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SPRING 2013 ISSUE STORIES OF INSPIRATION, COMPASSION & WORLD-CLASS CARE PEOPLE MAKING A DIFFERENCE

PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

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Page 1: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

S P R I N G

2 0 1 3 I S S U E

S T O R I E S O F I N S P I R AT I O N ,

C O M PA S S I O N &

W O R L D - C L A S S C A R E

PEOPLE MAKING A DIFFERENCE

Page 2: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

H O P E S & D R E A M S Hopes and Dreams is published by the Phoenix Children’s Hospital

Foundation. To share your comments call (602) 933-2668 or email

[email protected].

S E N I O R V I C E P R E S I D E N T A N D

C H I E F D E V E L O P M E N T O F F I C E R :

Steven S. Schnall

E D I T O R :

Cheriese Chambers

C O N T R I B U T I N G W R I T E R :

Stephanie Conner

P H O T O G R A P H Y :

Tim Lanterman Photography

Event photos provided by Ben Arnold Photography

D E S I G N :

Anderson Advertising & Public Relations, anderson-adv.com

P R I N T I N G :

OneTouchPoint – CCI

Phoenix Children’s Hospital Foundation Board Members

Chairman: Larry Clemmensen, Community Volunteer

Chairman Elect: Brian Swartz, Apollo Group, Inc.

Board Secretary: Sheila Zuieback, Halle Family Foundation

PCH President and CEO: Robert L. Meyer

PCH Senior Vice President, Chief Development Offi cer: Steven S. Schnall

Taylor Burke, Rainy Partners

Richard Kuhle, Vestar Development Company

Greg Kruzel, Braun Siler Kruzel PC

Mark Love, LKL Partners

Manny Molina, Molina Media Group

Jonathan Pinkus, Arizona Nutritional Supplements

Frank Placenti, Squire, Sanders & Dempsey

David A. Ralston, Bank of Arizona

Scott Rehorn, RED Development

David Watson, Revolution Tea

Director Emeritus: Herbert J. Louis, M.D.

B O A R D M E M B E R SE D I T O R I A L

P H O E N I X C H I L D R E N ’ S H O S P I T A L F O U N D A T I O N

H O P E S & D R E A M S P 2

Page 3: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

Dear Friends:

In 2012, more than 15,000 individuals, businesses and organizations gave to Phoenix Children’s Hospital, with donations totaling more than $35 million. We thank each of you for your overwhelming generosity; the listeners who picked up the phone during our telethon and radiothon, guests who attended our events, members who joined our programs, businesses who held toy drives, kids who sold lemonade for us, and the runners who sprinted to the fi nish line for us.

We’re grateful to those who felt compelled to donate to Phoenix Children’s for the fi rst time, and the people and organizations that have supported our Hospital year after year, and have passionately advocated on our behalf. Every dollar counts. Every donor makes a difference.

This tremendous support of our patients and families demonstrates the compassion that the people in our state – and beyond – have for our patients and families. It also demonstrates trust…the belief that giving to our Hospital will make a difference in their lives through the care we provide.

And I assure you that it does. Your gifts kept the doors open to our Emily Center Family Health Library, and opened new ones at our satellite locations in Scottsdale and Avondale. They helped prevent drownings and child abuse, and encouraged healthier lifestyles in kids. They kept the dogs walking our hallways and the educators teaching in our school. They sent kids with chronic diseases to camp, and brought healthcare to the streets for our homeless and at-risk kids.

Donations to Phoenix Children’s helped us create new clinical programs for our patients, while improving those already established through technology and scope of service. They helped us develop a more robust research program with world-renowned physicians and scientists. With your help we have grown. But we’re not just bigger. We’re better.

In this “People Making a Difference” issue of Hopes and Dreams we highlight just a few of the individuals who have generously offered their time, talent and resources, and embraced our vital mission. But as they say, it takes a village. You have our deepest thanks and sincerest gratitude. You’ve done more than make a difference – you have left an indelible footprint on the lives of our patients and families.

Sincerely, Sincerely,

STEVE SCHNALLSENIOR VICE PRESIDENT & CHIEF DEVELOPMENT OFFICER

A MESSAGE FROMSTEVE SCHNALL

We’ve got some brave FIGHTERS at

Phoenix Children’s Hospital!

