A Study on Consumer Behaviour Towards gold
Purchase with special Reference to Tiruchengodu
Taluk
38 S.Saranya April 2012 A Study on Consumer Satisfaction of Edible Oil with
Reference to Omalur Taluk
39 R.Mekala May 2013 A Study on Problems of Power Loom Weavers with
special Reference to Tharamangalam
40 J.Prasanth May -2013 A Study on Customers Satisfaction Towards
Supermarkets with special Reference to Salem Town
41 K.Devisri May 2013
A Study on Customer Satisfaction of Amway
Nutrilite protein Powder with Special Reference to
Dharmapuri Town
42 K.Govindhan May 2013 A Study on Stress management among bank
Employees in Omalur Taluk
43 M.Rajeswari May 2013 A Study on Customer Satisfaction for personal Care
Products with Special reference to Tharamangalam
44 S.Tamilarasi May 2013 A Study on Problems of Vegetable vendors in daily
market special Reference to Tharamangalam
45 A .Deepa April 2014
Online Buying Behaviour( A Study with Special
Reference to Higher Education Students in Salem
city)
46 P.Priya April 2014 Customer Relationship Management ( a Study with
Reference to Poorvika Mobil Shop in Omalur Taluk
47 E.Indupriyadharshini April 2014
A Study on Job Satisfaction of Drivers and
Conductors with Reference to TNSTC, Salem
Division
48 S.Tamilarasi April 2014
Rural Consumer Behaviors Towards Departmental
Stores ( A Study with Reference to Organized
Departmental Stores in Omalur Taluk)
49 R.Sakthi April 2014 Rural Consumer Behaviour Towards Cosmetics ( A
Study with Reference to Women in Omalur Taluk)
50 R.Karthick May 2015 Service Quality in automobile industry ( A study
with reference to True Sai Works , Salem)
51 K.Thangadurai May 2015 A Study on customer satisfaction ( with reference to
online purchasing in Omalur Taluk)
52 P.M.Ramesh May 2015
Awareness on E-waste management ( A study with
reference to higher education students in Periyar
university)
53 S. Rajeskannan May 2015
Stress management – a comparative study among
government and private school teachers in salem
town.
54 M. Pavithra
May 2015 A study on women’s satisfaction towards two
wheelers with special reference to scooters in salem
town.
55 M .Gayathari May 2015 Women’s behaviour towards jewellery purchase ( A
study with reference to Omalur )
56 K.Anupriya
May 2016 High Involvement and Low Involvement Purchase
(A Study with Reference to Washing Care Products
in Salem Town)
57 M.Kannan May 2016 Impact of Demography on Herbal Product Usage (A
Study with Reference to Tharamangalam Town)
58 P.Priya May 2016 Challenges of Rural Marketing (A Study with
Reference to Rural Shop Owners in Omalur Taluk)
59 A.Priyadharshini
May 2016 Influence of Television Advertisement on Chocolate
Purchase (A Study with Reference to
Tharamangalam Town)
60 M.Sathya May 2016 Work Life Balance of Employees (A Study with
Reference to Capjemini in Salem District)
61 R.Udhayakumar May 2016 Consumer Response to Remarketing of Maggi (A
Study with Reference to Salem City)
62 G.Monishree December 2016 Solid Waste Management in Salem Polyclinic
Hospital, Salem
63 M.Rameena December 2016 Inventory Management in Salem Polyclinic Hospital
Salem
64 K.Santhosam December 2016 labor Welfare Measures in Sona Valliyappa Textile
Mill (Pvt), Salem
65 V.Sangeetha December 2016 Service Performance in Hero Auto Mobiles (SR
Agencies, Theevattipatty)
66 G.Suganya December 2016 Devotees Expectation and Satisfaction of Service
Quality at Bhathrakaliamman Temple, Mecheri
67 D.Vasanthakumar December 2016 Employee Performance Appraisal Sona Valliyappa
Textile Mill (P) Limited
68 M.Astalakshmi December 2017 A Study on Working Capital Management at Wheels
India Ltd., in Chennai
69 M.Deepika December 2017 A Study on Financial Performance in Salem District
Co-operative Milk Producers Union Ltd.
70 P.Kavitha December 2017 A Study on Inventory Management in Salem District
Co-Operative Milk Producers Union Limited
71 C.Madhuranayagi December 2017 A Study on Bio-Medical Waste Management in
Kurinji Hospital, Salem
72 R.Parthiban December 2017 A Study on Logistics management in Salem District
Cooperative Milk Producers Union Ltd.
73 S.Shanthini December 2017 A Study on Employee Welfare Facilities in Salem
District Co-operative Milk Producers Union Ltd.
74 A.Valli December 2017 A Study on Production Department in Salem District
Co-Operative Milk Producers Union Limited.
M.Phil
S.No Name Year of Completion Title of the Dissertation
1 I.Punithavathi Aug-2008 “A Study on Human Resource Policies and
Practices in India Cements Ltd, Sankari
2 N.Selvaraj Jul – 2008
A Study on Brand Preference of Personal
Computers with Special Reference to Salem
District
3 R.Sathya Jul – 2008
A Study on Owners’ Preference and
Satisfaction towards Cars with Reference to
Salem District.
4 C.Thirumurugan Sep -2008 A Study on Emergence and Growth of Co-
operative Credit Societies in Tamilnadu
5 C.Ramya Sep -2009
A Study on Influences of Brand Association
on Consumer Purchase Decision of Home
Appliances With Reference to Salem.
6 R.Karthika Oct -2009
A study on consumer preference towards
personal care products with reference to
Salem district
7 S.Hema Oct -2009
A Study on Role Self Help Groups in
Developing Women Entrepreneurs in
Namakkal District
8 M.Jeevitha Oct -2009 A study on investor’s preference and
satisfaction with reference to life insurance
corporation ltd, Mettur
9 R.Abdul Muthalif Oct -2009
A Study on Members Participation in Trade
Unions with Reference to Burn Standard
Company Ltd, Salem
10 L.Kannan Dec – 2010
A Study on Customer Relationship
Management with Special Reference to AVR
Swarna Mahal Jewellery in Salem City
11 A.Velmurugan Dec – 2010
A Study on Investor Perception Towards
Mutual Fund Investments with Special
Reference to Salem City
12 JA.A Kavya Dec – 2010 A Study on Working Capital Management in
Burn Standard Company Ltd, Salem
13 M.Umamaheswari Jan – 2011 A Study on Brand Loyalty of Personal Care
Products in Salem City.
