Pepsi Aquafina Bottle Water in Tours & Travel Industry

MP BIRLA INSTITUTE OF MANAGEMENT 1

PROJECT REPORT

ON

“Consumption of AQUAFINA bottled water in TOURS & TRAVEL INDUSTRY,Bangalore”

ATPepsiCo India pvt LTD

Submitted in partial fulfillment of the requirements of theM.B.A Degree Course of Bangalore University

ByAchint kumar. Regd. no.

05XQCM6006

Under the guidance and supervision of

Mr. RAMESH BABU Professor SUMITRA SREENATH Assistant Marketing head MPBIM

PepsiCo India Pvt LTD (Internal Guide)

M.P BIRLA INSTITUTE OF MANAGEMENT Associate Bharatiya Vidya Bhavan

# 43, Race Course Road, Bangalore-560001

2005-2007


DECLARATION

I, Mr.Achint Kumar (Reg.No.05XQCM6006),a student of Master of Business Administration of MP BIRLA INSTITUTE OF

MANAGEMENT declares that the Project Report on PepsiCo India Pvt Ltd is my original work. It has not been copied or transcribed

from anywhere. It is based on field study and my own observations.

Date: 12-05-2007 ACHINT KUMAR


GUIDE CERTIFICATE

This is to certify that the Research work on “CONSUMPTION OF AQUAFINA BOTTELED WATER IN TOURS & TRAVEL

INDUSTRY,Bangalore”has been prepared by Mr.ACHINT KUMAR bearing registration number 05XQCM6006,under my guidence .This

has not formed a basis for the award of any Degree/Deploma by Bangalore University or any other university.

Place:Bangalore Prof SUMITRA SREENATH Date:11-05-2007 (Project Guide)


‘

PR I N CIPAL’S CERT I F ICATE

This is to certify that the research work titled “CONSUMPTION OF AQUAFINA WATER BOTTEL IN TOURS & TRAVELS

INDUSTRY,Bangalore” at Pepsico India Pvt Ltd,Bangalore has been prepared by Mr.Achint Kumar bearing registration no

O5XQCM6006,under my guidence. This has not formed a basis for the award of any Degree/Deploma by Bangalore University or any

other university.

Place:Bangalore Mr NAGESH MALAVALLI DATE: 05-05-2006 (Principal)


ACKNOWLEDGEMENT

“What is ‘Today’ becomes ‘Yesterday’ and what is ‘Tomorrow’ becomes‘Today’. Give your best today, be it in your tiniest of duty

Performance, in practicing values and ethics, in fulfilling all small or

Big commitments. The best will come to you tomorrow”.

At The Rise Of All I Would Like To Thank The Almighty, For GivingMe Strength And Perseverance To Do This Project.

I would like to convey my sincere gratitude to Mr. Ramesh Babu(AssistantManager. India Sales) who permitted me to carry on my project work in their organization.

I Express My Deep Sense of Gratitude for his Continuous Help & kind guidance, also gave me lots of useful information during my project work.

I am also grateful to all other staff of thePepsico India Pvt LTD,Bangalore, who have spent their precious time to interact with me.

My heartfelt thanks to my respected pricipal Dr.Malavalli & I Extend A Special Gratitude To My Internal Guide Prof.Sumitra Sreenath, Professor, M.P.Birla Institute of Management Studies for his excellent co-operation and guidance throughout my project.

I Thank My Parents, Who are The Backbone Behind My Deeds.

I Would Like To Place My Deep Sense Of Indebtedness to AllRespondents and My Friends and All Other Who Have Extended Their Help directly orindirectly in making the project report effective and informative.

ACHINT KUMAR


CONTENTS

1 EXECUTIVE SUMMERY 7

2 INTRODUCTION 8

• INDUSTRY PROFILE

• COMPANY PROFILE

• CHANNELS OF OIPERATION

3. OBJECTIVE OF STUDY 17

4. AREA OF STUDY 18

5. RESEARCH METHODOLOGY 21

• TYPES OF RESEARCH

• SAMPLE SIZE

• SAMPLING TECHNIQUE

6. DISTRIBUTION CHANNELS 27

7. PROJECT REPORT 32

8. SUGGESTIONS 39

9 CONCLUSION 40

10 BIBLIOGRAPHY 41


EXECUTIVE SUMMARY

This project is a study of Pepsi’s Distribution programme (PDP) of AQUAFINA

BOTTELED WATER IN TOURS & TRAVEL INDUSTRY,BANGALORE

Other than general overview of the current distribution network, the project aims to

look into the details of how potential is there in this tours & travel industry.As pepsi

wants to start its AQUAFINA botteled water in the Luxary and semi luxary buses

whose cost will be included in the ticket itself which will increase the Company’s profit

or earnings, thereby increasing the productivity and efficiency.

Based on the findings of a five-week study, this report identifies certain loopholes in the

distributors policy as well as in company policy.

Finally, the report provides possible solution to the above problems in the form of

recommendation as well as certain suggestion for more optimal use of distributors.

INTRODUCTION



INDUSTRY PROFILE

The Soda Beverage Industry or the Soda Industry is comprised of many different

companies and drinks. Within the Soda Industry is a more specialized market that

caters to Cola drinkers.

