Perfume your world ∙ Trend Watch SKIN CARE...Trend Watch SKIN CARE personal care ∙ Perfume your world ∙ 1 The skin is the largest organ the body has, yet many people neglect

0MAY 2019

Trend Watch

SKIN CAREpersonal care

∙ Perfume your world ∙

1

The skin is the largest organ the body has, yet many people neglect its care.

Not only is healthy skin a big part of being your best, but it also makes you look and

feel healthier. Moreover, facial skin care is affected by every aspect of life, from what

you eat to where you live. In order to fight signs of aging, heal much faster and stave off

potential disease an effective facial skin care routine is necessary. With this being said,

conscious consumerism is the accelerating force pushing innovation and

concern within facial skin care.

SKIN CARE IS BEING REWRITTEN…

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F R A G R A N C E C O L L E C T I O N

2 3T R E N D SM A R K E T

O V E R V I E W

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TABLE OF CONTENTS

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MARKET OVERVIEW

1 c a t e g o r y o v e r v i e w

f a c t s & f i g u r e s

p r o d u c t s h o w c a s e

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Market Size for Facial Skin Care (Current Year & Forecast Projection, North America)

Source: Mintel, Market Sizes

• The last 3 years the market has been stable in value, while forecasts are projected to increase at a slow but steady rate.

$5.42 $5.48$5.70 $5.67 $5.87

$6.22 $6.32 $6.40 $6.51 $6.61 $6.72

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Valu

e (b

n U

SD)

*1,879 *1,557 *1,729 *1,604 *2,046 *2,576 *2,517

* # of launches

MARKET OVERVIEW - category overview

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Cleansers/Toners37%

Anti-ageing29%

Specialized16%

Hydrating/Moisturizing…

Masks4%

Skin Whiteners & Lighteners

2%


• Cleansers & Toners dominate the skin care market, with 37% of products being washes, sprays, make-up removers and scrubs. Cleansing is an essential step in a skin care routine as it’s one of the most effective ways to achieve healthy, radiant, and clearer skin.

• Products like serums, lotions and creams with anti-ageing properties are in high-demand at 29%.According to Future Market Insights, the anti-wrinkle products market is expected to reach $12.8 billion globally by 2027.

• Specialized products are geared to target specific areas on the face like lips, eyes, nose, and neck.

• Masks tap into the fun, sensory, and experiential side of skin care that has been gaining popularity since the surge of sheet masks started. An enormous opportunity exists for brands to make product innovations using novel and hero ingredients.

0 500 1000 1500 2000 2500

2015

2016

2017

Value (m $USD)

MARKET OVERVIEW - category overviewMarket Segmentation for Skin Care (includes Body Care)

(North America, 2017)

Source: Mintel, GNPD

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Johnson & Johnson22%

Procter & Gamble Company11%

L'Oréal Group10%

Unilever PLC6%

The Clorox Company5%

Kao Corporation Of Japan4%

Pfizer, Inc.4%

Nestlé S.A.3%

Valeant Pharmaceuticals International

3%

Blistex Inc.2%

Own Label7%

Others23%

Johnson & Johnson

Procter & Gamble Company

L'Oréal Group

Unilever PLC

The Clorox Company

Kao Corporation Of Japan

Pfizer, Inc.

Nestlé S.A.

Valeant Pharmaceuticals International

Blistex Inc.

Own Label

Others


Top Companies for Skin Care (includes Body Care) Company Retail Market Share by %

(North America, 2016-2017)

MARKET OVERVIEW - facts & figures

7 Source: Mintel, GNPD

L'Oréal36%

Estée Lauder18%

Johnson & Johnson17%

Limited Brands16%

LVMH13%

• L'Oréal markedly dominates over other companies in launching new products.

• Huge portfolio of brands catering to consumers needs with targeted skin care solutions.

MARKET OVERVIEW - facts & figuresTop Market Leaders for Skin Care

(New Launches, North America, 2016-2018)

8Source: Mintel, GNPD

Face/Neck Care53%

Lip Care19%

Hand/Nail Care12%

Sets9%

Sun -Sun/Sunbed

Exposure7%

0 200 400 600 800 1,000 1,200 1,400

2016

2017

2018

Units

• With ageing signs being most visible on the face and neck, consumers are devoted to buying products that target this area.

• Demand for lip care products follows face/neck care with 19%. These products provide nourishment and protection to lips against dust, drying effects of cold and wind, and harmful sun rays.