Check them out in this must-see video.

www.PCHFighters.com

P 3 H O P E S & D R E A M S

Page 4: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

JULIE & DR. TIM LOUIS

H O P E S & D R E A M S P 4

Page 5: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

Dr. Herbert J. “Tim” Louis hasn’t just been a supporter of Phoenix Children’s Hospital, he’s been a champion for pediatric care in the Valley for more than 50 years. “I think it just evolved when I fi rst came to practice in Phoenix,” he says. That was in 1961. “I’d always been interested in pediatric orthopaedics, and my interest in a pediatric hospital grew out of that.”

In the 1980s, Dr. Louis was appointed to the Blue Ribbon Committee to investigate the creation of a children’s hospital. “I’ve enjoyed being a part of the Hospital’s growth,” he says. That growth continued when in 2000, Phoenix Children’s announced plans to build a new freestanding hospital and move to the current location.

Dr. Louis contributed $2 million to endow a chair of pediatric orthopaedics. He saw it as a strategy to recruit top talent to the hospital, evolve the program and expand training. Creating the chair, Dr. Louis says, “was really a vicarious extension of my medical practice life.”

As the Valley has grown, Phoenix Children’s has continued to expand. Dr. Louis, his wife and their children made a generous contribution that helped the Hospital build a state-of-the-art Newborn Intensive Care Unit.

But Dr. Louis’ real passion has remained pediatric orthopaedics. He was director of the Phoenix Combined Orthopedic Residency Training program for 20 years. “Working with residents was truly the part of my practice and my life that I enjoyed the most,” says Dr. Louis, who retired in 1994.

Because of the Louis’ longstanding commitment to serving the sick and injured children of our state, and for setting an extraordinary example of philanthropy, the Dr. Herbert J. and Julie Louis Spirit of Hope award was named in their honor. It is shared each year with a friend of our Hospital who carries on their rich and enduring legacy.

With six children, 22 grandchildren and four great-grandchildren, Dr. Louis knows the value a children’s hospital provides. “Fortunately, my family’s need for a children’s hospital has been sporadic. But there have been some instances when my grandchildren have needed the hospital, and I’m glad it’s been here for them.”

At age 84, he says not everyone gets to do all that he has. “I have a passion for life and an appreciation for the needs of others,” Dr. Louis says. “I’ve been blessed in many ways, and I’m delighted to be able to help.”

“I have a passion for life and an appreciation for

the needs of others.”

P 5 H O P E S & D R E A M S

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H O P E S & D R E A M S P 6

KOHL’SDEB KUCZORA

Page 7: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

When Deb Kuczora showed up for her photo shoot, it was with the same photographer who had taken her daughter’s photo more than a decade ago, about 6 months before Brittany passed away at the age of 16 from cystic fi brosis.

“I’ll never forget how you put on Madonna music and asked her to ‘strike a pose’ – and she put her arms in the air and was a rock star, a total rock star,” Kuczora said to the photographer, who asked her to strike the same pose.

Kuczora beams with pride when she talks about Brittany, who was a patient at Phoenix Children’s. She was also an advocate and volunteer for the Hospital, and served on the Children’s Advisory Board. Says Kuczora, “I wondered what I was going to do to make her proud, to continue with the things she would have done for a place that gave us so much joy.”

The Kohl’s VP district manager has carried on her daughter’s legacy in a way that would make Brittany just as proud of her mom. Over the years Kohl’s has raised more than $3.2 million for Phoenix Children’s through sales of their Kohl’s Cares For Kids merchandise.

They fund the Hospital’s Kohl’s Kids Rock Stars and Kohl’s Families in Training programs that work to create healthier lifestyles for children.

They don’t just contribute fi nancially. Each year they host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and stuffed animals and playing with the patients. Kohl’s also contributes $500 to Phoenix Children’s for every fi ve associates who volunteer their time throughout the year.

“It’s easy to work for a company with a heart, and one that rewards you for going out and making a difference in the community,” explains Kuczora. “It’s all about helping people and living the golden rule. It’s not about the pat on the back. It’s about doing the right thing.”