The Cola Industry has gone through many changes and each cola product has its

origins. I will begin by first by defining Cola. I will then describe each cola market, and

discuss the Cola Industry history. I will also discuss issues affecting the Cola Industry’s

market, particularly the demand and supply curve. Finally, I will describe the Cola

Industry market structure.

The Coca-Cola Company operates in more than 200 countries, and on a global basis, we

have the most inclusive workforce in the world. Our greatest opportunity is to maximize

this asset

With the wide consumption of soft drinks, the industry offers an enormous yet untapped potential with its low per capita consumption and the large young population.

Today, the country has one of the lowest rates of consumption of Cola company products (only 13 8oz-servings per person per year), compared to Malaysia (33), Philippines (122) and Singapore (141).

Because soft drinks sales are sensitive to price, every effort has been made to maintain affordability. In 1997 you could buy 11 small bottles of carbonated soft drinks or ready-to-drink tea with the daily minimum


wagin Jakarta and 13 in 2001. However, you could buy 205 candies with the same minimum wage in 1997 and only 136 in 2001.

In terms of job creation opportunity, the soft drink industry has a high employment multiplier. At 4.025 times, it ranks 14th against the other 66 industry sectors in the country. This means that for every one job created, or lost, in the soft drink industry then four will be created, or lost, at the national level.

For every one job created in the soft drink industry, four will be created at the national level

Eighty percent of soft drink sales are made through retailers and wholesalers, of which 90% are considered small-scale businesses. For these small-scale businesses, soft drink products are their most important merchandise - contributing 35% of total sales and generating 34% of profit.

Other supporting industries affected by the activity in the soft drink industry include glass, bottle closures, transport and media.

80% of soft drink sales are made through retailers and wholesalers

In 1999, 85% of monthly soft drink consumers had an average household income of less than Rp 1 million (US$ 100) per month. Of these 46% was less than Rp 500,00 (US$ 50)

Seventy-two percent of weekly consumers had an average household income of less than Rp. 1 million per month. Of these over 40% are either students, partially employed people or pensioners.

Amongst weekly consumers, soft drinks are consumed as often as syrup and snack


COMPANY PROFILE

PepsiCo's beverage business was founded in 1898 by Caleb Bradham, a New Bern, North

Carolina druggist, who first formulated Pepsi-Cola. Today, PepsiCo is among the largest

consumer products companies in the world, with revenues of over $28 billion and

over

150,000 employees. The PepsiCo principal businesses include Frito-Lay snacks, Pepsi-

Cola beverages; Gatorade sports drinks, Tropicana juices and Quaker Foods. PepsiCo

brands are available in nearly 200 countries and territories and generate sales at the

retail level of about $78 billion. PepsiCo offers product choices to meet a broad

variety of needs and preference - from fun-for-you items to product choices that

contribute to healthier lifestyles. PepsiCo's mission is "To be the world's premier

consumer Products Company focused on convenient foods and beverages.

PepsiCo India

Pepsi is one of the most well known brands in the world today available in over 200

countries. The company has the largest and fastest growing businesses in India and

China, which include more than a third of the world's population. This reflects that

India holds a central position in Pepsi's corporate strategy. India is a key market for

PepsiCo, and at the same time the company has added value to Indian agriculture and

industry. PepsiCo entered India in 1989 and is concentrating in three focus areas

. Soft drink concentrate

. Snack foods and vegetable Food processing

The company entered the Indian market through a joint venture with Voltas and

Punjab Agro Industries. With the introduction of the liberalisation policies since 1991,

Pepsi took complete control of its operations. One of PepsiCo's key strategies was to

develop a


completely local management team.6 Pepsi has 19 company owned factories while their

Indian bottling partners own 21

Marketing Strategies

India forms a key market in PepsiCo's global strategy. However, despite a huge market

of a billion people, the soft drink industry, with a per capita consumption of two bottles,

was vastly underdeveloped.

Pepsi's marketing problem went beyond the normal 4Ps of operating effectively in a

market. To enter India, Pepsi faced a 6P marketing problem, with Politics and Public

opinion constituting the 2 additional Ps. Pepsi played the 6Ps very effectively. It

delivered an export/import surplus to the then foreign exchange starved government by

offering to develop agricultural exports from Punjab. In this way, it was able to offset

the cost of importing concentrate into the country. Parallely, with its trend-setting

advertising, innovative on-ground marketing and intrusive distribution system, Pepsi,

today, has brought to its fold a staggering 200 million consumers. Brand Pepsi is the

largest single soft drink brand in India. Pepsi is recognised as 'The' iconic youth brand

in this part of the world. After flooding cities and large towns, Pepsi is now penetrating

the rural market.

Pepsi launched in India as Lehar Pepsi - 'The choice of a new generation'. In the year

1993, Coca-Cola was planning a re-entry into India. Having been for years the cola

that Indians grew up drinking, the threat of such familiarity, albeit somewhat dated,

had to be countered. The task was, therefore, to reiterate faith and retain loyal

consumers. To ride on the passion generated by its very Successful launch, Pepsi


followed with its first Hinglish 'Yehi hai right choice baby. Aha!' commercial.

The Cola Wars had come to India.

'Aha!' created a new idiom. Pepsi further built empathy and stature by signing

on a host of youth icons of the time. It is, however, Shah Rukh Khan, arguably

one of India's biggest cine stars, who continues to e n d o r s e P e p s i t o d a t

e a n d e p i t o m i s e s t h e b r a n d ' s c o n n e c t w i t h movies, music and

Bollywood.