• Sets are growing in popularity as they’re a good introduction for someone interested in trying out a various products at once. Travel and sample sizes offer a beneficial opportunity to a new consumer.

• Sun care sales are steady as a growing number of skin care products are now offering UV protection.

Top Sub-Category for Skin Care (% by Segment, North America, 2016-2018)


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Top Formats & Textures for Skin Care (% by Variants, North America, 2016-2018)


Cream27%

Balm15%

Gel & Jelly11%

Lotion10%

Spray, Mist & Spritz8%

Sheet Mask8%

Towelettes, Wipes, Tissue & Cloths

7%

Scrub6%

Oil4%

Serum4%

0 100 200 300 400 500

2016

2017

2018

Units

Bioderma Hydrabio CreamCream

Clinique ‘Take The Day Off’ Cleansing Balm

Balm

Nivea All-In-One Facial Cleansing Lotion

Lotion

Mario Badescu Facial SpraySpray, Mist & Spritz


Formats like gel/jelly & sheet

masks in particular have been

strengthening their presence on the

market

Yves RocherMoisturizing Fresh Gel

Gel & Jelly

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Top Product Claims for Skin Care(% by Variants, North America, 2016-2018)

Source: Mintel GNPD

Botanical/Herbal27%

Moisturizing / Hydrating

27%

Ethical - Animal16%

Time/Speed15%

Paraben Free15%

0 200 400 600 800 1,000 1,200 1,400

2016

2017

2018

Units

• Botanical/Herbal claims have the highest growth with consumers interested in products that are aimed at being more ‘natural.’

• Moisturization is an integral part of facial skin care and drives 27% of the market in regards to claims.


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Top Packaging Types for Skin Care(% by Variants, North America, 2016-2018)

Weleda Sensitive Skin Facial Lotion

Tube Packaging

Olay Regenerist Cleansing Polishing Crème Cleanser

Bottle Packaging

Neutrogena Hydro Boost City Shield Water Gel

Jar Packaging

St. Ives Apricot Glowing Sheet Mask

Flexible Sachet Packaging

Yes To Coconut Hydrate & Restore Cleansing Facial Wipes

Flexible Packaging

Tube48%

Bottle23%

Jar12%

Flexible sachet10%

Flexible7%

0 200 400 600 800 1,000 1,200

2016

2017

2018

Units



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MILK MAKEUPCooling Water Eye Patches

TULAKefir Replenishing

Cleansing Oil

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GLAMGLOWGood in Bed™ Passionfruit

Softening Night Cream2

PIXIDouble Cleanse

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1. DRENCHED IN WATERLanguage to denote hydration is often linked towater: ‘drench’, hydra’, ‘aqua’, ‘water bomb’.MILK MAKEUP released a set of cooling, de-puffing,gel patches packed with energizing caffeine andsoothing seawater.

2. SLEEPING BEAUTYWith one of the top five claims being ‘Time/Speed’many brands are now creating products that promiseto promote a radiant complexion by morning.Glamglow’s ‘Good in Bed’ cream is a creamypassionfruit treatment with gentle skin-exfoliatingacids that work overnight.

3. DOUBLE DUTYUnique packaging formats showcase the versatility aproduct can have. In regards to this specific product,you have the convenience of a 2-in-1 cleanser, oneside contains a solid cleansing oil and the other sidea luxe PM cleansing cream.

4. PROBIOTIC SKINCAREProbiotics are taking center-stage in nutrition, healthand wellness and have moved into skincare.Tula brings nourishing probiotic kefir from food intoskincare for the first time.

5. CUSTOM-BLENDSGiving skincare a personalized boost, Clinique IDenables users to select a hydrating base and thenmix in one of five different active concentratecartridges to address a specific skin concern.

CLINIQUE iD™Active Cartridge

Concentrate5

MARKET OVERVIEW - product showcase

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TRENDS

2 e x p e r i e n t i a l

c l e a n + s a f e

f r a g r a n c e

S o z i o a n a l y s i s

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EXPERIENTIAL

Wearable Technology

Skincare’s New High

Fun Formats

TRENDING NOW

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60%of US adults that own or want to own a wearable fitness device

would be more interested in one that tracks their health

Source: Mintel, December 2018My Skin Track UVLa Roche-Posay

MaskiDNeutrogena

AI AssistantLumini

Nearly

37%of global consumers are

influenced by digital/technology when choosing beauty and

grooming products

Source: GlobalData, April 2019

UV Exposure DetectorLogicInk

The rise of AI algorithms and skin care gadgets are looking to shake up traditional skin care regimes, making personalization and tracking a key focus.