Kuczora also says that it’s easy to support a place she so passionately believes in. “I have seen fi rsthand what they do. I have seen the hard work and the tears. I have formed some great relationships and have a wonderful respect for the people who work on the front lines with the patients, and the people who are behind the scenes doing everything they can to support all of the good that happens in this building,” she says. “Hopefully what we do is helping another mom, and another young Brittany.”

“Hopefully what we do is

helping another mom, and

another young Brittany.”

Brittany

P 7 H O P E S & D R E A M S

Page 8: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

SUSAN & SCOTT REHORN

“Illness can touch anyone,” says Susan Rehorn. “It’s not discriminating at all. You wonder why babies, kids or a healthy 15-year-old boy get cancer.”

She’s speaking from experience. Her son, Coleman, was 5 years old when they found a small benign tumor on his right calf. Doctors told his parents there was no reason for concern unless it changed in size or shape.

Fast forward a decade later, and the tumor had begun to grow. Tests led to a devastating diagnosis: Coleman had

synovial sarcoma, a rare form of cancer that attaches to nerve endings in the body.

Dr. Matthew J. Seidel of Phoenix Children’s removed the tumor, but there was a high likelihood that the cancer would spread to other organs, particularly to the lungs.

After a bittersweet homecoming celebration at school with friends, Coleman returned to Phoenix Children’s for an aggressive cancer treatment schedule — 21 weeks of chemotherapy and six weeks of radiation.

H O P E S & D R E A M S P 8

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Coleman was in and out of the Hospital for fi ve months. And because his immune system was so compromised, even when he was home he couldn’t venture out much. He missed out on his sophomore year, even spending his milestone 16th birthday at Phoenix Children’s. During the grueling treatment he lost his hair, his eyelashes and eyebrows.

“He looked different — fragile and sick,” says his mom Susan. “But he was so brave and inspirational.”

What Coleman didn’t lose was his determination, courage and faith. Today at age 17, Coleman is cancer-free and an accomplished athlete. He plays varsity football at his high school, and even set the school’s high jump record last year. He also serves as a volunteer coach to his younger brother’s basketball team.

As Phoenix Children’s became a home-away-from-home for the Rehorn family, Susan says she and her husband, Scott, saw a lot of sadness. But they also saw a lot of hope, something that motivated the family to give back.

Scott is now a member of the Foundation Board of Directors, and Susan volunteers on a committee that raises funds for the Hospital’s Center for Cancer and Blood

Disorders (CCBD). The family also launched Kick Cancer to the Curb, a kickball tournament that raised $5,000 in its fi rst year. They’re looking to expand the tournament this year with all proceeds benefi ting the CCBD.

“The Phoenix Children’s family is part of our lives forever,” says Susan. “It’s such an amazing place.”

“The Phoenix Children’s family

is part of ourlives forever.”

P 9 H O P E S & D R E A M S

Page 10: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

RON MATRICARIA

H O P E S & D R E A M S P 1 0

Page 11: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

Ron Matricaria’s wife, Lucille, says that her husband failed retirement. That’s because when the two aren’t golfi ng, traveling or visiting their children and grandchildren in Chicago, Ron is working. And Phoenix Children’s Hospital has certainly benefi ted from his inability to slow down.

Matricaria, a member of the Hospital’s board of directors, was instrumental in convincing administrators and board members that molecular medicine was the next frontier in healthcare, and that Phoenix Children’s was in a unique position to be leaders in this fi eld on an international level.

He was so confi dent of it, that he made the founding gift to establish the Ronald A. Matricaria Institute of Molecular Medicine. “Molecular biology is really the focus of science in the 21st century,” explains Matricaria. “During the 20th century we saw advances in the physical sciences. But now we’re looking at medicine and other disciplines at the basic biological building block level.” For patients, that means studying their genetic makeup, identifying gene mutations and susceptibility to disease, predicting their response to a particular drug and matching them with personalized therapy. It means better and smarter care.

“With molecular medicine you can be more precise in treatment,” says the former chairman and CEO of St. Jude Medical, Inc. “When a child is diagnosed with cancer, the chemotherapy used to treat it is a very toxic agent. It affects many cells, not just the cancer cells. Molecular medicine can tailor the therapy to maximize the impact and potentially eliminate – or at least minimize the side effects.”