14 K.Kalaimagal Jul – 2011
A Study on Perception of Internet with
Reference to Higher Education Students in
Salem City
15 S.Gomathipriya Aug -2011
A Study on Brand Preference and Satisfaction
on Air Conditioners with Reference to Salem
City
16 K.Priyadarsini Aug -2011 A Study on Financial Performance of the
Salem District Central Co-operative Bank
17 B.Ramya Sep – 2012
The Role of Television Advertisements on
Purchase Decision of Health Drinks (A Study
with Special Reference to Salem District)
18 K.Prema Sep – 2012
A Study on Rural Consumer Behaviour
Towards Consumer Durables with Reference
to to Omalur Taluk
19 G.Rajamani Sep – 2012
A Study on Brand Repurchase Intention with
Reference to Cosmetics Among Women in
Salem City
20 N.Bharathi Sep – 2012
A Study on Influence of Packaging on
Consumer Purchase Decision of packaged
Food Products with Special Reference to
Salem City
21 P. Jeyasudha
Aug -2013
Perception of Buyers on Jewellery
Purchase (A Study with Reference to ANS
Dhivyam Jewels in Salem District)
22 M. Manikandan
Aug -2013
Role of Training and Development in
Improving occupational Skill among the
Employees of Jewellery shop (A Study with
reference to Sumangali Jewellers Salem)
23 A.Radhika
Aug -2013
Brand Equity of Mobile Phones (A Study
with Special Reference to Salem District)
24 V. Seladurai
Aug -2013
Brand Preference and Purchase Decision ( A
Study with reference to laptop users in Salem
District)
25 K. Elavarasi Aug 2014 Rural Consumer Buying Behaviour towards
Branded Personal Care Products – A Study
with Special Reference to Salem District
26 P. Kalaivani Aug 2014 A Study on Financial Performance Evaluation
of Salem Silk Handloom Weavers
Cooperative Production and Sales Society
27 T.Sasikala Aug 2014 Problems and Perspectives of Entrepreneurs –
A Study with Special Reference to SIDCO
,Mettur Taluk, Salem District
28 B.Tamilselvakumaran
Aug 2014 Customer Relationship Management – A
Study with Reference to SKS Automobiles,
Salem
29 A.Deepa Aug 2015 Online buying behavior (A Study with
reference to Salem city )
30 B.Tamilselvi
Aug 2015 Marketing Problems of Cottage industries
(A Study with reference to food
processing industries at Attayampatti in
Salem District)
31 M.Kalaivani
Aug 2015 Consumer Repeat Purchase Behavior (A
study with Reference to Supermarket in
Salem District)
32 S.Poorani
Aug 2015 Service Quality in Automobile Industry
(A Study with Reference to SKS
Automobile in Salem District)
33 R.Ranjitha Aug 2015 Problems of Women Entrepreneurs (A
Study with reference to Salem District)
34 Bhuvaneswari. M June 2016
A Study on Employee Retention in
Pharmaceutical Industries (A Study with
reference to Medical Representatives in
Salem City)
35 Celina Angela. F June 2016
Study on Evaluation of Credit rating with
Special reference to Birla Sun Life
Mutual Fund LTD
36 Indu PriyaDharsini. E June 2016
Work Life Balance of Drivers and
Conductors (A Study with Reference to
TNSTC, Salem Division)
37 Keerthana. K June 2016 E-Service Quality in Online Shopping (A
Study with reference to Salem City)
38 Malar.K June 2017
A Study on Brand Equity-customer
behavioral and attitudinal approach with
reference to Snickers in Salem District
39 Radha.S June 2017
A study on Organisational Climate and
employee’s productivity with reference to
SAIL refractory company limited
40 Sathya.M June 2017
Rural and urban consumer buying
behaviour – A comparative analysis on
durable goods with reference to
Dharumapuri district.
41 Santhiya.T June 2017
A study on corporate social responsibility
practices in Hospitals with special
reference to healthcare sector in Salem
District
42 Kiruthika.S July 2018
Passenger’s Perception on E-Service
Quality of IRCTC Website- A Study with
reference to Railway Passengers
43 Sathya.S July 2018
Paasenger’s Expectation and Satisfaction
on Service Performance through IRCTC
(A study with Reference to Salem
Division)
Ph.D Guidance S.No Name Year of
Joining
Topic of Research Status
1 P.Baby Mar – 2010
Perceptions of Airlines Passengers on
Service Quality (A Study with Reference to
Domestic Airlines in Tamilnadu)
Completed
(Viva Date
12/06/2013)
2 V.Selvam Mar – 2010
Customers Perception on Electronic
Banking Services ( A Study with Reference
to Commercial Banks in Tamilnadu)
Completed
(Viva Date
10/04/2015)
3 P.M.Sugavaneshwari May –
2010
Quality of Work Life and Work Life
Balance (A Study with Reference to ONGC
Cauvery Basin)
Completed
(Viva Date
24/07/2013)
4 P.Tamilselvan Dec-2010
Impact of TAHDCO Schemes and
Empowerment of Scheduled castes and
Scheduled Tribes
Completed
(Viva Date
25/03/2015)
5 K.Radha Jan-2011
Effectiveness of television advertisements
on Consumer Purchase Decision (A study
with reference to Selected Consumer
Electronics in Tamil Nadu)
Completed
(Viva Date
22/12/2015)
6 S.Kala
Brand Loyalty and Brand Switching
Behaviour of Consumers (A Study with
Reference to Fast Moving Consumer Goods
in Chennai City)
Completed
(Viva Date
14/09/2017)
7 Lina George
Financial Inclusion through Micro Finance
(A study on Women Empowerment through
Stree Shakthi Programme with reference to
Bangalore Rural District of Karnataka)
Completed
(Viva Date
17/04/2017)
8 S.Kavitha Jun – 2013
Brand Loyalty of Consumer Packaged Food
Products (A Study with reference to Salem
District)
Completed
(Viva Date
20/04/2016)
9 M.Arul Apr -2014 Event Management Pursuing
10 S.Saranya Sep -2014 Brand Switching Pursuing
11 Velmurugan Dec-2014 Finance Pursuing
12 S.A.Gnanasekaran Feb-2015 Finance Pursuing
13 G.Prabhakaran Feb – 2016 Marketing Pursuing
14 V.Subashini Feb – 2016 Marketing Pursuing
15 R.Premalatha Feb-2017 HRD Pursing
16 S.Anu Feb-2017 Entrepreneurship Pursuing
ANNEXURE III
DETAILS OF PAPERS PRESENTED IN SEMINARS / CONFERENCES, ETC
S
.