The 50th year of Indian independence was an opportune period for Pepsi to

celebrate the spirit of youth. 'Freedom to be' was Pepsi's salute.

1998 was the year of the 'GenerationNext'. With its finger constantly on the

pulse of the nation, Pepsi revisited its raison d'etre - the cons um e r . T

h e bra nd wa s given a ne w visio n - in t une wi th the consum er

experiences and their attitude to li fe - ' Ye n dil maange more' was the new

brand expression.

The Product Pepsi and its other Brands

The Cola franchise also includes Diet Pepsi, the first diet cola to be launched in

India. Catering to emerging needs of the calorie and figure conscious, Diet Pepsi

is the image variant in the portfolio.

Cola is not the only product PepsiCo brought to India. The PepsiCo brand

stable includes Mountain Dew, Mirinda, 7UP, Slice, Aquafina and Tropicana

forming a part of the wide spectrum of beverages offered. M ou nt ain D e

w, i ntroduced i n 2003 has succeeded i n crea tin g an entirely new category.

Pepsi's launch of America's number one selling bottled water, Aquafina, fuelled

the dull and boring Indian packaged w a t e r i n d u s t r y w i t h a d i s t i

n c t i v e b r a n d posi tion that reflected consumer lifestyle and status.


Promotion

The bottled soft drink category needs to be driven with continuous excitement.

Early on, Pepsi India identified three broad platforms: cricket, movies and

music to give expression to its core value of excitement.

While cricket had always been the most popular sport in India, with new

technology coming into cricket from coverage to sports gear to day/night

versions of the game, it was set to acquire the status of a religion in the sub-

continent. Pepsi picked up the opportunity early on b y n o t o n l y c o n t r a c

t i n g th e r i gh ts to a l l Te sts an d One D a y Internationals (ODIs)

played in I n d i a , b u t a l s o s i g n i n g u p t o p performers early such as

Sachin Tendulkar and Rahul Dravid and c r e a t i n g s o m e v e r y c u t t i n

g e d g e a n d m e m o r a b l e a d v e r t i s i n g campaigns with them.


Channels of Operations (Distribution Network)

The entire country is divided into four zones in marketing of bottled soft

drinks (BSD). These are namely:

. North Market Unit (NOMU)

. South Market Unit (SOMU)

. Central Market Unit (CEMU)

. Western Market Unit (WEMU)

PepsiCo. Ltd. operates through two channels in the beverages sector namely

Franchise Owned Bottling Operations (FOBO)

Company Owned Bottling Operations (COBO)

FOBO Distribution

In case of FOBO distribution the production and distribution process in handled by the

franchisee and the company appoints a franchise manager to look into the FOBO

operations. The FOBO structure is as follows:

ƒ Pepsi Foods Ltd.

ƒ Syrup Providing '

ƒ Franchise Bottlers

ƒ Franchise's investment in plant, machinery and glass Trucks for distribution

ƒ PepsiCo India Marketing Company (Sales and Marketing) The various

regions covered by the FOBO channel in India are as follows:


o Jammu and Kashmir

o Delhi and National Capital Regions

o Western Uttar Pradesh

o Rajasthan

o Goa

o Madhya Pradesh.

o Orissa.

o Andhra Pradesh.

o North Eastern States.

o Bihar.

o Jharkhand

COBO Distribution

The COBO distribution channel is further classified as

DIRECT through Carrying and Forwarding (C& F) Agents INDIRECT

through Distributors

The regions of India which are served by the COBO distribution channel

are:

¾ Eastern Uttar Pradesh.

¾ Punjab

¾ Haryana

¾ Himachal Pradesh.

¾ Gujarat.

¾ Maharashtra.

¾ Karnataka.

¾ Kerela.

¾ West Bengal.

¾ Tamil Nadu


OBJECTIVE OF RESEARCH

From the analysis of the data collected, practical visit to the retail outlet and from the experience of being a part of a great organisation we reached the following conclusion:

• Aquafina is most popular bottled water amongst its user mainly because of its brand name .Thus it should focus on keeping the cost low so that it can capture the major part of the market.

• Being a popular product it was invisible in the Travel industry.

• Product is very popular in the corporate offices, but due to its high cost it was not so effective in that Industry.

• Local products were much popular in that Industry due to low cost.

• In Today’s circumstances, customer is a king because he has got various choices around him. If you are not capable of providing him the desired result he will not be able to buy your product.


NEED AND IMPORTANCE OF STUDY

Both Coke and Pepsi are trying to gain market share in the Indian beverage market,

which is valued at over $30 billion a year. Each company is coming up with new

products and ideas in order to increase their market share. The creativity and

effectiveness of each company's marketing strategy will ultimately determine the

winner with respect to sales, profits, and customer loyalty. Not only are these two

companies constructing new ways to sell Coke and Pepsi, but they are also thinking of

ways in which to increase market share in other beverage categories. Although the

goals of both companies are exactly the same, the two companies rely on somewhat

different marketing strategies.