Matricaria’s gift laid the groundwork for the Institute that will collaborate with leading bioscience institutions like the Translational Genomics Research Institute (TGen) and University of Arizona College of Medicine – Phoenix. It also allowed the Hospital to recruit two distinguished scientists who will serve as co-directors, Drs.Timothy Triche and Robert Arceci. Dr. Daniel Von Hoff and Spyro Mousses, Ph.D, of TGen will also be collaborating with the team to leverage their experience in clinical trials with adults to advance therapy development in children.

It’s all part of the plan laid out by Matricaria, who is convinced that in the not-so-distant future, genetics will become as standard and routine a part of medicine as the stethoscope.

“In 10 to 15 years it’s possible that we could have an entire generation of kids in Phoenix who will know their genetic profi le, and we can help them preemptively by understanding what diseases and conditions they’re predisposed to. That’s within our reach,” explains Matricaria. “If we’re smart about it, molecular medicine will eventually help prevent diseases, not just treat them. It won’t happen overnight, but Phoenix Children’s will help lead the way. What a wonderful legacy that will be.”

“If we’re smart about it, molecular

medicine will eventually help

prevent diseases, not just treat them.”

P 1 1 H O P E S & D R E A M S

Page 12: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

STEPHANIE & TERRY FOKAS

H O P E S & D R E A M S P 1 2

Page 13: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

Reagan’s seizures started the day before Memorial Day. Stephanie Fokas of Dallas knew something was wrong when her 4-year-old son simply stopped in his tracks and fell forward. An hour later it happened again.

Thinking it might be a seizure, Stephanie called the family’s pediatrician, who suggested she go to the emergency room. Reagan was sent home with orders to see a neurologist after the holiday. But on Memorial Day, he had another fi ve seizures, and seven more the following day. A neurologist prescribed medication, but it wasn’t long before Reagan was having a dozen seizures each day.

After being admitted to a local children’s hospital when the number of seizures had reached 15 to 16 each day, doctors tried every possible medication.

“On our darkest days, his seizures would come every 10 minutes, then every fi ve,” Stephanie recalls. “The drugs just couldn’t stop them.” In an effort to stop the seizures and give his brain a break, doctors put Reagan into a medically induced coma.

Doctors diagnosed Reagan with cortical dysplasia, a congenital abnormality in the brain that’s associated with epilepsy — and typically resistant to medications. “When Reagan was brought out of the coma four days later, he started having seizures again,” Stephanie says. She and her husband knew that surgery was the only option.

They started doing their own research, looking for the best pediatric neurosurgeons in the country, and found Phoenix Children’s. Stephanie spoke with Dr. P. David Adelson, director of the Barrow Neurological Institute at Phoenix Children’s Hospital. After that, the decision to bring Reagan to Phoenix was an easy one.

Over the next few days, Dr. Adelson and his team tracked the source of the seizures by cutting open his skull and placing EEG leads on the surface of the brain. Because the seizures were all originating from the same place in the brain – and because he had a potentially fatal form of epilepsy – Reagan was an excellent candidate for surgery. Dr. Adelson would need to remove the part of his brain that was causing the seizures.

Reagan had surgery on July 10, and hasn’t had a seizure since. “We were so blessed that the surgery was successful for our son,” says Stephanie.

Grateful for how the Hospital had helped their son, Stephanie and her husband, Terry, made the decision to donate Reagan’s spinal fl uid, a byproduct of brain surgery, to epilepsy research. They also made a gift to help Phoenix Children’s Hospital.

“When we left, we wanted to give back and have our donation benefi t Dr. Adelson’s research. When a man actually cures your child, you are so grateful, and it just seems like the right thing to do,” Stephanie adds. “We want him to continue to fi nd ways to cure other children with neurological disorders, and fi nd ways to ensure that other families don’t have to go through what we did.”

Reagan

P 1 3 H O P E S & D R E A M S

Page 14: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

PEDIATRIC SURGEONSOF PHOENIX

Pictured left to right

Top Row: Drs. Juan M. Acosta, David M. Notrica, Michael Dimler, Kathleen Graziano

Middle Row: Drs. Jae-O Bae, Dorothy H. Rowe, Ramin Jamshidi

Bottom Row: Drs. J. Craig Egan, Lisa E. McMahon, Leigh C. McGill

H O P E S & D R E A M S P 1 4

Page 15: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

When Phoenix Children’s Hospital announced “The Need is Now” campaign to build a new Emergency Department (ED) and Level 1 Pediatric Trauma Center, it was the trauma surgeons working on the front lines who were fi rst to step up and make a major pledge.