Skin360™ Neutrogena

TRENDS - experiential

Wearable Technology

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A growing trend set to continue in 2019 is cannabis-derived skincare, containing non-psychoactive extracts of cannabidiol or CBD.

Skin Care’s New High: CBD


WHAT YOU NEED TO KNOW…

• Cannabis has predominantly been associated with THC (the psychoactive compound of cannabis that creates a euphoric 'high' when ingesting the substance). However, the focus has recently shifted to the second most abundant non-intoxicating compound: cannabidiol or CBD.

• CBD is a chemical compound that naturally occurs in the plant cannabis sativa but does not contain THC.

• The recent hype around CBD has been fueled by its many claimed health benefits, such as improved sleep, reduced anxiety and stress, anti-seizure properties and pain relief.

AM Formula Yuyo Botanics

Better Daze Ahead CBD Moisturizer

Farmacy

Lord Jones is behind some of the most prestigious CBD-infused skincare on the market

EMERALD CBD + Adaptogens Deep Moisture Glow Oil

Herbivore

24% of US consumers aged 22+ in states

where it is legal to purchase cannabis for recreational use associate CBD-only

products with being healthy

Source: Mintel, September 2018

MINI CONCEPT ON CBD

AVAILABLE!

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31%of US skincare users agree that

facial masks are fun

Source: Mintel, October 2018

Glow JobTooFaced

Tako Pore All-in-One Cleansing Stick

TonyMoly

Gold Foil Sheet MaskMasque Bar

39%of US skincare users agree that

masks are a good way to pamper themselves

Source: Mintel - US, October 2018

Fun, sensory and holistic innovations can boost consumer engagement. Instagram-friendly and nostalgic concepts create excitement and garner more shareable moments.

Hydrating Bubble Maske.l.f.

Glamglow x My Little Pony #GLITTERMASK GRAVITYMUD

Firming Treatment MaskGLAMGLOW


Fun Formats

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+CLEAN

SAFEBeauty from Within

Environmental Defense

TRENDING NOW

Simplistic Skincare

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Simplistic Skin Care

47% of women agree using natural

ingredients is safer, while

35%believe natural ingredients work

just as well as mainstream ingredients


42%of skincare users believe that

moisturizers with natural ingredients are safer


Many brands have latched onto the idea that skin care needs to be simplified, focusing on pure ingredients instead of confusing marketing frills.

Source: Mintel: Factors for Facial Skincare Products, May 2018

“Which of the following factors are most important to you when choosing a facial skincare product? Please select up to 5.”

Base: 938 female internet users aged 16+ who buy and use facial skincare products

The Ordinary The Inkey List

TRENDS - clean + safe

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24hr Soothing Moisturizing Botanical Serum

Saeve

Beauty Shroom PowderMoon Juice

Adaptogen Deep Moisture CreamYouth to the People

Adaptogen “wonder ingredients” include stress-reducing compounds designed to help the body better cope with

physical or mental stress.

Adaptogen herbs/plants, such as medicinal mushrooms, ashwagandha, holy basil and maca, are expanding from heath and food markets into beauty as a way to appeal to

health-aware consumers and tap into 'inside out' beauty trends.

Ashwagandha Holy Basil Maca


Beauty from Within: Adaptogens

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All-Day Pollution Repair MaskAllies of Skin

D-Bronzi™ Anti-Pollution Sunshine DropsDrunk Elephant

As urban populations swell, protective skin care continues to grow as consumers are becoming more aware of the affects of pollution and environmental aggressors

on their skin.

41% of facial skin care users believe pollution to have the greatest

impact on their skin’s appearance

Source: Mintel Insights

All Nighter Pollution Protection Makeup Setting Spray

Urban Decay

Skin Warrior Anti-Pollution Repair Cream

Naturally Serious


Environmental Defense

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Top Fragrance Groups for Skincare(% by Segment, North America, 2016-2018)

Source: Mintel GNPD

Green/Herbal/Woody33%

Gourmand/Edible31%

Floral23%

Citrus8%

Fruity6%

0 50 100 150 200

2016

2017

2018

Units

• Green/Herbal/Woody fragrances are the most popular fragrances amongst skin care. These scents tend to translate positively into skin care products and are aligned with being “natural” and botanical.

• Close behind are Gourmand/Edible scents such as vanilla, shea butter, and almond which offer edible qualities. From 2017 to 2018, there has been a significant increase in skin care with gourmand scents proving there is a consumer demand for this category.

