People at Right Place - IndiaLocalShop.comindialocalshop.com › pdf › IndiaLocalShop.pdfBachelor in travel & tour from Jammu University. Work Experience: 6 months experience in

www.IndiaLocalShop.com

People at Right Place

Current Incubator

Development Management Institute (DMI), Patna

Submitted By

Rakesh Kumar (Founder)

Company: IndiaLocalShop

Founded: 12, Dec 2017

Phone :8109442833, 8448806796

Email: [email protected]

https://www.indialocalshop.com/


Table of Contents

1. Executive Summary

2. Background of Promoters

3. Business Idea Description

4. Market Analysis

5. Services & Product

6. Strategy & Implementation Summary

7. Organization & Management

8. Operational Plan

9. Marketing & Sales

10. Financial Projections

11. Source of Funding

12. Seed Capital Requirements

Our Aim:

1. To sell the product which customers actually need, Provide technical guidance

during buying the tools and products of machineries. Want to hand hold customer

and local suppliers to ease the business.

2. Want to develop a platform to local suppliers to local customers. Ex. suppose you

are coming from your office and need eggs or any other item that time. He can

order from local.

3. Create clusters of manufacturer for mass production in India to beat in world.



1. Executive Summary During working in startup in Nagpur and Delhi, I have faced issues regarding industrial goods.

At Initial stage (When new plant made)

When owner want to make a workshop or factory that time he have not much more

knowledge about machineries, raw materials, types of tools, tool’s material machineries and

many more.

Example: Bending Machine, VMC, Milling Machines, Grinders, Lathes etc.

When owner want to buy that machinery by seller, seller mislead them and sell that products

which the seller have, but some time actually that machines & tools does not need or meet

the requirements to machining.

At Factory Running stage (When plant is in running condition)

When that factory is running that time he need abrasive and tools which will cut the raw

material in desire shape. It need them in regular basis.

Example: End Mills, Drill, TAP, DIY, Molds, Machinery subassemblies etc.

What we offer?

First we have setup a guideline phone number.

Where any customer can call regarding specification and what they actually need. Then we

suggest machinery according to their need.

Second, we are providing a guide line to recommended feed and running conditions of

tools, We also providing guidelines for materials of tools and provide that products on our

websites.



2. Promoters

Promoter Name: Mrs. Rakesh Kumar I have done all things which needs to setup a business in other Startup companies.

I have worked in two Startup Company one is Tsecond Generation Pvt. Ltd, Nagpur and

second is VD Intellisys Technologies Pvt. Ltd. Delhi.

Role in company: Researching of products and help to make technical description of products.

Providing technical guidelines to customer before buying

Educational Background: B.Tech in Mechanical Engineering from RGTU, Bhopal.

Work Experience (4Years)

1 year and 6 months experience in Designing in VD Intellisys PVT. LTD. Delhi.

1 year experience in Startup Company in Nagpur as Industrial Designing and Mechanical Design engineer.

1 Year hand on training experience in automobile sector in Bhopal Bosch service center.

6 Months Work experience in Automobile industry.

Promoter Name: Mrs. Brajesh Kumar

Role in company: Managing Inventory, Product delivery process management.

Educational Background: Bachelor in travel & tour from Jammu University.

Work Experience: 6 months experience in selling packages and operating website in Delhi.

Promoter Name: Mrs. Ritiesh Kumar Role in company: Marketing, Google Marketing, Facebook page marketing.

Educational Background: BBA from Jharkhand University.

Work Experience: 6 months experience in listing of products on website in Ranchi.

He done door to door researched for customer during his training period.



3. Business Idea Description When I was working in previous two startup as Mechanical Design Engineer, we have

faced many problems.

Problems in Market for mechanical machineries plant

No one guide for tools for machining

Proper Tool Selection for the job by operator

Tools not available in Online Market

Confusions to choose Different types of tools as per material

Guide for the tools

Tools spindle speed for material

Tools feed Speed for the job

Machines recommendation as per requirements

Our Solutions

We provide a website IndiaLocalShop.com with proper support for selection of tools.

We are providing tools with minimum cost and as recommended for job material

We provide technical details of product and guide customer for tool material for

specific job materials.

Some tools which is broadly used in industries are not online, we are providing those

product online, which helps to customer to find it easily.

We are providing different material tools for different jobs to minimize cost for

manufacturing.