Pepsi has always taken the lead in developing new products, but Coke soon learned their

lesson and started to do the same. Both companies have relied on finding new markets,

especially in the rural areas of India. These companies, in trying to capture market

share have relied on the development of new products. In some cases the products

have been successful. However, at other times the new products have failed. One solution

to increasing market share is to carefully follow consumer wants in each country. The

next step is to take fast action to develop a product that meets the requirements for that

particular region. Both companies cannot just sell one product; if they do they will not

succeed. They have to always be creating and updating their marketing plans and

products. The companies must be willing to accommodate their "target markets".

Gaining market share occurs when a company stays one step ahead of the competition

by knowing what the consumer wants.


Below is a comparative scenario in terms of the brands available in both the

companies:

PepsiCo India Coca Cola India

Pepsi Thums-Up, Coca-Cola

Mirinda Orange Fanta

Mirinda Lemon Limca

7 Up, Mountain Dew Sprite

Slice Maaza

Aquafina Kinley

Lehar Soda Kinley Soda

Table 3.2 Competing products of Pepsi and Coke

In case of rural areas of Karnataka, the local players also pose a threat to the

beverage industry. During the peak months of April to June, companies like

Bowler, Cyber are also a favorite among the locals. This is mainly because of the

fact that the rural people do not differentiate between the brands but only want a

"black colored" soft drink. However, the threat of local brands to Pepsi is not

major as compared to the threat posed by Coke.


AREA OF STUDY

AND

METHODOLOGY


Area of Study

The study was conducted for the tours & Travel industry,Bangalore.The various

private travel company’s who run there buses from Bangalore to othere cities and

States like TAMILNADU,KARALA,GOA ,MAHARASHTRA and various small & big

Districts of Karnataka.


The market of India is increasingly being recognized as the richest potential market by

MNC’s and other companies looking to expand their operations. In the KA-COBO area

alone there are 71 districts.

MethodologyIn order to understand the distribution system used by Pepsi, the initial phase of the

project involved three weeks of field work in city,

Following the field visit, the summarizing of all the data collected on Microsoft Excel

was observed. During this phase, some inconsistencies in the data were found and

further visit to the places were undertaken to verify the data.

During the field work and office work, interviews and informal discussion with the

travel agents people Staff members (TDM, ADC, SAM, PAM, CE, ME), distributors

were conducted in order to learn more about the distributors and their network and

understand problem from different prospective.

Finally, an attempt was made to combine the learning in both phases by actually

summarizing all the information collected (volumes, manpower, vehicle used, area

occupied, outlets etc) and then drawing conclusion to identify the problems and

loopholes in the process of distribution. This detailed study and analysis of data was

conducted for certain distributors in all the six territories.


TYPES OF RESEARCH

The Research was made on the bases of:

• Primary data

• Secondary data

Primary data:

The primary data is collected through:

1. Personal observation.

2. Interview with:

o Owners of Agency

o Agents

o Bus Drivers & customers

o Managers and Executives of various Department PepsiCo Ltd.

Secondary data:

The secondary data will be collected through

1. Website: www. P epsi.com

2. Company Files

http://www.Pepsi.com/


SAMPLING SIZE

We targated to the major Tours & Travel agents.We Targated more then

45 companies in Bangalore

The first step was to design a questionnaire form that will be used to collect

the necessary information after that company makes the segments of the

distributor depending upon the number of buses they have, types of buses,

rutes of the buses & their Annual Sales Volumes. The segments are as

follows

™ Less than 15 buses

™ Between 15 to 25 buses

™ Between 25 to 50 buses

™ More than 50 buses

™ Only luxury buses

Now we tracked the various agents and owners by the way of certain

tracking formats (excel sheets) we had to fill in. After that this information

is being summarized and some useful inferences are been made.


SAMPLING TECHNIQUE

Sample Technique: Area Sampling

In this we have used area sampling.It is to be some geographic sub-divisions,in that case

cluster sampling is known as area sampling.It is where the primary unit represents a

cluster of units based on geographic area,are distinguished as area sampling.

The area that we slected in Bangalore are :

1. Madiwala

2. Khalasipalyam

3. Majestic

These are the areas where you get all the agents offices.These places where the source of

getting information.

DISTRIBUTION CHANNELS



Various Channels of Distribution

Retailer

Manufacturer

Distributor

Distributor

Retailer

Manufacturer

Sub-Distributor Retailer

Distribution of Pepsi in Karnataka-COBO

At PepsiCo, the rural distribution channel is a three level channel which employs

distributors and sub-distributors to reach the retailer and finally the consumer.

There are two ways of distribution in the company,

namely. DIRECT ROUTE.

INDIRECT ROUTE

The Direct Route has carrying and forward agents who makes the product available to

the retailer which finally reaches the end customer.

In case of Indirect Route, the plant dispatches the BSDs to the distributor location

directly. The distributor can either cater to his area or if he wants to diversify his

distribution, he supplies the BSDs to Sub-Distributors.

Plant

Warehouse Distributor

Retailers Sub-distributor

Customer Retailer

Customer

Figure 3.2 Channels of Distribution at Pepsi

In case of rural areas, the Distributor prefers to have three to four Sub-Distributors

because it becomes very difficult for him to cater to all the villages and all the

shopkeepers in his locality. With the help of SD's he can forget about the villages

which are very far off and concentrate on increasing volumes in the nearby areas.

The company aims to 'activate' (sell Pepsi products in) all villages having a

population of over 2500 in Karnataka-COBO through this distribution network.