N
o
Title of the
Article
Author
Sponso
ring
Agency
Name of
the
Programme
Organiser
Date
Level:
Internatio
nal/
National/
Regional/
Local
1 Promotional
Marketing – An
Overview
Dr.K.Krishnakumar Business Economics and
Finance
Adaikalamatha Institute of
Management,Thanjaur
29th & 30
th
Sep 2005
International
2 FMCG Sector in
India
Dr.K.Krishnakumar Global Business and
Policy Modelling
Adaikalamatha Institute of
Management
21st & 22
nd
Sep 2006
International
3 Indian FMCG
Sector – At Cross
Road
Dr.K.Krishnakumar Global Business and
Policy Modelling
Adaikalamatha Institute of
Management
21st & 22
nd
Sep 2006
International
4 Indian Retail
Industry – An
Overview
Dr.K.Krishnakumar Global Business and
Policy Modelling
Adaikalamatha Institute of
Management
21st & 22
nd
Sep 2006
International
5 Study on Brand
Equity of FMCG
Dr.K.Krishnakumar Managerial Issues in the
Globalized Era
Sree Amman Institute of
Management and Research
17th &18
th
Oct 2007
International
6 Customer Based
Brand Equity – A
Pragmatic
Approach
Dr.K.Krishnakumar Innovation- The
Corporate Mantra in the
Era of Globalization
Department of Management
Studies, Muthayammal
Engineering College,
Rasipuram
26th Oct
2007
International
7 Effectiveness of
Poverty Reduction
Programme in
India: A Case
Study of Some
Centrally
Dr.K.Krishnakumar Rural Communities:
Problems and
Challenges
Department of Sociology,
University of Madras,
Chennai
5th &6
thMarch
2008
International
Sponsored
Schemes
8 Global Marketing
– An Effective
Environmental
Factors
Dr.K.Krishnakumar Global Marketing
Strategies & Practices
Nehru Institute of
Management Studies,
Coimbatore,
8th & 9
th,
Oct, 2010
International
9 Global Marketing
Strategies
Implementation
Dr.K.Krishnakumar Global Marketing
Strategies & Practices
Nehru Institute of
Management Studies,
Coimbatore
8th & 9
th,
Oct, 2010
International
10 Who Watches The
watchers
Dr.K.Krishnakumar UGC Emerging Capital
Markets: Issues and
Challenges
Department of Commerce
and Financial Studies,
Bharathidasan University,
Thiruchirappalli
8th
&9th,Jan20
11
International
11 Impact of
Globalization on
Education
Dr.K.Krishnakumar Global Business
Environment and Its
Impact on Management
Education.
Periyar Institute of
Management Studies,
Periyar University, Salem
10th &11
th
Feb 2011
International
12 Impact of
Globalization on
the Indian
Manufacturing
Industry
Dr.K.Krishnakumar Global Business
Environment and Its
Impact on Management
Education
Periyar Institute of
Management Studies,
Periyar University, Salem
10th &11
th
Feb 2011
International
13 Impact of
Economic
Environment of
Globalization
Dr.K.Krishnakumar Global Business
Environment and Its
Impact on Management
Education
Periyar Institute of
Management Studies,
Periyar University, Salem
10th &11
th
Feb 2011
International
14 Impact of
Advertisement on
Rural Consumer
Behaviour”.
Dr.K.Krishnakumar Competency Building
Strategies in Business
and Technology for
Sustainable
Development
Sri Ganesh School of
Business Management,
Salem
24th Feb
2012
International
15 Quality of Work
Life – Need for
Sustainable
Dr.K.Krishnakumar Competency Building
Strategies in Business
and Technology for
Sri Ganesh School of
Business Management,
Salem
24th Feb
2012
International
Development Sustainable
Development
16 Economic Value
Added
Performance
Measures: A Case
Study of India
Cements Ltd
Dr.K.Krishnakumar Competency Building
Strategies in Business
and Technology for
Sustainable
Development
Sri Ganesh School of
Business Management,
Salem
24th Feb
2012
International
17 Occupational
Stress – An Over
view
Dr.K.Krishnakumar Recent Trends in
Commerce and Business
Management
AVS College of Arts and
Science
26th July
2013
International
18 Brand Extension –
An Over View
Dr.K.Krishnakumar Global Economic
Growth – Changes and
its Implications
Vidyaa Vikas College of
Engineering and
Technology, Tiruchengode
13th sep
2013
International
19 Brand Loyalty Dr.K.Krishnakumar Sustainable
Development through
global Business
Srivasan College of Arts and
Science (Co-Ed),
Perambalur
6th & 7
th
Feb 2014
International
20 The Role of
Relevance Factor
in Effectiveness of
Television
Advertisement (A
study with
reference to
consumer
electronics in
Salem District
Dr.K.Krishnakumar Sustainable
Development through
global Business
Srivasan College of Arts and
Science (Co-Ed),
Perambalur
6th & 7
th
Feb 2014
International
21 Women
Empowerment
through self help
groups
Dr.K.Krishnakumar Innovative researches in
Commerce
AVS College of Arts &
Science, Salem
19th
September
2014
International
22 A Study on Dr.K.Krishnakumar Contemporary Issues & Sri Ganesh College of Arts 13th Feb International
Technological
Advancement in
Commerce and
Management
Challenges in
Commerce and
Management
& Science, Salem 2015
23 Impact of Smart
Phones in India
Dr.K.Krishnakumar Contemporary Issues of
M-Commerce in Recent
Scenario
Salem Sowdeswari College ,
Salem
20th Feb
2015
International
24 Brand Leadership Dr.K.Krishnakumar Leadership and
Innovation
AVS College of Arts &
Science College, Salem
22nd
July
2016
International
25 Customer Based
Brand Equity of
Soft Drinks – A
study with
reference to Salem
Dr.K.Krishnakumar Critical Solutions for
Contemporary Issues
Faculty of Management
Studies & Commerce,
University of Jaffna, Sri
Lanka
28th & 29
th
August
2016
International
26 A Study on
Consumer Morals
towards online
Shopping with
Special Reference
to Attur Taluk on
Salem District
Dr.K.Krishnakumar E-Commerce in the
Present Eon
Dr.R.K.Shanmugam College
of Arts and Science,
Kallakurichi
20th
September
2016
International
27 Social Media a
new approach of
Marketing strategy
– An SWOT
analysis
Dr.K.Krishnakumar Digital Era in
Commerce
PG and Research
Department of Commerce,
Hindustan College of Arts &
Science, Coimbatore
21st
September
2016
International
28
Perception of
Mobile Wallet
payment an
overview
Dr.K.Krishnakumar
Recent Advances in e-
business: Challenges &
Opportunities
PG and Research
Department of Commerce,
Vivekanandha College of
Arts&Sciences for Women,
and Avinashilingam Institute
for home science & Higher
Education for Women,
2nd
& 3rd
February
2017
International
29 Marketing Issues
in Event Dr.K.Krishnakumar
Recent Advances in e-
business: Challenges &
PG and Research
Department of Commerce,
2nd
& 3rd
February International
management
Practices
Opportunities Vivekanandha College of
Arts&Sciences for Women,
and Avinashilingam Institute
for home science & Higher
Education for Women,
2017
30 Conceptual
analysis of
consumer brand
switching
behaviour
Dr.K.Krishnakumar
Strategic shift in
Business excellence for
sustainable development
in Indo-Global Business
and Technology
Sri Ganesh School of
Business Management, Attur
Main Road, Mettupatti(po),
Salem-636 111
10th
February
2017
International
31 Information and
Communication
Technology-
Opportunities and
Challenges
Dr.K.Krishnakumar
Emerging Trends in
Rejuvenating Academic
Research
Indian Academic
Researchers Association,
Tiruchirappalli, TamilNadu-
620 021
22nd
April
2017 International
32 The Two sides of
GST Dr.K.Krishnakumar
Digital Economy-
Opportunities and
challenges
Shri Sakthikailassh
Women’s College,Ammapet,
Salem-636003.