Also we provide a guide line to buy proper tools for decrease the timing for job.

We also guide the machining feed and spindle speed for the material and tool

according to materials.

We provide some machines which are very demanded in India.

We provide products with less cost than market.



Our Website IndiaLocalShop.com

CNC Accessories

Industrial Goods


https://indialocalshop.com/


Our Next Plan

Provide customers goods from his Local market

We are creating a platform where local vendor & supplier can provide the goods which is just

near to the customer, this will be increase the fast mode of delivery service.

Customer can talk to our expert and make order from his local suppliers.

Goods from his Local market

Example

1. If you come from office and need milk you can order from local shop.

2. Want to buy some nut or fasteners urgently you can search & order

locally.

Buyer can order from Local

Shops



Guide & Promote creative Good & work from villages & small

towns

In our villages & small towns there are many creative works & goods.

1. Guide them to prepare for world market

2. List on our site to sell

3. Packaging guide

4. Price calculation



5. Market Analysis

Target Market

We are targeting Small mechanical Companies more than 27000 in India

Medium Mechanical Companies more than 1300 in India

More than 1200 VMC is in running condition in India

More than 20 lakh people who occasionally using these tools

Competition

Only few known companies are in this field

Ex. Industrial Buying and purchase now, but his products data mismatched with

actually products and his descriptions.

Our Advantages

We provide less price

We are providing customer guide

We arranging a experienced person to guide for tool selection

Easy to buy and enquiry for the product

Fast Delivery of product to destination



SWOT ANALYSIS

STRENGTH

Technical guide Team: We provide technical guide to customers.

Industrial Goods with high quality & accuracy: We are providing recommended

tools for that particular machines.

Communicating to customer: We communicating more to solve the customer

problems.

Fast Processing services

WEAKNESS

Inventory Management

Website page look

Courier charges of products

Vendor Price changes

OPPORTUNITIES

Our technical guide make us difference

Online customer on our site increase continuously

More new industries are founding

Our price is less

THREATS

Vendor prices changes

Foreign Brand Prices

Export to other countries

Availability of other countries products



6. Services & Products We are providing specifications of tools and guide to buy the correct product and tools as

there actual need & requirements.

We provide CNC Accessories Holders, Collets, Tap Collets, Collet DMC, and Arbor for Drill chuck, Nut Holders, Nut for

Sealed Holder, Spanners, Sealing Disc, Reduction Sleeve, and Pull Stud.

Bearing Linear Bearings, Linear Shafts, Ball Bearing, Roller Bearings, Thrust Bearing, Pillow

Block.

Tools Drill, End Mills, Power Tools, Hand Tools.

Fasteners Allen Bolt, Bottom Head, Countersunk Bolt, Set Screw, Hex Bolt, Machine Screw,

Threaded Rod, Anchor, Nut, Nylok Nut, Wing Nut, Washer, Allen key.

Measuring Instruments Digital Calipers, Level Meter, Dial Calipers, Vernier Calipers.



7. Strategy & Implementation Summary We have started our company from 12 Dec, 2017 and now we are successfully completed

more than 350 orders on IndiaLocalShop.com

We are contacted wholeseller and we are adding more products to capture wider area in

India.

Examples: Linear Bearings, CNC Tools and Holders, etc.

IndiaLocalShop

Technical Guide

Provide Link

Order Sell

Requirement


https://indialocalshop.com/


8. Organization & Management IndiaLocalShop is registered as partnership firm.

The operational will be managed by a team of highly motivated young individuals. The team

which will work function on day to day basis will be equipped with desired education,

experience and skill.

Following are indicative detailing of same:

a. Name & Designation Qualification Experience Indicative Job Description

Rakesh Kumar (Resource Manager) B.Tech (Mechanical Design Engineer) 3 years Experience in Working with Startup, Industrial Design, Mechanical Design Engineer,

b. Name & Designation Qualification Experience Indicative Job Description

Brajesh Kumar (Inventory Management ) B.Voc 6 Months Product order process, Inquiry of products, Product shipping Management.