At Pepsi, the Distributor is actually a dealer who buys empty bottles in crates in

bulk. This depends on the volume of sales in the area. Also, he should have a

minimum stock of five days at his distributor point. The same is the case with a Sub-

Distributor. He can then refill the empty bottles as and when required. These

refilled bottles he dispatches to either retailers or to Sub-Distributors.

The Distributor places an order (or an indent) through the Customer Executive (CE)

of Pepsi and the COP Cell (similar to a call center).

Before the indent is actually placed the company has to receive a demand draft for the

amount of bottles to be refilled. The indent is entered into the SAP software which links

the operations of the entire country. The distributor also has to mention how much of

Pepsi he wants and how much of other flavours he wants. Once the indent is placed the

Distributor receives his product in a day's time directly from the plant. Once the truck

carrying the product reaches the distributor, he shouid send back the same number of

empty botties back to the plant.

The company is currently using a hub and spoke model for rural distribution wherein

distributors are created in centrally located large villages or towns. The spoke is typically

closer to the retail outlets and is serviced by a hub distributor who is supplied directly

from the plant or the company's warehouse. This form of distribution allows for large

loads travelling longer distances and small loads doing a short distance which is cost-

effective.

These distributors receive the BSDs directly from the plant and return empty bottles in

return. The distributors then supply the drinks in the surrounding villages either with

their own resources on their 'direct route' or through sub-distributors who are

appointed by the RSP and CE of the area in consultation with the distributor. The SDs

use all possible means of transport that range from trucks, pickups, auto rickshaws,

cycle

rickshaws and hand carts to cart their products from the spoke to the retailer.At the

time of this study, Pepsi had approximately 510 Ds and 730 SDs in UP-COBO covering

approximately 6250 villages in the six territories and approximately 23,000 retail

outlets in UP-COBO.

Pricing

The following table gives the price as well as the different packaging available in

Pepsi and its other brands of carbonated soft drinks.

Brand Packaging Price (bottle) Price (crate)

Carbonated Drinks 200 ml Glass 7 148

300ml Glass 9 192

330ml Can 25 460

600 ml PET 20 450

1 It Glass 22 120

2 It PET 42 378

Slice 250 ml Glass 9 198

500 ml(PET) 20 450

Aquafina 1 Lt 12 208

Soda 600 ml PET 10 220

300 ml Glass 6 126

Table 3.1 Packaging and Pricing of Drinks

NAME

KPN TRAVELS

OWNERS NAME

NATRAJA

PHONE

26702777

MOBILE ADDRESS

TSP ROAD KALISIPLMKALADA TRAVELS SURESH KALLADA 25997858 32/2 AV ROAD KALISIPALYAM,VRL TRAVELS VIJAYANANDA 9845019729 TIPU SULTAN ROAD, KALISIPAJABBAR TRAVELS SHAKEEL JABBAR 26700156 9880606162 # 19/3, TIPU SULTAN PALACENATIONAL TRAVELS ZABEER AHMED 6708760 9448241998 TIPU SULTAN PALACE ROAD,SUGUMA TRAVELS NARAYANA RAO 22258181 9880704398 NO.7 VISHWA COMPLEX, 2NDKONDUSKAR TRAVELS KUNDE DESHMUKH 22352900 # 30 G5 TRAVELLERS POINT BSHAMA TRAVELS SHAYEED IJAZ 26705855 16/1 B,AV ROAD KALASIPALYA

SHARMA TRAVELS SURESH SHARMA 26702447 SANGEETHA BHAVAN, 328 TIPSANGEETA TRAVELS YUVRAJ 41241344 NO.7 SUDARSHAN LODGE BUAMBICA TRAVELS RAJESH 41247849 TIPU SULTAN ROAD, KALISIPABHARATHI TRAVELS SATYANARAYANA TRAVELS

RAFEEK

BALAJI

41519877 9845654486 NO.107 S,C,ROAD OPP.ANAD

AV ROAD KALASIPLMRUKMA TRAVELS RUKMANI 25533407 24.ANANDA ARCADE AV ROAANJAN TRAVELS ANJANAPPA 22877733 # 326 AV ROAD KALASIPLMPAVIT TRAVELS BR CHADDA 41138465 9880701707 C/O BLUE BIRD TRAVELS ANANEETA TRAVELS HEMANT PATEL 41247655 9886198831 AZEEMA BUILDING AV ROAD,DIWAKAR TRAVELS DIWAKAR REDDY 26706379 24.AV ROAD KALASIPLMHKB TRAVELS SHAHEEN KHURESHI 22127127 9845776997 4-n BLOCK, OPP JET AIRWAYSSKS TRAVELS SHABEER AHMED 26703363 NO.6 CORPORATION BUILDINRAJ NATIONAL EXPRESS RAJ MALHOTRA RAJA RAMMOHAN ROY ROADKALADA G4 SAJI KUMAR 32902429 24 ANANTH ARCADE A.V ROASRS TRAVELS S.RAJASEKHARA 6704272 321/3, TSP Road, KalasipalyamNATIONAL NDR RAMATULLA 26705949 326/2 ESP ROAD KALLASIPALPARVEEN TRAVELS AFZAL 26706899 9845175589 TIPU SULTAN ROAD,KALISIPARAJESH TOURIST RAJESH 26703402 NO.30G-4TRAVELLRS POINT ASAHARA TRAVELS SHABUDDIN 41247675 #21/4 AZEEMA BUILDING,TSPOMAR TRAVELS OMAR 41146644 9845146256 G-1 TRAVELLERS POINT#30 SKALPAKA TRAVELS 26706035 #19 CORPORATION BUILDINGIDEAL TRAVELS RAJIK 22267755 1ST MAIN ROAD GANDHI NAGINDIRA TRAVELS SHAYEED ALEEM 22263779 A.V ROAD KALLASIPALAMMAHESH MOTORS