21st August
2018 International
State /National Level
1 Tax Planning and
Investment
Analysis
K. Krishnakumar Tax Planning and
Investment Analysis
VHNSN College
Virudhunagar
17-18th
March
1993
State Level
2 Development and
Changing
Consumer
Behaviour
Dr.K.Krishnakumar Indicators of Social
Development
Department of Sociology,
University of Madras
30th and
31st March
1998
National
3 Consumer Rights:
An Analysis
Dr.K.Krishnakumar Development and
Human Rights
Department of Sociology,
University of Madras
5th and 6
st
April 1999
National
4 Human Rights
Movement in
India
Dr.K.Krishnakumar UGC Emerging Socio-
Policical Movements in
the New Millenium:
New Challenges
Department of Sociology,
University of Madras
29th and
30th March
2001
National
5 Factoring Services
in India – An
Dr.K.Krishnakumar Issues and Challenges
in Financial Sector
Department of Commerce,
Periyar University
2nd
February
National
Analysis of Can
bank Factors”
2005
6 Indian Co-
operative
Movements –
Issues and
Challenges
Dr.K.Krishnakumar Indian Co-operative
Movement at Cross
Roads
Department of Commerce,
Periyar University
19th and
20th August
2005
National
7 VAT
Implementation in
India – An
Overview
Dr.K.Krishnakumar UGC Introduction of Value
Added Tax in India –
Emerging Issues and
Challenging
Post Graduate and Research
Department of Commerce,
Erode Arts College
2nd
and 3rd
September
2005
National
8 Recent Advances
in Nano Science
and Technology”
Dr.K.Krishnakumar Nano Scale Research
and development and
its implications for the
Indian Economy
Department of Chemistry,
Periyar University
29th and
30th
September
2005
National
9 Impact of GATS
in Health Services
Dr.K.Krishnakumar UGC Problems and Prospects
of Service Sector in
India in the Context of
WTO’s GATS
Problems
PG & Research Department
of Commerce, Jamal
Mohamed College
8th, 9
th and
10th
November
2005
National
10 A Comparative
Study of Indian
Accounting
Standards and
International
Accounting
Standards
Dr.K.Krishnakumar 28th All India
Accounting Conference
All India Accounting
Association
10th and
11th
December
2005
National
11 The Concept of
Caveat Emptor –
A Glimpse
Dr.K.Krishnakumar Changing Scenario of
Consumerism
Department of Commerce,
Bharathidasan University,
Tiruchirapalli
11th and
12th of
February
2006
National
12 Six Sigma – An
Overview
Dr.K.Krishnakumar Borderless Education
in Management
School of Business,
Thanthai hans Rover College
17th & 18
th
February
2006
National
13 Strategic
Development in
Marketing
Management
Dr.K.Krishnakumar Integrated Global
Business Management
– The Indian
Experience
PRIMS, Periyar university 24th and
25th
February
2006
National
14 Micro Finance – A
Powerful
Instrument in
Developing
SHG’s
Dr.K.Krishnakumar Emerging Dimensions
in SHG’s
AVVM Sri Puspam College 11th March
2006
National
15 The Impact of
Globalization on
Employment in
India with
Reference to
Formal and
Informal Sectors
Dr.K.Krishnakumar International Trade &
Marketing – Emerging
Issues and Challenges
After Liberalization
and Globalization
Post Graduate and Research
Department of Commerce,
Khadir Mohideen College,
Adiramattinam
19th and
20th August
2006
National
16 CRM in Education Dr.K.Krishnakumar Emerging Trends in
Customer Relationship
Management
Department of Commerce,
Periyar University
7-8,
September
2006
National
17 Customer
Relationship
Management in
Manufacturing:
An Overview
Dr.K.Krishnakumar Emerging Trends in
Customer Relationship
Management
Department of Commerce,
Periyar University
7-8,
September
2006
National
18 Indian Rural
Marketing –
Opportunities,
Problems &
Strategies with
Reference to
Consumer Goods
Dr.K.Krishnakumar Strategic Management
Opportunities and
Challenges in Post
LPG Era
PRIMS, Periyar University 15-16,
February
2007
National
19 Recent Advances
in Accounting
Dr.K.Krishnakumar Recent Advances in
Accounting
Department of Commerce,
Periyar University
28-29th
March
2007
National
20 Organizational
Culture and
Quality of Work
life
Dr.K.Krishnakumar Emerging Trends in
Management
PRIMS, Periyar University 28-29,
February
2008
National
21 Emerging Trends
in banking Sector
in India
Dr.K.Krishnakumar Global Financial
Meltdown – Causes,
Impact and Remedies
Department of Commerce,
Periyar University
25-26
February,
2009
National
22 Financial Crisis –
Is – Mark to
Market to Blame
Dr.K.Krishnakumar Global Financial
Meltdown – Causes,
Impact and Remedies
Department of Commerce,
Periyar University
25-26
February,
2009
National
23 Emerging
Challenges in
Global Finance”.
Dr.K.Krishnakumar Global Financial
Meltdown – Causes,
Impact and Remedies,
Department of Commerce,
Periyar University
25-26
February,
2009
National
24 Foreign Direct
Investment in
India”.
Dr.K.Krishnakumar Global Financial
Meltdown – Causes,
Impact and Remedies
Department of Commerce,
Periyar University
25-26
February,
2009
National
25 Crisis
Management – A
Leadership
Challenge
Dr.K.Krishnakumar Global Financial
Meltdown – Causes,
Impact and Remedies
Department of Commerce,
Periyar University
25-26
February,
2009
National
26 Leadership
Challenges in
Changing
Scenario of
HRM”.
Dr.K.Krishnakumar Challenges of Human
Resource Management
in the Changing
Environment
PRIMS, Periyar university 4th and 5
th,
February,
2010
National
27 Different
Innovations –
Banking Services
Dr.K.Krishnakumar Banking Innovation
and Customer
Enrichment
Department of Commerce,
Periyar University
18th and
19th March,
2010
National
28 Green Banking
Information
Technology in
India
Dr.K.Krishnakumar The Role of Green
Banks in India
Department of Commerce &
Commerce (CA), Maharaja
Arts and Science College,
Coimbatore
24th,
September,
2010
National
29 Financial
Inclusion – A step
towards Inclusive
Growth”.