“We felt that we couldn’t ask others to make a commitment to fund this campaign if we didn’t get behind it ourselves,” explains Dr. Juan Acosta. “There was no hesitation. Not only are we here working every day, we’re truly invested in this community.” The Hospital’s current ED was initially designed to accommodate 22,000 patients annually, but more than 80,000 are now treated each year. The new building will more than double our current capacity with 75 beds, including much-needed additional trauma bays and medical code/resuscitation rooms that will allow our trauma team to treat up to nine critically injured children at once. It will sit in the southwest corner of the Hospital’s new tower and expand westward.

“Simply put, we need more space to care for our state’s most critically ill and injured children. We’ve managed to take exceptional care of these patients in a space that’s less than ideal. It’s imperative that we grow,” adds Dr. David Notrica, trauma medical director. “We feel an incredible commitment to this Hospital. Now, when we are so short of space in the Emergency Department we knew this was the time to express that commitment.”

Pediatric Surgeons of Phoenix was formed in 1975, making it the longest standing pediatric surgery group in Arizona. Phoenix Children’s became a reality in 1983, and the group has been providing their surgical skill and expertise for the Hospital ever since.

This isn’t the fi rst campaign the group has supported. The physicians contributed to the building of the Hospital’s Newborn Intensive Care Unit and the campaign that allowed the Hospital to move to its current location, making it the state’s only freestanding children’s hospital. “We’ve backed other campaigns on a large scale because we believe in Phoenix Children’s and the incredible care that’s provided here – not just in our own department, but hospital-wide,” says Dr. Leigh McGill.

According to Dr. Kathleen Graziano, their gift is an extension of the care they already provide. “We are really invested in these kids and care about them. It’s why we fi ght for them every day in the operating room, and will fi ght to make sure they continue to get the best care possible in an ideal environment.”

P 1 5 H O P E S & D R E A M S

Page 16: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

THE VIRGINIA G. PIPER TRUSTJUDY MOHRAZ

H O P E S & D R E A M S P 1 6

Page 17: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

When the Virginia G. Piper Charitable Trust invests in an organization, its trustees carefully consider the organization’s value in the community and what their fi nancial investment will mean to the people who live in the Valley.

“There are so many worthy organizations in a community like Phoenix, so we have to carefully consider the strength of the proposals we receive and the impact they’ll have,” explains Judy Mohraz, Ph.D., president and CEO of the Piper Trust. “When we look at the healthcare landscape here in the Valley and the needs of our children and youth, we see Phoenix Children’s as a strong partner.”

The Piper Trust made its fi rst grant to Phoenix Children’s in 2002, contributing to the “Building Better Care for Kids” capital campaign that moved the Hospital to its current location – making it the Valley’s only freestanding children’s hospital. The Trust has also made signifi cant contributions to the Hospital’s Newborn Intensive Care Unit, Crews’n Healthmobile mobile medical unit for homeless kids and teens and the Ronald A. Matricaria Institute of Molecular Medicine.

“We’ve watched Phoenix Children’s reach new standards of excellence and growth over the last 10 years,” Mohraz notes. “We recognize the impact it has in our community and in the lives of children and families.”

The Piper Trust, which is a private foundation honoring the philanthropic legacy of Virginia Galvin Piper, focuses its efforts on arts and culture, children, education, healthcare, medical research and religious organizations. It strategically invests in nonprofi ts that improve the lives of Maricopa County residents and helps organizations achieve new levels of effectiveness and stability.

Mohraz has watched as Phoenix Children’s has recruited top intellectual and medical talent and has been recognized as one of the nation’s best children’s hospitals. “This is a hospital that provides outstanding medical care for children and has recruited very gifted physicians and medical researchers,” Mohraz adds. “Their accomplishments are a point of pride for the Phoenix community.”

P 1 7 H O P E S & D R E A M S

“We’ve watched Phoenix Children’s reach new standards of excellence and growth over the last 10 years. We recognize the impact it has in our community and in the lives of children and families.”