GOKULRAJ TRAVELS

MOINUDDIN SHREEDHAR KALIDAS

41138786

51247709 9448496089

ANANTH ARCADE,A.V ROAD K

#22 ALBERT VICTOR ROAD, K

PAULO TRAVELSHARISHSHREEVASTAV 22384040 NO.2/1 RACE COURSE ROAD

SEA BIRD TRAVELS 22094081 30,SESHADRI ROAD, ANANDRSAI SHREE TRAVELS

NAKODA TRAVELS

SURESH 41247655

22094147

9886198831 #21/3 AZEEMA BUILDING, AVB-2 TRAVELLERS POINT, 30.S CIRCLE

CONTACT NO.

BLUE LINE TRANSPORT KESINENI'S

RAVIRAJ TYAGRAJ REDDY 41139521

9980039490 7th BLOCK JAYANAGAR# 326, AV ROAD KALISIPALYA

ASAIN TRAVELS 26603131 RV ROAD MINERVA CIRCLEASK TRAVELS AKRAM 26700625 TSP ROAD KALASIPLAM

BHAGEERATHI TRAVELS 26674431 SAJJAN RAO CIRCLE, VV PURSANDHYA TRAVELS MANOHAR 26707322 AZEEMA BUILDING, KALISIPLYESBEE TRAVELS SHABIR 25506833 HOSUR MANIN ROAD, MADIVASC TRAVELS SHIVDAS 25520186 KTR COMPLEX HOSUR MANIN

JET TRAVELS SHERKHAN 9448045022 AZEEMA BUIDING TSP ROAD,UNIVERSAL TRAVELS SATYA 25535923 15/95 HOSUR MAIN ROAD NEAKRMS TRAVELS 26708358 # B25 AV ROAD, KALASIPLMSOUTHERN TRAVELS DINESH SHETTY 26700039 9945826808 21/1 AV ROAD KALIPAM

VIKRAM TRAVELS VIKRAM 23461222 400/25, OoligaCmplx, SampigeRVISHAL TOURIST

MANJUNATH ROADLINES

DAYANAYAK MANJUNATH SHETTY

23444601

22256988 9880322955

1ST MAIN ROAD GANDHI NAG

K.S.BUILDING, 1ST MAIN ROANO.1 Air Travels SHETTY 41315755 9886337755 AV ROAD, KALIPSPALMJ.B.T TRAVLS JAI BHARAT 22207283 9845044816 NO.4 TANK BUND ROAD, NEAASHOKA TRAVELS 26709393 AV ROAD,KALISIPLAMCONTI TRAVELS SHEKHAR 32971632 K.T.R.COMPLEX, HOSUR MAINGOLDEN TRAVELS SHAJI 26700424 AV ROAD KALISPLAMS.L.TRAVELS JAHAN 41141111 9448044793 AZEEMA BUILDING, TSP ROAKOHINOOR TRAVELS ASAD 22877199 1ST MAIN ROAD GANDHI NAGSAGAR TRAVELS SAGAR 26706147 AV ROAD KALIPSIPLMVENSON TRAVELS VENSON 22381732 EMPIRE INTERNATIONAL HOTSPS TRAVELS SREDDHAR 26707081 NO.6 ANAND ARCAT, AV ROAGEE PEE TRAVELS GHOUSE PASHA 41139269 NO.9 TANK BUND ROADEMPEROR TRAVELS SABU 25979713 9880590367 # 80 PEREIRA BUILDING, OPPMB TRAVELS 22206277 9448206933 NO.30 G-1 TRAVEELERS POIN