Dr.K.Krishnakumar Financial inclusion and
Inclusive Growth:
Prospect & Retrospect
School of Management
Studies, University of
Hyderabad
28 –
30,October
2010
National
30 Challenges for
Indian Aviation
Industry”.
Dr.K.Krishnakumar India- An Emerging
Power Issues and
Challenges
Department of Commerce,
Navarasam Arts and Science
College
30th
December,
2010
National
31 Impact of Inflation
Fluctuation on
Various Sector
Dr.K.Krishnakumar Inflation and Its Impact
on Indian Economy
Department of Commerce,
Trinity College for Women,
Namakkal
4th,
January,
2011
National
32 Inflation – An
Anxiety of Indian
Economy”.
Dr.K.Krishnakumar Inflation and Its Impact
on Indian Economy
Department of Commerce,
Trinity College for Women,
Namakkal
4th,
January,
2011
National
33 Rural Women
Empowerment
Through
Microfinance”.
Dr.K.Krishnakumar Women Empowerment
Through Microfinance
Department of Commerce,
Periyar University
28th,
January,
2011
National
34 Microfinance – A
gateway for
Women
Empowerment”.
Dr.K.Krishnakumar Women Empowerment
Through Microfinance
Department of Commerce,
Periyar University, Salem
28th,
January,
2011
National
35 Self Help Groups
An Innovative
Channel for
Financial
Inclusion
Dr.K.Krishnakumar Women Empowerment
Through Microfinance
Department of Commerce,
Periyar University, Salem
28th,
January,
2011
National
36 E- Banking
System in India-
Challenges and
Opportunities
Dr.K.Krishnakumar Impact of ICT in
Banking Sector
Department of Commerce
and Management Studies,
Sri Ganesh College of Arts
and Science
23rd
,Februr
y, 2011
National
37 Worklife Balance
and Emotional
Intelligence
Dr.K.Krishnakumar Emotional Intelligence
and Organizational
Development – An
Department of Commerce,
Periyar University, Salem
28th,
March,
2011
National
Interdisciplinary
Approach
38 Role of Media in
Consumer
Protection”.
Dr.K.Krishnakumar Ministry
of
Consumer
Affairs,
Governme
nt of India
Globalisation and
Consumers- Issues and
Challenges
School of Commerce,
Bharathiar University,
Coimbatore
22nd
and
23rd
, July,
2011
National
39 The Role of
advertisement on
purchase decision
of Luxury Goods
Dr.K.Krishnakumar Emerging Trends in
Global Business
RVS institute of
Management Studies & RVS
institute of Engineering and
Technology , Coimbatore
10th Sep
2011
National
40 Gold Vs Securities
- Investment Plan
Dr.K.Krishnakumar Gold Price Fluctuations
and its impact in Indian
Economy
Vivekanandha College of
Arts and science for Women
Tiruchengode
14th Feb
2012
National
41 The impact of
Media on health
Awareness among
Rural Population
Dr.K.Krishnakumar Consumer Protection
(NCCP -2012)
Kaamadhenu Arts and
Science Sathyamangalam in
association with Citizen
consumer club and civil
supplies and consumer
protaction department
22nd
Feb
2012
National
42 The role of
advertisement in
buying behaviour
Dr.K.Krishnakumar India . inc As a global
super power
PRIMS,Periyar University
Salem
23-24th Feb
2012
National
43 A View of
Corporate Social
Responsibilities in
India”.
Dr.K.Krishnakumar Managing Global
Changes and
Challenges
Jayalakshmi Institute of
Technology, Dharmapuri
14th March
2012
National
44 Corporate Social
Responsibility- A
Phenomena for
Success
Dr.K.Krishnakumar Changing Scenario of
Corporate Management
J.K.K.Nattraja College of
Arts & Science,
Komarapalayam
31st August
2012
National
45 Advertisement –
A SWOT Analysis
Dr.K.Krishnakumar Emerging Trends in
Advertising
Padmavani Arts & Science
College for Women, Salem
12th
October
2012
National
46 Domestic Airlines
Preferences and
Purchase
Decisions
Dr.K.Krishnakumar Opportunities and
Challenges of
Contemporary
Management Practices
in Indian Arena
Vidyaa Vikas College of
Engineering and Technology
13th
October
2012
National
47 Organizational
Culture and
Climate – A
Crucial Factor of
Quality of Work
Life
Dr.K.Krishnakumar Opportunities and
Challenges of
Contemporary
Management Practices
in Indian Arena”
Vidyaa Vikas College of
Engineering and Technology
13th
October
2012
National
48 Television
Advertisements –
A SWOT
Analysis”.
Dr.K.Krishnakumar Opportunities and
Challenges of
Contemporary
Management Practices
in Indian Arena
Vidyaa Vikas College of
Engineering and Technology
13th
October
2012
National
49 Systematic
Investment Plan –
An Overview
Dr.K.Krishnakumar Emerging Trends in
Business Opportunities
Vivekananda College of Arts
and Sciences for Women
20th
February
2013
National
50 Impact of FDI on
Gross Domestic
Product in India
Dr.K.Krishnakumar Challenges of Small
Scale Business under
FDI Concepts
Dr.R.K. Shanmugam
College of Arts and Science
Indili
14th and
15th March
2013
National
51 Impact of FDI on
Economic Growth
in India
Dr.K.Krishnakumar Challenges of Small
Scale Business under
FDI Concepts
Dr.R.K. Shanmugam
College of Arts and Science
Indili
14th and
15th March
2013
National
52 Brand
Management – An
Overview
Dr.K.Krishnakumar Innovative
Management Practices
to recover the
Economy “A
Managerial Initiative
Knowledge Business School
(MBA) –Kakapalayam
7th
November
2013
National
53 Role of media on
Purchase decision
– A SWOT
Analysis”.
Dr.K.Krishnakumar A Managerial Initiative Knowledge Business School
(MBA) –Kakapalayam
7th
November
2013
National
54 Investment Dr.K.Krishankumar Emerging Trends in DR.R.K.Shanmugam 14th March National
Options in India Saving Schemes in
India
College of Arts and Science 2014
55 Mutual Funds in
India
Dr.K.Krishankumar Emerging Trends in
Saving Schemes in
India
DR.R.K.Shanmugam
College of Arts and Science
14th March
2014
National
56 Small Saving
Schemes
Dr.K.Krishankumar Emerging Trends in
Saving Schemes in
India
DR.R.K.Shanmugam
College of Arts and Science
14th March
2014
National
57 Event
Management
Dr.K.Krishankumar New age Marketing
Mantras -Realities and
emerging trends
(NAMMEET -2014)
PRIMS –Periyar University
Salem
25th and
26th Sep
2014
National
58 Micro Insurance
in India
Dr.K.Krishankumar UGC Recent Trends in
Insurance – in the
present Millennium
PG and Research of
Commerce Bharathiar Arts
and Science for Women
27th
December,
2014
National
59 Caste and
Marginality
Dr.K.Krishankumar ICSSR Development at
Margins Marginality
and Marginalization
Department of Sociology,
Periyar university, Salem
22nd
and
23rd
Jan
2015
National
60 Issues, challenges
of Social
Entrepreneur in
India.
