In 1973 was started by three brothers Nitin Shah, Arun Shah, Milan Shah in London

In India Pepe jeans were launched in 1989

Today it is no.1 international premium denim brand in India

Pepe jeans is market leader with 25 % market share in premium international jeans and casual wear market.

which makes upto 15-20% of 2000 crore denim market

Primary target audience for Pepe youth collection are 16-25 years old belonging to

A.SEC A +B.SEC A section They are english speaking Brand and fashion conscious individuals

Pepe Jeans london is the No.1 international premium denim and casual wear brand in India

With the highest market share of more than 25 %

Pepe jeans London is available in more than 80 countries and is exploring newer territories as well.

Pepe Jeans London are priced agressively as against its competitors in the international premium denim market.

offer great styles at an affordable price.

Pepe Jeans London has shown a growth of approximately 35 % since last 4 years where as industry is growing at the rate of 15 %

Retail expansion plans and penetration into mini metros and smaller towns shall be the focus .

Levi’s Lee Lee cooper Spykar

A brand for the youth with strong attitude A brand not only for youth but also for

everyone who is young at heart An attitude that sets one apart from the

group is the characteristic of every garment

Pepe Jeans London offers fashion that is best described as

young Cool Extrovert Casaul

Football player- Cristiano Ronaldo Supermodel- Jessica Miller