C. Name & Designation Qualification Experience Indicative Job Description

Ritiesh Kumar (Marketing) MBA 6 Months Marketing, Google site ranking, Facebook Advertisement, Google Ads

d. Name & Designation Qualification Experience Indicative Job Description

Deepa Sinha (Business Advisor) M.Tech 3 Year Business Analyst.

e. Name & Designation Qualification Experience Indicative Job Description

Abhishek Shekhar (Strategy Advisor) B.Tech 3.5 Years Advisor, Plan Making,



9. Operational Plan We have tied many whole seller for products which is used in industries. They are providing a

good products on reasonable price.

We have tied with courier partners for shipping the goods to all over the India. We have

already tied up with FEDEX, DELHIVERY & Shiprocket for shipping partners to delivers

goods to all India.

We have a ware house where all products is handling, stoked & packaging after orders.

Customer Inquiry

Technical Inquiry by us & Guide

Provide Our Website Link

Customer Order

Payment Check

Inform Customer Product Shipping Date

Provide Invoice

Goods Packing

Contact to Shipping Partners

Informed or Send Traking ID



10. Marketing & Sales

This is data using Google webmaster application. With the help of Google Analytical tools

Google Search and Impressions

Visitors in 2019 (Updating on 26 Feb 2019)

Visitors in Feb 2019 (Updating on 26 Feb 2019)

This is my website real data provided by hosting server site.





Sales Graph of IndiaLocalShop.com (Updating on 26 Feb 2019)

Our IndiaLocalshop.com Orders (Updating on 26 Feb 2019)



11. Financial Projections

At the end of 25, Feb 2019, we have 178,057 page visits.

We have sold 350 product at the end of Feb, 2019

We have planned for sell 1000 products end of FY-2019

Next Year we have planned for 1500 products of cost about 15Lakh at the end of FY-2020

In 3rd year we have planned for selling 2000 products of cost 30Lakh at the end of FY-

2021

In 4th year we have planned for sell 5000 Products of cost 40 Lakh at the end of FY-2022

In 5th year we have planned for sell 10000 Products of cost 50 Lakh at the end of FY-2023

Orders and Selling price projection

0

2000

4000

6000

8000

10000

12000

2019 2020 2021 2022 2023

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YEAR

INDIALOCALSHOP.COM FIVE YEARS PLAN

Orders Price



HR Plan

Operational Expenditure

Other Expenditures

2019 2020 2021 2022 2023 FY-2019 FY-2020 FY-2021 FY-2022 FY-2023

1 Programmer 1 1 2 2 2 144,000 151,200 316,800 322,560 328,320

2 Website Designer 1 1 1 1 2 144,000 151,200 158,400 161,280 328,320

3 Sales Person 1 1 2 2 3 121,000 127,050 266,200 271,040 413,820

4 Marketing 1 1 1 2 2 121,000 127,050 133,100 271,040 275,880

5 Data Collector 1 1 1 2 2 121,000 127,050 133,100 271,040 275,880

6 Content Writer 1 1 2 2 2 120,000 126,000 264,000 268,800 273,600

7 Inventory Manager 1 1 1 1 1 120,000 126,000 132,000 134,400 136,800

8 Packaging Person 1 1 2 2 2 120,000 126,000 264,000 268,800 273,600

Total 891,000 935,550 1,667,600 1,968,960 2,306,220

No. of Unit Yearly WagesPARTICULARS#

FY-2019 FY-2020 FY-2021 FY-2022 FY-2023

1 Insurance Premiums 20,000 25,000 30,000 35,000 40,000

2 Legal & Accounting Fee 20,000 23,000 25,000 28,000 30,000

3 Google Advertising & Promotion 120,000 144,000 172,800 207,360 248,832

4 Facebook Advertising & Promotion 60,000 72,000 86,400 103,680 124,416

5 Rent Paid 180,000 189,000 198,450 208,373 218,792

6 Electricity Expenses 24,000 36,000 48,000 60,000 72,000

7 Warehouse Operational Expenses 10,000 20,000 30,000 40,000 50,000

8 Travel Expenses 24,000 36,000 48,000 60,000 72,000

Total 458,000 545,000 638,650 742,413 856,040

#Expense (Rs.)