P 1 7 H O P E S & D R E A M S

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H O P E S & D R E A M S P 1 8

WALMARTSCOTT DOEPKE

H O P E S & D R E A M S P 1 8

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P 1 9 H O P E S & D R E A M S

There aren’t many people who would be bold enough to have their head shaved by their associates as motivation to support a cause. But Scott Doepke isn’t just any leader. And Phoenix Children’s isn’t just any cause.

The vice president and regional general manager of Walmart has been instrumental in yielding record-breaking campaigns for Phoenix Children’s through Children’s Miracle Network (CMN). In 2009, Walmart raised $173,000 for Phoenix Children’s. Under Scott’s direction, that number rose to $560,000 in 2010. And for the last two years the campaign surpassed $1 million.

“I wanted to set goals – get people fi red up and also create some fun around it,” says Doepke.“You have to tell the story of the Hospital and how this benefi ts kids and our community. That message really hits home, especially with our associates who have their own children. After that it just takes on a life of its own.”

Walmart has a strong company culture of giving back. They partnered with CMN in 1987, and have since raised $650 million for children’s hospitals across the country, raising nearly $6.5 million for Phoenix Children’s alone.

During their 6-week campaign they ask customers to buy virtual CMN miracle balloons. Persistence at the cash register brings in the majority of the funds. But the creativity of Doepke and his team helps bring in signifi cantly more donations from customers, as well as employees and partners.

They’ve hosted golf tournaments and black tie galas, put managers in “jail” or on treadmills until the store reaches a certain daily dollar amount, held cookouts, wing-eating contests and dunk tank parties. And then there was the hair-raising, head-shaving commitment made by Doepke if his region reached the $1 million mark again in 2012. They did, and Doepke obliged.

But Doepke insists that it’s teamwork that has made their campaigns so successful. “I’m extremely proud of our associates and the leadership team I support. I’m their number one fan and cheerleader, but they’re the ones on the front lines who are making a difference.”

Doepke feels fortunate to be in a position to help kids and their families. “You can’t predict when a child will be in crisis, and we want to help them in any way we can. If kids aren’t your priority then you don’t have your priorities straight.”

He’s even had to bring his own 3-year-old son, Cash (pictured), to Phoenix Children’s in the middle of the night. “They didn’t know who I was. We were complete strangers to the staff and got the best care you can imagine. It really validated everything that we’re doing to help.”

“I’m extremely proud of our

associates and the leadership

team I support.”

P 1 9 H O P E S & D R E A M SP 1 9 H O P E S & D R E A M S

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H O P E S & D R E A M S P 2 0

WILLIE BLOOMQUIST

Page 21: PEOPLE MAKING A DIFFERENCE - Phoenix Children's Hospital ......host the Kohl’s Day of Play, when more than 100 Kohl’s associates volunteer at the Hospital, passing out books and

When Willie Bloomquist signed with the Arizona Diamondbacks two years ago, it was a homecoming for the veteran player. Bloomquist, an Arizona State University alum, had made his home in Phoenix for the previous 10 years even though he was playing for other teams.

Once he returned permanently, Bloomquist and his wife, Lisa, wanted to give back to the community. Since they are both passionate about children’s causes, they reached out to Phoenix Children’s Hospital.

“During every home game we have a patient from Phoenix Children’s come to the stadium to enjoy batting practice on the fi eld, go on a tour of the clubhouse and watch the game,” says Bloomquist. “It’s an evening out on us, and I’d take them all if I could.”

It’s one night, he says, when a kid can just be a kid and not worry about treatment. But when 12-year-old Abe Speck was the Bloomquists’ guest one night last June, Abe had a special wish. “He asked if I’d hit him a home run that night.” Abe got the home run he wanted. “I don’t hit that many home runs, so there was another power at work that night,” laughs Bloomquist.

The Bloomquists had been quietly involved with Phoenix Children’s until local media heard about the captivating

home run story. “My wife and I were helping the Hospital because we wanted to,” he says. But as a result of the media attention, Bloomquist received an email from someone suggesting he start a foundation.

“I saw there could be some good that could come of it,” he says. The Bloomquists’ founded the Abe and Max Fund for Phoenix Children’s, named in honor of Speck and another patient, Max Marangella, who also made an impression on Bloomquist.

