PLANS OF OPTIMISM FOR INAUGURATION

BY JESSICA COLE, ROSS FLETCHER, LOGAN MALLOY

11th logo in 110 year history 5th logo in past 21 years Five months from top marketing firm -

Estimated at about $1 Million Total costs are estimated at a couple

hundred million dollars

Logo DevelopmentLogo Development

"This seems to be a really good solution. It feels like the same Pepsi we know and love, but it's more adventurous, more youthful, with a bit more personality to it" -Chris Campbell (Interbrand)

Symbolizes a smile Pepsi- Smile Diet Pepsi- Grin Pepsi Max- Laughter

Drawn comparison between President’s Obama’s campaign

Sponsored Refresh the World Symposium and Creative Coalition Gala Inaugural Ball

Messages of “Yes You Can” and “All for One” on buildings, billboards, etc.

"There's [this idea] that the new president is going to change everything," she said. "But we all need to be engaged, and we all need to be agents of change." – Anamaria Irazabal

Refresh America Campaign

Do you think that changing the logo will help Pepsi’s image? Why/Why not?

Will the connection with Obama’s ideas benefit Pepsi? Why/Why not?

What tastes better; Pepsi or Coke?!?

QuestionsQuestions

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