Particulars

# Particulars Amount (Rs.)

1 Company Registrations 25,000

2 Licenses 8,000

3 Tradmark & Brand Registrations 10,000

Total 43,000



Total Expenditures

FY-2019 FY-2020 FY-2021 FY-2022 FY-2023

1 HR Plan 891,000 935,550 1,667,600 1,968,960 2,306,220

2 Operational Expenditure 458,000 545,000 638,650 742,413 856,040

3 Other Expenditures 43,000

Total 1,392,000 1,480,550 2,306,250 2,711,373 3,162,260

CNC Accessories 40,000 48,000 62,400 87,360 131,040

Linear bearing 80,000 96,000 124,800 174,720 262,080

Linear Shaft 60,000 72,000 93,600 131,040 196,560

Ball bearings 45,000 54,000 70,200 98,280 147,420

Roller Bearings 45,000 54,000 70,200 98,280 147,420

Thrust Bearings 30,000 36,000 46,800 65,520 98,280

End Mills 24,000 28,800 37,440 52,416 78,624

Power Tools 21,000 25,200 32,760 45,864 68,796

Socket Head Bolts 100,000 120,000 156,000 218,400 327,600

Flat Head Bolts 75,000 90,000 117,000 163,800 245,700

Anchors 45,000 54,000 70,200 98,280 147,420

Nuts 150,000 180,000 234,000 327,600 491,400

Bottom Head Bolts 75,000 90,000 117,000 163,800 245,700

Machine Screw 45,000 54,000 70,200 98,280 147,420

Threaded Rod 15,000 18,000 23,400 32,760 49,140

Abrasive 9,000 10,800 14,040 19,656 29,484

Tools 15,000 18,000 23,400 32,760 49,140

Measureing Instruments 6,000 7,200 9,360 13,104 19,656

Total 880,000 1,056,000 1,372,800 1,921,920 2,882,880

# ParticularsExpense (Rs.)

Total Purchaged Goods



Sales Plan

FY-2019 FY-2020 FY-2021 FY-2022 FY-2023

1 CNC Accessories 50,000 60,000 78,000 109,200 163,800

2 Linear bearing 200,000 240,000 312,000 436,800 655,200

3 Linear Shaft 200,000 240,000 312,000 436,800 655,200

4 Ball bearings 150,000 180,000 234,000 327,600 491,400

5 Roller Bearings 150,000 180,000 234,000 327,600 491,400

6 Thrust Bearings 100,000 120,000 156,000 218,400 327,600

7 End Mills 80,000 96,000 124,800 174,720 262,080

8 Power Tools 70,000 84,000 109,200 152,880 229,320

9 Socket Head Bolts 200,000 240,000 312,000 436,800 655,200

10 Flat Head Bolts 250,000 300,000 390,000 546,000 819,000

11 Anchors 150,000 180,000 234,000 327,600 491,400

12 Nuts 300,000 360,000 468,000 655,200 982,800

13 Bottom Head Bolts 250,000 300,000 390,000 546,000 819,000

14 Machine Screw 150,000 180,000 234,000 327,600 491,400

15 Threaded Rod 50,000 60,000 78,000 109,200 163,800

16 Abrasive 30,000 36,000 46,800 65,520 98,280

17 Tools 50,000 60,000 78,000 109,200 163,800

18 Measureing Instruments 20,000 24,000 31,200 43,680 65,520

Total 2,450,000 2,940,000 3,822,000 5,350,800 8,026,200




Gross Profit

12. Source of Funding

FY-2019 FY-2020 FY-2021 FY-2022 FY-2023

1 Income From Goods Sold 2,450,000 2,940,000 3,822,000 5,350,800 8,026,200

Total 2,450,000 2,940,000 3,822,000 5,350,800 8,026,200

1 Salaries & Wages 891,000 935,550 1,667,600 1,968,960 2,306,220

2 Operational Expenses 458,000 545,000 638,650 742,413 856,040

3 Other Expenses 43,000

1 Cost of Goods 880,000 1,056,000 1,372,800 1,921,920 2,882,880

Total 2,272,000 2,536,550 3,679,050 4,633,293 6,045,140

Total 178,000 403,450 142,950 717,507 1,981,060

Gross Profit

Cost of Good Purchased

Gross Profit (Income-Expenses) (A - B)


(A). Income From Good Sold

(B). Expenses with operation

# Particulars Interest (%) Amount (Rs.)

1 Promoter's Investments 0 200,000

2 Father 0 50,000

3 Brother 0 50,000

Total 300,000



13. Seed Capital Requirements


Documents

People at Right Place - IndiaLocalShop.comindialocalshop.com › pdf › IndiaLocalShop.pdfBachelor in travel & tour from Jammu University. Work Experience: 6 months experience in