Dr.K.Krishankumar UGC Social
Entrepreneurship – A
drive for Sustainability
Periyar E.V.R College
(Autonomous),
Thiruchirappalli,
27th
February
2015
National
61 Economic Policy
in India
Dr.K.Krishankumar Challenges and
opportunities of
Marketing under new
Economic Reforms
Policy in India
Dr.R.K Shanmugam College of
Arts and Science, Kallakurichi -
606 213.
5th March
2015
National
62 Status of
transgender in
Tamil Nadu- an
over view
Dr.K.Krishnakumar ICSSR Transgender inclusion:
challenges and
implications
Department of Sociology, Periyar
University, Salem-636 011.
21-22
January,
2016
National
63 History of
Transgender
Dr.K.Krishnakumar ICSSR Transgender inclusion:
challenges and
implications
Department of Sociology, Periyar
University, Salem-636 011.
21-22
January,
2016
National
64 Dr.K.Krishnakumar Impact of Science and
Technology in
Business and
Management
Department of Business
Administration, Sri Ganesh
College of Arts & Science,
Ammapet, Salem-14
2nd
February
2016
State
65 Make in India- A
SWOT Analysis
Dr.K.Krishnakumar Emerging Trends,
Issues, Challenges and
Opportunities in
Commerce
Sri Ganesh College of Arts &
Science, Ammapet, Salem-14
10th
February
2016
National
66 Financial
Performance
Evaluation of
FMCG Sector
Dr.K. Krishnakumar Financial Conclave Department of Management
Studies, Nehru Institute of
Technology, Kaliyapuram,
Coimbatore-641 105.
25th & 26
th
June 2016
National
67 Payment banks Dr.K. Krishnakumar ICSSR Payment banks:
Opportunities and
Challenges
V.H.N.Senthikumara Nadar
College (Autonomous),
Virudhunagar
29th & 30
th
September
2016
National
68 Impact of Social
Media Marketing in
India
Dr.K.Krishnakumar ICSSR Impact of Global
Turbulence on Indian
Economy
Periyar Institute of Management
Studies, Periyar University, Salem-
636 011
30th & 31
st
January
2017
National
69 U-Commerce
Issues and
Challenges
Dr.K.Krishnakumar ICSSR Impact of Global
Turbulence on Indian
Economy
Periyar Institute of Management
Studies, Periyar University, Salem-
636 011
30th & 31
st
January
2017
National
70 Payment Banks a
new revolution of
digital transactions
Dr.K.Krishnakumar Impact of
Demonetization and
Implementation of
Cash Less Economy
Sri Ganesh College of Arts &
Science, Kamaraj Nagar colony,
Ammapet, Salem-636 014
17th
February
2017
National
71 Impact of
Demonetization in
small business
Dr.K.Krishnakumar Impact of
Demonetization and
Implementation of
Cash Less Economy
Sri Ganesh College of Arts &
Science, Kamaraj Nagar colony,
Ammapet, Salem-636 014
17th
February
2017
National
72 Startup of Event
Management-An
overview
Dr.K.Krishnakumar ICSSR Startup India-A way to
standup India
Department of Commerce,
V.H.N.Sentikumara Nadar College
(Autonomous), Virudhunagar
3rd
& 4Th
March
2017
National
73 A Study on Rural
Women
Entrepreneurship-
Dr.K.Krishnakumar ICSSR Startup India-A way to
standup India
Department of Commerce,
V.H.N.Sentikumara Nadar College
(Autonomous), Virudhunagar
3rd
& 4Th
March
2017
National
An Overview
74 Work Life balance Dr.K.Krishnakumar UGC Working Women:
Problems and
Prospects
Department of Commerce,
V.H.N.Sentikumara Nadar College
(Autonomous), Virudhunagar
19th & 20
th
July 2017
National
75 Conceptual review
of work life
balance
Dr.K.Krishnakumar Indian Universities
Education System a
critical appraisal
XLI Indian Social Science
Congress &Periyar University,
Salem
18th to 22
nd
December
2017
National
76 Work Life Balance
of Working
Women in BPO
Industry
Dr.K.Krishnakumar Indian
Council
of
World
Affairs
India’s Foreign Policy
with Neighboring
Countries
PG and Research Department of
Commerce, Vivekanandha College
of Arts & Sciences for Women,
Elayampalayam, Tiruchengode
24th & 25
th
January
2018
National
77 Compensation- A
tool for employee
motivation
Dr.K.Krishnakumar Business Ethics &
Corporate Social
Responsibility-Issues
and Challenges
Periyar Institute of Management
Studies, Periyar University, Salem-
636 011
01st& 02
nd
March
2018
National
Details of Workshops
S.
No
Title of the Workshop Sponsoring
Agency
Organizer
Date
Level:
International/
National/ Regional/
Local
1 Entrepreneurship Awareness TANSCHE
Chennai
PRIMS, Periyar University, Salem 21st and 22
nd Oct
2005
National
2 Marketing of Banking service in
LPG – Era
Department of Bank Management,
PGP College of Arts and Science.
28th December
2005
National
3 Managerial Skill for the Officials
of Co-operative Wholesale Stores
Department of Co-operative
Gandhigram Rural Institute –Deemed
19th and 20
th Jan
2006
State
in Tamilnadu. University, Gandhigram
4 Geosciences, Georesources and IPR Regime: Familiarization and Practice
Department Geology and Commerce, Periyar University, Salem
5-6 October,
2006
National
5 Application of SPSS on Social Sciences Research,
Department of Commerce, Periyar University, Salem
27-28, July 2007 National
6 Dynamics of Decision Analysis Department of Commerce, Periyar University, Salem
31st March 2008. National
7 Role of Environment in the Decision Taking Process of the Corporate Sector
Department of Commerce, Periyar University, Salem
31st March 2009.
National
8 Research Methodology for Social Sciences
Department of Commerce, Periyar University, Salem
21-23 March
2012
National
9 Issues, Opportunities and Challenges of Graduates in the Modern Era”
Department of Commerce, Jairam
Arts and Science College ,Salem
11 February
2015
National
10 Research Methodology for Social Science
Department of Commerce, Sri
Ganesh College of Arts and
Science, Salem.