Young patients who are healthy enough to leave their rooms can enjoy the Hospital’s playrooms, Child Life Zone, Teen Room and Emily Center. But Bloomquist wanted to provide more entertainment for kids too sick to leave their rooms. His charity raises funds for games and electronics like DVD players, iPads, Kindle Fires and more to help patients pass their time.

The Bloomquists have three daughters, so they know how important gifts like these are for the patients. “When you see these kids in pain and having to go through treatment, our hearts go out to them. People put athletes and actors on pedestals. But if you want to see some real heroes, look at these kids. They’re faced with life-and-death stuff every day, and they’re still smiling.”

“People put athletes and

actors on pedestals. But if you want to see some real heroes, look at

these kids.”

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HYUNDAIMIKE WASSERMAN

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Fighting childhood cancer requires hope, and that’s exactly what Hyundai Motor America provides. When you buy a car from a Hyundai dealer, they donate a portion of the proceeds to their Hyundai Hope On Wheels, a program that funds lifesaving pediatric cancer research at Phoenix Children’s Hospital and other institutions across the country.

According to the National Cancer Institute, cancer is the leading cause of death by disease for kids ages 1 to 14 in the U.S., making research a priority.

Hope on Wheels got its start in 1998 when a group of Hyundai dealers in New England worked to raise money to support pediatric cancer. “They saw an opportunity,” says Mike Wasserman, general manager of Hyundai of Tempe. “They wanted to raise awareness and help fi nd a cure that will put an end to this disease.”

It has since evolved into a united effort among Hyundai’s more than 800 dealers nationwide. Hope On Wheels has committed more than $57 million to pediatric cancer research, and nearly $500,000 to Phoenix Children’s alone.

In addition to raising money through car sales, the Valley’s Hyundai dealers also collect donations at their various locations and participate in the Hospital’s annual KTAR Give-a-Thon.

“These are people who are our friends and our neighbors,” Wasserman says of the Hospital’s patients and families. “This is a pretty small community, and most people know someone who has needed the Hospital. The doctors, nurses and support staff are so optimistic. Phoenix Children’s is truly an amazing place.”

Wasserman also volunteers at the Hospital and says he fi nds beauty in the strength and hope he sees at Phoenix Children’s. “It’s pretty incredible. Your problems go away when you see these kids, and the positive attitude of the patients and their parents and staff. It’s really inspiring.”

Hyundai is always looking to expand Hope on Wheels, Wasserman says, noting that the car company wants to continue to be a major funder of pediatric cancer research. “Even though childhood cancer is so terrible and sad, you leave Phoenix Children’s happy because you see the progress. You see the hope.”

“Even though childhood cancer is so terrible and sad, you leave Phoenix Children’s happy because you see the progress. You see the hope.”

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Caring and compassionate people are uniting every single day to help Phoenix Children’s Hospital. Below are some extraordinary examples of philanthropy, and how the generosity of individuals and organizations have been making difference for our patients and families since our last issue of Hopes and Dreams.

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University of Phoenix employees show our hospital some love on Valentine’s Day volunteering at Phoenix Children’s. Some spend time with patients in the playrooms making valentines, while others help our staff get ready for the upcoming Water Watcher’s Day. Employees who can’t attend make cards that are delivered to patients.

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ABC15 Telethon

Wednesday, April 10ABC15 will broadcast live from the Hospital sharing the stories of our patients and families. On the day of the event, viewers can call the phone bank at(602) 933-4567 to pledge support, or donate online anytime at www.abc15.com. For more information on the event or sponsorships call (602) 933-2618.

Leadership Circle Annual Luncheon

Thursday, April 11Paradise Valley Country ClubThis group of civic-minded community leaders will gather to hear the Hospital’s physicians and

administrators present their grant proposals, and cast their ballots for the programs and services they feel will best help the Hospital. The Leadership Circle Grant Recipient Reception will be held Friday, May 10 at Phoenix Children’s Hospital. For more information or to join the Leadership Circle call (602) 933-2673.

