Most B2B presentations are highly forgettable. So HOW can you get your audience to pay attention and

on your content?

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People forget 90% of what you communicate

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SOLUTION 2:

Allow Similarity, Then Deviate

SOLUTION 3:

SOLUTION 4:

Invite Them to Self-Generate Content

Balance Abstract and Concrete

Your Content Looks Too Much Like Everyone Else’s Content

HABIT

When your content looks like everyone else’s content, it creates interference. And your customer’s brain will not remember who said what.

Your Content is Too PassiveHABIT Your audience often forgets what you say because you don’t involve them in the conversation. Too many sales presentations are factual and passive.

Your Content is Too AbstractHABITThe modern brain is cognitively lazy. Abstract concepts make your brain work harder.

You Don’t Know Where Your Audience is LookingHABITJust because people look, doesn’t mean that they see. When nothing stands out, no one knows what to pay attention to.

Don’t pack every single minute with information you deliver. Allow time for your customers to contribute to the conversation by asking them questions, and inviting them to co-create a solution with you.

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Analyze the similarity in your field and make your messages deviate from that sameness. Associate value with the distinctiveness you create.

SOLUTION 1:

Control Their Focus

Make things easy to find and pay attention to by changing size, shape, and movement within the presentation.

Use relatable, concrete visuals and illustrations to increase the likelihood of memory. But don’t completely get rid of abstract concepts. Abstracts help the brain activate and engage.

THE 4 HABITS OF HIGHLY FORGETTABLE CONTENTYou need to break…