OWNERS NO.OF SLEEPER SLEEPER NON SS SSNAME PHONE MOBILE BUS AC AC NONAC AC VOLV

KPN TRAVELSCONTACT NO. TYPE OF BUS

NATRAJA 26702777 x 3 X6 X4 X4 X6 X4 X4 X2 X4 X4 X4 X2 X4 X2 X2 X2 X2 X2 X2 X2 X1 X

SURESH KALLADA 25997858 44 X44 X24 X24 X22 X41

KALLADA TRAVELSCONTACT NO. TYPE OF BUS

NO.OF SSOWNERS NAME CONTACT PERSON PHONE MOBILE BUS SLEEPER AC SLEEPER NO AC NONAC

TOTAL 37

VRL TRAVELSCONTACT NO. TY

NO.OF

OWNERS NAME CONTACT PERSON PHONE MOBILE B

VIJAYANANDA

SANGEETA TRAVELSCONTACT NO. TY

NO.OF

9845019729 12 X8

10222 X222 X

TOTAL 42


YUVRAJ 41241344

112 X2 X

TOTAL 6

JABBAR TRAVELSCONTACT NO. T

OWNERS NAME CONTACT PERSON PHONE MOBILENO.OF BUS

SLAC

SHAKEEL JABBAR SHAKEEL JABBAR 26700156 9880606162 242624

TOTAL 20

SHARMA TRAVELSCONTACT NO. T


SLA

SURESH SHARMA 267024472 X222222 X2 X2222222 X2 X2 X4 X2

NATIONAL TRAVELSCONTACT NO. TY

NO.OFOWNERS NAME CONTACT PERSON PHONE MOBILE BUS SLEEPER AC SLEEPER

ZABEER AHMED ZABEER AHMED 6708760 9448241998 22422228

TOTAL 24

AMBICA TRAVELSCONTACT NO. TY


RAJESH RAJESH 41247849211

SUGUMA TRAVELSCONTACT NO.

OWNERS NAME CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC SLEEPER

NARAYANA RAO 22258181 9880704398

6

4

4 X

4

4

4

2

4

TOTAL 32

BHARATHI TRAVELSCONTACT NO.


RAFEEK RAFEEK 41519877 9845654486

2

2

2

2

KONDUSKAR TRAVELSCONTACT NO. TY


SLA

KUNDE DESHMUKH 22352900

422

TOTAL 8

SHAMA TRAVELSCONTACT NO. TY


SLA

SHAYEED IJAZ 2670585522 X22222

RUKMA TRAVELSCONTACT NO. TYPE

NO.OFOWNERS NAME CONTACT PERSON PHONE MOBILE BUS SLEEPER AC SLEEPER NO

RUKMANI RUKMANI 25533407

242

TOTAL 8

ANJAN TRAVELSCONTACT NO. TYPE


ANJANAPPA 228777332221

PAVIT TRAVELSCONTACT NO. TY

NO.OF


BR CHADDA BR CHADDA 41138465 988070170722

TOTAL 4

NEETA TRAVELSCONTACT NO. TY

NO.OF


HEMANT PATEL 41247655 98861988318886 X6222

DIWAKAR TRAVELSCONTACT NO. T


DIWAKAR REDDY 2670637922112

TOTAL 8

SKS TRAVELSCONTACT NO. T


SHABEER AHMED SHABEER AHMED 26703363

2 X66

TOTAL 14

RAJ NATIONAL EXPRESSCONTACT NO.

OWNERS NAME CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC SLEEP

RAJ MALHOTRA

4442

TOTAL 14

KALADA G4CONTACT NO.


SAJI KUMAR 32902429

2 X2 X22

TOTAL 8

NATIONAL NDRCONTACT NO.


RAMATULLA 26705949

222224 X4 X4 X4 X4 X44444

TOTAL 50

PARVEEN TRAVELSCONTACT NO. T


AFZAL 26706899 984517558922222 X2 X2 X2 X4224

TOTAL 28

SAHARA TRAVELSCONTACT NO. T


SHABUDDIN SHABUDDIN 41247675 12 X1 X2

OMAR TRAVELSCONTACT NO. T


OMAR 41146644 9448206933222 X4 X

OMAR 10

IDEAL TRAVELSCONTACT NO. T


RAJIK RAJIK 22267755 2222 X2 X2 X222

INDIRA TRAVELSCONTACT NO. TYP

NO.OF


SHAYEED ALEEM SHAYEED ALEEM 22263779

2 X2 X2 X2 X

TOTAL 8

MAHESH MOTORS CONTACT NO. TYP

NO.OF


MOINUDDIN 411387864 X2

GOKULRAJ TRAVELSCONTACT NO.

OWNERS NAME CONTACT PERSON PHONE MOBILENO.OFBUS SLEEPER AC

SHREEDHAR KALIDAS 51247709 9448496089222

TOTAL 6

PAULO TRAVELSCONTACT NO.

OWNERS NAME CONTACT PERSON PHONE MOBILENO.OFBUS SLEEPER AC

HARISH SHREEVASTAV 22384040424422

SEA BIRD TRAVELSCONTACT NO. TYP

OWNERS NAME CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC SLEEPER NO

22094081

2 X2 X4 X2 X

TOTAL 10

NAKODA TRAVELSCONTACT NO. TYP

OWNERS NAME CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC SLEEPER NO

220941472 X2 X

BLUE LINE TRANSPORTCONTACT NO. TY


SLA

RAVIRAJ RAVIRAJ 9980039490222222 X2 X2 X2 X2 X2 X

TOTAL 22

KESINENI'S TRAVELSCONTACT NO. TY


SLA

TYAGRAJ REDDY 411395212442 X2 X2 X

UNIVERSAL TRAVELSCONTACT NO. TYPE

NO.OF


SATYA SATYA 25535923

2111

TOTAL 5

KRMS TRAVELSCONTACT NO. TYPE

NO.OF


267083581111

SOUTHERN TRAVELSCONTACT NO.


DINESH SHETTY DINESH SHETTY 26700039 994582680825 X3

TOTAL 10

VISHAL TOURISTCONTACT NO.


DAYANAYAK 234446016

MANJUNATH ROADLINESCONTACT NO.


SLEEPERAC SLEEP

MANJUNATH SHETTY 22256988 98803229552244

TOTAL 12

NO.1 AIR TRAVELSCONTACT NO.


