Performance Equipment Clubfitting

Eric Hogge, PGA CPP CertifiedPGA Director of Clubfitting & Lead

Instructor

Golf Instruction & Professional Clubfitting

Partners or Pugilists…?

Golf Instruction Clubfitting

Young Talent 5 Foot 7 Inches

Student Equipment Club Specifications

Sheet

Length Lie Loft4 Iron 39.0 61.0 24.05 Iron 38.5 63.5 26.56 Iron 37.75 64.5 31.07 Iron 37.25 64.0 35.08 Iron 36.75 65.0 39.09 Iron 36.25 65.0 43.0PW 36.0 65.5 47.0AW 36.0 65.5 51.5SW 35.5 64.5 56.5LW NA NA NA

Name: AM

The Most Powerful &

Transforming Training Aids

You Will Own In Your

Career

Helping Player Development?

Quick Fix Teaching & Clubfitting“Hey Pro, the Club Championship starts

on Friday and I have the s#@*ks with my wedges…”

Triage – “Micro Wave” MentalityBalancing the CartBuilding Neuromuscular Pathways for

Long Term Player DevelopmentCommitment to New Feels & ConceptsProcess Oriented Learning & Training

Or to Accommodate Existing Ones?

Fundamental Premise

• You Cannot Professionally Fit the Player Without Proper Instruction

• You Cannot Professionally Instruct the Player Without Proper Equipment Fitting

• Either Alone is Incomplete for the Long Term Development of the Player

Dynamic Balance System - DBS

Pitching Wedge 5 iron

DriverDriver

Pitching Wedge

5 iron

Driver

Pitching Wedge

5 Iron

Driver

Questionable Fitting…

Who is the PGA Touring

Professional?

Both!!!

knock down

hook fade

Straight Knock Down

Draw Fade

PGA Tour

LPGA Tour

*Numbers Provided by TrackmanLaunch Monitors

Should You Be Skeptical…?

35% Full Shots25% Short Shots40% Putting100% Challenging* Note – Percentages are

Relatively Unchanged Regardless of Ability Level

Two Quick Facts & Hidden Opportunities…

Grips are Designed to last 40-60 Rounds

The Average Driver Length on the PGA Tour is Shorter than the Average Driver in your Shop

Fewer than 40% of players in America have been professionally fit for their equipment

Fewer than 20% have been fit for the putter

???

80% Have Stated a Desire To Be Fit Before Their Next Equipment Purchase

Player Development

IMPROVING PLAYER

GOLF INSTRUCTION CLUB PERFORMANCE

PHYSICAL

184% Up in Club Repair Revenue Over Same Period Last Year

123% Up in Clubfitting Revenue Over same Period Last Year

78% of Equipment Sales Came Through Clubfitting Activities

48% of All Merchandise Sales Came Through Clubfitting Activities

43% of My Clubfittings Have Been or Are Now My Students

Thank You

Questions

Concerns