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PERFECTING YOUR PITCH Maximizing Influence. GAIL CALHOUN. Discovery. How we impact others How people listen and process Four Communication Fundamentals. Gaining Maximum Impact. 7%. 55%. 38%. Building Solid Content. Organized. Listening/Processing. Simultaneously Sequentially. SI. - PowerPoint PPT Presentation
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PERFECTING YOUR PITCH PERFECTING YOUR PITCH Maximizing Maximizing InfluenceInfluence
GAIL CALHOUN
Discovery
How we impact others How people listen and process Four Communication Fundamentals
Gaining Maximum Impact
CONTENT
VOICE
PERSONA
7%
38%55%
Building Solid Content
Organized
Listening/Processing
Simultaneously Sequentially
SI SQ
CTACTA
Building Solid Content
Organized Relevant
Persuasion Principles
Audience Relevancy
– WII-FM
C.O. Simplicity (2)
Persuasion Principles
Simplicity Oral Idling
Building Solid Content
Organized Relevant Concise Facts (accuracy counts) Include examples & stories INTERESTING!
VOICE = 38%
Pause Repetition Inflection
PERSONA = 55%
Physical, tangible elements
of presenting:
● Hands ● Movement
● Face ● Posture
● Stance ● Dress
● EYES
A Final Thought…
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
Winston Churchill