SLEEPERAC SLEEP

SHETTY 41315755 9886337755222222

CONTI TRAVELSCONTACT NO. T


SHEKHAR SHEKHAR 32971632

222222

TOTAL 12

KOHINOOR TRAVELSCONTACT NO. T


ASAD ASAD 22877199

24

TOTAL 6

SPS TRAVELSCONTACT NO. TYPE


SREDDHAR 26707081

222

TOTAL 6

GEE PEE TRAVELSCONTACT NO. TYPE


GHOUSE PASHA 411392691 X1 X1 X1 X1111

EMPEROR TRAVELSCONTACT NO. T


SABU SABU 25979713 988059036722 X

TOTAL 4

MB TRAVELSCONTACT NO. T


22206277 9448206933222

NAME BUSESKPN TRAVELS 70KALADATRAVELS 37SRS TRAVELS 50NATIONAL NDR 50NEETA TRAVELS 42

No of Bus e s

80NA ME

60

40

20

0

1 2 3 4 5 6 BUSES

These are the major five Travel agencies which we have come across.• KPN Travels• SRS Traves• Neeta Travels• National NDR• Kallada TravelsKpn is having the most no of Buses and they have the most no of destinations acrossKarnataka,The next is SRS Travels & National NDR

NAME AC

KPN TRAVELS NA

KALADA TRAVELS NA

SRS TRAVELS 20

NATIONAL NDR NA

NEETA TRAVELS NA

AC BUSES

1.510.50

NEETA TRAVELS

Series1

NA

We came to the reference that only SRS Travels is having AC buses and no other company was having the AC buses which run through various cities.

NAME NON AC

KPN TRAVELS 40

KALADA TRAVELS 18

SRS TRAVELS 20

NATIONAL NDR 40

NEETA TRAVELS 12

NON AC

4540353025201510

50

NAME NON AC

Series1

Series2

Series3

Series4

Series5

Series6

Series7

We came to the reference that KPN & NATIONAL NDR is having the most number of non Ac buses as they are having the most urban routes due to which they are having most no of Non Ac buses.

NAME VOLVO

KPN TRAVELS 30

KALADA TRAVELS 19

SRS TRAVELS NA

NATIONAL NDR 10

NEETA TRAVELS 30

V OLV O

35

30

25

20

15

10

5

0

SRS

TRA

VELS

Ser i es1

Ser i es2

Ser i es3

Ser i es4

Ser i es5

NA

KA LA DA TRA VELS 19

KPN TRA VELS 30

NAME VOLVO

As being the Market leader Neeta travels And KPN Travels is having the most no ofVolvo buses buses because thre buses mostly go to areas of Bombay And Pune.

NAME DESTINATIONSKPN TRAVELS CHENNAI, KALIKUT, COIMBATORE, ERNAKULAM, HYDERABEAD, MADURAI, PONDICHERRY, SALEM, BO

THIRUVANANTHAPURAN, ERNAKULM,TRICHUR, HYDERABAD, MYSORE, KALIKUT,KALADA TRAVELS CHENNAISRS TRAVELS MADURI.PONUCHERRY,MUNNAR,NATIONAL NDR BOMBAY,PUNA,BALGUM,HYDERABAD,CHENNI,OOTY,GOA,COOMBITURE NEETA TRAVELS MUMBAI, HYDERABAD, BELGAUM, KARAD, KOLAHAPUR

1

0.8

0.6

0.4

0.2

0

DESTINATION

1 2 3 4 5 6 7

Series1

Series2

Series10

Series11

Series12

Series13

Series14

Series15

Series16

Series17

Series18

With this we came to the infrence that KPN and Kallada Travels can be called as the king of the market as they are having the most no of buses for the different routes.

SUGGESTIONS


SUGGESTIONS

AQUAFINA is in the growth stage of product life cycle (PLC).There is a lot of demand for the quality product in the Market. Suggestion that should be taken into consideration are:

• The company should make hindrance free agreements for travel owners of travel agencies to give there suggestion about the product.

• Company should pay special attention on the cos of the product as the customer & Travel owners need low cost and quality product.

• Company should come with various schemes by which they can attract the customers of ther target Market.

Company should always be aware of the competitors schemes.


CONCLUSION



CONCLUSION

From the analysis of the data collected, practical visit to the retail outlet and from the experience of being a part of a great organisation we reached the following conclusion

• It was a vast untapped Market .Only 7% of the market is tapped and that is by the local competitors only.

• But as of now people have become more health conscious.Thay want healthy products due to which there is a great chance for Pespsi to gain that Market.

• As Tourism sector is growing very rapidly so due to that there is a good chance for Papsi to grow its Market in this Tours & Travel Industry.

• As this sector is growing very fast due to much of entry of Foreign Tourist so due to which there is a good opportunity for the company to grab that market.


BOOK REFERENCES

• Marketing management - Philip Kotler

(Millennium edition, Prentice Hall of India)

• Marketing research -C.R Kothari

(2nd Edition Wishwa prakashan)

• www . Google.com

• www . P e psico india.com

• www. c ola industry.com

• www. a n drom e da.rutgers.edu

http://www.andromeda.rutgers.edu/

http://www.cola/

http://www.Pepsico/

http://www.Google.com/

Documents

Pepsi Aquafina Bottle Water in Tours & Travel Industry