8/14/2019 Performance Framework for Fairtrade Ppa With Dfid
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PERFORMANCE FRAMEWORK FOR FAIRTRADE PPA WITH DFID 2010-13 Draft
12 November 2009 ANNEX A
Purpose Indicators Means of verification
Risks and assumptions
Fairtrade is a globalmovement for change(MDG8) that
contributesto making trade fair,enabling producers to
enjoy sustainablelivelihoods and combatpoverty (MDG1)
1. Number of individual producers in Fairtrade-certified
organisations, and number ofcertified organisations: 2.2m producers
in 1500 organisations by end 2013
(2008 baseline: 1.1m producers in 746 organisations)
2. Global retail sales of FT-certified products: 9.8 billion by
2013 (2008 baseline: 3 billion)
3. Average level of trust in FT Label in 15 selected countries:
67% by 2013 (2008baseline: 64%)
4. Total Value of Fairtrade Premium: 110 million by 2013
(baseline 32m in 2007)
1. FLO M&E
2.. FLO M&E
3. Globescan LabelPerceptions Survey
4. FLO-Cert
Fairtrade and other ethical trade partnersfor development can
access, participate/be represented in trade policy
makingdiscourses
Consumer support for Fairtrade is strongenough that policy
makers incorporatefair trade principles into trade agenda
Major market partners use theirengagement with Fairtrade to
promotechanges in conventional trade practices
Strategic Objective 1 Indicators Means of verification
Risks and assumptions
The global Fairtradesystem is
STRENGTHENED(streamlined, efficient,maximizing direct impactand
leveraging widerchanges)
1. Increased gender equality across FT system. Percentage of
women ingovernance/leadership positions in Fairtrade (Producers,
PNs, LIs, FLO) 51% by 2013
(baseline to be established)
2. Producer Networks representative and effectively delivering
clear role by 2013 (2009baseline: roles being defined)
3. Global Fairtrade IMS system: fully functioning by end of 2013
(2009 baseline: datadefinitions underway)
4. Proportion of FLO budget financed by donors: 21% by 2013, in
part throughimplementing new financial model (2006 baseline:
52%)
5. Detailed longitudinal case studies to measure impact of
FT:
5 by 2013 (2008 baseline: 3)
6. Total FT sales volume by end of 2013 (MT): Banana:
820,000, Cocoa: 50,000, Coffee: 265,000 (In 2007 : banana:
244,963; cocoa: 15,440;coffee: 79,058)
1. FLO M&E
2.Producer Networksand independentreporting
3. FLO Finance andCentral Services Unit
4. FLO Finance andCentral Services Unit
5. FLO M&E,independent impactstudies
6. FLO M&E
A more streamlined global system enablesFairtrade to address
more key
development issues
A strengthened global system forFairtrade encourages major
marketplayers to engage with Fairtrade
Growth in Fairtrade, does not negativelyinfluence grassroots
campaigning capacity
8/14/2019 Performance Framework for Fairtrade Ppa With Dfid
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PERFORMANCE FRAMEWORK FOR FAIRTRADE PPA WITH DFID 2010-13 Draft
12 November 2009 ANNEX A
Strategic Objective 2 Indicators Means of verification
Risks and assumptions
The scope of Fairtrade isBROADENED (number
of producers, products &countries)
1. 65 countries have Fairtrade-certified producers by end of
2013, of which 32 are LICs(2008 baseline: 59, o/w 26 LICs)
2. 30 licensees in Global South by end of 2013 (11 in 2009)
3. FT mark is registered in 140 countries and Marketing
Organisation Agreements agreed in5 new markets by 2013
(2008 baseline: 121 countries, 1 MOA)
4. In UK, market share of 50% for 3 products and 10% in 3 others
by 2013 (in 2008 : 2products above 10% market)
5. Retail sales value of FT-certified products in UK: 2 billion
by 2013 (2008 baseline: 712million)
6. Fairtrade Mark recognition in UK: 78% by 2013 (baseline 70%
in 2008)
1. FLO M&E
2. FLO InternationalLicensing
3..FLO InternationalLabelling/ FLOInternationalMarketing
4. FairtradeFoundation
5. FairtradeFoundation
6. TNS/FairtradeFoundation
Consumer demand supports thebroadening of Fairtrades product
scope.
Consumer demand for Fairtrade productsencourages the development
of Fairtradeidentity and demand for morefundamental change
Fairtrades broader scope enables it toattract more partners and
develop morenetworks to address key developmentissues
Strategic Objective 3 Indicators Means of verification
Risks and assumptions
The impact of Fairtrade isDEEPENED (increasedvalue for each
producerfrom their involvement inFairtrade)
1. Percentage of women members of Small Producer Organisations /
workers in HiredLabour Organisations: 27%/44% by end of 2013 (2007
baseline: 24% / 41%)
2. Percentage of small producer organisations selling minimum
30% exportable productionon FT terms: 54% by end of 2013 (2007
baseline: 48%)
3. Ratio of Producer inspection costs vs FT-Premium received by
producer organisation:1 / 40 by end of 2013 (in 2008 : 1 / 30)
1. FLO M&E
2. FLO M&E
3. FLO-Cert
Facilitating more producer ownership ofFairtrades development
outcomes givesthe Fairtrade movement a louder voice indevelopment
discourses