13th
August,2015 State Level
11 Application of SPSS for Contemporary Research
Department of Commerce,
School of Business Studies,
Periyar University, Salem-11
12th
& 13th
November, 2015
State Level
12 Accelerating Global Economic Growth through Knowledge and
Department of Commerce,
K.S.Rangasamy College of Arts &
27th
August 2016 International
Symposium
Innovation Science (Autonomous),
Tiruchengode-637 215.
13 Financial Planning for Young Investors
Dr.R.K.Shanmugam College of
Arts and Science, Kallakurichi
5th
October 2016 State Level
14 Innovative Applications of Statistical Packages for Social Science
Department of Commerce, Periyar
University, Salem-636 011.
7th
to 11th
November 2016
15 How to Effectively Construct Research Thesis & Dissertation
Department of Commerce, Periyar
University, Salem-636 011.
23rd
March 2018
16 Role of Higher Education in Social Change: Prospects and Challenges
Periyar Institute of Management
Studies, Periyar University,
Salem-636 011.
28th
March 2018 Regional Level
Symposium
17 Un Sustainable development Goals 2030
Department of Commerce, Periyar
University, Salem-636 011.
21st & 22
nd June
2018.
International Level
Others
1 National Integration Camp and Multi
Cultural Activities
Nehru Yuva Kendra, Salem, Tamil
Nadu.
6th
and 10th
January 2014
National
Faculty Development Programme
1. Participated in a Faculty Development Programme on “Soft Skills Training for
Commerce Faculty, organized by Department of Commerce, Periyar University,
Salem, held on 24-25 August 2007
2. Participated in a 8 days Faculty Development Programme on “Globalization,
Communication and Life skills: Problems, Perspectives and Future Directions,
organized by Department of English, Periyar University, Salem, held on 14 December
2016 to 21st December 2016.
Orientation / Refresher Courses
1. Participated in a 28 days Orientation Course (General) from 27/08/2008 to
23/09/2008 at UGC – Academic College of University of Madras, Chennai – 600 005.
2. Participated in a 21 days Refresher Course in Research Methodology for Social
Sciences (Multidisciplinary) from 01/02/2012 to 21/02/2012 at UGC- Academic
College of Bharathiar University, Coimbatore – 641 046.
3. Participated in a One –Day orientation Programme for Red Ribbon Club Programme
officers of Periyar University affiliated Arts and Science College on Celebrating Life”
, Module conducted at , Periyar University, Salem, held on 25th
February 2014.
4. Participated in a 21 days Need Based Refresher Course in Commerce from
19/08/2015 to 08/09/2015 at UGC- Academic College of Bharathiar University,
Coimbatore – 641 046
Programmes Organized
1. Organized a Two days National Seminar on “Global Financial Meltdown – Causes,
Impacts and Remedies” on February 25-25, 2009.
2. Organized a Three days UGC Sponsored State Level Workshop on “Research
Methodology for Social Sciences” on March 21-23, 2012.
3. Organized a Two day Workshop on “Reshaping HR to Meet the Changing Global
Scenario” on February 22-23, 2017.
4. Organized a Special Lecture Programme on “Goods and Services Tax” on November
8th
2017.
5. Organized a Two day National conference on “Commerce and Business – A Paradigm
Shift to Information and Communication Technology” on March 15-16, 2018.
Annexure IV Resource Person
1. Acted as a Rapportier in a National Seminar on “Issues and Challenges in Financial
Sector” organized by Department of Commerce, Periyar University, held on 2nd
February 2005.
2. Acted as a Rapportier in a National Seminar on “Indian Co-operative Movement at
Cross Roads” organized by the Department of Commerce, Periyar University held
on 19th
and 20th
August 2005.
3. Acted as a Rapportier in a National Seminar on “Emerging Trends in Customer
Relationship Management, Organized by Department of Commerce, Periyar
University, Salem on 7-8, September 2006.
4. Invited Talk on the topic “Pricing – A Marketing Mantra” at Intraprasta School of
Management, Jodhpur, Rajasthan, on 11/12/2007.
5. Acted as a Rapportier in a National Seminar on “Global Financial Meltdown –
Causes, Impact and Remedies, organized by Department of Commerce, Periyar
University, Salem, held on 25-26 February 2009.
6. Invited Talk on the topic “Customer Based Brand Equity – A Pragmatic Approach”
at Sakthi Kailash womens’ College, Salem on 08/07/2009.
7. Felicitation Address on the National Seminar on “Emerging Trends in Financial
Markets” at Sakthi Kailash womens’ College, Salem on 05/09/2009.
8. Acted as a rapportier in a National seminar on “Challenges of Human Resource
Management in the Changing Environment” organized by Periyar Institute of
Management Studies, Periyar University, Salem on 4th
and 5th
, Februry,2010.
9. Acted as a rapportier in a National seminar on “Banking Innovation and Customer
Enrichment” organized by Department of Commerce, Periyar University, Salem on
18th
and 19th
March, 2010.
10. Participated in a National seminar on “Women Empowerment through
Microfinance” organized by Department of Commerce, Periyar University, Salem,
held on 28th
, January, 2011.
11. Acted as Rapportier in a National seminar on “Emotional Intelligence and
Organizational Development – An Interdisciplinary Approach” organized by
Department of Commerce, Periyar University, Salem, held on 28th
, March, 2011.
12. Served as an Executive Member in a UGC Sponsored International Conference on
“Corporate and Business Response to Climate Change-From Awareness to adoption
(Transcending the boundaries)” organized by Department of Commerce, Periyar
University, Salem-636 011 held at 7,8,and 9 December 2011.
13. Invited talk on the topic “Service Marketing – An overview” at Sri Vijayvidyalaya
College of Arts and Science, Dharmapuri on 1/3/2012.
14. Special lecture on “ Profitability, Cash flow and Balance Sheet” in Entrepreneurial
Development Programme organized by Entrepreneurship Cell, PRIMS, Periyar
University, Salem on 19/4/2012.
15. Special Lecture in a Orientation programme for College Teachers organized by Sri
Vijayvidyalaya College of Arts and Science, Dharmapuri on 7/6/2012.
16. Chaired a technical session in a National Conference on “Emerging Trends in
Business Opportunities” organized by Vivekananda College of Arts and Science for
Women, Tiruchengode on 20/02/2013.
17. Delivered a Special Address on “Consumer Awareness” in a NSS Special Camp
organized by Periyar University College of Arts and Science, Mettur on01/03/2013.
18. Chaired a technical session in a National Conference on “Contemporary Issues in
Commerce and Management” organized by Bharathiar Arts and Science College for
Women, Attur on 06/03/2013.
19. Chaired a technical session in a Two days Regional Level Workshop on
“Sustainable Consumption for Sustainable Development ” organized by Department
of Commerce, Periyar University, Salem on 27th
and 28th
March 2013.
20. Acted as Resource Person in a National Workshop on “International Financial
Reporting Standards (IFRS) – Indian Current Scenario” organized by Department of
Commerce, Periyar University, Salem, held on 25th
and 26th
, July, 2013.
