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Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

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Page 1: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Penn Station Digital Signage

Long Island Rail Road Committee Meeting July 22, 2013

Page 2: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

LIRR in partnership with CBS Outdoor introduces a new Digital Network at Penn Station

• The Long Island Rail Road will be among the first in the country to provide such as a robust network consisting of 26 digital monitors providing a combination of advertising and LIRR customer information.  – 25 screens on the LIRR concourse

• 11 new screens will provide train/customer info replacing 6 old TV tubes

– 1 screen at the street level (outside the 34th St. entrance)

• The digital screens will be installed throughout the LIRR concourse and will provide 24/7 advertising messages, train information, customer messages, and marketing promotions.

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Page 3: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

26 New Digital HD Monitors

• Strategically placed throughout LIRR’s Penn Station Concourse– The new digital network will transform Penn Station to a more

modern facility, while increasing advertising revenues and improving the ability to better communicate with customers. 

– Outdated monitors are being replaced with state-of-the-art full motion digital panels that are strategically placed throughout the station to improve customer flow at various parts of the station. 

– More importantly, the LIRR will have the ability through the PIO to override all programming during an emergency or significant service disruption to communicate with its customers.

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Page 4: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Penn Station – New Arch Location

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Page 5: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Central Corridor – Before

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Page 6: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Central Corridor – After

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Page 7: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Column Area - Before

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Page 8: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Column Area – After

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Page 9: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Main Gate Area - Before

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Page 10: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Main Gate Area - After

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Page 11: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Emergency Use of Monitors

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Page 12: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Emergency Use of Monitors with Status Updates

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Page 13: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

Existing Train Information Monitors

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Page 14: Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

New Monitors With Train and Customer Info

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