Facebook Global Pages for Brands

- Jalaluddin Khan

Facebook Global Pages This new feature allows for one global Facebook

page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.

Each brand's Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets.  

One global brand identity. Users from all countries will see the same Page name, fan count, and People Talking About This (PTAT). 

One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them. 

Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.

Facebook Global Facebook Global Pages Pages

Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.

How brands use itHow brands use it Facebook’s Global

Pages allows a brand to convey a cohesive global message, while maintaining country-specific versions for product/communication differences that vary by market.

Brands can consolidate multiple countries to a single regional page for efficiency in management, based on division of responsibility.

Through this new feature, brands will be able to compare performance and share learning from local markets across the globe to raise the knowledge of its global enterprise:

Pepsi Local (India) PagePepsi Local (India) Page

Pepsi Global PagePepsi Global Page

Users will always hear from the best market Users will always hear from the best market for them.for them.

It allows a brand to convey a cohesive global It allows a brand to convey a cohesive global message, while maintaining country-specific message, while maintaining country-specific versions.versions.

Why should a brand takeWhy should a brand takeadvantage of advantage of

this new this new feature?feature?

It allows a brand to It allows a brand to communicate to its communicate to its customers globally, as customers globally, as well as locally.well as locally.

Performance Compare & Performance Compare & Share Learning'sShare Learning's

How are brands activating How are brands activating Global Pages?Global Pages?

THANK YOU !!!THANK YOU !!!