21. Acted as a Resource Person in the National Symposium on “Trading in Security and
Commodity Markets as an Attractive and Safe Investment Portfolio” organized by
Department of Commerce, Periyar University, Salem, held on 30th
and 31st August
2013.
22. Acted as Coordinator in a International Symposium on “Contemporary Issues In
Commerce” organized by Department of Commerce, Periyar University, Salem,
held on 23rd
, August, 2013.
23. Acted as Chair Person in a International Conference on Business Innovation
“Steering Excellence of Business Research Knowledge” organized by International
Journal of Research and Business innovation (IJRBI), Dharmapuri, held on 21stth
,
December, 2013.
24. Delivered a Valedictory address in the National Seminar on “Economic
Empowerment of Rural India Through Banks” organized by K.S.R College of Arts
and Science, Tiruchengode on 20/04/2013.
25. Delivered a Special Address on “Consumer Awareness and Consumer Rights” in
Servarays College of Arts and Science, Valavandhi, Yercaud on 9/01/2014.
26. Acted as Chair Person in an International Conference on “International Conference
on Recent Trends in Commerce and Management ” organized by Department of
Commerce, Jairam Arts and Science ,Salem , held on 5th
February 2014.
27. Acted as Chair Person in a International Conference on “Sustainable Development
Through Marketing” organized by Department of MBA, Srinivasan College of Arts
and Science, held on 7th
, Februray, 2014.
28. Delivered a Special Address on “Entrepreneurial Development Programme for
Young Entrepreneurs” in Sri Ganesh College, Salem on 8th
February 2014.
29. Delivered a Guest Lecture Programme on “Paradigm Shift in Marketing of
Services” in KSR College of Arts and Science on 24th
February 2014.
30. Acted as Chair Person in an International Conference on “The role of Revisiting
Indian Economy: Sectors specifies challenges and opportunities” organized by
Department of Commerce, Kailash Women’s College, Nangavalli on 22 August
2014.
31. Delivered a Special Address on “Marketing” in Jairam Arts and Science College,
Chinnathirupathi on 10.07.2014.
32. Delivered a Guest Lecture Programme on” Branding” ” in Sri Ganesh College,
Salem on 6th
Feb 2015.
33. Delivered a Special Address on “Brand Management – An Overview” in Selvam
Arts and Science College, Namakkal on 17 Feb 2015.
34. Acted as Chief Guest and delivered a special lecture at School Annual day
Programme” organized by Holy Cross Matriculation Higher Secondary School,
Salem, held on 03.March 2015.
35. Acted as Panel Member on International Research Colloquium-2016 organized by
Global Association of Commerce & Management, Salem held on 28 January 2016.
36. Acted as an Co-Chair Person in 2nd
International Conference on “Corporate and
Business Response to Climate Change-From Awareness to adoption (Transcending
the boundaries)” organized by Department of Commerce, Periyar University,
Salem-636 011 held at 9 to 11th
March 2016.
37. Acted as Resources Person in ICSSR Sponsored National Level Conference on
“Role of Information and Communication Technology (ICT) on the Growth of
Service Industries” organized by Sri Kaliswari College, Sivakasi-626 130 held on
21 March 2016.
38. Acted as Resources Person for the guest lecture on “ ICT and Growth of Service
Sector- Opportunities and Challenges” organized by K.S. Rangasamy College of
Arts and Science (Autonomous), Tiruchengode -637 215 held on 01 April 2016.
39. Acted as Resources Person for the guest lecture on “ Leadership and Innovation”
organized by AVS college of Arts and Science held on 22nd
July 2016
40. Acted as Chair Person in third International Conference on Contemporary
Management “Critical Solutions for Contemporary Issues” organized by Faculty of
Management studies & Commerce, University of Jaffna, Sri Lanka on 28th
& 29th
July 2016.
41. Acted as Resources Person for the guest lecture on “ Marketing, Advertising &
Salesmanship – An overview” organized by Siri PSG Arts and Science College (for
Women) held on 06th
September 2016
42. Acted as Resource Person in an ICSSR sponsored National Level Conference on
“Payment Banks: Opportunities and Challenges” organized by
VHNSN College, Virudhunagar on 29th
and 30th
September 2016.
43. Acted as Chair Person in an International Level Conference on “Newfangled
approaches in Commerce & Management Traditional to Global era” organized by
Global Association of Commerce & Management on 24th
December 2016.
44. Acted as Resource Person and Chaired a Session in International Conference on
“Digital India New Approaches to Business excellence” organized by Devanga Arts
College, Aruppukottai on 16th
March 2017.
45. Acted as Chief Guest in inaugurating the Tycoons Association of Department of
Commerce and delivered a special lecture on “Payment Banks – An Overview”
organized by Annai Women’s College (Arts & Science), Karur-639 136 on 12th
July
2017.
46. Acted as Chief Guest for Commerce Department Inauguration and delivered a
special lecture on “ICT and Growth of Service Sector-Opportunities and
Challenges” organized by Loyala College, Rasipuram on 19th
July 2017.
47. Acted as Resource Person for National seminar on “Digital India:Proposed &
Challenges” organized by Vivekanandha College of Arts and Science for
Women(Autonomous), Tiruchengode, on 10th
August 2017.
48. Acted as Resource Person in International Conference on “Sustainable Business
Practices – A Global Perspective ” organized by Bon Secours College for Women,
Thanjavur on 27th
September 2017.
49. Acted as a Resource Person in One day Workshop entitled “Glimpses of Goods and
Services Tax (GST) organized by Dr.R.K.Shanmugam College of Arts and Science,
Kallakurichi om 12th
October 2017.
50. Acted as Chief Guest and delivered a lecture in one day Guest lecture Programme
on “Self Employment Opportunities and Scope for Entrepreneurship Development”
organized by Sri Ganesh College of Arts & Science, Ammapet, Salem-636 014 on
11th
January 2018.
51. Acted as a Chair Person and delivered a special address on “E-Governance – An
Over view in an International Conference Organized by PG and Research
Department of Commerce, Vivekananda College of Arts and Science for Women,
Tiruchengode on 2nd
February 2018.
52. Acted as a Resource Person in a One Day International Symposium entitled
“Modern Tactics in Business Environment” on 23rd
August 2018, organized by PG
and Research Department of Commerce, Bharathiar Arts and Science College for
Women, Deviyakurichi.
53. Delivered a special address in the ICSSR SRC sponsored Three day National Level
Workshop on “Advanced Research Methodology in Social Science for Ph.D
Scholars” Organized by PG and Research Department of Commerce, Vivekananda
College of Arts and Science for Women, Tiruchengode on 27th
August 2018.
54. Acted as a Resource Person in the Workshop entitled “Consumer Protection Act”
organized by Mahendra Arts and Science College on 3rd
October 2018