• Floral fragrances not only evoke current eco-beauty trends, but they provide a variety of natural remedies popular in skin care.

• Citrus and Fruity scents are gaining traction from consumers responding to brands that highlight heroingredients through new launches.

TRENDS - fragrance

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FLO

RA

L

GO

UR

MA

ND

TRENDS - Sozio analysis

FR

UIT

Y

GR

EE

N

CIT

RU

S

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FRAGRANCECOLLECTION

3 C l e a n , G r e e n &

E v e r y t h i n g i n B e t w e e n

E v e r y d a y L u x u r y

S k i n N u t r i t i o n

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CLEAN, GREEN,& EVERYTHING IN

BETWEEN In a space where wellness is at an all-time high, consumers are seeking

more of what the skin needs with less of what it doesn’t.

ORIGINSGinZing Refreshing

Scrub Cleanser

ERBORIANBamboo

Waterlock Mask

ODACITEMint + Green Tea

Treatment Mist

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FRAGRANCE COLLECTION - clean, green, & everything in between

SKIN TEA-RAPY

BALANCING BAMBOO

GINZING GLOW

TopMandarin,

Apricot, Dewy Greens

MiddleTea Leaves, Herbal,

Bergamot, Rose, Violet

BaseWoody, Amber,

Cardamom, Musks

TopLush Greens,

Grapefruit, Ozonic

MiddleViolet, Rose,

Lily, Leafy, Mint

BaseBamboo Sugarcane, Musks,

Cedarwood, Oakmoss

TopPetitgrain,

Orange, Bergamot

MiddleRose, Lilac,

Lavender, Ginseng

BaseVetiver, Moss,Earthy Notes

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EVERYDAY LUXURY

With pressure, stress, and time-sensitivity on the rise, pampering elements that include aromatherapy benefits create a sense of tranquility & serenity.

FARMACYHoney Drop

Lightweight Moisturizer

RODINJasmine & NeroliLuxury Face Oil

FRESHRose

Hydration Facial Toner

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FRAGRANCE COLLECTION - everyday luxury

GOLDENNECTAR

ROYAL NEROLI

DIVINE ROSE

TopLemon Water, Green Stems

MiddleLavender, Violet,

Honey Nectar, Rose

BaseAlmond Milk, Amber,

Woody, Vanilla, Musks

TopLemon, Bergamot,

Aquatic, Dewy Greens

MiddlePear Blossoms, Magnolia,

Orange Flower, Rose Petals

BaseAmber,

Mossy, White Musk

TopRed Currant,

Lemon, Grapefruit

MiddleFresh Rose, Vetiver,

Pink Pepper, Leafy Greens

BaseOakmoss, Musks,

Sandalwood, Suede

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SKIN NUTRITIONInside-out beauty is now transitioning to outside-in beauty as the potential of using

nutritious food ingredients creates a synergy between both worlds.

SEPHORAOat Muesli

Mask

FOUR SIGMATICSuperfood Beauty Mix with

Adaptogens & Vitamins

KORRESGreek Yoghurt

Foaming Cleanser

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FRAGRANCE COLLECTION - skin nutrition

YOUTHFULYOGURT

RADIANT RYE

BERRY BOOST

TopSweet, Milky,

Powdery, Fresh

MiddleYogurt,

Vanilla, Caramel

BaseTonka Bean,White Musks

TopBergamot,

Caraway, Coconut

MiddleMonoi, Solar,

Mimosa, Honeysuckle

BaseRye Seeds, Vanilla Bean,

Tonka, Woody, Musks

TopBlueberry, Blackberry,Plum, Pamplemousse

MiddleRhubarb, Rose,

Sharp Greens, Balsam

BaseVanilla Sugar, Velvet Musks

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Latin & North AmericaSozio Inc

51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600

Fax: (+1) 732 572 0944

AsiaJ&E Sozio Asia Ltd

Unit C6, 15/F, TML TowerNo.3 Hoi Shing Road - Tsuen Wan, N.T.

Hong KongPhone: (852) 2111 0842

Fax: (852) 2111 0942

Europe, Africa and Middle East

Sozio SAS

6, Rue Barbès - CS8005092532 Levallois-Paris cedex - France

Phone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98

∙ Perfume your world ∙

www.jesozio.com

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Perfume your world ∙ Trend Watch SKIN CARE...Trend Watch SKIN CARE personal care ∙ Perfume your world ∙ 1 The skin is the largest organ the body has, yet many people neglect