Dine With Your Dog

Saturday, April 13 at 4 pmPERA Club in TempeBring your four-legged friend to this doggone fun event that will include dinner (for the dogs too), wine, a canine couture fashion show, auction, doggie activities and more. All proceeds will go straight to the dogs and benefi t our PetSmart Paws Can Heal animal-assisted therapy program.For information visit www.DineWithYourDog.org.

2nd Annual Walmart Black Tie Ball

Saturday, May 25 at 6 pmFort McDowell Casino

Join Walmart for their gala that benefi ts Phoenix Children’s Hospital. For information email [email protected].

KTAR Give-a-Thon

September 24 and 25It’s our largest annual fundraiser when News-Talk 92.3 KTAR and Arizona Sports 620 broadcast live from the Hospital for two days, fi lling the Phoenix airwaves with amazing stories of courage and hope from the patients, families, and staff of Phoenix Children’s. Listeners can call in and pledge their support with a one-time gift or become a Monthly Miracle Maker. For information on the event or sponsorships call (602) 933-2649.

Happy Birthday Phoenix Children’s Hospital!September 18

You’re invited to the biggest birthday party in the Valley as Phoenix Children’s Hospital commemorates 30 years! Join our partners and friends in Phoenix and beyond as we celebrate the wishes we’ve made come true for three decades and counting.

15th Annual Phoenix Children’s Hospital

Golf Tournament

Friday, November 22Troon North Golf Club in ScottsdaleDo you have drive? Then join us as we mark 15 years of the Hospital’s premier charity golf tournament. For information or sponsorship opportunities call (602) 933-2663, email [email protected] or visit www.PCHgolf.com.

PCH Partner Campaigns

Dunkin’ Donuts: On May 21 at all Valley area Dunkin’ Donuts guests can enjoy a small iced coffee for just 31 cents, which will be donated to Phoenix Children’s. Cactus Valley Pools: With the purchase of any item labeled “Benefi ting PCH” or the purchase of a Cactus Loyalty Card, $1 will be donated to Phoenix Children’s. During their July 26-28 Weekend of Giving, 20 percent of all sales will be donated to the Hospital.

UPCOMING EVENTS

Happy Birthday Phoenix Children’s Hospital!September 18

You’re invited to the biggest birthday party in the Valley as Phoenix Children’s Hospital commemorates 30 years! Join our partners and friends in Phoenix and beyond as we celebrate the wishes we’ve made come true for three decades and counting.

KTAR Give-a-Thon

September 24 and 25It’s our largest annual fundraiser when News-Talk 92.3 KTAR and Arizona Sports 620 broadcast live from the Hospital for two days, lling the Phoenix airwaves with amazing stories of courage and hope from the patients, families, and staff of Phoenix Children’s. Listeners can call in and pledge their support with a one-time gift or become a Monthly Miracle Maker. For information on the event or sponsorships call (602) 933-2649.

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2929 E. Camelback Road, Suite 122 • Phoenix, AZ 85016

PHOENIX CHILDREN’SHOSPITAL MAIN CAMPUS1919 East Thomas Road, Phoenix, AZ 85016(602) 933-1000 | (888) 908-KIDS (5437)

www.phoenixchildrens.com

SPECIALTY & URGENT CARE CENTER -

EAST VALLEY

5131 E. Southern Ave., Mesa, AZ 85206(480) 833-5437

SPECIALTY & URGENT CARE CENTER -

NORTHWEST VALLEY

20325 N. 51st Ave., Ste. 116, Glendale, AZ 85308(623) 972-5437

SPECIALTY & URGENT CARE CENTER -

SCOTTSDALE

6990 E. Shea Blvd., Scottsdale, AZ 85254(480) 922-5437

PHOENIX CHILDREN’S -

YUMA CENTER SPECIALTY CARE

1501 W. 24th St., Suite 203, Yuma, AZ 85364(855) 372-0664

SPECIALTY & URGENT CARE CENTER -

SOUTHWEST VALLEY

1665 N. Avondale Blvd., Avondale, AZ 85392(623) 312-2000

HappyBirthdayPCH.comHappyBirthdayPCH.com

Kade 2012

Nathaniel celebrates 7!

Emma’s first birthday

with Phoenix Children’s Hospital

Celebrate your birthdayCelebrate your birthday

Help support Phoenix Children’s by encouraging your friends and family to make a donation to

the Hospital for your birthday this year.