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Connecting B2Band B2C data
People360TM
IPNMDirect & Digital
A 360° VIEW OF YOUR
PROSPECTS
People360TM draws from our database to link consumer records with business records, giving you a 360-degree view of the people you need to reach. With People360TM, you can augment your contacts with complex combina�ons of B2B and B2C informa�on.
Introducing People360TM, a new
way to augment your contacts with complex combinations of B2B and B2C information.
Un�l now, data profiles were fragmented—companies knew about the professional or the consumer, but never both. But your customers’ personal and professional lives don’t exist in a vacuum.
B2B
Supplement B2B information with:
• Consumer email addresses• Social media handles• Postal addresses• Phone numbers• Demographics• Personal interests
Supplement B2C information with:
• Workplaces• Educa�on• Job �tles• Business email addresses• Past employers• LinkedIn URL’s
IPNM Direct & Digital brings results. We are experts in highly-targeted, high-volume direct
response marke�ng campaigns.
We help clients with strategy, targe�ng, crea�ve, copy, all the way to execu�on.
B2C
We specialize in omni-channel, highly integrated direct marke�ng that combines both offline and
online tac�cs.
COMPREHENSIVE PROFILES FOR ANY APPLICATION
People360TM can help you reach the right people wherever they are:
Target consumers during business hours, while
they check theirwork email.
Enrich business and consumer
profiles for be�er targe�ng and segmenta�on.
Accesshard to reach segments, like
millennials.
Reach business people at home, while
they are on Facebook.
Enlarge your universe of display and social media
adver�sing targets. Offer
business people consumer
products based on their work
status.
People360TM powers its profiles through an intricate linkage of B2B and B2C databases, using social data as the glue.
Drawing from over 275 million social database records, People360TM matches consumer profiles to their professional links with 97% accuracy. Think linkage is further verified by geocoded data.
To date, there are over 55 million matched consumer-to-professional profiles, and over 20 million professional-to-consumer profiles.
People360’s profiles could not happen with average data. We use over 150 million triple-verified records with 400+ filters.
Our data is vast enough for large-scale deployments, yet accurate enough to create high-value segmenta�ons.
THE DATA BEHIND THE LINKAGE:
THE TECHNOLOGY
INSIDE People360TM
CASE STUDY
BACKGROUND
A health and fitness club's core marke�ng strategy is to reach out to Human Resources Managers, offering group membership pack-ages.
These packages were offered as a free bene-fit to firms, while their employees received discounted group rates upon signing up.
The club has invested heavily in brand aware-ness, especially among women, and is recog-nized at the na�onal level.
PROBLEM
Despite the brand awareness and name-recogni�on, the Club faced difficul�es cu�ng through the noise.
SOLUTION
Using People360's technology, the Club iden�fied HR managers with interests in health and fitness.
Microtargeted campaigns were developed to reach out to them at various contact points across mul�ple
channels. The campaigns covered person-al fitness, but also the role of health and fitness for employee health, morale, and produc�vity.
As a result, group membership signups surged.
IPNM Direct & Digital brings results. We are experts in highly-targeted,
high-volume direct response marke�ng campaigns.
We specialize in omni-channel, highly integrated direct marke�ng
that combines both offline and online tac�cs.
Boost Your Targeting with People360TM
IPNMDirect & Digital
ABOUT US
