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ChallengesnMeetingtherapidlychangingneedsofcustomersn ImprovingstockefficiencynAcceleratingtime-to-marketforinnovative
productsnStrengtheningthepositioninthedomestic
marketandcontinuingstrongglobalgrowth
Benefitsn Improvingdataqualitybyincreasingthe
transparencyoffinancialprocessesnGainingtheabilityofreal-timeaccesstoand
consolidationofonlinesalesdatanManagingprocessesviaamoresystematicand
controlledplatformratherthanconventionalpractices
nEnsuringusefulstrategicinsights/predictionsbyinterpretingoperationaldata
SolutionnSAP®S/4HANA
Why itelligence?nManyyearsofexperienceandknowledgeinSAP
cloudsolutionsn Industry-specificknow-how
Penti runs SAP S/4HANA to meet the rapidly changing needs of its customers
Penti, İstanbul, Turkey
Success Story
Asthebusinesslandscapecontinuestobecomemorecomplex,retailersneedreal-timeinsightintostocklevels,merchandisechanges,supplychains,andmore.WithSAPS/4HANA,we
havecentralaccesstoallofsuchdata.Thus,wecanacceleratenewbusinessmodels,drivenewrevenue-generatingopportunities,anddelivertheexperiencescustomersexpectfromus.Sami Kariyo, Chairman, Penti
Penti grows stronger in the global market with its digital transformation projectAsthemostpreferredunderwear,legwear,homewear,and
beachwearbrandinTurkeyandthesecondlargest
manufactureroflegwearinEurope,Pentiaimedtomeet
therapidlychangingcustomerdemandsandneeds,and
thusimplementedSAPS/4HANAdigitaltransformation
projectwiththeconsultancyofitelligence.
With365storesin63citiesofTurkey,aswellas170stores
inmorethan30countriesfromEuropetoNorthAfrica,
Pentioffersitsproductstoconsumersinatotalof535
stores.Byinvestingindigitaltransformation,thecompany
tookthefirststepinextendingitsleadingpositionin
Turkeytotheneighboringcountriesandbecominga
globalbrand.
Inthefaceofchangingcustomerbehaviorsdueto
digitalization,thePentiprojecthasbeendesignedtomake
surethatthecompanycanrespondtoincreasingcustomer
expectationsattherighttime,intherightmanner.Within
thescopeoftheproject,2companiesinTurkeyand
CyprusweremigratedtoS/4HANA,whilethecampaign
(PMR),pricing(OPP),pointofsale(POSDM),master
data(DDF)managementmodulesofSAPCARalsowent
liveforallsaleschannels.ByemployingtheSAPS/4HANA
solutionthatoffersasimpleanduser-friendlyinterface,
Pentiintegrateditsbusinessprocessesandalsoensured
easyaccesstoallpointsineveryprocess,easyadaptation
torapidlychangingcustomerneeds,andreal-time
reportingonthebasisofregions,categories,channels,and
products.
Intheprojectthatwentliveasquicklyasapproximately
oneyear,majorsystematicconcernsduringimplementati-
onincludedmeetingcustomerexpectationsintheright
manner,aswellasimprovingdataqualitybyincreasing
thetransparencyoffinancialprocesses,gainingtheability
ofreal-timeaccesstoandconsolidationofonlinesales
data,andmanagingprocessesviaamoresystematicand
controlledplatformratherthanconventionalpractices.
OMNICHANNEL SUPPLY OPERATIONS BASED UPON REAL-TIME SALESPentiChairmanSamiKariyoexplainsthebenefitsofSAP
S/4HANAinvestmentasfollows:“Asthebusiness
landscapecontinuestobecomemorecomplex,retailers
needreal-timeinsightintostocklevels,merchandise
changes,supplychainsandmore.WithSAPS/4HANA,we
havecentralaccesstoallofsuchdata.Thus,wecan
acceleratenewbusinessmodels,drivenewrevenue-genera-
tingopportunities,anddelivertheexperiencescustomers
expectfromus.”
SettinganexampletotheTurkishfashionindustryby
launchingsuchalarge-scaleinitiativeindigital
transformation,Pentisuccessfullyimplementedaproject
thatcanserveasareferenceforthelocalandglobal
ecosystem.PlannedwithinthescopeoftheActivate
methodology,theRomanianlegofourprojectwillgolive
inOctober2019.Inadditiontoend-to-endintegration
andstandardization,theprojectwillalsoincludeNCRas
cashregistersolutionanditelligenceTurkey’sexclusiveit.
possolutioninintegrationwithSAPCAR.
Duringtheproject,simultaneouslogisticsworkswere
performedwithmanythird-partycompanies.Asaresult,
real-timeintegrationsweremadeinresourceplanningand
replenishmentsolutionswithSAP,insaleschannelswith
e-commerce(B2C)andwholesale(B2B),inwarehouse
management(WMS),andinsupplierportal.Allprocesses
regardingthedynamicsofretailingandbusiness
requirementshavebeenstructuredend-to-enduponSAP
architecture.
Company: Penti
Industry: Retail
Products: Legwear, Underwear, Swimwear
Number of Employees: 2500+
Headquarters: Istanbul, Turkey
Website: www.penti.com
itelligence Turkey Nidakule Ataşehir Kuzey İş Merkezi, Barbaros Mah. Begonya Sok. No:3/A Ataşehir Istanbul Turkey www.itelligencegroup.com/tr
Tous,SAPS/4HANAprojectmeansnotonlyreplacingexistingbusinessapplications,butalsoreviewingallprocessesandlaunchingnewcontroland
efficiencypractices.Wehavethuscompletedthemostimportantphaseofourdigitaltransformationjourney.Fromnowon,wewillmakedecisionswiththeconfidencethatfutureapplicationsandsolutionscannowbebuiltupontherightstructure.Mert Karaibrahimoğlu, CEO, Penti Giyim