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Performance
Contact: [email protected]
Tel: 708.613.5401
Business Writing
Objectives
• Follow a systematic approach to writing • Identify and satisfy the readers’
expectations • Use a variety of techniques to plan,
organize and write your message • Write persuasive and impactful
documents that achieve their objectives • Identify, evaluate and prioritize email
opportunities to impact organizational efficiency and effectiveness
• Write persuasively with simplicity, clarity and impact.
Who Should Attend
This course is for anyone who wants to capture the reader’s attention and write the most effective business documents.
Effective Writing Steps 1. Key Principles of Writing: Effective writing is a
systematic, three-‐stage approach. The stages might be longer in more complex writing, or short in simple or casual email. However, all three stages are critical for effective outcomes: Plan, Draft and Edit.
2. Clarity: State your purpose, your point and your action requests.
3. Conciseness: Include what the reader needs to know and no more.
4. User-‐friendly: Use ordinary, down-‐to-‐earth language and make it easy to find information.
5. Organize: Give yourself a guide for writing. This outline does not have to follow any convention other than to be helpful to you.
6. Bottom-‐Line Organization: Provide the reader the bottom line or main idea first. In most cases, you should: (1) Put your main idea right at the beginning, where it stands out. (2) In each paragraph, put the most important idea in the first sentence.
7. Write High Impact Sentences: Vary the length and style of sentences to give them rhythm and pace.
Overview
In any form of written communication the reader wants to know only two things; 1.) What are you trying to tell me and 2.) What do you want me to do about it? The ability to write effectively is critical for workplace success. Being able to connect key points for the reader determines your ability to persuade and influence others. You will discover how to organize and communicate concisely with the reader in mind. Turn every written document into a productive opportunity.
